Beyond Business

Debbie Lee
Beyond Business

Tune in to hear guest interviews from purpose-driven professionals using sustainable business strategies and mindful working practices. Hosted on Acast. See acast.com/privacy for more information.

  1. Content that Connects with Caroline Leon

    09/12/2024

    Content that Connects with Caroline Leon

    Caroline Leon is a business coach who specializes in supporting service-based, online business owners - such as coaches, healers and teachers - to build and grow sustainable businesses. She supports business owners to do away with the gross and manipulative tactics so prevalent these days online and instead adopt ethical growth strategies that put people before profits. She firmly believes that when we change the way we do business, we change the world. Content creation, and specifically long form written content, lies at the core of Caroline's marketing strategy. On the podcast episode we dive into: Why create content for your business?What are the benefits to both you as the content creator and your audience as the recipients?What type of content should you focus on to create the biggest impactHow to develop an approach that gets the most eyes on your content If you enjoy this episode and would like to find out more about Caroline's approach to content as well as the practical tools she uses to support a consistent habit of content creation then check out her upcoming free workshop and course, or of course her own blog! Content that Connects Intro - A free workshop on Monday 16th September: https://calendly.com/soulfulstrategy/content-that-connects-free-workshop Content that Connects Course - a live group programme beginning Monday 30th September: https://www.carolineleon.com/content-that-connects/ Caroline's Blog: https://www.carolineleon.com/blog/ Hosted on Acast. See acast.com/privacy for more information.

    39 min
  2. Using cycles to grow your business

    08/15/2024

    Using cycles to grow your business

    DOWNLOAD YOUR FREE REGENERATIVE BUSINESS STARTER KIT ➡️ www.debbielee.co.uk/starter-kit To get the most out of the series, I invite you to download your free Starter Kit so that you can follow along with each episode and create a one-page framework that will serve as the regenerative action plan for your business. EPISODE SUMMARY Welcome to Episode 6 of the Beyond Business Summer Podcast Series! Today, we explore how to create and nurture a regenerative framework for your online business, taking inspiration from nature's cycles. We'll revisit the cyclical model, emphasizing the importance of placing purpose at the heart of your business activities. In this episode, I focus on the winter phase: replenishment. Discover how strategic rest and seeking feedback can fuel the next cycle of growth, leading to new ideas and inspiration. Learn how to integrate downtime into your schedule and understand the value of stepping away from work to let creativity flourish. Additionally, I have a special bonus episode for you coming up next week— a workshop-style session designed to help you apply the cyclical approach to your own business. This session will guide you to jot down your ideas and ensure you have a tangible takeaway to act as a springboard for your next stage of action. Join me then and take the first step towards creating a self-sustaining loop that continuously breathes new life into your business. 🌿 MORE WAYS TO GO BEYOND BUSINESS Sign up for weekly notifications of new episodesCome say hi on InstagramFollow me on LinkedInSend it on using this link www.debbielee.co.uk/podcast Hosted on Acast. See acast.com/privacy for more information.

    12 min
  3. How to invite potential customers in

    08/08/2024

    How to invite potential customers in

    DOWNLOAD YOUR FREE REGENERATIVE BUSINESS STARTER KIT ➡️ www.debbielee.co.uk/starter-kit To get the most out of the series, I invite you to download your free Starter Kit so that you can follow along with each episode and create a one-page framework that will serve as the regenerative action plan for your business. EPISODE SUMMARY Welcome to the Beyond Business Summer Podcast Series! This episode builds on our previous discussion about crafting offers with ease, and talks about shifting from a traditional selling mindset to a more natural approach of inviting people into your world. This change in perspective helps ease the nervous system and fosters a more authentic connection with your audience. I also discuss the concept of exchange beyond just financial transactions. Often, the value of your offering might lie in something other than money, such as time, attention, or feedback. By thinking creatively about these exchanges, you can lower the stakes and make it easier for both you and your people to engage meaningfully. Whether it's sharing a blog post or sending personal invitations, I explore various ways to connect and provide value. Join me to navigate these concepts and offer actionable tips to make your business journey feel more natural and sustainable. 🌿 MORE WAYS TO GO BEYOND BUSINESS Sign up for weekly notifications of new episodesCome say hi on InstagramFollow me on LinkedInSend it on using this link www.debbielee.co.uk/podcast Hosted on Acast. See acast.com/privacy for more information.

    11 min
  4. How to create a valuable offer with ease

    08/01/2024

    How to create a valuable offer with ease

    DOWNLOAD YOUR FREE REGENERATIVE BUSINESS STARTER KIT ➡️ www.debbielee.co.uk/starter-kit To get the most out of the series, I invite you to download your free Starter Kit so that you can follow along with each episode and create a one-page framework that will serve as the regenerative action plan for your business. EPISODE SUMMARY Join me this week on the Beyond Business Summer Podcast Series as we explore the next step in our regenerative business framework: creating a valuable offer with ease. Building on last week's discussion about making connection your first point of action, we shift our focus to the art of creation. Many of us are familiar with the urge to build something new from our inspiration, but often we find ourselves launching our products or services to an unresponsive audience. Discover why connecting and engaging with your potential clients early in the process can make all the difference in achieving sustainable success. In this episode, I discuss the challenges solopreneurs face when creating in isolation, emphasizing the importance of a co-creative process that aligns with our strengths. Hear how taking a collaborative approach can prevent burnout and keep your creative fire alive throughout the development stages. I also touch on the vulnerabilities and perfectionist tendencies that can hinder the launch of a new offering, and how receiving input along the way can keep you motivated and ensure your product resonates with your audience. Tune in for practical advice on transforming your sporadic efforts into a consistent and engaging offerings in your business. 🌿 MORE WAYS TO GO BEYOND BUSINESS Sign up for weekly notifications of new episodesCome say hi on InstagramFollow me on LinkedInSend it on using this link www.debbielee.co.uk/podcast Hosted on Acast. See acast.com/privacy for more information.

    13 min

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Tune in to hear guest interviews from purpose-driven professionals using sustainable business strategies and mindful working practices. Hosted on Acast. See acast.com/privacy for more information.

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