Finding Reverie: An Entrepreneur's Journey

Lindsay Miller & Annette Quick

Finding Reverie: An Entrepreneur’s Journey takes you behind the scenes with small and mid-sized business owners who open up about the real highs and lows of their entrepreneurial journey. From the challenges that tested them to the lessons that shaped them, each story is filled with insights you can take back to your own business. Along the way, the Reverie team shares practical strategies and proven best practices to help you spark momentum, build impact, and lead with confidence.

  1. Jun 4

    Finding Reverie: An Entrepreneur's Journey with Viktor Popovic, Founder & President of Avendo

    What does it take to start a second, completely different business and succeed again? On the latest episode of Finding Reverie: An Entrepreneur's Journey, we sit down with Viktor Popovic, founder of Avendo, whose story is one of resilience, reinvention, and intentional entrepreneurship. After escaping the former Yugoslavia and building a new life in the United States, Viktor built his first company, Ultimate Washer, from the ground up into a successful eCommerce business. After selling the company, he faced a question many entrepreneurs never get the chance to answer: "Did I build a successful business by luck, or can I do it again?" That question led him to launch Avendo, a fintech SaaS company designed to bring transparency and competition to credit card processing - an industry where many business owners simply accept fees and rates without knowing if they're truly getting the best deal. In this conversation, Viktor shares lessons every entrepreneur can learn from: ✔️ Why growth alone doesn't make a business strong ✔️ "Founder memory is not a system" ✔️ How founders can unintentionally become the biggest bottleneck in their organizations ✔️ The importance of documenting processes, creating scalable systems, and being financially intelligent ✔️ Why recognition, trust, and empowering employees drive better results than control ✔️ How to educate yourself without letting perfectionism prevent action ✔️ Why successful leaders learn to trust the process, make mistakes, and delegate Whether you're building your first business, or your second, Viktor's journey is a powerful reminder that sustainable success comes from creating systems that can thrive beyond the founder.

  2. Apr 1

    Finding Reverie: An Entrepreneur's Journey with Natasha Walstra, Founder of NearPoint Strategies

    Most people think success in sales is about volume. More calls. More meetings. More noise. But for Natasha Walstra, founder of NearPoint Strategies, it started differently. As a self-proclaimed introvert, her first role required 100+ cold calls a day - measured purely by how many appointments she could book. And while others chased numbers, Natasha leaned into something that felt more natural: relationships. She booked fewer meetings, but the ones she booked actually showed up. That was her first signal: her way worked. A mentor saw it too, and doubled down on her approach. Long before LinkedIn was what it is today, Natasha was building genuine connections first, then turning them into conversations. That belief—and what she calls “borrowed confidence” from her mentor changed everything. Her business? It started at 3 am after someone asked for help with LinkedIn strategy. And like many entrepreneurial journeys, it wasn’t linear. After the premature birth of her son and a battle with postpartum depression, everything paused. It was her husband - and later a coach -who reminded her: you built this once, you can build it again. And she did. ✨ Her biggest lessons: – Success comes from doing the right things consistently – Focus on productive activity, not just busy work – Be authentically you - every comment, every post is a “trust deposit” Because the real growth strategy? It’s not louder. It’s more human. 🎧 Tune in to this episode of Finding Reverie: An Entrepreneur’s Podcast to hear how Natasha built a business rooted in relationships and resilience.

Ratings & Reviews

5
out of 5
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About

Finding Reverie: An Entrepreneur’s Journey takes you behind the scenes with small and mid-sized business owners who open up about the real highs and lows of their entrepreneurial journey. From the challenges that tested them to the lessons that shaped them, each story is filled with insights you can take back to your own business. Along the way, the Reverie team shares practical strategies and proven best practices to help you spark momentum, build impact, and lead with confidence.