HAVE YOU MET BEHAVIORAL ECONOMICS

Pedro Schreier
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Ever wondered why your customers do the bizarre things they do? Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime? Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure! Enter the world of Behavioral Economics: where psychology meets dollars and sense.

Episodes

  1. 10/10/2023

    This Is Why Stories Rock Sales - Ep. 10

    Ever heard a story that just made you hit 'Buy Now'? Discover the art (and science) behind it with Emma and Jen. Grab your headphones, and let's dive in! #storytelling

    5 min

  2. 10/05/2023

    This Is Why We Love Bestsellers - Ep. 09

    Ever bought a book just 'cause it's topping charts? The secret behind that irresistible 'Top Seller' allure REVEALED! 🏆💡 Find out why our brains can't resist what's trending.

    4 min

  3. 10/03/2023

    This Is Why We Pay To Lose - Ep. 08

    The secret psychology of bad investments REVEALED! 🤯 Discover why your brain LOVES to throw money down the drain! 💰🌀

    3 min

  4. 09/28/2023

    This Is Why Returns Break Our Heart - Ep. 07

    Every Tuesday and Thursday Ever wonder why parting with that online purchase feels like a mini heartbreak? Dive into the quirky psychology of the Endowment Effect and uncover the ties that bind us to our belongings.

    6 min

  5. 09/26/2023

    This Is Why We Pay $5 For Coffee - Ep. 06

    Every Tuesday and Thursday Ever splurged on a fancy coffee and wondered why? Unravel the mysteries of Mental Accounting and discover the fascinating reasons behind our everyday spending habits.

    4 min

  6. 09/21/2023

    This Is Why Scarcity Makes Clients Go Crazy - Ep. 05

    Ever wondered why less makes us want more and how do add more spice to your sales? Don't miss out this VIP Insights.

    3 min

  7. 09/19/2023

    This Is Why Decoys Are Sales Ninjas - Ep. 04

    Unlock the Marketing Trick So Sneaky, It’s Almost Unfair! Decoys: How to Make Your Customers Choose Exactly What You Want Them To!

    3 min

  8. 09/15/2023

    This Is Why Negative Reviews Are King - Ep. 03

    Get Real or Go Home: The Shocking Truth About Why Negative Reviews Boost Your Biz!

    3 min

  9. 09/14/2023

    This Is Why Framing Saves You Cash - Ep. 02

    Unlock the Secret Marketing Trick That Turns Pennies Into Dollars—Learn Why Framing is Your Cash-Generating Superpower!

    3 min
  10. This Is Why Too Many Choices Kill Your Business - Ep. 01

    09/12/2023

    This Is Why Too Many Choices Kill Your Business - Ep. 01

    Ever wonder why customers browse, hum and haw, and then leave without buying a darn thing? It's not them; it's you! Tune in to our latest episode where we dive deep into the Paradox of Choice.

    3 min
  • 10 Episodes

About

Ever wondered why your customers do the bizarre things they do? Like, why do they buy a $5 latte every day but hesitate to buy your amazing $20 product that'll last a lifetime? Stop scratching your heads; it's not dandruff—it's your marketing strategy that needs a cure! Enter the world of Behavioral Economics: where psychology meets dollars and sense.

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