Empire Secrets of Digital Marketing with Mariana Henninger

Brandmagnetic
  • 5.0 (40)
  • MARKETING
  • UPDATED WEEKLY

Think digital marketing and entrepreneurship... but FUN as heck!I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?! Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back.  If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic

  1. 5D AGO

    The Anti-Hustle Business And What Real Leadership Looks Like (Even When It’s Messy) with Kelsea Koenreich | Ep. 128

    Text me! Years ago, Kelsea Koenreich was the definition of “driven.” She was scaling fast, saying yes to everything — and quietly falling apart. One day, after yet another burnout cycle, she realized the truth: You can’t lead others when you’ve completely abandoned yourself. That moment became the foundation for her work today — helping powerhouse mom entrepreneurs build capacity instead of chaos. In this bite-size conversation, Kelsea and I talk about what real leadership looks like when the pressure is high — how to lead your team, your clients, and yourself without losing your peace or your purpose. It’s a raw, grounded conversation about the kind of growth that lasts. Inside this episode: 📌 The real reason high-achievers keep burning out (and how to break the pattern). 📌 Why discipline isn’t about doing more — it’s about doing what actually matters. 📌 How to build capacity before you scale, so your business doesn’t collapse under success. 📌 What “leading yourself first” truly means when the stakes are high. If you’ve been craving growth that feels sustainable, strategic, and human – you’ll love this. Links mentioned 👉 Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet 👉 Connect with Kelsea Koenreich: https://kelseakoenreich.com 👉 Follow Kelsea on Instagram: @kelseakoenreich If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    12 min

  2. FEB 5

    Empire Diaries: I Stopped Letting AI Write for Me — Here’s What Happened In My Digital Marketing Next | Ep. 127

    Text me! The other day, a friend of mine urged me to listen to a podcast episode from Nathan Barry (founder of Kit) and Tim Grahl, the CEO of Story Grid. My jaw dropped when I heard him say that, in order to fix his business, he did 600 ICA calls. This massive commitment didn’t just “improve his messaging”… it changed the entire trajectory of his business (and life?).  And hearing that lit a massive fire under me, because it mirrors a shift I’ve been making behind the scenes anyway: radical authenticity. And the cornerstone of this shift has been a hard rule: AI is my now my partner, but does not own my voice. In this Empire Diaries episode, I’m sharing what I’m doing differently in 2026 to shorten the trust timeline – and why I’m done letting anything AI slowly chip away at my muscles and the edge of my REAL ideas. What you’ll hear in this episode: 📌 Why “radical authenticity” is all about conviction (and what that means) 📌 The messaging unlock that happens when you start talking YOUR REAL HUMANS again 📌 And the new layer I’m building into my offer (trust needs traffic). Link mentioned in this episode:  Join my free LIVE training exclusively for coaches who operate with their heart and are impact-driven -- and who are tired of playing the content game, but equally tired of not being seen ➡  brandmagnetic.com/theshift If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    23 min

  3. JAN 29

    Stop Hiring “Unicorn VAs” — Build a Real Marketing Support Team in 2026 — with Emily Reagan | Ep. 126

    Text me! We often misunderstand the role of Virtual Assistants (VAs). Today I chat with self-proclaimed “jill-of-all-trades when it comes to digital marketing and techie skills” Emily Reagan about everything from defining the difference between a general assistant and a specialized marketing VA, all the way to the importance of real-time feedback loops during launches.  We also cover: 📌 Clarifying roles and responsibilities 📌 Specialization over generalization 📌 Onboarding and SOPs 📌 Hiring for the long term, not just the launch 📌 Investing in skilled (vs. low cost) help 📌 Capturing real-time feedback during launches 📌 Post-launch debriefs Emily shares practical advice on avoiding common pitfalls when working with VAs, from setting clear expectations to how to actually build a well-rounded team. She’s the master of all things “finding your unicorn VA” – and my go-to for how to maximize your VA’s potential to boost your business! Links mentioned: 👉 Emily on Instagram: @emilyreaganpr 👉 Hire A Unicorn: https://hireaunicorn.com Grab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    35 min

  4. JAN 22

    From War Zones to Webinars — What “Strength” Means to Me Now And My 2026 Growth Plan In Digital Marketing | Ep. 125

    Text me! Yesterday I was meal-prepping (new year, new me) with my therapist friend Farya Barlas’ podcast in my ear – and her prompt struck me so hard I had to pause mid-stir: What are the 3 things people always say about you? I kept circling back to “strength”… and then I realized something uncomfortable — I’ve always been tough, but in business I was still operating like it was “just my little thing”… because I didn’t know what I didn’t know. So in this Empire Diaries episode, I’m sharing the real shift I’m making in 2026 — the one that finally feels like the slingshot is pulled back and I’m ready to release: tighter messaging, way more conversations with my people, ruthless ownership of my time, and a bigger focus on paid growth so my sales don’t move at an organic crawl. In this episode, you’ll hear: The past “strength” stories — from sleeping in hostels + rough shoots to the identity shift happening nowWhy I’m actively choosing to use AI less for my content — and what I’m reclaiming insteadThe obsession I’m leaning into: talking to real humans (ICA calls) and letting that shape everythingThe machine I’m building in 2026 — Trust Shift trainings, ads, and a faster path to scaleLinks mentioned: Sign up for The Trust Shift: http://brandmagnetic.com/theshiftSay hi on Instagram: @brandmagneticGrab my Ultimate Cheat Sheet For A Brand Story That Converts: https://brandmagnetic.com/cheatsheet If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    27 min

  5. JAN 15

    The Hidden Reason You’re Avoiding Selling — And How to Unblock It with Lauren Shaw | Ep. 124

    Text me! Lauren Shaw was on top of the world, taking an amazing trip in Patagonia... And then she got home, sat down at her computer… and just absolutely couldn’t get herself to do any work. She knew exactly what needed to be done. But something about the WAY she was selling (and her current program) no longer fit her life today. In this episode, Lauren and I talk about what happens when your business is technically “working,” but your energy is whispering (or SCREAMING at you), telling you it’s time for a rebuild.  We unpack how to recognize those signals early — and how to reimagine sales in a way that feels supportive, human, and sustainable, especially in a world where AI is now part of the equation. In this conversation, we cover: 📌 The moment Lauren realized her resistance wasn’t random – it was a signal 📌 How to tell the difference between discipline and misalignment And then we pivot to talk about SALES. 📌 Where AI can support sales (and where it can erode trust fast) 📌 Why forcing yourself to sell harder is usually the wrong move 📌 What it looks like to rebuild a sales process around energy, clarity, and trust If selling has started to feel heavier than it used to — or you’ve found yourself avoiding work you used to enjoy — this conversation will help you understand why… and what to do next!! Links Mentioned 👉 Join Lauren’s workshop (or watch the replay) – the 2026 Sales Call makeover: http://brandmagnetic.com/salescallmakeover Get $200 off Lauren’s sales accelerator program using code MARIANA200  👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts https://brandmagnetic.com/cheatsheet If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    39 min

  6. JAN 8

    Becoming the Seven-Figure Founder — My Real Focus In Digital Marketing for 2026 | Ep. 123

    Text me! At the start of this year, I wanted to do something different. I decided to not think about resolutions. I really felt like I was being called to think about WHO I need to become. In this Empire Diaries episode, I’m sharing what’s actually guiding my decisions in 2026. Not a long list of goals, like basically every other year of my life and business. But an actual identity shift that’s changing how I manage my time, my energy, and Brandmagnetic. This episode was inspired by something unexpected: watching an interview with Mel Robbins and learning how many iterations her life and career went through before things really clicked. It was the reminder I needed. Success is never linear! Becoming the right person matters more than getting everything “right” the first time. I’m also taking you behind the scenes of how I’m thinking about this whole year. In this episode, I share: 📌 Why “seven-figure founder” is the identity — not just a revenue goal 📌 The shift from setting goals to becoming the person who naturally achieves them 📌 How managing my time (down to the hour and sometimes the 15-minute block) has completely changed my peace of mind 📌 The tools and habits I’m using to stay focused during a big pivot to an evergreen model 📌 My word of the year — “Multiply” — and what that actually means in daily business decisions 📌 A powerful year-in-review exercise that helped me see patterns, clarity, and momentum I would’ve missed otherwise If you’re entering the new year feeling clear but serious… excited but intentional, this episode will meet you right there. Links Mentioned in This Episode: 👉 The Year-In-Review exercise I mention. So worth it! (Free, no opt in needed)I absolutely love this exercise. https://www.kvaleadership.com/year-in-review 👉 Grab my FREE Ultimate Cheat Sheet for a Brand Story That Converts https://brandmagnetic.com/cheatsheet 👉 Get lifetime access to the Instant YES Machine™ https://brandmagnetic.com/yesmachine If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    27 min

  7. 12/19/2025

    EMPIRE DIARIES: 30 Days Of Full Focus And The Word That’s Carrying Me Into 2026 | Ep. 122

    Text me! A few days ago, I was floating in turquoise water in the Bahamas — completely alone, no noise, no phone — and I said a prayer I’ve said many times before: “God, you’re the CEO of my business. Show me the path.” And one word came through so clearly it stopped me in my tracks. Multiply. Not hustle. Not grind. Not even grit — though I love that word deeply. Multiply. In this Empire Diaries episode, I’m taking you behind the scenes of the moment that shifted how I’m thinking about 2026 — from my word of the year, to the simple engine I’m building right now, to the 30-day focus that’s designed to turn clarity into revenue. This isn’t a “set goals and hope” episode.  It’s a this is what I’m actually doing episode. Inside this episode: 📌 The mastermind conversation that sparked my original word of the year — and why it ultimately wasn’t quite right  📌 The beach moment that changed everything (and why “multiply” landed so hard)  📌 The two pillars I’m committing to until I hit consistent seven figures  📌 My exact 30-day focus — what I’m building, what I’m strengthening, and what I’m ignoring  📌 The simple funnel I’m finally locking in (ads → Instant YES Machine → webinar → Brand Video Accelerator)  📌 Why clarity — not complexity — is what’s making this season feel exciting instead of overwhelming If you’re craving momentum, consistency, and a business that compounds instead of exhausts you — this episode will feel like a deep exhale. Links Mentioned 👉 Grab my Ultimate Cheat Sheet for a Brand Story That Converts https://brandmagnetic.com/cheatsheet 👉 Get lifetime access to the Instant YES Machine https://brandmagnetic.com/yesmachine If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    19 min

  8. 12/11/2025

    The Simple Sales Page Structure That Attracts Better Clients with Samantha Burmeister | Ep. 121

    Text me! If you’ve ever stared at your own sales page and thought, “Something here feels… off,” you’re going to love this one. In this conversation with sales page specialist Samantha Burmeister, I share the story of touring a house I genuinely liked… right up until the realtor casually repeated one tiny reason other buyers had passed. In an instant, I couldn’t unsee it — and Sam explains how our copy can do the exact same thing to dream clients when we overload the page with the wrong details or way too much pain. We get into: 📌 The two biggest sales page mistakes Sam sees all the time: overcrowded “above the fold” sections and pages that marinate people in pain instead of possibility. 📌 How to structure your hero section using Sam’s simple “why / what / how” model so people know exactly what this is and how to take the next step. 📌 Why aligning with your buyer’s potential (not their problems) changes who you attract — and helps you stop calling in the Eeyores of your niche.  📌 A cleaner way to decide what actually belongs on your sales page (and what can go), based on what your best clients really needed to know to say yes.  📌 Simple tracking + one-question surveys you can use to see what’s working, grab real buyer language, and keep improving your copy over time.  Connect with Sam and her work: Website: nomadcopyagency.com And if you want help telling your own story in a way that builds instant trust and emotional connection, grab my Ultimate Cheat Sheet for a Brand Story That Converts: https://brandmagnetic.com/cheatsheet If we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic

    41 min
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5
out of 5
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About

Think digital marketing and entrepreneurship... but FUN as heck!I talk to a savvy, growth-minded, established online business owners looking for sharp, often overlooked marketing tactics — stuff that cuts through noise and makes you go wait, what?! Come along on my online business journey as I build Brandmagnetic.com... I'm your untraditional host, Mariana Henninger -- an EMMY® award-winning director turned *online empire builder* and this show is me, documenting the wins, fails and secrets I learn along the way -- keeping it real and holding nothing back.  If you want to be part of my story, the raw, honest and unfiltered journey from nothing to something -- follow this podcast!In my own lighthearted geriatric millennial mom fashion (!), I share my wins and lessons, tears and laughs, and also interviews with other badass founders along the way, revealing their own secrets to massive success. It's real, it's raw. It's funny! It's personal. But most importantly, empire secrets are laid bare that will help you in your own business.If you are looking for a fun online business bestie, you’re in the right place, fellow empire building rockstar. Lesssssgo!And if you want to ever chat with me directly, just DM me! ✨>> http://instagram.com/brandmagnetic

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