The Shaping Healthcare Podcast

CitiusTech

Welcome to Shaping Healthcare, a podcast by CitiusTech. Some of the great minds in the world are constantly striving to solve the healthcare industry's greatest challenges with technology, creativity, and agility. With every episode of The Shaping Healthcare Podcast, we will take you deeper into the world of healthcare and life sciences and give you a perspective into what it takes to build a human-first, technologically enabled healthcare world.

  1. 6d ago

    From CRM to AI: What 30 years of pharma technology change taught me

    From CRM and cloud computing to omnichannel and AI, the pharmaceutical industry has navigated multiple waves of technology change over the last three decades. While the technologies have evolved, the factors that determine successful transformation have remained remarkably consistent. In this episode, Matthias Reith, Vice President, Patient and HCP Engagement at Citius Healthcare Consulting, reflects on lessons learned across major technology shifts and explains why organizations that focus on business outcomes, leadership, change management, and data quality consistently realize greater value from their investments. He also explores how these lessons apply to AI and why organizations should view AI as a business transformation, not just a technology implementation. Key takeaways: Start with the business problem, not the technology. Organizations that focus on outcomes consistently see greater value from transformation efforts.Strong leadership matters long after kickoff. Consistent involvement helps drive alignment, adoption, and results.Technology alone doesn't create change. User buy-in and effective change management are often the difference between adoption and underutilization.Data quality and governance are foundational. Trusted data is essential to driving adoption and realizing value from technology investments.The lessons from CRM, analytics, and omnichannel transformations still apply to AI today. Tune in now Discover why the fundamentals that drove successful transformations in the past remain just as relevant in the age of AI.

    From CRM to AI: What 30 years of pharma technology change taught me

Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to Shaping Healthcare, a podcast by CitiusTech. Some of the great minds in the world are constantly striving to solve the healthcare industry's greatest challenges with technology, creativity, and agility. With every episode of The Shaping Healthcare Podcast, we will take you deeper into the world of healthcare and life sciences and give you a perspective into what it takes to build a human-first, technologically enabled healthcare world.