Real Estate School with Tony Acosta

Tony Acosta
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**Real Estate School with Tony Acosta** is a real estate training and business podcast for Realtors and real estate agents who want to sell more homes, generate more leads, communicate better, and build a profitable real estate business. Most real estate schools teach you how to get a real estate license. They don't teach you how to actually become a successful real estate agent. That's what this show is about. Tony Acosta has been in real estate since 2013, became a principal broker in 2017, and now leads and trains real estate agents as part of The Perry Group at Real Broker. Each episode

  1. Sep 28

    What Real Estate Agents Can Learn From a Cruise Ship

    What can a cruise ship teach you about becoming a better real estate agent? A lot more than you might think. In this episode of Real Estate School, Tony Acosta shares one of the biggest lessons he took away from a recent family cruise: great service isn't just about having good systems. It's about paying attention to the small details that make people feel remembered, understood, and cared for. Real estate agents spend a lot of time building processes, scripts, CRMs, follow-up systems, buyer presentations, and transaction checklists. Those systems matter. But when every client receives exactly the same experience, great systems can start to feel robotic. That's where hospitality comes in. Tony explains how cruise ship employees combine repeatable systems with personalized service—and how real estate agents can apply the same principles to buyer showings, client communication, follow-up, and the entire home buying and selling experience. You'll learn how to gather and remember client preferences, create simple moments of "surprise and delight," personalize your systems without making your business inefficient, and build a client experience people actually remember. You'll also hear why waiting until closing to create that experience may be too late. A closing gift is great—but hospitality should begin long before your client gets the keys. Sometimes becoming a better Realtor isn't about another sales script or lead generation strategy. Sometimes it's as simple as remembering someone's favorite drink. Real Estate School with Tony Acosta is a real estate training podcast covering real estate sales, lead generation, prospecting, communication, client experience, negotiation, marketing, productivity, and the practical skills agents need to build a successful real estate business. Real Estate School: the stuff they don't teach you in real estate school.

  2. Sep 18

    The Most Expensive Lie Real Estate Agents Tell Themselves

    Real estate promises freedom. But for most agents, that promise becomes one of the most dangerous excuses in the business. In this episode of Real Estate School, Tony Acosta explains why treating real estate like a job may actually be one of the fastest ways to build the freedom agents originally got into the business to achieve. At a traditional job, you show up when you're tired, when the weather sucks, and when you don't feel motivated—because there are immediate consequences if you don't. In real estate, nobody fires you for skipping Monday. The consequence often doesn't arrive until 60–90 days later, when the commission checks you could have created simply aren't there. The problem is that you'll never know which phone call, follow-up, video, appointment, or conversation you missed by deciding not to work. This episode covers the difference between having freedom and having a business that has earned freedom, why delayed consequences destroy agent consistency, and the mindset shift Tony uses to keep showing up when nobody else is holding him accountable. Nobody is going to fire you for not showing up. Your business will just stop paying you.

  3. Sep 17

    Why Real Estate Feels So Hard—and How Great Agents Make It Easier

    Real estate is a difficult business—but probably not for the reasons most agents think. In this episode of How to Be a Realtor, Tony Acosta breaks down why succeeding in real estate is naturally challenging. Agents sell an expensive consulting service, clients may only transact once every several years, market conditions constantly shift, and the stakes of every transaction are high. The market itself may not be controllable, but your response to it is. Tony explains why there is no universally “good” or “bad” real estate market, how to identify who the current market favors, and why agents must stop waiting for easier conditions. He also introduces a critical mindset shift: you do not work for yourself—you work for the business. The question every agent should ask at the end of each day is simple: What did I do today to promote the business? The industry may never become easier, but through consistent promotion, skill development, and disciplined execution, you can become strong enough to handle the weight.

  4. Mar 31

    Are Zillow Agents Idiots? | Mike Harlin

    Are Zillow agents actually bad… or just misunderstood? In this episode, Tony Acosta sits down with Mike Harlan to break down what’s really happening inside the Zillow ecosystem. From lead quality to conversion rates, agent skill gaps to systemic incentives—nothing is off limits. They tackle the real question: is the problem the agents, or the system they’re operating in? If you’ve ever: Wondered why Zillow leads get a bad reputationQuestioned agent performance on online platformsTried (and struggled) to convert internet leadsOr considered buying Zillow leads yourselfThis episode gives you a no-BS look at what’s actually going on—and how to win if you choose to play the game. Key Topics: Why Zillow agents get labeled “bad”The truth about Zillow lead qualityConversion vs. follow-up: where most agents failHow top teams actually make Zillow profitableThe hidden incentives shaping agent behaviorConnect with Tony Acosta: Real estate broker | Team leader | Agent coach Helping agents build real skills, not just chase leads Subscribe for more: Straight talk on real estate, business, and what actually works.

  5. Mar 6

    How to Represent Your Real Estate Clients at a Higher Level (w/ Travis Maddox)

    What does it actually mean to represent a client — not just open doors and fill in blanks on PDFs? In this episode, Tony sits down with Travis Maddox from Edge Homes to break down the real skill gap in real estate: agents who don't know their contracts, can't explain deadlines, and have never heard of a Resolution of Due Diligence Addendum. They cover how to close the experience gap through intentional roleplay and live reps, why communication is the foundation of true representation, the contract pitfalls that get agents (and their clients) in serious trouble, and how to build trust with builder's agents without getting cut out of deals. Whether you're new to real estate or a seasoned agent looking to sharpen up, this one's packed with real talk.

  6. Mar 6

    Is Zillow Premier a Scam? The Honest Truth for Realtors

    Is the Zillow Premier Agent program a legitimate growth engine or just an expensive "tax" on your commissions? In this episode of How To Be A Realtor, we pull back the curtain on the most debated lead source in real estate. We’re breaking down the math, the conversion realities, and the "hidden" shifts in the 2026 market that every agent needs to know before signing a contract.

  7. 08/23/2025

    How to Work With Real Estate Investors Without Getting Burned

    Investors can be incredible repeat clients… or they can chew you up, waste your time, and leave you with nothing. In this episode, I’ll break down: The 3 types of investors you’ll meet (and how to tell them apart fast). Why most realtors lose money working with “fake” investors. Scripts to qualify investors without sounding pushy. How to structure deals, commissions, and expectations so you don’t get burned. When to walk away—because not all “investors” are worth it. By the end, you’ll know exactly how to position yourself as an indispensable partner to real investors… and avoid becoming free labor for tire kickers.

  8. 07/24/2025

    Seller Finance Masterclass for Utah Agents: The Hidden Strategy Every Realtor Should Know

    Most Utah agents have never closed a seller finance deal—and it's costing them (and their clients) big. In this special Seller Finance Masterclass, Tony Acosta breaks down everything you should’ve learned in real estate school but didn’t. You’ll learn: What seller finance actually is—and why it’s not just for desperate sellers The 3 biggest mistakes agents make when attempting these deals How to spot seller-financeable properties in your MLS The due-on-sale clause trap (and how to avoid it) Why this is the most powerful tool for helping priced-out buyers and stagnant listings Real deal structure examples and how they’re cash flowing today If you're a Utah agent trying to survive in a high-rate, low-inventory market—this episode is not optional. The next market shift will belong to the agents who understand creative finance.

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**Real Estate School with Tony Acosta** is a real estate training and business podcast for Realtors and real estate agents who want to sell more homes, generate more leads, communicate better, and build a profitable real estate business. Most real estate schools teach you how to get a real estate license. They don't teach you how to actually become a successful real estate agent. That's what this show is about. Tony Acosta has been in real estate since 2013, became a principal broker in 2017, and now leads and trains real estate agents as part of The Perry Group at Real Broker. Each episode

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