What Are You Made Of?

Mike "C-Roc" Ciorrocco

Join me on "The What Are You Made Of? Show" where we share the ingredients of what went into making my guests and myself who we are. We will be sharing stories,aiming to help you reflect on your own past experiences, uncovering your true strength and resilience. This podcast is designed for those interested in Entrepreneurship and Personal Development, offering insights into performance, persistence, and inspiration. It's not just entertaining; it's a valuable resource for your journey of self-discovery and closing the gap between where you are and where you are capable of being.

  1. 3d ago

    From Street Performer to Country Star: The Grit Behind Coffey Anderson’s Success

    On this episode of What Are You Made Of ? show, Mike “C-Roc” sits down with country music powerhouse, entrepreneur, philanthropist, and seven-time Grand Ole Opry performer Coffey Anderson for a powerful conversation about grit, faith, family, purpose, and building your own path to success. Coffey opens up about the experiences that shaped him, from growing up in a small Texas town and watching his mother face adversity with unwavering faith, to learning resilience and the ability to read people from his father’s military and law-enforcement background. Coffey shares why he believes success starts with knowing exactly what your finish line looks like and then reverse-engineering the path to get there. He talks about his decision to stop waiting for traditional opportunities in the music industry and instead go directly to the buyers, building his career on his own terms. He reveals how he turned street performing into a thriving business, earning more than $86,000 in one year while building a 9,000-person email list—all by treating his talent, audience, and relationships like a real business. Throughout the conversation, Coffey shares the mindset behind his relentless work ethic, his belief in faith and responsibility, and why he would rather have a million customers than a million followers. From music and entrepreneurship to fatherhood, purpose, and serving others, Coffey offers a powerful reminder that success isn't about waiting for someone to give you an opportunity—it's about knowing what you're made of, defining what you want, and having the grit to build your own way. Website-coffeyanderson.com Social Media Links/Handles: https://www.facebook.com/coffeyanderson https://www.instagram.com/coffeyanderson https://x.com/coffeyanderson https://www.youtube.com/coffeysouthernman https://www.tiktok.com/@the_coffeyanderson

  2. Sep 30

    From SBA Lender to Entrepreneur: How Sterling Birdsong Built Businesses Through Funding, Patience and Action

    In this episode of What Are You Made Of?, Mike “C-Roc” sits down with Sterling Birdsong, owner of Lendstra, a nationwide SBA loan placement platform helping small business owners secure $500,000 or more in funding. Sterling shares his journey from spending 13 years in banking and SBA lending to launching his own company and helping entrepreneurs navigate the often-complex funding process. He explains how working independently allows his team to connect business owners with a network of lenders and stay involved from the initial application through closing. Sterling also opens up about his entrepreneurial journey outside of lending, including how he went from opening his first tanning salon in 2024 to owning five GLO Tanning locations in less than two years. He shares the difference between starting a business from scratch and acquiring an established one, how he evaluates opportunities, and why having the right operating partner has been essential to scaling. Throughout the conversation, Sterling talks about patience, persistence, taking action, learning from mistakes, and knowing when to admit you don’t have all the answers. He and C-Roc also discuss the idea of “patient urgency”—being patient with the process and outcome while staying urgent about the actions needed to move forward. Website- lendstra.com https://www.instagram.com/sterling.sba/

  3. Sep 29

    The Truth About Sugar Dating: Misconceptions, Money and Relationships with Marcus

    What happens when a 16-year marriage ends and you suddenly find yourself back in the dating world after nearly two decades? In this episode of What Are You Made Of?, Mike “C-Roc” sits down with Marcus, host of Secrets of a Sugar Daddy, to talk about his unexpected journey into the world of sugar dating and the experiences that inspired him to start one of the most talked-about podcasts in the space. Marcus shares what dating looked like when he re-entered the scene at 48, why traditional dating apps weren’t working for him, and how discovering a different approach to dating completely changed his perspective. He also opens up about the misconceptions surrounding sugar dating, the difference between genuine relationships and transactional encounters, and how people navigate trust, expectations, and compatibility in this unique dating world. The conversation also gets personal as Marcus reflects on his 16-year marriage, divorce, starting over, and the lessons he learned about relationships, connection, and knowing what you really want. From wild dating stories and unexpected friendships to the realities behind a lifestyle that is often misunderstood, Marcus and C-Roc have an honest conversation about dating, relationships, reinvention, and finding your own path when life takes an unexpected turn. Website- www.secretsofasugardaddy.com Social Media Links/Handles: https://www.instagram.com/secretsofasugardaddy/?hl=en www.patreon.com/secretsofasugardaddypodcast

  4. Sep 28

    How to Turn Social Media Attention Into High-Ticket Sales with Lauren Tickner

    In this episode of What Are You Made Of?, Mike “C-Roc” sits down with entrepreneur and sales strategist Lauren Tickner, a master at turning social media attention into high-ticket sales and building businesses around expertise. Lauren shares how she started selling fitness programs online before “online coaching” was mainstream, built an audience on Instagram, and ultimately dropped out of university to pursue entrepreneurship full-time. She also opens up about her experience on Clubhouse, why demonstrating real expertise matters more than simply creating content, and how long-form conversations can build authority and trust. Mike "C-Roc" and Lauren also dive into the importance of being intentional about whose advice you follow, the difference between an opinion and true counsel, and why success in one area doesn't necessarily tell you what is happening behind the scenes in someone's life. They also explore the rapidly changing role of AI in content creation, including how Lauren is using AI to automate video editing, create social media content, and potentially reduce the time and cost involved in running a content operation. From entrepreneurship and high-ticket sales to social media, personal growth, and AI, this conversation offers practical insights for anyone looking to turn their expertise and online presence into a real business. Website-scalesystems.io Social Media Links/Handles- Www.linkedin.com/in/laurentickner Youtube.com/c/laurentickner

4.7
out of 5
14 Ratings

About

Join me on "The What Are You Made Of? Show" where we share the ingredients of what went into making my guests and myself who we are. We will be sharing stories,aiming to help you reflect on your own past experiences, uncovering your true strength and resilience. This podcast is designed for those interested in Entrepreneurship and Personal Development, offering insights into performance, persistence, and inspiration. It's not just entertaining; it's a valuable resource for your journey of self-discovery and closing the gap between where you are and where you are capable of being.