The Sustainable Hair Stylist Podcast

Ann-Marie Christell
  • 5.0 (3)
  • MARKETING
  • UPDATED WEEKLY

Welcome to The Sustainable Hair Stylist Podcast! Welcome to The Sustainable Hairstylist Podcast, the go-to business and marketing podcast specifically for hairstylists! Hosted by Ann-Marie Christell, founder of Serene Flow, this podcast provides hairstylists with actionable marketing strategies, proven business tips, and sustainable practices designed to attract new clients, increase revenue, and maintain a balanced lifestyle. Whether you're a new hairstylist looking to build your clientele or an experienced salon owner wanting to grow your hairstyling business sustainably, you'll find valuable insights and practical guidance here. Join us weekly and transform your hairstyling career by learning how to achieve business success without burnout.If you are a hairstylist that wants to get new clients, generate more revenue and still have a balanced lifestyle, then you are in the right place!

  1. 11/07/2025

    Episode 42: What Most Hairstylists Miss About Black Friday

    Welcome to Marketing Tip for Hairstylists Friday! In today’s episode, we’re diving into why every hairstylist should create a Black Friday offer — and how it can boost your bookings, revenue, and brand visibility this season. Whether you’re looking to attract new clients, reward your loyal ones, or fill those awkward gaps in your schedule, this episode will inspire you to take action and make the most of this powerful sales moment. At the end of the episode, I’ll also share two follow-up podcast episodes to help you create irresistible Black Friday offers — one for new clients and one for your existing clientele.   💡 What You’ll Learn Here are the 10 reasons why you should have a Black Friday offer as a hairstylist: Attract new clients – Give people the incentive to finally say yes and sit in your chair. Boost your revenue – Turn slow months like November and January into income opportunities. Fill those awkward schedule gaps – Use offers to fill your quiet times (like that Tuesday morning). Increase client retention – Keep your favorite clients coming back more often. Enhance brand awareness – Remind people you exist and keep your salon top of mind. Clear old inventory – Move products collecting dust off your retail shelves. Reward loyal clients – Create exclusive offers to show appreciation and strengthen relationships. Encourage pre-booking – Motivate clients to book ahead and secure your schedule. Stand out from your competition – Partner with local businesses and create something unique. Test new services or packages – Try new treatments or methods and see what your clients love most.

    10 min

  2. 04/16/2025

    Episode 41: Is Social Media a Struggle for You as a Hair Stylist?

    Show Notes: Overcoming Social Media Struggles as a Hairstylist Welcome back to The Sustainable Hairstylist Podcast! I'm your host, Ann-Marie Christell, a business and marketing coach with over 20 years of experience behind the chair.I'm dedicated to helping hairstylists build profitable, sustainable businesses without feeling overwhelmed or burning out. In today's episode, I'm sharing my personal journey and real experiences with social media—the good, the bad, and the ugly.If you've ever felt overwhelmed, frustrated, or unsure about using social media effectively to grow your clientele, you're not alone, and this episode is just for you! Here's what we cover: 1. My Personal Social Media Journey How social media helped me build a thriving salon business. My experiences dealing with negative comments and hate online. Understanding that social media can be both rewarding and challenging. 2. Common Mindset Blocks and How to Overcome Them "Social Media is Too Hard": Identifying exactly what feels challenging (content creation, captions, ideas). Creating a simple step-by-step process to tackle each issue. "I Don’t Understand Social Media": Why you don’t need to know every trend. Focus on your dream client, what they need to hear, and how to authentically communicate your unique strengths. "It Works for Everyone Else, But Not Me": Embracing your uniqueness as your greatest asset. Learn how authenticity attracts ideal clients. "You Can’t Get Clients from Social Media": How I’ve personally attracted international clients via social media and how you can too. 3. Shifting Your Social Media Mindset How your beliefs about social media directly influence your success. Using positive affirmations to change your relationship with social media. Prioritizing progress over perfection. Creating consistent posting habits to boost engagement and reach. 4. Practical Tips to Simplify Your Social Media Strategy Content Batching: How dedicating specific days for content creation reduces stress and increases effectiveness. Analyzing Performance: How to identify what's working and replicate your successful content. Authenticity: Why being real and relatable builds trust and genuine connections. 5. Overcoming Common Excuses Taking Photos & Videos: Practical tips for capturing better content, including lighting and backdrops. "It's Too Late to Start": Why it's never too late—I share my new journey offering bridal hairstyling in Provence as proof. Growing Clientele from Social Media: Real-life examples and strategies that prove social media can significantly grow your clientele. 6. Actionable Next Steps & Resources Join my upcoming content creation class in my membership for just $1 for 30 days. Download my free ChatGPT prompts to simplify writing captions. Connect with me directly on Instagram (sereneflow_) or via email for personalized support. Key Takeaways: Social media is your digital storefront—essential for attracting and connecting with dream clients. Authenticity and consistency are more important than perfection. Mindset shifts can transform your social media strategy from stressful to enjoyable and effective. Resources Mentioned: Join My Membership for Just $1 (Limited Time Offer) Download My Free ChatGPT Caption Prompt Thank you for tuning in!If this episode resonated with you, please leave a review and share it with other hairstylists who might benefit from this. Sending you lots of love, Ann-Marie Christell

    34 min

  3. 03/24/2025

    Episode 40: How to Handle Scheduling and Cancellations Gracefully as a Hairstylist

    In this powerful episode, Ann Marie Christell, hairstylist turned coach with over 20 years of experience, dives deep into one of the biggest challenges behind the chair—handling scheduling and last-minute cancellations with grace and professionalism. If you're a hairstylist who’s tired of being ghosted, rescheduled last minute, or drained by back-and-forth communication, this episode is for you. Ann Marie shares how to set strong boundaries, build smart systems, and protect your energy and time—all while maintaining a calm, empowered mindset. 💡 What You’ll Learn in This Episode: Why last-minute cancellations happen and how to emotionally detach from them The power of systems: Online booking, deposit requirements, and automated reminders How to create and communicate clear cancellation and rescheduling policies Why video consultations and deposits build commitment and screen the right clients How to gracefully handle chronic reschedulers and no-shows Mindset tips for staying calm and confident when appointments fall through What to do instead when a gap opens in your calendar (hint: it’s a chance to grow your business!) Why your website—not social media—should be the go-to for your policies How to reframe frustrating situations into learning opportunities 🛠️ Tools & Systems Mentioned: Online booking calendar with deposits & automation Automated email & text message sequences Pre-recorded video content to explain policies and salon etiquette Client screening systems via paid video consultations Templates for handling cancellations and rescheduling conversations 🌿 Ann Marie’s Key Takeaways: You are in charge of your business. Clear boundaries = less stress. Clients respect structure. Don’t be afraid to create and enforce your policies. Every cancellation is a chance to refine your systems and improve your client experience. Staying calm and kind—yet firm—protects both your peace and professionalism. Don’t just react—plan. Build systems that run smoothly without emotional overload. 💌 Resources & Links: 💻 Join the Serene Flow Marketing Club – Only $1 for the first 30 days! Weekly coaching calls, content strategies, systems templates, and a supportive community. 👉 https://www.serene-flow.com/offers/FQ64naYL  🎧 Related Episode: [What to Do During Slow Times in Your Salon]https://www.serene-flow.com/podcasts/the-sustainable-hair-stylist-podcast/episodes/2148672406  📥 Get in Touch: ✉️ Email: contact@serenen-flow.com 📸 Instagram: https://www.instagram.com/sereneflow_  🙌 Support the Show: If you enjoyed this episode, it would mean the world if you: 💬 Left a review on Spotify or Apple Podcasts 📺 Gave a thumbs up and subscribed on YouTube 📨 Shared it with a fellow hairstylist who needs to hear this message! 💖 Final Words from Ann Marie: “You are running a business—you don’t need to take everything personally. Create systems, stick to your policies, and trust that the right clients will show up for you.”

    39 min

  4. 02/11/2025

    Episode 39: Grow Your Instagram as a Hairstylist in 2025

    In this episode of The Sustainable Hairstylist Podcast, we're diving into what hairstylists can do on Instagram in 2025 to not only grow their accounts but also attract the right clients to their chairs. Ann Marie shares strategies, insights, and personal stories from her years of experience using Instagram as a marketing tool. Whether you're looking to convert followers into loyal clients or navigate the platform's shift to video content, this episode is packed with actionable advice to elevate your Instagram game. What You'll Learn in This Episode: The Evolution of Instagram: Why Instagram is now a video-first platform and how this shift impacts hairstylists. The importance of adapting to changes and leveraging video content to reach more people. How to Showcase Your Work Effectively: Tips for creating "moving pictures" with video to display your hairstyling skills. The power of before-and-after transformations and how to make them resonate with potential clients. Building Trust Through Consistency: Why posting regularly builds credibility and positions you as an authority. How to create a content library using both photos and videos of your work. Engaging with Your Audience: The importance of calls to action in every post and how to start meaningful conversations with your followers. Why recording videos where you talk directly to the camera can help build connections. Practical Tips for Growing Your Business with Instagram: How to create personalized welcome messages for new followers to foster engagement. Strategies to connect with followers on a deeper level without sharing every aspect of your personal life. Pro Tips from Ann Marie: Video is King: Focus on creating slow-moving, high-quality videos that showcase your work in a professional and visually appealing way. Be Consistent: Post frequently to build trust and establish yourself as a sought-after hairstylist. Highlight Transformations: Always include a before-and-after to help potential clients see what's possible with their hair. Engage with Questions: End every caption with a question to invite interaction and start conversations. Send Welcome Messages: Create a template to personally welcome new followers and ask them about their hair needs. Special Offers and Resources: Free B-Roll Guide: Learn how to create 75 pieces of content from one hair model! Download Ann Marie’s free guide to maximize your content creation. https://www.serene-flow.com/brool  Exclusive Membership Trial: Join the Streaming Flow Marketing Club for just $1 for 30 days and access live classes, including a March workshop on creating one month of content from a single hair model. https://www.serene-flow.com/offers/FQ64naYL  Connect with Ann Marie: Instagram: https://www.instagram.com/sereneflow_ Membership Link:https://www.serene-flow.com/offers/FQ64naYL   Free Guide:https://www.serene-flow.com/brool   Final Words:Remember, Instagram success in 2025 is about creating authentic connections, showcasing your unique skills, and adapting to the platform’s trends. Whether you’re just starting out or looking to take your Instagram marketing to the next level, these strategies will help you grow and attract your dream clients. Tune in, take notes, and start implementing these tips today!

    42 min
  5. Episode 38: Revolutionize Your Hair Salon with Clean Beauty: More Hair Clients, Less Toxins

    02/07/2025

    Episode 38: Revolutionize Your Hair Salon with Clean Beauty: More Hair Clients, Less Toxins

    How Clean Beauty Can Transform Your Salon Marketing with Jacqueline Rodriguez   In this episode of The Sustainable Hairstylist Podcast , I sit down with Jacqueline Rodriguez, owner of a holistic salon in Virginia and founder of the Holistic Salon Academy. Together, we dive into the importance of clean beauty, sustainable practices, and how making these changes can positively impact both your health and your business. Jacqueline shares her personal journey, from discovering the harmful effects of traditional salon products to building a thriving business centered around clean, sustainable, and holistic practices. We discuss the health challenges hairstylists face, the growing demand for clean beauty from clients, and how embracing these values can set your salon apart in today’s competitive market. We also touch on the business side of things—breaking down misconceptions about profitability, aligning your messaging with your values, and how understanding your numbers can transform your confidence as a salon owner. This episode is packed with inspiration and actionable tips, whether you're considering a shift to clean beauty or simply looking for new ways to connect with your ideal clients. What You’ll Learn in This Episode: Jacqueline’s journey to clean beauty and holistic practices in her salon. The health impact of traditional salon chemicals and how clean beauty can help. Tips for transitioning to cleaner products and sustainable practices. Why aligning your values with your messaging attracts the right clients and team members. How understanding your business numbers leads to greater confidence and profit. The importance of rewiring limiting beliefs and embracing structure in your business. Resources & Mentions: Connect with Jacqueline on instagram: https://www.instagram.com/cleanbeautybizcoach/  Jacquelines Holistic Salon Academy: https://www.cleanbeautybiz.com/holistic-salon-academy    Stay Connected: If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with a friend. Follow me on https://www.instagram.com/sereneflow_  for more tips on marketing and wellness for hairstylists!

    51 min

  6. 01/31/2025

    Episode 37: Marketing tip for hairstylist with Heidi from beautyandabeatz : Growing Your Clientele & Monetizing Social Media with Amazon

    In this episode of The Sustainable Hairstylist Podcast, I have Heidi Reppard as a guest we dive into strategies for hairstylists to build their clientele and leverage social media effectively. We discuss innovative ways to attract clients, the importance of consistency on social media, and how hairstylists can monetize their online presence using Amazon's affiliate and influencer programs. Key Topics Discussed: Building Your Clientele: The power of social media and hashtags in attracting the right clients. Engaging with local businesses and communities to increase visibility. The importance of putting yourself out there both online and in person. Social Media as a Marketing Tool: Why hairstylists should treat social media as an essential business tool. The importance of scheduling content creation to stay consistent. Finding the balance between social media and personal life. Effective Social Media Strategies: Posting consistently and understanding your target audience. Using strong hooks to capture attention in posts and videos. Differentiating between content aimed at attracting clients versus educating hairstylists. Monetizing Social Media with Amazon: How hairstylists can use Amazon’s Associates and Influencer programs. The potential earnings from sharing product links and storefronts. The importance of automation and leveraging viral content. How Amazon commissions work, including earning from unrelated purchases. Top Tips for Success: Engage with local businesses on social media to expand your reach. Schedule dedicated time for social media marketing to avoid burnout. Create engaging content with strong hooks to attract your ideal audience. Leverage Amazon affiliate and influencer programs for passive income. Monetize your social media efforts by sharing valuable recommendations. Connect with Heidi: Instagram: https://www.instagram.com/beautyandabeatz/  Find Heidi’s Amazon Influencer Academy and other digital products: https://stan.store/beautyandabeatz?fbclid=PAZXh0bgNhZW0CMTEAAabIMsSfZgSOaviPhiQ1yp4q37tePvYSX2ggQHlXY832wT-OvmynYePiKpo_aem_KgJp-Wcagkwe-H7yK7kANQ  Learn more about Amazon’s Associates & Influencer programs:  https://stan.store/beautyandabeatz/p/start-making-money-doing-reviews-from-your-home  Connect with Us: Follow me on Instagram: https://www.instagram.com/sereneflow_  Join our community of hairstylists growing their business with marketing & social media! If you loved this episode, don’t forget to subscribe and leave a review! Your support helps us bring more valuable content to help hairstylists thrive in business!

    41 min
  7. Episode 36 : Creating Unforgettable Client Experiences as a Hairstylist

    01/28/2025

    Episode 36 : Creating Unforgettable Client Experiences as a Hairstylist

    In this episode of The Sustainable Hairstylist Podcast, Ann Marie Christell shares insights into creating an unforgettable client experience that will set you apart as a hairstylist. Learn how to build strong, authentic relationships with your clients, why personalized care matters, and how small gestures can leave a lasting impact. In today’s episode, we’re diving into the heart of what makes hairstylists truly stand out: their client relationships. Building trust, creating memorable experiences, and ensuring each client feels special are not just nice-to-haves—they are essential to long-term success. Here’s what you’ll learn in this episode: Key Takeaways Why Client Relationships Are Foundational Your business depends on your connection with your clients. Without strong, trusting relationships, client retention becomes a challenge. Discover how a client’s experience begins long before they walk into your salon and why first impressions set the tone for everything. How to Make Clients Feel Seen and Heard Learn the importance of starting every appointment with a personal check-in. Whether it’s a quick chat about their day or their hair needs, showing that you care creates trust. Face-to-face consultations (instead of speaking through the mirror) can help build a deeper connection. Practical Tips to Elevate Your Client Experience Customize your services to meet individual client needs. From offering quiet, no-chat appointments to digital detox services, tailoring your approach can make all the difference. Keep detailed notes about your clients—whether it’s their hair history, personal milestones, or preferences. Referencing these details during appointments shows you’re paying attention. Celebrate Your Clients Go the extra mile by celebrating client milestones like birthdays, promotions, or big life changes. Something as simple as a special treatment or personalized text can leave a lasting impression. Crafting Relaxing, Memorable Experiences In today’s fast-paced, digital world, offering a relaxing, stress-free environment can be a game changer. Learn why creating calming, personalized experiences will help your clients leave your salon feeling refreshed and valued. The Power of Follow-Up Build stronger relationships by following up after an appointment. Check in on how they’re enjoying their new style or how products are working for them. This simple act shows you care about their experience beyond the salon chair. Leveraging Social Media and Technology Use videos and tutorials to demonstrate styling techniques. Not only will this empower your clients, but it also showcases your expertise to your social media followers. Highlight the transformations you create, both physically and emotionally, to attract future clients. Authenticity as Your Superpower Clients value authenticity. Be open, honest, and real with your clients about who you are. By being true to yourself, you’ll foster deeper connections and build a loyal clientele. The Role of Sustainable Practices From how you structure your services to how you communicate with clients, sustainable practices benefit both your business and your clients. Learn ways to incorporate slow-living principles into your workflow. Action Steps for This Week Start your next appointment with a meaningful conversation to make your client feel seen. Brainstorm one way to customize your services, like offering quiet appointments or sending personalized thank-you notes. Follow up with one client this week to check on how they’re enjoying their hairstyle or products. Final Thoughts Building and nurturing client relationships is the cornerstone of a successful hairstyling business. By focusing on connection, trust, and personalized service, you’ll not only stand out but also create a loyal client base that loves coming back to you. Thank you for tuning in to today’s episode of The Sustainable Hairstylist Podcast! If you found this episode valuable, please share it with your hairstylist friends and leave a review. Don’t forget to follow me on social media for more tips and inspiration. Let’s grow sustainable and soulful businesses together—one client at a time! Connect with Ann Marie:Website: https://www.serene-flow.com/ Instagram: https://www.instagram.com/sereneflow_ Email: contact@serene-flow.com Tune in and discover how to create meaningful connections that keep hair clients coming back!

    26 min
  8. Episode 35: Marketing tip for Hairstylist - Get your Instagram followers to start having conversations with you

    01/24/2025

    Episode 35: Marketing tip for Hairstylist - Get your Instagram followers to start having conversations with you

    In today’s episode ofThe Sustainable Hairstylist Podcast, we dive into one of the most important aspects of social media for hairstylists: turning your Instagram followers into paying clients. Learn actionable strategies to build authentic connections, create meaningful conversations, and move potential clients into your salon chair. Whether you’re new to this or looking for ways to refine your approach, this episode has you covered! What You’ll Learn in This Episode: The importance of engaging with your followers daily to build trust and community. How to create a personalized welcome message that invites conversation. Why you should avoid pushing sales too soon and focus on connection first. Tips for crafting captions that encourage followers to interact with you. The benefits of offering virtual consultations to make clients feel comfortable before their first visit. Key Takeaways: Engagement is Key: Spend time every day liking, commenting, and sharing on Instagram to show you’re active and build relationships with followers. Craft a Welcoming Message: Create a personalized DM for new followers, introducing yourself, your salon, and your specialty. End with an open-ended question to spark conversation. Focus on Connection Before Selling: Avoid sending automated “book now” messages right away. Instead, listen to your followers’ needs and build trust before offering your services. Call-to-Action Matters: End every caption with a question or prompt that encourages followers to comment or DM you. Leverage Virtual Consultations: Use video calls to understand clients’ needs and make them feel comfortable before their appointment. Resources Mentioned in This Episode: Free ChatGPT Caption Generator Prompt: Struggling with writing captions? Use my customized ChatGPT prompt to create compelling captions that engage your audience. Grab it here: https://www.serene-flow.com/captions  Connect with Me: Instagram: @sereneflow_ Email: contact@serene-flow.com Actionable Steps for This Week: Spend 10 minutes each day engaging with your followers on Instagram. Write and send a personalized welcome message to new followers. Test a call-to-action in your next Instagram caption to invite interaction. Try offering virtual consultations to connect with potential clients in a low-pressure way. Share Your Thoughts:What was your biggest takeaway from today’s episode? Let me know your “aha” moments! DM me on Instagram or send an email to contact@serene-flow.com. I’d love to hear how these tips are working for you! Subscribe & Review:If you enjoyed this episode, please subscribe and leave a review! Your feedback helps the podcast reach more hairstylists who want to grow their business and thrive in their craft. See you next week for more tips and strategies! 🎉

    13 min
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About

Welcome to The Sustainable Hair Stylist Podcast! Welcome to The Sustainable Hairstylist Podcast, the go-to business and marketing podcast specifically for hairstylists! Hosted by Ann-Marie Christell, founder of Serene Flow, this podcast provides hairstylists with actionable marketing strategies, proven business tips, and sustainable practices designed to attract new clients, increase revenue, and maintain a balanced lifestyle. Whether you're a new hairstylist looking to build your clientele or an experienced salon owner wanting to grow your hairstyling business sustainably, you'll find valuable insights and practical guidance here. Join us weekly and transform your hairstyling career by learning how to achieve business success without burnout.If you are a hairstylist that wants to get new clients, generate more revenue and still have a balanced lifestyle, then you are in the right place!

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