OUTdrive

Cliff Callis - Callis
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OUTdrive

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

  1. Top Podcasts of 2024

    13 HR. AGO

    Top Podcasts of 2024

    Join us as we take a ride through some of OUTdrive’s most popular episodes from 2024. Host Cliff Callis reflects on insightful conversations with marketing professionals and community leaders, discussing everything from Super Bowl ad strategies to rural banking and state fairs.  Whether it's connecting national brands to local markets, blending tradition with modern marketing or building trust within communities, this recap highlights valuable takeaways that will help you drive success in 2025.

    14 min
  2. A Legacy of Quality

    12/17/2024

    A Legacy of Quality

    Explore the story behind Danuser Machine Company, a fourth-generation family business built on quality and customer care. Glenn Danuser reveals the company’s approach to innovation, service and sustaining a legacy that began back in 1910. Tune in to learn how Danuser navigates the challenges of modern manufacturing and marketing while honoring its heritage.

    41 min
  3. Connecting Communities Through Rural Health Care

    12/10/2024

    Connecting Communities Through Rural Health Care

    Rural health care faces unique challenges, from smaller populations to overcoming misconceptions about care quality. Learn how creative strategies, innovative programs and grassroots community engagement are helping rural hospitals deliver quality care and build strong connections.  Abbe Ream, Director of Marketing at Harrison County Community Hospital in northwest Missouri, exemplifies this proactive approach. When the hospital identifies a need—such as autism diagnosis services—it take action, establishing clinics to reduce wait times for diagnoses. Tune in to hear more innovative initiatives, discover actionable strategies for marketing in rural areas and learn how to make a meaningful impact in your community.

    42 min
  4. Connecting National Brands with Local Markets

    12/03/2024

    Connecting National Brands with Local Markets

    Liza Buchanan, Vice President of Marketing at Sunstate Equipment, shares her journey and insights as she markets the national construction equipment rental company in a highly competitive environment. With a dynamic background spanning corporate marketing, nonprofit work and running her own advertising agency, Liza brings a wealth of experience to OUTdrive. Her expertise in rural community development and corporate strategy uniquely positions her to build Sunstate’s brand awareness nationally while driving leads into local markets.  Tune in to gain valuable insights into building effective marketing strategies, the importance of understanding customer needs and how to create impactful brand narratives that drive real results.

    36 min
  5. How AI is Shaping the Future of Marketing

    11/19/2024

    How AI is Shaping the Future of Marketing

    Artificial Intelligence offers powerful ways for marketers to streamline tasks and personalize customer experiences and balancing innovation with responsible use is essential for building trust. Callis’s Digital Services Director Kyle Meek explores these opportunities, discussing how AI is transforming marketing and business for rural American markets. Sharing insights from the recent Marketing AI Conference, Kyle explains the rapid evolution of AI, from simple machine learning to advanced tools like ChatGPT that can engage in natural conversations. Join us to hear about new trends, copyright issues, data bias and more in this informative episode.

    38 min
  6. Sharing Stories, Growing Trust

    11/12/2024

    Sharing Stories, Growing Trust

    Marketing pro Danny Vowell, the marketing manager at Best Way AG, brings a rich blend of experience in journalism, photojournalism and business communications to his role. Raised in a rural setting with deep family roots in farming, Danny has a personal understanding of the agricultural community’s values and challenges. His background in mass communications and a career spanning local journalism to in-house marketing for industry leaders gives him a unique perspective on reaching rural audiences. In this episode, Danny discusses how storytelling and relationship-building play pivotal roles in connecting with the agriculture community. From navigating rapid technology changes to the authentic appeal of rural life, Danny provides a wealth of advice for marketers targeting rural audiences.

    36 min
  7. The Law and the Land

    11/05/2024

    The Law and the Land

    Attorney Chris Spangler could have built a law practice anywhere, but he chose to establish his career in the heart of rural America. A Missouri native and graduate of the University of Missouri, Chris returned to central Missouri after attending law school in Kansas City. Today, he co-leads the law firm, Spangler Ward, with his partner, Laurie Ward. Chris has also brought his son, Cale, into the firm, reflecting his commitment to a family-first lifestyle—with friends as a close second. Beyond the firm, he owns a row crop farm, staying deeply connected to his agricultural roots. Join us as Chris reflects on his journey from radio to law, his passion for serving the community and the values that guide his life and career.

    31 min
  8. The Human Side of Health Care Marketing

    10/29/2024

    The Human Side of Health Care Marketing

    April DeGraff, a seasoned marketing professional, has over 15 years of experience, with a decade dedicated to health care marketing. Growing up in rural Missouri and earning a degree from Missouri Valley College, April has a unique understanding of both rural communities and the health care landscape. She has served in various roles including a stint in an agency setting, but found her passion lies within health care systems. Now a senior marketing advisor at University of Missouri Health Care, she combines her deep-rooted curiosity and strategic mindset to tackle the complexities of promoting an academic medical center while focusing on community impact and effective patient communication. Tune in to learn how to build effective marketing campaigns, overcome misperceptions of academic health care and stay ahead in a rapidly changing environment.

    40 min
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About

Join Cliff Callis, OUTdrive podcast host, for actionable marketing insight you can apply to help your brand reach, connect and convert rural American consumers.

Information

  • Creator
    Cliff Callis - Callis
  • Years Active
    2023 - 2025
  • Episodes
    232
  • Rating
    Clean
  • Copyright
    © 2024 Callis
  • Show Website
    OUTdrive

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