Upper Cervical Marketing Podcast

Dr. Bill Davis and Tony Hook
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The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

  1. 2D AGO

    Training the Next Generation of Chiropractors: Dr. Mercedes Cook on the Blair Residency Program

    In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Mercedes Cook, a Blair upper cervical chiropractor in San Diego, to unpack the real journey of practice ownership, resilience, and growth. Dr. Cook shares her path from associate to purchasing a well-established Blair practice just before COVID, navigating early ownership challenges, and building long-term stability through strategic marketing and systems. The conversation also dives into motherhood as a practice owner, how she successfully integrated her newborn into practice life, and what that taught her about balance, leadership, and patient connection. Finally, Dr. Cook introduces the new Blair Residency Program—designed to better train, support, and place students and associates—highlighting a shared mission to elevate and sustainably grow upper cervical chiropractic.

    30 min

  2. FEB 16

    Practice Growth Stage One: Push Through, Get Help, or Go Associate?

    In this episode of the UCM Podcast, Tony Hook and Dr. Bill Davis tackle one of the most difficult and emotionally charged questions many chiropractors face: When is it time to stop trying to make it on your own and consider a different path? Focusing on doctors stuck in Practice Growth Stage One—typically collecting under $20K per month—they explore the financial, emotional, and personal toll of long-term survival mode. The conversation breaks down why time alone doesn't create breakthroughs, how being stuck impacts every area of life, and why this stage was meant to be a short-term foundation, not a permanent destination. Most importantly, they outline two viable, hope-filled paths forward: getting structured help to break through the $20K ceiling or choosing to thrive as an associate in the right environment—reminding doctors that doing nothing is the most dangerous option of all.

    44 min

  3. FEB 9

    Dr. Connor & Dr. Leigh Davis: Building a Thriving Upper Cervical Practice from Scratch

    In this episode of the UCM Podcast, Dr. Bill Davis sits down with Dr. Connor Davis and Dr. Leigh Davis of Transcend Chiropractic in Knoxville, Tennessee, to unpack their journey from associates to successful practice owners. The Doctors Davis share how they built a thriving upper cervical (NUCCA) practice from the ground up after relocating from Chicago, overcoming early challenges such as system creation, team building, and market positioning. They dive deep into the power of progress exams, objective care, and patient education, while also discussing the unique advantages of running a husband-and-wife practice. With a growing waitlist and an active search for an associate, this episode offers valuable insights for chiropractors and students who want to deliver exceptional care while building a sustainable, systems-driven practice.

    31 min

  4. FEB 2

    "I Almost Quit Chiropractic": Dr. Vivek Soham on Surviving the Hardest Years

    In this powerful and deeply honest conversation, Dr. Vivek Soham shares the unfiltered reality of building an upper cervical chiropractic practice through personal hardship, financial pressure, COVID, and profound self-doubt. From commuting hours to see a single patient, to living on a 30-day survival clock, Dr. Soham reflects on the mental, emotional, and spiritual challenges that nearly pushed him to quit—and the mindset shifts that helped him persevere. This episode goes beyond tactics, exploring faith, gratitude, collaboration, and purpose, while highlighting how service, community impact, and staying anchored to one's mission can turn years of struggle into meaningful wins.  It's a must-listen for students and doctors who feel stuck, overwhelmed, or questioning whether they're cut out for this path.

    47 min

  5. JAN 26

    3 Steps to Take to Land a Great Preceptor Position As a Chiropractic Student

    In this episode of the UCM Podcast, Dr. Bill Davis walks chiropractic students through the three critical steps to landing a great preceptor position—one that builds confidence, skill, and long-term career momentum rather than regret. Drawing from his own difficult preceptorship experience, Dr. Davis explains why a preceptor position should be viewed as career training, not just a graduation requirement. He emphasizes the importance of clarity around career goals, positioning yourself as a future doctor rather than a desperate student, and gaining access to the right opportunities through relationships and intentional networking. The episode also highlights common mistakes students make—such as waiting too long, prioritizing pay over mentorship, and ignoring culture fit—and provides actionable resources to help students transition successfully from student to doctor.

    20 min

  6. JAN 19

    Building a Legacy Practice with Dr. Kurt Sherwood: Lessons from 35 Years in NUCCA

    In this episode, Dr. Bill Davis sits down once again with longtime NUCCA leader Dr. Kurt Sherwood for an honest look at the realities of chiropractic practice—from mindset differences to the challenges few doctors talk about.  Dr. Sherwood shares insights from 35 years in upper cervical care, explaining the three primary "chiropractic mindsets" and why understanding your own is essential for long-term success.  They dive deep into the gap in chiropractic infrastructure that often forces clinically minded doctors to become accidental entrepreneurs—and how UCM is helping solve that problem.  Dr. Sherwood also gives a behind-the-scenes look at his experience with UCM's associate recruitment program. We discuss how we helped him hire during a season of overwhelm, and what he's looking for in the next doctor who may one day lead his legacy practice. This episode is packed with wisdom for students, new grads, and seasoned chiropractors alike.

    32 min

  7. JAN 12

    180 Days to UC Practice Momentum: The 20K Roadmap

    In this episode, Dr. Bill Davis breaks down the 20K Roadmap, a structured, 180-day blueprint designed specifically for upper cervical chiropractors stuck in Practice Growth Stage 1—collecting under $20,000 per month and battling overwhelm, inconsistency, and lack of systems.  Dr. Bill explains why most struggling practices don't grow despite working harder than ever and reveals the step-by-step formula used by UCM Practice Growth Systems to help UC docs build momentum, clarity, and predictable new patient flow.  From personalized scorecards and weekly growth sessions to multichannel new patient strategies, leadership habits, mindset training, and automated growth tools. This episode outlines exactly how an upper cervical practice can move from survival mode to consistent, predictable growth in just six months.  If you're ready to build a practice that's stable, structured, and capable of true momentum, this roadmap is your starting point.

    20 min

  8. JAN 5

    Growing with Purpose: Expansion, Culture & Mission Work with Dr. Kyle Troyer

    In this inspiring episode, Dr. Bill Davis sits down with Dr. Kyle Troyer to explore his remarkable journey from running a thriving Upper Cervical practice in Cedar Falls to expanding into a second clinic and launching a global mission movement.  Dr. Troyer shares the systems, structure, and leadership principles behind creating a second successful location—along with the importance of culture, communication, and training across teams.  He also opens up about his life-changing mission trip to Kenya, where his team served over 4,000 people in five days, leading to the founding of Chiro for Kenya. From building doctors to building clinics to building global impact, this episode offers deep insight into what it truly means to lead with vision, purpose, and a heart for service.

    29 min
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The Upper Cervical Marketing Podcast provides upper cervical doctors and students with actionable business and marketing information from upper cervical leaders.

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