BackOps Podcast

Mika Lepisto
  • 0.0 (0)
  • MARKETING

The BackOps podcast delves into the strategies, insights, and behind-the-scenes roles that drive organizational success, exceptional customer experiences and foster brand loyalty. Our mission is two-fold: 1. We aim to help leadership embrace the value of roles that help the organization succeed, which may be overlooked. 2. For industry peers, we will focus on providing immediately actionable insight. Takeaways they can apply to help them improve themselves, outcomes and better understand how they are critical to the success of the organization.

Episodes

  1. 01/21/2025

    BackOps Episode 1: Rankin & Bankin with Paul Baterina

    On Episode 1 of the BackOps Podcast host Mika Lepisto engages in a dynamic conversation with Paul Baterina, the mastermind behind SEO at Revolve, a leading luxury fashion e-commerce brand. From building a DIY "man shed" office to driving impactful SEO strategies, Paul shares his journey of balancing creativity, collaboration, and innovation. How he saved $20,000 building his man shed and the relationships it strengthened along the way.A decade at Revolve and how a culture of respect, flexibility, and collaboration has shaped his career satisfaction.Spearheading a long-tail keyword strategy that increased organic traffic by 10–12%, with ambitious plans to scale further.Tackling the challenges of getting buy-in for new ideas and fostering collaboration across UX, engineering, and business intelligence teams.Insights into adapting to mobile-first strategies, leveraging AI for scalable content creation, and staying competitive in an ever-evolving SEO landscape.The unique challenges and opportunities of SEO in e-commerce, including the debate over adding content to category pages and operating with an m-dot site.Whether you're an SEO, digital marketer, or entrepreneur, this episode is packed with actionable takeaways and behind-the-scenes insights from a seasoned e-commerce SEO expert.

    46 min

  2. 11/12/2024

    Coming Soon: BackOps Podcast

    The spotlights are about to turn on.

    20 sec
  • 2 Episodes

About

The BackOps podcast delves into the strategies, insights, and behind-the-scenes roles that drive organizational success, exceptional customer experiences and foster brand loyalty. Our mission is two-fold: 1. We aim to help leadership embrace the value of roles that help the organization succeed, which may be overlooked. 2. For industry peers, we will focus on providing immediately actionable insight. Takeaways they can apply to help them improve themselves, outcomes and better understand how they are critical to the success of the organization.

Information

  • Creator
    Mika Lepisto
  • Years Active
    2023 - 2025
  • Episodes
    2
  • Rating
    Explicit
  • Copyright
    © ⓒ BackOps Marketing
  • Show Website
    BackOps Podcast