Crunching Your Growth - Growth Class

Phil Masiello
  • 5.0 (1)
  • Entrepreneurship
  • Updated Weekly

Join Phil Masiello on Crunching Your Growth, a weekly show, designed for entrepreneurs looking to scale their businesses. Every episode features exclusive interviews with founding entrepreneurs who have successfully grown their ventures, offering invaluable advice and actionable strategies. From tales of triumph to close calls, each guest shares the lessons they’ve learned on their growth journey, providing viewers with the insights and tactics needed to achieve their own business success. Whether you're just starting out or you're ready to scale, Crunching Your Growth is packed with practical tips to help you overcome challenges and seize growth opportunities. Hear inspiring anecdotes, uncover key growth tactics, and gain access to insider knowledge from those who have been in your shoes. A must-watch for anyone serious about scaling their business!

  1. Custom Gifting Innovation: Scaling a Brand Through Personalization with Hannah Redmond

    6h ago

    Custom Gifting Innovation: Scaling a Brand Through Personalization with Hannah Redmond

    In this episode of The Growth Class, host Phil Masiello interviews Hannah Redmond, Co-Founder and Chief Strategy Officer of Happy Box.  Hannah shares the remarkable journey of turning a thoughtful care package for her sister into one of America’s fastest-growing custom gifting companies. The conversation explores how Happy Box evolved from an Etsy side hustle into a thriving consumer and corporate gifting platform, the bold marketing decisions that fueled explosive growth during the pandemic, and the difficult lessons learned about scaling, profitability, and operational resilience.  Phil and Hannah also discuss why successful entrepreneurs must embrace pivots, trust customer insights over assumptions, balance paid marketing with authentic brand-building, and recognize that sustainable businesses are built through continuous testing and adaptation—not overnight success. Happy Box website:  https://happyboxstore.com⁠   Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    36 min
  2. Premium Pet Nutrition: Building a Farm-to-Shelf Brand with Dewar Gaines

    Jun 26

    Premium Pet Nutrition: Building a Farm-to-Shelf Brand with Dewar Gaines

    In this episode of The Growth Machine, host Phil Masiello interviews Dewar Gaines, Founder and CEO of Gaines Family Farmstead. Dewar shares the inspiring story behind building one of the fastest-growing premium pet treat brands, from hand-slicing sweet potatoes in a 700-square-foot garage to scaling into a nationally recognized omnichannel business.  The conversation explores how a relentless focus on product quality, strategic supply chain partnerships, and systems-driven operations enabled the company to grow while maintaining its commitment to all-natural, single-ingredient dog treats.  Phil and Dewar also dive into the future of ecommerce, discussing why founder-led live commerce is outperforming traditional digital advertising, how authenticity is becoming the most valuable marketing asset in the AI era, and why platforms like Whatnot and TikTok Shop are reshaping customer acquisition for consumer brands. Gaines Family Farmstead website: https://gaines.pet Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    31 min

  3. Jun 25

    CPG Innovation: Reinventing Kids’ Frosting for Direct-to-Consumer Growth with Tomo Delaney

    In this episode of Crunch Your Growth, host Phil Masiello interviews Tomo Delaney, founder and CEO of Noshi For Kids. Tomo shares the remarkable journey of transforming an innovative idea born from his own parenting challenges into a category-defining children’s food brand.  After years of developing edible “Food Paint” made from organic fruit purée, a Shark Tank deal with Mark Cuban inspired a bold pivot toward naturally colored, naturally flavored frosting designed to make mealtimes more fun while addressing growing consumer demand for healthier ingredients. The conversation explores the realities of product innovation in the consumer packaged goods (CPG) industry, why sometimes the best entrepreneurial move is to pivot instead of persevering with the original concept, and how direct-to-consumer channels like Amazon and TikTok Shop are creating new opportunities for disruptive brands.  Tomo also discusses the challenge of reinventing a category that has seen little innovation for more than a century, the importance of natural food colors and flavors, lessons learned from selling into Walmart, and why creating products that children genuinely love can generate powerful organic marketing through user-generated content.  Noshi For Kids website: https://www.noshiforkids.com/ Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    24 min
  4. Fractional CFO Services: Turning Financial Data into Growth Decisions with Rob te Braake

    Jun 24

    Fractional CFO Services: Turning Financial Data into Growth Decisions with Rob te Braake

    In this episode of Crunching Your Growth, host Phil Masiello interviews Rob te Braake, Founder and Fractional CFO of Insight Matters.  Rob breaks down how founders of online and e-commerce businesses can move beyond surface-level reporting and start using financial data as a real operational decision-making tool. He explains why most business owners underutilize their numbers, how breaking down revenue, margins, and cost structures reveals hidden performance drivers, and why monthly financial visibility is critical once a business reaches the seven-figure range.  The conversation also explores customer acquisition economics, the trade-offs between aggressive growth and profitability, and how businesses can avoid common scaling pitfalls such as cash flow strain and poor unit economics. Rob emphasizes the importance of building reliable financial systems that support smarter decisions, not just compliance, and how fractional CFO support can help founders gain clarity without the overhead of a full-time finance team. Insight Matters website: https://www.financeinsightmatters.com Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    31 min
  5. Niche Product Development: Solving an Overlooked Hair Care Problem with Chimere Faulk

    Jun 18

    Niche Product Development: Solving an Overlooked Hair Care Problem with Chimere Faulk

    In this episode of The Growth Class, host Phil Masiello interviews Chimere Faulk, Founder and CEO of Dr Locs.  Chimere shares the entrepreneurial journey behind building a premium hair care brand dedicated to the loc community, explaining how years of hands-on experience as a loctician inspired her to create vegan, buildup-free products that solve real customer problems.  The conversation explores the importance of developing products from direct client feedback, building trust through education rather than relying solely on traditional advertising, and creating a purpose-driven brand with a loyal customer community.   Dr Locs website: https://drlocs.com Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    30 min
  6. Floral Ecommerce Innovation: Building a Farm-Direct Flower Empire with Liza Roeser

    Jun 17

    Floral Ecommerce Innovation: Building a Farm-Direct Flower Empire with Liza Roeser

    In this episode of The Growth Class, host Phil Masiello interviews Liza Roeser, Founder and CEO of FiftyFlowers. Liza shares how a Peace Corps assignment in Ecuador led her to discover the global flower export industry and eventually build one of the first direct-to-consumer online flower companies.  Starting with just $2,400 in savings, she transformed FiftyFlowers into a leading farm-direct ecommerce business serving weddings and events across the United States.  The conversation explores the complexities of managing a highly perishable international supply chain, scaling a niche ecommerce brand before modern platforms like Shopify existed, and building operational systems capable of delivering flowers at scale.  Phil and Liza also discuss lessons in brand positioning, customer trust, and staying focused on core business strengths, including how the company navigated the challenges of COVID-19 by adapting operations while remaining committed to its events-focused business model.  FiftyFlowers website: https://fiftyflowers.com Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    31 min

  7. Jun 17

    Sustainable Pet Treats: Turning Regenerative Farming Into Brand Growth with Stephen Calsbeek

    In this episode of The Growth Class, host Phil Masiello interviews Stephen Calsbeek, co-owner of Farm Hounds. They discuss how Farm Hounds grew from a small pet retail concept into an Inc. 5000 direct-to-consumer brand built around regenerative agriculture, transparent sourcing, and single-ingredient dog treats.  Stephen shares how a conversation with White Oak Pastures sparked the idea for transforming nutrient-rich farm byproducts into premium pet chews while supporting small family farms and reducing waste.  The conversation explores the challenges of scaling a niche e-commerce business in the highly competitive pet industry, the power of word-of-mouth marketing and customer trust, and why Farm Hounds intentionally prioritizes slow, sustainable growth over rapid expansion.  Phil and Stephen also discuss consumer behavior shifts toward clean-label pet products, the importance of operational control and inventory management, and how radical transparency has become a major competitive advantage in modern pet commerce.  Farm Hounds website: https://farmhounds.com Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    27 min
  8. E-commerce Brand Building: Creating Sustainable Boutique Growth Models with Tina Burgos

    Jun 16

    E-commerce Brand Building: Creating Sustainable Boutique Growth Models with Tina Burgos

    In this episode of The Growth Class, host Phil Masiello interviews Tina Burgos, founder of Covet + Lou, a curated online boutique and retail store that champions independent, sustainable, and women-owned designers.  They explore what it really takes to build a scalable retail brand in a world obsessed with volume, trends, and aggressive discounting, and how disciplined curation and customer understanding can create long-term brand loyalty instead of short-term sales spikes.  Tina shares lessons from her early brick-and-mortar experience in Boston’s Newbury Street retail scene, including the operational risks of mismanaging inventory per square foot and underestimating market readiness for emerging designers, as well as how those lessons shaped her more intentional approach to building Covet + Lou.  Covet + Lou website: https://covetandlou.com/ Support the show There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll. They’re just regurgitating what they read in someone else’s book. That’s not me.  I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all. And now, my team and I help brands do it every single day — across eCommerce, retail, and digital.  We don’t just advise — we execute. We write the playbook. So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place. This show is real strategies, real tactics, and real talk. https://www.facebook.com/philmasiello https://www.instagram.com/philmasiello/ https://www.tiktok.com/@philmasiello https://www.linkedin.com/in/phil-masiello/ https://www.youtube.com/@philmasiello #StartupGrowth #EcommerceTips  #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth

    27 min
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About

Join Phil Masiello on Crunching Your Growth, a weekly show, designed for entrepreneurs looking to scale their businesses. Every episode features exclusive interviews with founding entrepreneurs who have successfully grown their ventures, offering invaluable advice and actionable strategies. From tales of triumph to close calls, each guest shares the lessons they’ve learned on their growth journey, providing viewers with the insights and tactics needed to achieve their own business success. Whether you're just starting out or you're ready to scale, Crunching Your Growth is packed with practical tips to help you overcome challenges and seize growth opportunities. Hear inspiring anecdotes, uncover key growth tactics, and gain access to insider knowledge from those who have been in your shoes. A must-watch for anyone serious about scaling their business!

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