The Startup Different Podcast

David and Chris Sinkinson

SIGNAL AWARDS 2025 - BEST INDIE PODCAST - SILVER COMMUNICATOR AWARDS 2025 - BUSINESS - EXCELLENCE DAVEY AWARDS 2025 - PODCAST SERIES TALK SHOW - SILVER Startup Different is what happens when two brothers who’ve built and sold startups start debating whether AI is taking over — or just overhyped. Brothers and entrepreneurs Dave and Chris bring humor, hard-earned experience, and a touch of chaos to a weekly breakdown of how tech is reshaping business, startups, and work. Smart, funny, and occasionally wrong — it’s the award-winning podcast for people who still like humans.

  1. AI Has Broken Hiring

    4D AGO

    AI Has Broken Hiring

    The hiring process is broken, and AI has shattered it beyond recognition. In this episode of Startup Different, we examine the absurd reality of modern recruitment: 90% of Fortune 500 companies use AI to screen resumes, 46% of job seekers use AI to write them, and actual humans have been effectively removed from the early stages of hiring. When both sides are optimizing for algorithms instead of actual job fit, what are we even measuring anymore? The result is an arms race where the process has become slower, more expensive, and less effective at identifying real talent. But some companies are breaking free from the broken system. Anduril, the defense tech startup, is running drone-flying competitions where the winners get job offers - completely bypassing resumes, cover letters, and all the traditional screening. We explore why this approach works, what other creative alternatives exist, and how both startups and job seekers can navigate a hiring landscape where traditional signals have become meaningless. From paid projects to portfolio-based evaluation to network hiring, there are better ways to match talent with opportunity. Whether you're a founder struggling to hire through the noise or a job seeker whose resume disappears into the AI void, this episode provides a practical roadmap for the new reality. We'll show you how to design hiring processes that actually test for competence, how to source talent when job boards are broken, and how to stand out as a candidate when everyone else is using the same AI tools. The traditional hiring playbook is dead - here's what replaces it.

    26 min
  2. The Bot Takeover of Social Media

    FEB 17

    The Bot Takeover of Social Media

    Remember when you could tell the difference between a bot and a human online? Those days are over. In this episode of Startup Different, we confront the uncomfortable reality that 40-60% of internet traffic is now bot-generated, and AI has gotten so sophisticated that it passes as human 54% of the time in blind tests. When even the engagement on your social media posts might be fake, what does "social" media even mean anymore? We dive deep into the bizarre case of Moltbook - a social network where every single user is an AI bot - and what this experiment reveals about the future of online interaction. We explore why Meta removes 5.5 million bot accounts monthly yet researchers estimate bots still comprise 15-20% of active users, and discuss the $100 billion in annual advertising fraud caused by fake traffic. The metrics founders rely on for growth and validation are increasingly meaningless, and the old playbook for social media marketing is breaking down in real time. But this episode isn't just about the problem - it's about solutions. We provide actionable strategies for founders who need to navigate social media marketing in the bot age. Learn why vanity metrics are dead, how to build audiences you actually own, and why proving your community is human-verified might become your biggest competitive advantage. If you're spending time and money on social media for your startup, this episode will fundamentally change how you think about "engagement" and where you invest your marketing efforts.

    24 min
  3. Data Centers in Space: Innovation or Insanity?

    FEB 10

    Data Centers in Space: Innovation or Insanity?

    Elon Musk wants to put AI data centers in space, and he's not alone. In this episode of Startup Different, we explore the wild frontier of orbital computing and ask the hard questions: Is this brilliant innovation or billionaire vanity project? While the promise of unlimited solar power and free cooling sounds compelling, the reality involves 40-550ms latency, space debris risks, and data sovereignty nightmares that could give any CISO cold sweats. We break down the real economics behind space-based infrastructure, examine why launch costs dropping 90% in the last decade is changing the game, and discuss what happens when your customer data is literally orbiting above adversarial nations. From Lumen Orbit's ambitious 2026 launch plans to the legal vacuum surrounding space-based data storage, we explore both the genuine opportunities and the overlooked risks that mainstream coverage is missing. For entrepreneurs and tech leaders, this episode provides a grounded reality check on space-based computing. We'll help you separate the signal from the noise, understand which innovations will trickle down to terrestrial infrastructure, and determine whether you should be paying attention to this trend - or focusing your energy on solving problems back on Earth. If you've ever wondered whether data centers in space are the future or just the latest tech hype cycle, this conversation will give you the framework to decide for yourself.

    25 min

About

SIGNAL AWARDS 2025 - BEST INDIE PODCAST - SILVER COMMUNICATOR AWARDS 2025 - BUSINESS - EXCELLENCE DAVEY AWARDS 2025 - PODCAST SERIES TALK SHOW - SILVER Startup Different is what happens when two brothers who’ve built and sold startups start debating whether AI is taking over — or just overhyped. Brothers and entrepreneurs Dave and Chris bring humor, hard-earned experience, and a touch of chaos to a weekly breakdown of how tech is reshaping business, startups, and work. Smart, funny, and occasionally wrong — it’s the award-winning podcast for people who still like humans.