The Nathan Barry Show

Nathan Barry

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.

  1. 1d ago

    Forget Courses, Launch This In 2026 To Double Your Revenue | Layla Pomper | 139

    What does it take to build a $1.5M business with only a 20,000-person email list and a YouTube channel? I sat down with Layla Pomper, the founder of ProcessDriven, who has done exactly that. Layla built her business to 150,000 YouTube subscribers teaching small business owners how to systemize their operations. What I found particularly insightful was her journey from services to courses, and back to a hybrid model that's now allowed her to triple her income. She shares what she's seeing many creators miss, her unique approach to sales calls, and the "one weird trick" that made all the difference in her business. If you have a course or are thinking of building one, you need to watch this entire episode. Timestamps:00:00 Introduction01:16 Layla's revenue ceiling with courses02:47 Layla's original course model04:32 How Layla added services to break through the ceiling06:45 Pricing model of Layla's services08:15 Explanation of Layla's pricing structure11:00 Layla's counterintuitive sales strategy14:08 Key metrics Layla tracks in her business17:13 Finding and fixing bottlenecks20:44 The power of a small, engaged email list23:19 Revenue per subscriber analysis25:26 Simplifying complex business models32:46 The best of products and services combined40:15 Turning client questions into YouTube content49:00 The value of customer conversations in services57:24 The tailored productized service structure1:01:36 Mistakes when adding services1:03:07 The critical mistake of undercharging1:04:09 Layla's lead generation strategy1:07:08 YouTube content strategy and calls to action If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.com Follow Layla:Website: https://www.processdriven.coYouTube: https://www.youtube.com/@LaylaPomperLinkedIn: https://www.linkedin.com/in/laylapomper Featured in this episode:Kit: https://www.kit.comThe Goal: https://www.goodreads.com/book/show/11128.The_GoalBuilt to Sell: https://builtosell.comSCORE: https://www.score.org Highlights:01:29 – Breaking through the infamous revenue ceiling12:07 – The powerful impact of listening in sales30:30 – The circularity of business growth43:10 – Creating content by answering real questions55:18 – Giving customers what they actually want

    Forget Courses, Launch This In 2026 To Double Your Revenue | Layla Pomper | 139
  2. Jul 23

    How To Stand Out as a Writer in the Age of AI (2026) | David Perell | 138

    My conversation with David Perell, host of the "How I Write" podcast and a truly prolific creator, took my understanding to a whole new level. He's one of the few people who has consistently challenged my thinking on how we communicate ideas effectively. In this episode, I dove deep with David into critical questions like: Does writing still hold its weight in today's crowded digital landscape? What specific elements should creators prioritize to make their words resonate? And importantly, how do you stand out when everyone else is shouting? David shares his incredible insights into the craft of writing, the power of observation, and his unique philosophy on identifying and leveraging "currents" to amplify your message. This was easily one of my favorite conversations on the show. Timestamps: 00:00 Introduction 01:15 Obsessed with the Craft of Writing 02:45 The "Bit" as a Writing Concept 05:10 Why People Struggle with Writing 07:11 From Seeking Attention to Having Something to Say 10:40 The Discipline of Public Writing 13:58 Capturing and Curating Ideas 20:05 Riding Internet Currents 26:50 Identifying and Leveraging Currents 32:10 Tying Timeless Ideas to Timely Moments 39:15 Uncorrelated Sources of Inspiration 45:36 The "How I Write" Podcast 47:20 Production Value and Set Design 1:00:40 YouTube Growth and Packaging 1:04:40 The Guest Maximization Strategy 1:10:00 Creating "The Modern World" Series 1:16:00 The Modern Pollution of Man-Made Environment 1:19:30 Interplay of the Creator Economy and the Modern World 1:22:15 Creating the World You Want to Live In 1:29:26 Using Art and History to Hone Taste 1:34:00 The Soul-Stirring Work 1:35:40 Where to Find David If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://www.kit.com Follow David: X: https://twitter.com/david_perell Website: https://www.perell.com YouTube: https://www.youtube.com/@DavidPerellChannel LinkedIn: https://www.linkedin.com/in/davidperell Featured in this episode: Kit: https://www.kit.com Modern World (YouTube Channel): https://www.youtube.com/@TheModernWorld Building a Second Brain: https://www.buildingasecondbrain.com The Artist's Way: https://juliacameronlive.com/books/the-artists-way Highlights: 01:15 – The obsession with writing as a craft. 20:05 – Understanding and leveraging internet "currents" for content. 40:30 – Why consuming uncorrelated content elevates your work. 59:20 – The art of deep communication in interviewing. 1:29:26 – Cultivating taste by actively discerning what you love and hate.

    How To Stand Out as a Writer in the Age of AI (2026) | David Perell | 138
  3. Jul 16

    I Asked a Speaking Coach to Roast My Biggest Speech | Mike Pacchione | 137

    I recently sat down with my speaking coach, Mike Pacchione, for this totally unprecedented episode where we dissect, minute by minute, my full keynote speech from this year's Craft + Commerce conference. We’re not holding anything back. Mike points out my flaws, celebrates my strengths, and reveals all the chaos that happens backstage that the audience never sees. If you've ever delivered a product launch, feared public speaking, or just want to understand the art of a compelling presentation, you'll learn so much from our candid conversation. Timestamps:00:00 Introduction01:03 Breaking Down the Keynote02:22 The Chaos Before the Stage04:02 The Missing Walk-Out Music07:44 The "Be a Zero" Concept09:47 Avoiding Speaker Voice13:17 Building Tension and Specificity19:19 The Stephen Colbert Joke20:52 The Dad's Wisdom Story28:16 The Challenge of Technical Terms34:03 Debating Product Announcement Timing40:35 The Elusive Applause Moment48:29 Katie's Spotlighting an Audience Member53:05 The Landing Page Humiliation Slide01:01:00 The New York City Event Space Announcement01:07:07 The Closing and Audience Reaction01:12:00 Rehearsal Techniques and Speaker Notes If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://kit.com Follow Mike:Freebie: https://bestspeech.co/nathanWebsite: https://bestspeech.coLinkedIn: https://www.linkedin.com/in/mpacchioneInstagram: https://www.instagram.com/mpaccX: https://x.com/mpacc Featured in this episode:Kit: https://www.kit.comJohn Koenig - The Dictionary of Obscure Sorrows: https://www.youtube.com/user/johnkoenigThe State Change Method - Wes Kao: https://weskao.comThe Happiness Project - Gretchen Rubin: https://gretchenrubin.com/books/the-happiness-projectTim Urban TED Talk: https://www.ted.com/talks/tim_urban_inside_the_mind_of_a_master_procrastinatorFramer: https://www.framer.com Highlights:01:03 – Mike critiques my keynote opening11:50 – The secret behind my opening pause25:06 – How real-world stories prove product value31:09 – The unexpected success of a borrowed joke53:10 – The power of a critical feedback slide

    I Asked a Speaking Coach to Roast My Biggest Speech | Mike Pacchione |  137
  4. Jul 9

    #1 Speaking Coach Explains How to Master Speaking (In Just 58 Minutes) | Mike Pacchione | 136

    I've always brought Mike Pacchione in to coach every speaker at my Craft + Commerce conferences, including myself, because he has an uncanny ability to help people transform their talks from good to truly great. Mike's number one goal? For the audience to forget it's even a speech. In our conversation, Mike unpacks his framework for crafting compelling stories, why you should almost never tell them in chronological order, and his genius TED acronym for tension, editing for emotional impact, and the right details. He also shares invaluable insights on designing an ending that resonates and even how to strategically use humor (especially if you're not naturally funny). This episode is packed with lessons I've learned firsthand from Mike over the years. Timestamps:00:00 Introduction02:00 Making the audience forget it's a speech04:06 Setting the room up for success06:14 The power of stories in speeches08:39 Story selection and placement10:42 Why you don't need to tell stories in order11:11 Mike's TED acronym for storytelling: Tension14:55 Editing for emotional impact20:02 Crafting an engaging middle of a speech22:57 Asking questions to build tension24:37 Describing people in vivid detail (loglines)30:48 Crafting a powerful ending33:09 The "one more thing" strategy40:07 Controlling the emotional arc of a talk40:50 Using humor effectively44:09 The power of awkward silence and tension45:53 Cueing the audience for laughs and applause48:14 Leading the audience with your emotions50:57 Mike's take on using AI for speeches55:24 How to work with Mike Pacchione56:47 Mike's free resource If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.com Follow Mike:Freebie: https://bestspeech.co/nathanWebsite: https://bestspeech.coLinkedIn: https://www.linkedin.com/in/mpacchioneInstagram: https://www.instagram.com/mpaccX: https://x.com/mpacc Featured in this episode:Kit: https://www.kit.comDuarte: https://www.duarte.comAtomic Habits: https://jamesclear.com/atomic-habitsWP Engine: https://wpengine.comConvertKit: https://convertkit.com Highlights:02:01 – Getting the audience to forget it's a speech15:30 – Ending your story in the middle for maximum impact26:06 – Sarah: The person who eats quinoa for a cheat meal37:05 – Why you should never end your talk on Q&A53:02 – The point of a speech is to make an emotional connection

    #1 Speaking Coach Explains How to Master Speaking (In Just 58 Minutes) | Mike Pacchione | 136
  5. Jul 2

    From Zero to $1M Before 30 - My Exact System | Mallory Rowan | 135

    How do you build significant wealth in a way that feels sustainable and joyful, rather than sacrificing your mental and physical health? That's what I explored in my conversation with Mallory Rowan, who achieved a million-dollar net worth by age 29, but not without first hitting a wall of burnout at 22. Her story isn't just about financial metrics; it's a testament to redefining success and building a life where financial freedom supports personal well-being. I was particularly struck by her "Six Solutions Theory" and how she challenges the conventional wisdom about ambition versus balance. Join me as Mallory shares her unique approach to turning profit into compounding assets and creating a business that serves her life, not the other way around. Timestamps: 00:00 Introduction 01:06 Burnout at 22: Ignoring the whispers 03:59 The toxic cycle of business, health, and happiness 07:22 When you realize the limit keeps moving 10:14 The collision of creativity and finances 13:17 Rebuilding after burnout 18:03 The difference between revenue and profit 21:02 Making investing goals exciting 27:26 Getting specific about building wealth 30:45 The cottage purchase and creative financing 32:02 Active income and first down payment 34:03 The million dollars invested goal 41:17 Why net worth goals matter more 52:27 Having it all: Ambition and avoiding burnout 55:28 Why behind the goal: The Toddler Test 57:38 The categories: non-negotiables, nice-to-haves, experiments 01:00:04 How a nest egg enables lighter living and creativity If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://www.kit.com Follow Mallory: Instagram: https://www.instagram.com/malloryrowan YouTube: https://www.youtube.com/@theinbetweenersco TikTok: https://www.tiktok.com/@malloryrowan LinkedIn: https://www.linkedin.com/in/malloryrowan?originalSubdomain=ca Website: https://malloryrowan.com Featured in this episode: Kit: https://www.kit.com Highlights: 01:06 – Ignoring the whispers before burnout screams 15:00 – Strategically building "boredom" into your business model 25:21 – The "Thumbnailing" approach to problem-solving 41:17 – Why net worth goals offer true financial freedom 01:00:04 – How a solid nest egg allows for lighter, more playful business decisions

    From Zero to $1M Before 30 - My Exact System | Mallory Rowan | 135
  6. Jun 25

    How I Went From $0 To 6 figures on Instagram (67-Minute Masterclass) | Gannon Meyer | 134

    How do actually make meaningful money on Instagram? That's what I wanted to find out when I sat down with Gannon Meyer. He's figured out how to turn social media attention into actual revenue. My guest today, Gannon, went from living with his girlfriend's mom to building a thriving business in just 12 months, and he credits a huge part of that transformation to what he shares in our conversation. We dive deep into his "free, segment, upsell" framework for converting Instagram followers into paying customers, and I even get a direct critique of my own content strategy. If you're looking to monetize your audience on Instagram, you won't want to miss Gannon's insights. Timestamps:00:00 Introduction01:14 Converting Instagram attention into revenue03:33 Client examples and creator income levels06:47 The "Free, Segment, Upsell" funnel framework08:39 Using open-ended questions for better segmentation10:50 How ManyChat and AI interpret responses13:12 Real-world example: Adrian's camera business15:52 Good vs. bad open-ended questions18:18 Crafting a CTA for your free content22:00 Storytelling frameworks for strong retention30:07 Maximizing engagement with Instagram Stories33:22 The impact of CTAs on Instagram reach35:01 Why comments are crucial for discoverability44:19 The truth about views vs. revenue47:55 Deep diving into solving problems for revenue51:08 How Gannon's 'whiteboard' videos attract clients53:22 Gannon's life transformation in 12 months58:50 The realization: being willing to be wrong in public1:04:15 The power of putting yourself out there If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan:Instagram: https://www.instagram.com/nathanbarryLinkedIn: https://www.linkedin.com/in/nathanbarryX: https://twitter.com/nathanbarryYouTube: https://www.youtube.com/@thenathanbarryshowWebsite: https://nathanbarry.comKit: https://www.kit.com Follow Gannon:Instagram: https://www.instagram.com/gannon.meyerYouTube: https://www.youtube.com/@gannonmeyerLinkedIn: https://www.linkedin.com/in/gannonmeyer Featured in this episode:Kit: https://www.kit.com Highlights:01:30 Gannon's approach to helping people sell their products16:17 How to ask open-ended questions effectively30:57 The PSA story framework for Instagram46:12 Why high views don't always equal high revenue59:57 The power of being willing to be wrong in public

    How I Went From $0 To 6 figures on Instagram (67-Minute Masterclass) | Gannon Meyer | 134
  7. Jun 18

    Million Dollar Founder Explains How To Avoid Burnout In 2026 | Steve Kamb | 133

    Why did this founder fire himself from his own company? That's what I wanted to find out when I sat down with Steve Kamb, founder of Nerd Fitness. We've known each other for a long time, and I've watched him build an incredible audience and business. But then, to my surprise, he "fired" himself – twice! Steve shares the surprising truth about chasing growth, the pitfalls of wearing the wrong hat in your own business, and how he rediscovered his passion for writing. His journey is a powerful reminder that sometimes, the true path to fulfillment means stepping away from the very thing you've so diligently built. Timestamps: 00:00 Introduction 01:10 Firing myself (twice!) from Nerd Fitness 05:37 The five years I spent in the wrong seat 07:20 The "If you're not growing, you're shrinking" myth 10:37 How I realized writing is what lights me up 12:55 When to double down on strengths vs. fix weaknesses 18:19 The curated "all I do is win" internet vs. real life 20:20 Sharing my failures: cancer, Google changing, divorce 23:09 The overwhelming positive response to vulnerability 24:06 How my book was born and evolved 30:17 My visit to the Museum of Failure 33:55 My PACT framework: Pause, Accept, Change, Try 40:22 Everything old is new again in content 49:00 The value of Craft + Commerce and community 56:14 Longevity in creative work: falling in love with the craft 1:02:43 How to Try Again: Where to find the book If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://www.kit.com Follow Steve: How To Try Again (Book): https://howtotryagain.com Instagram: https://www.instagram.com/stevekamb LinkedIn: https://www.linkedin.com/in/stevekamb YouTube: https://www.youtube.com/stevekamb X: https://x.com/SteveKamb Nerd Fitness: https://www.nerdfitness.com Featured in this episode: Kit: https://www.kit.com How to Try Again: https://howtotryagain.com Nerd Fitness: https://www.nerdfitness.com The Museum of Failure: https://failuremuseum.com

    Million Dollar Founder Explains How To Avoid Burnout In 2026 | Steve Kamb | 133
  8. Jun 11

    Business Expert: The Secret Power of IP To Grow Your Business | Mo Bunnell | 132

    Codifying your knowledge into intellectual property (IP) is a crucial step for scaling any business, but what my guest Mo Bunnell shared in this episode completely changed my perspective on how to do it and the incredible impact it can have. Mo, author of Give to Grow and founder of the Bundle Idea Group, has built an astonishing career training professionals at some of the world's most prestigious organizations. He walked me through the evolution of his IP, from humble beginnings to the sophisticated materials he uses today to secure multi-six-figure contracts. This isn't something he typically breaks down publicly, and I was genuinely surprised by the tangible examples and actionable steps he provided for transforming a service-based business into an IP-driven powerhouse. Timestamps: 00:00 Introduction 02:29 Codifying your system in a weekend 05:07 From intuition to framework: creating IP 08:00 The evolution of training materials 11:20 Essential elements of effective IP 18:30 The economics of B2B and corporate clients 21:00 How to get your first pilot clients 26:00 Overcoming B2B objections 29:00 Translating B2C IP to B2B corporate world 31:00 Identifying high-leverage industries and roles 34:00 Lowering the bar on perfection for B2B 37:00 Lead magnets for decision-makers vs. users 41:40 Advanced lead magnet strategies 45:20 The power of public workshops 49:40 Scaling beyond yourself: travel and certification 52:45 Michael Hyatt's Business Accelerator growth 56:00 The annuity effect of corporate training If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Kit: https://www.kit.com Follow Mo: LinkedIn: https://www.linkedin.com/in/mobunnell Bunnell Idea Group: https://bunnellideagroup.com YouTube: https://www.youtube.com/channel/UCd0dvX8kfxF_MMz6IZT17kw Give to Grow: https://bunnellideagroup.com/givetogrow Featured in this episode: Kit: https://www.kit.com The Snowball System: How to Win More Business and Turn Customers into Raving Fans: https://www.amazon.com/Snowball-System-Business-Customers-Raving/dp/1640950343 Unreasonable Hospitality: https://www.amazon.com/Unreasonable-Hospitality-Remarkable-Giving-People/dp/0593418193 Highlights: 01:04 – How Mo started codifying his IP 04:08 – The power of IP to scale a business 11:22 – Four components of world-class IP 18:49 – The "this changes everything" B2B opportunity 37:04 – Lead magnets for buyers versus users 43:09 – James Clear's strategic review request 56:00 – The annuity model of B2B corporate training

    Business Expert: The Secret Power of IP To Grow Your Business | Mo Bunnell | 132
4.8
out of 5
80 Ratings

About

As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.