The Online Hustle Podcast

AVASK Studios
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Discover secrets to e-commerce success as well as entrepreneurial journeys with 'The Online Hustle' podcast. Dive into insightful conversations with industry experts and innovators as they share their stories, strategies, and visions for the ever-evolving world of online business. Host: Lewis Sweeting

  1. JAN 27

    S2 E10 Why Most Amazon Brands Hit a Growth Ceiling (And How to Scale Globally in 2026)

    Most Amazon brands don’t fail- they stall. In this episode of The Online Hustle Podcast, Lewis sits down with Jerome, CEO of e-Comas, to break down why so many Amazon sellers hit a growth ceiling at 5, 6, or 7 figures and what it actually takes to scale globally in 2026. If your ad spend keeps rising, growth has slowed, or expansion feels overwhelming… this conversation explains why. Jerome has helped brands scale across Amazon US, Europe, Walmart, and alternative marketplaces like Bol and  Allegro. With teams in 20+ countries, he reveals what most sellers misunderstand about: • Global Amazon expansion • The “hero product” problem • Why ads stop working at scale • Localisation vs simple translation • When Amazon alone is no longer enough In this episode, we cover: 00:00 – Why most Amazon brands hit a growth ceiling 08:30 – The difference between 5-figure and 8-figure sellers 14:10 – Why ads dependency kills long-term growth 18:45 – Building brand demand outside Amazon 22:00 – Amazon vs local EU marketplaces (Bol, Allegro, Zalando, Walmart) 30:20 – The ONE metric that actually matters (conversion rate) 40:10 – How AI is changing Amazon agencies in 2026 50:30 – If Jerome had to start from zero today, what he’d do first This episode isn’t just for Amazon sellers. If you’re building any ecommerce brand, thinking about international expansion, or trying to scale beyond paid ads this is a masterclass in modern ecommerce strategy. 👍 Like, subscribe, and comment if you want more real conversations with operators actually scaling brands not gurus. #amazonfba  #Ecommerce2026 #amazonsellers  #scaling  #amazongrowth   #globalecommerce  #onlinebusiness  #EcommercePodcast #AmazonEurope #walmartmarketplace  #brandscaling  #amazonadvertising  #ecommercestrategy  #founderpodcast  #digitalcommerce Support the show

    59 min

  2. JAN 13

    S2 E9 The Legal Mistakes DESTROYING Amazon & TikTok Shops (E-commerce Lawyer breaks it down)

    Most sellers don’t get banned because they’re scammers. They get banned because they don’t understand how platforms actually work. This conversation could save you months or even years of lost progress- whether you’re selling on Amazon, expanding into TikTok Shop, or building a brand on Instagram.  In this episode of the Online Hustle Podcast, Lewis sits down with Assaf Sternfeld, e-commerce lawyer and CEO of Cabilly, to break down the legal and compliance mistakes destroying Amazon, TikTok Shop, and Instagram businesses, often without warning. From AI moderation and innocent posts getting flagged, to trademarks, IP protection, counterfeit listings, and why you don’t own your audience, this episode explains what every online seller and creator needs to know before it’s too late.  What You’ll Learn in This Episode Why platforms over-ban instead of under-banHow AI moderation flags content without understanding contextThe most common legal mistakes Amazon sellers still makeWhy TikTok Shop & Instagram sellers are getting banned for “innocent” postsHow trademarks and IP really work across countriesWhat to do before expanding into the UK, EU, or international marketsHow platforms handle counterfeit products and listing hijackersWhy launching imperfectly beats waiting for “perfect”How to protect your business before scalingDon’t wait until you’re banned to take action. Listen now to learn how to safeguard your account, scale smarter, and avoid the mistakes that cost sellers everything.

    56 min

  3. 12/09/2025

    S2 E8 47 Trillion Data Points: What They Reveal About Winning on Every Marketplace

    Amazon veteran and Pattern COO Rob Hahn joins us to break down the real mechanics behind e-commerce success and why most brands are failing long before they even realise it. From building Amazon’s early robotics fulfilment centres, to running a global organisation processing 47+ trillion data points, Rob exposes the operational blind spots brands never think about: packaging dimensions that kill margin, content mistakes that destroy conversions, and the brutal truth about why “good products” don’t automatically win online. We dig into: Rob’s journey from Amazon intern → robotics leader → Pattern COO The hidden operational failures that sink e-comm brands Why consumers now buy pictures, not products What separates good content from average  and why it changes monthly How Pattern turns trillions of data points into actionable insights Why Prime eligibility and delivery speed are conversion superpowers TikTok Shop, global expansion, and the next wave of marketplace disruption The middleman business model that quietly dominates online retail What Rob would do today if he had to start from zero again If you sell online, or want to, this episode is a masterclass in how to survive and scale in a world where content, logistics and data matter more than ever.

    1h 4m

  4. 11/25/2025

    S2 E7 How Zesty Paws Became the #1 Pet Supplement Brand on Amazon

    In today’s episode of The Online Hustle, we sit down with Patrick O'Neill, Senior Brand Manager at Zesty Paws, one of the biggest and most influential pet supplement brands on Amazon. Patrick’s story is wild: from flipping Toys R Us liquidation carts in high school… to launching 7-figure supplement brands… to now leading one of the most recognisable pet brands in the world. He reveals exactly how Zesty Paws stays ahead in a category filled with cheap knockoffs, “too-good-to-be-true” competitors, and aggressive AI-driven marketplaces. We break down: 🔥 Why brand trust beats every Amazon “hack” 🔥 The biggest mistake sellers make with UGC & influencer content 🔥 How TikTok Shop secretly boosts Amazon rankings 🔥 Why emotional connection now converts more than SEO 🔥 How to build a product consumers actually believe in 🔥 And how Patrick would launch a brand this weekend… if he had to start from £0 If you sell on Amazon, want to build a brand, or you’re in the pet/wellness space then this is mandatory viewing for you. #zestypaws  #amazonfba  #ecommercetips  #brandbuilding  #tiktokshop  #petsupplements  #onlinehustle  #sellingonamazon  #ecommercestrategy  #ugccontent  #dtcmarketing  #amazonsellertips  #entrepreneurlife

    51 min

  5. 11/11/2025

    S2 E6 - AI, Ads, Amazon: The Hidden Formulas You Need to Win in 2026

    In this episode of The Online Hustle Podcast, we sit down with Ali Babul, Director at Trellis, to uncover the real strategies behind profitable growth on Amazon and beyond. We talk about: The most overlooked opportunities on Amazon right now Why AI is both overhyped and underused in marketplace advertising How Walmart Marketplace is quietly challenging Amazon’s dominance The future of personalized ads, global expansion, and profitability in 2025 Whether you’re a brand owner, agency, or entrepreneur trying to scale your e-commerce business, this conversation reveals the tools, tactics, and mindset shifts that separate the top 1% of sellers from everyone else. 🔥 Subscribe for weekly episodes on scaling, systems, and seller success. #amazonfba  #ecommercetips  #onlinebusiness  #marketplacegrowth  #ecommercestrategy  #amazonads  #digitalmarketing  #aiinecommerce  #walmartmarketplace  #entrepreneurship  #ecommercepodcast  #OnlineHustlePodcast #Trellis #AliBabul #amazonsellertips  #ecommerceautomation

    1h 2m

  6. 11/04/2025

    S2 E5 - TikTok Shop & Amazon Chaos: What No One Tells You About Selling Internationally

    What really stops brands from going global? In this episode of The Online Hustle, we sit down with Jayn Steele and Lee Gray from Rubicon Bridge - experts in helping sellers stay compliant while scaling worldwide. From post-Brexit regulations and banned ingredients to TikTok Shop’s “wild west” phase, this conversation uncovers the hidden side of e-commerce: the legal, regulatory, and operational traps that can kill your product launch overnight. Learn about: The most common mistakes sellers make when expanding to the EU or UK Why “compliance” isn’t just red tape — it’s the difference between scaling and sinking How platforms like Amazon and TikTok Shop handle product safety and trust The role of AI in global e-commerce and how to stay ahead of constant change Whether you’re a brand owner, marketplace seller, or e-commerce strategist, this episode will make you rethink what it really takes to build a sustainable global business. 🎙️ Host: Lewis — The Online Hustle Podcast 🧠 Guests: Jayn Steele & Lee Gray, Rubicon Bridge 00:00 – Intro: Meet Jane & Lee from Rubicon Bridge 02:09 – The New Reality: How regulation is reshaping global e-commerce 03:17 – Brexit Fallout: Why ingredients and packaging rules keep changing 05:55 – Market Expansion Myths: The costly assumptions sellers still make 07:00 – Amazon vs Shopify: Where brands should really be focusing 09:33 – TikTok Shop: Opportunity or regulatory ticking time bomb? 13:20 – The Most Common Mistake: Cutting corners on compliance 15:00 – Six-Figure vs Failed Brands: What separates success from chaos 17:18 – Keep Momentum: Why slow projects cost double 18:06 – Interpreting Data & Regulations: Turning red flags into green light 22:01 – AI & Compliance: Where technology helps – and where it fails 25:32 – Final Insights & Where to Find Rubicon Bridge #ecommerce  #onlinebusiness  #AmazonSellers #tiktokshop   #globaltrade  #ProductCompliance #brandbuilding  #MarketplaceGrowth #OnlineHustlePodcast #entrepreneurship  #ecommercetips  #digitaltrade  #crossborderecommerce  #startupadvice  #BrexitBusiness

    27 min

  7. 10/28/2025

    S2 E4 - From £10 to a Multi-Million Global Empire: How to build a Global Fulfilment Powerhouse

    What would you do if you had just £10 to start a business? In this episode of The Online Hustle, we sit down with Kevin Blackburn #1 best-selling author, business systemisation strategist, and founder of Systemise Fulfilment  to unpack how a small family challenge turned into a multi-million-pound global fulfilment network. Kevin shares his journey from an engineer facing redundancy to leading a network of interconnected warehouses across the UK, USA, and Europe and beyond.  We talk about: 💡 How he built Systemise Fulfilment from the ground up ⚙️ The power of systems and automation in scaling a business 🤝 Building partnerships and company culture that drives loyalty 🌍 Expanding internationally without losing quality or purpose 🧠 The mindset that turns side hustles into sustainable empires If you’re an eCommerce entrepreneur, brand owner, or anyone who wants to turn ambition into action, this episode is packed with practical insights, real stories, and inspiration. 👉 Watch till the end for Kevin’s advice on starting again from scratch — and why he’d do it all the same way. 🕒 Timestamps / Key Moments 00:00 – 01:30 | Introduction — Kevin Blackburn’s journey from £10 challenge to global success 02:12 – 03:06 | Redundancy, risk, and the moment that sparked his first online sale 03:06 – 05:20 | Turning the £10 challenge into a thriving business — early growth and mindset 06:13 – 07:49 | The £10 birds that proved the concept — the real “lightbulb moment” 09:10 – 10:12 | Moving from side hustle to scalable business — learning the supply chain 11:04 – 12:36 | Building through partnerships and the first Systemise licensee 13:24 – 15:21 | Creating company culture and values that inspire employees to go the extra mile 18:03 – 19:45 | Why relationships and long-term trust drive true business growth 21:36 – 23:36 | Inside the “unique processing streams” system that powers Systemise 25:04 – 26:32 | Building a business that uplifts local communities and global partners 30:26 – 32:59 | The power of systems, processes, and leadership in scaling globally 35:15 – 38:47 | The future of tech and AI in fulfilment — how Systemise stays ahead 39:17 – 42:44 | Kevin’s advice to new entrepreneurs: focus, consistency, and running your own race 44:20 – 45:58 | The “Massive Action Ecosystem” — creating energy and motivation daily 46:32 – 48:40 | What Kevin would do if he lost everything — starting again with strategy 49:29 – 50:32 | Staying fulfilled and family-first — why purpose drives everything 51:20 – 52:44 | How to connect with Systemise Fulfilment and Kevin online 53:00 – 53:41 | Closing thoughts — taking massive action every day #entrepreneurship  #ecommercesuccess #onlinebusiness  #sidehustle  #TheOnlineHustle #businessgrowth  #startupstory  #KevinBlackburn #SystemiseFulfilment

    54 min

  8. 10/21/2025

    S2 E3- From Setbacks to Breakthroughs - Why Failure Is Your Superpower

    In this episode of The Online Hustle Podcast, host Lewis sits down with Matt Kostan, founder of Productpinion and a long-time Amazon seller, to explore how entrepreneurs can turn failed plans into powerful learning opportunities. Matt shares insights from over a decade in e-commerce, discussing the importance of testing ideas with real data instead of emotion, understanding customer psychology, and how to harness AI and qualitative feedback to build stronger products and brands. The conversation blends real-world stories- from shower caps that didn’t sell to mosquito bracelets that delighted customers, illustrating how “setbacks” often lead to innovation, better connections with customers, and long-term brand success. 🔑 Key Highlights & Themes 1. Fall in Love with Data, Not Your Product (00:01:49 – 00:02:33) 2. Clarity Beats Cleverness (00:03:00 – 00:04:42) 3. The Power of Real Shopper Feedback (00:05:07 – 00:06:35) 4. AI is Useful but Not Human (00:06:35 – 00:08:17) 5. Targeting & Testing Smarter, Not Harder (00:08:33 – 00:09:12) 6. Avoiding Shiny Object Syndrome (00:10:00 – 00:11:31) 7. Amazon vs. Shopify (00:12:08 – 00:13:00) 8. Creating Viral & Memorable Products (00:14:02 – 00:17:23) 9. Surprise, Delight & Retain (00:17:46 – 00:19:16) 10. Standing Out Visually (00:21:11 – 00:22:50) 11. Iterative Testing Process (00:35:08 – 00:38:28) 12. Customer Co-Creation (00:25:27 – 00:27:05) 13. The Power of Story and Emotion (00:30:21 – 00:31:06) 14. Embracing Failure as Data (00:32:55 – 00:34:11) 15. AI’s Role in Creativity and Speed (00:41:07 – 00:42:09) 16. Preparing for the AI Future (00:44:14 – 00:46:20) 17. Starting Over: The Entrepreneur’s Test (00:47:09 – 00:50:26) #entrepreneur #amazon #ai #onlinebusiness #hustle #AVASK #facts #marketing #business #amazonfba #analysis Support the show

    56 min
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About

Discover secrets to e-commerce success as well as entrepreneurial journeys with 'The Online Hustle' podcast. Dive into insightful conversations with industry experts and innovators as they share their stories, strategies, and visions for the ever-evolving world of online business. Host: Lewis Sweeting

Information

  • Creator
    AVASK Studios
  • Years Active
    2023 - 2026
  • Episodes
    19
  • Rating
    Clean
  • Copyright
    © 2026 The Online Hustle Podcast
  • Show Website
    The Online Hustle Podcast