Mess to Mission

Lindsey Paulson
  • 5.0 (18)
  • Mental Health
  • Updated Weekly

Welcome to "Mess to Mission," the podcast where we delve into the intersection of mental health and entrepreneurship. Hosted by Linds Paulson, this show is your go-to resource for navigating the challenges of streamlining everything- from your business operations to your mental health. Join me each week as we explore practical strategies for streamlining your business operations while maintaining a healthy mindset. From managing stress and burnout, to fostering resilience and creativity, we cover it all. Hear stories from our guests on how they found purpose in their pain, joy in their accomplishments and helped to bring light to something that is passionate to them. Drawing on insights from experts in both mental health and business, we offer actionable tips and inspiring stories to help you turn your mess into a mission. Whether you're a seasoned entrepreneur or just starting out, this podcast is your roadmap on helping ensure that your mess can become your new found mission. Tune in to "Mess to Mission" and let's transform the way you do business, one episode at a time.

  1. 5d ago

    Your Email List is a Dinner Party

    Lindsey Paulson emphasizes the importance of building and maintaining an owned email list as a crucial asset for business stability and growth. She compares email marketing to hosting a dinner party, highlighting strategies for effective list building, engagement, and sales without being pushy. Chapters 00:00 The Importance of Email Lists 02:53 Crafting the Perfect Invitation 06:10 Setting the Table: Welcome Sequences 08:59 Engaging Conversations: Regular Email Content 11:47 Re-engagement Strategies for Cold Lists Join FloDesk Email Marketing!

    14 min

  2. May 21

    Your Business Needs a Skincare Routine

    Most entrepreneurs are stuck spending hours on manual client follow-ups and clunky onboarding, unknowingly sabotaging their growth. What if your backend workflows could serve you like a skincare routine—layered, intentional, and effortless? Lindsey Paulson reveals how to transform your chaotic business processes into a glowing, automated system that works while you sleep, spend time with family, or even vacation.In this episode, Lindsey breaks down your business’s backend into four powerful skincare-inspired steps—cleansing, toning, moisturizing, and SPF—that will elevate your client experience and free up hours each week. You'll discover how to streamline inquiries with automated contact forms, nurture clients effortlessly with onboarding sequences, and maintain lasting relationships through simple, effective follow-up routines. She shares insider tips on choosing the right tools—whether it’s HoneyBook, Dubsado, or even Google Forms—and explains how layering automation in the right order creates consistency and trust without feeling "salesy" or impersonal. We also explore the high stakes of neglecting your offboarding and follow-up, revealing why every touchpoint is an investment in future referrals and repeat business. Lindsey emphasizes that automation isn’t cold—it’s the secret weapon to serving your clients with care, even when you’re off the clock. By the end, you’ll be inspired to pick one messy part of your client journey this week and start transforming it into a simple, effective system that saves time, reduces stress, and keeps your business glowing. Perfect for entrepreneurs overwhelmed by their growing to-do list or anyone tired of wearing all the hats, this episode gives you a clear, actionable roadmap to build a backend that feels as nourishing and effortless as your favorite skincare routine. Because when your systems shine, your business—and your life—can too.

    18 min

  3. May 14

    Mastering SOPs: The Key to Scaling Your Business

    In this episode, Linds Paulson shares practical strategies for small business owners to create effective SOPs, streamline processes, and prepare for hiring. Learn how to document workflows, set clear expectations, and leverage tools to scale your business efficiently. Key Topics Importance of SOPs for business growth Steps to document business processes Tools and platforms for SOP creation How to onboard and train new team members Strategies to reduce overwhelm and increase efficiency Chapters 00:00 A New Era of Teaching and Business Insights 00:56 Hiring: The Right Processes and Mindset 03:37 Documenting Processes for Business Success 12:09 Brain Dumping: The First Step to Clarity 18:16 Creating Effective Standard Operating Procedures (SOPs) ClickUp Project Management

    28 min

  4. May 7

    The Power of Community in Mental Health Support: Project 55

    Justin Goodman serves as Managing Director and co-founder of Project 55, a non-profit focused on transforming mental health outcomes in the workplace. A published author, Justin has written Agency Amplified, The Insurance Talent Magnet, and Retain: The Future of Learning in a Distracted World. Driven by a belief that the organization's greatest asset is its people, Justin is dedicated to raising the standard for how the company develops, supports, retains and empowers it's talent. More information on the free Mental Health First Responder's Training Program can be found at www.project55.org

    39 min

  5. Apr 30

    Transforming Your Space: The Journey of FunCycled

    Sarah Trop is an award-winning interior designer, lifestyle blogger, and founder of FunCycled, a design-forward company rooted in sustainability, creativity, and faith. With a love for repurposing and a passion for transforming old homes into peaceful sanctuaries, Sarah has spent over 13 years creating dignified, high-impact spaces across the country—including an 1802 farmhouse and a 1895 flipped historic trolley house. Her work and voice have been celebrated across media and design circles, from winning HGTV’s Flea Market Flip to appearances on the Rachael Ray Show, winning BYUtv’s Survivalist, and features in House Beautiful, Country Living, Life at Home Magazine, and the Better After Blog. Most recently, her biophilic design expertise was spotlighted in a full-length feature by the Times Union. Sarah’s signature design approach fuses her fine art background, hands-on construction experience, and heart-centered mission to help people find peace in their surroundings. She is especially known for her work in small-space solutions, midcentury modern revivals, and trauma-informed design for nonprofits supporting survivors of trafficking and individuals experiencing homelessness. As an engaging speaker, she’s been a guest lecturer at RPI College, a trainer at entrepreneurial events, and a keynote speaker at Christian women’s conferences, where she champions women in faith and business. With deep roots in family, home, and global exploration, Sarah lives to inspire others to uncover the extraordinary in the everyday and partner with brands that align with her values of creativity, sustainability, and purpose-driven living. Whether she’s repurposing antique furniture, scaling a design from budget-friendly to high-end, or exploring the integration of AI in interior design, Sarah Trop is a voice to watch—and one that elevates every space and story she touches. Links: https://funcycled.com/ https://www.instagram.com/funcycled/ https://www.instagram.com/tropofalltrades

    31 min

  6. Apr 23

    Creating Play-Based Learning Resources with Our Little Peas

    Kaiia McCurry is a former teacher and reading specialist and the founder of Our Little Peas. She leads The Learning Pod, a virtual parent community offering monthly, play-based themed activities that support whole-child learning and help parents enjoy teaching their preschoolers through play. Link to join The Learning Pod: https://thelearningpod.myflodesk.com/learningpod Freebie for Mess to Mission Listeners: https://thelearningpod.myflodesk.com/forest Website: www.ourlittlepeas.com Instagram: @ourlittlepeas

    27 min

  7. Apr 16

    The Psychology of Selling with Kieva Hranchuk

    Dr. Kieva is a behavior scientist turned sales psychology strategist who helps entrepreneurs sell without the sleaze. With a PhD in Applied Behavior Analysis from Columbia University in New York City, she translates complex behavioral science into simple, psych-infused sales strategies that actually work. She’s known for her anti-bro energy approach—teaching sellers how to create trust, activate buyer behavior, and build brands that last. Dr. Kieva has multiple publications in peer-reviewed journals, and her work helps business owners make more money while feeling good about how they sell. The path to your most aligned business isn’t necessarily something you invent. Sometimes, it’s recognized through self-reflection and pattern spotting across our lived experience. In this episode, Dr. Kieva Hranchuk shares how the “messy” chapters of our past often contain the exact skill sets that make our work powerful today. She explains how her early career working as a therapist with autistic children, where she learned to analyze behavior, identify reinforcement patterns, and shape meaningful outcomes, unexpectedly became the foundation for her current work helping entrepreneurs increase sales using behavioral science. Rather than reinventing herself, Dr. Kieva learned to connect the dots: the analytical precision of behavior analysis, the emotional intelligence developed in therapeutic work, and the real-world need business owners have to understand why people actually say yes. That intersection became her category-of-one expertise — teaching leaders how to engineer faster, more predictable buying decisions without manipulation. In this conversation, you’ll hear: * Why your past experiences are often your greatest competitive advantage * How recognizing patterns across your career can reveal your true zone of genius * The behavioral science behind why buyers say yes (and why they hesitate) * How Dr. Kieva transformed therapeutic behavior-shaping methods into modern sales psychology strategies * A powerful reframe: building the business of your dreams often starts by honoring the skills you already carry This episode is a reminder that your mission rarely appears overnight. It emerges when you step back, notice the patterns, and realize the very experiences you once thought were unrelated may actually be the blueprint for your most meaningful work. You can access Dr. Kieva's free mini-training 'From Cold to Sold' using this link: https://buyerbehaviorinc.com/fromcoldtosold

    26 min

  8. Apr 9

    Navigating Grief: Alex Baker's Journey Through Loss and Resilience

    After losing wife in 2019 to colorectal cancer, Alex Baker has taken to fight back against cancer. Using his equal hatred of ketchup and cancer, he has started a movement in the running community. As a 5x charity marathoner who has raised more than $42,000 for cancer research, he has now founded his own nonprofit, Ketchup to Cancer. In it, Alex aims to catch up to cancer by supporting charity runners who are raising money to fund cancer research. To learn more about Alex and his journey, visit http://KetchupToCancer.com or http://instagram.com/ketchuptocancer. Donate to his $10,000 fundraiser at KetchupToCancer.com.

    31 min
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5
out of 5
18 Ratings

About

Welcome to "Mess to Mission," the podcast where we delve into the intersection of mental health and entrepreneurship. Hosted by Linds Paulson, this show is your go-to resource for navigating the challenges of streamlining everything- from your business operations to your mental health. Join me each week as we explore practical strategies for streamlining your business operations while maintaining a healthy mindset. From managing stress and burnout, to fostering resilience and creativity, we cover it all. Hear stories from our guests on how they found purpose in their pain, joy in their accomplishments and helped to bring light to something that is passionate to them. Drawing on insights from experts in both mental health and business, we offer actionable tips and inspiring stories to help you turn your mess into a mission. Whether you're a seasoned entrepreneur or just starting out, this podcast is your roadmap on helping ensure that your mess can become your new found mission. Tune in to "Mess to Mission" and let's transform the way you do business, one episode at a time.

Information

  • Creator
    Lindsey Paulson
  • Years Active
    2023 - 2026
  • Episodes
    104
  • Rating
    Explicit

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