The E-Commerce Profit Lab by APG MEDIA

Aurimas - APG MEDIA
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  • MARKETING
  • UPDATED WEEKLY

Welcome to The E-Commerce Profit Lab, where we dissect the ever-changing world of digital marketing to unlock the secrets of profitability for your e-commerce business. Hosted by industry veterans from APG MEDIA, this podcast dives deep into the nuances of SEO, PPC, AI, ChatGPT, and much more. Whether you're a startup or an established brand, tune in for actionable strategies, real-life case studies, and interviews with leading experts. Boost your ROI and build a profitable, long-term partnership with us through insightful conversations. Subscribe now and never miss an episode!

Episodes

  1. JUL 21

    Episode 11 - From 80% Writing to 70% Strategy: The Marketing Team That Cracked the AI Code

    What happens when a marketing team applies prompt engineering frameworks in the real world? In this results-packed episode, host Sarah from APG Media sits down with Jake Thompson, Digital Marketing Director, who transformed his team from content creators into strategic powerhouses using systematic AI collaboration. What You'll Learn: • How Jake's team flipped from 80% content creation to 70% strategic work using frameworks • The exact prompts that generated 40% higher engagement rates (with specific examples) • Why Jake's "framework playbooks" help new team members produce quality work in week one • The surprising 25% improvement in email open rates using AI-optimized subject lines • Real metrics: 3x better engagement, 60% faster content creation, measurable ROI improvements Behind-the-Scenes Case Studies: The social media campaign that transformed "check out our new feature" into customer-focused storytellingQ4 campaign planning that went from 2-hour meetings to 20-minute strategic sessionsHow structured prompts eliminated the "different team members, different quality" problemJake's Proven System: • CTF templates for daily content creation • RACE frameworks for strategic campaign planning • "Flexible frameworks" that balance structure with creativity • The "wins and fails" tracking method that builds prompt intuition over time Perfect For: Marketing directors, content teams, small business owners, agency professionals, and anyone who needs to scale content production without sacrificing strategic thinking. Real Numbers Shared: • 60% faster content creation with better quality • 40% higher engagement on framework-generated campaigns • 25% better email open rates using AI-optimized subject lines • New team members productive in week 1 instead of month 3 Key Insight: "Frameworks aren't just about better AI outputs—they're about becoming better strategic thinkers. They've trained my brain to approach problems more methodically, even when I'm not using AI." Listen Time: 10.5 minutes Difficulty Level: Practical application focus with real-world examples Host: Sarah Johnson, APG Media Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    10 min

  2. JUL 14

    Episode 10 - The 5-Pillar Prompt Architecture: Building Unbreakable AI Instructions

    Ready to move beyond basic prompting? In this deep-dive episode, host Sarah from APG Media teams up with Emma Rodriguez, prompt optimization specialist for Fortune 500 companies, to reveal the sophisticated 5-part structure that elite marketers use to get consistently exceptional AI results. What You'll Learn: • The "Role-Context-Task-Constraints-Examples" framework that Fortune 500s use internally • Why constraints actually liberate AI creativity (counterintuitive but game-changing) • Emma's "Mirror Test" - the simple check that prevents 90% of prompt failures • Real case study: How one tech startup improved content quality by 60% using structured prompts • The "Intern Test" technique that ensures your prompts work every single time Featured Framework Deep-Dive: Master the advanced 5-pillar structure with real examples from enterprise marketing campaigns. Learn how adding constraints and examples transforms generic AI output into branded, targeted content that drives measurable business results. Perfect For: Marketing teams, content managers, business owners scaling their operations, and professionals ready to implement enterprise-level AI strategies in their daily workflow. Key Frameworks Covered: Role-Based Prompting for consistent voiceContext Layering for complex audiencesConstraint Design for focused creativityExample Integration for quality controlThe "Prompt Dumping" trap (and how to avoid it)Real Results Shared: • 40% higher engagement rates on framework-generated content • 60% reduction in revision cycles • Framework templates that new team members can use from day one Listen Time: 10 minutes Difficulty Level: Intermediate with advanced techniques Host: Sarah Johnson, APG Media Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    10 min

  3. JUL 11

    Episode 9 - The Prompt Engineering Revolution: From Chaos to Strategic AI Communication

    Transform your AI interactions from frustrating trial-and-error to strategic, repeatable success. In this foundational episode of Prompt Pioneers, host Sarah from APG Media sits down with Dr. Marcus Chen, leading AI researcher and prompt engineering expert, to unveil the frameworks that are revolutionizing how professionals work with AI. What You'll Learn: • Why 90% of professionals are using AI ineffectively (and how to join the successful 10%) • The "Context-Task-Format" framework that transforms vague requests into precise AI instructions • Real-world examples that show the dramatic difference between amateur and expert prompting • Dr. Chen's "holy trinity" approach that eliminates guesswork from AI interactions • The surprising reason why being more specific actually unleashes AI creativity Featured Framework Deep-Dive: Master the Context-Task-Format (CTF) methodology with practical examples from marketing, sales, and project management. Learn how a simple 3-part structure can improve your AI output quality by 300% while saving hours of iteration time. Perfect For: Marketing professionals, business leaders, content creators, project managers, and anyone who wants to leverage AI as a strategic partner rather than a frustrating tool. Key Takeaway: Stop asking AI to read your mind. Start using frameworks that turn AI into your most productive team member. Listen Time: 7 minutes Difficulty Level: Beginner-friendly with actionable insights Host: Sarah Johnson, APG Media Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    7 min

  4. 10/28/2024

    Episode 8 - Small Business needs AI to survive

    This article from Verslo Žinios explores the increasing adoption of artificial intelligence (AI) by small and medium-sized enterprises (SMEs) worldwide. The article highlights the importance of AI for SMEs to remain competitive, citing research that reveals over 80% of SMEs believe ignoring AI can hurt their competitiveness. While many SMEs are actively implementing AI, there are challenges such as a lack of infrastructure, data management issues, and security concerns that prevent them from maximizing AI's value. The article emphasizes that AI tools offer significant potential for SMEs, especially in areas like automating tasks and personalizing customer experiences. The author concludes by suggesting that the growing adoption of AI by SMEs, driven by a desire to improve results, adapt to market changes, and reduce costs, is a global trend that businesses in Lithuania should embrace. Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    12 min

  5. 10/21/2024

    Episode 7 - Key factors driving the adoption of AI solutions

    The provided episode discusses the growing importance of artificial intelligence (AI) for small and medium-sized enterprises (SMEs). The article highlights how AI can be used to automate tasks, improve efficiency, and gain a competitive advantage. While many SMEs have already adopted AI solutions, the article emphasizes the need for greater awareness and understanding of the benefits of AI to fully leverage its potential. It also suggests that failure to embrace AI could lead to a significant disadvantage in the market. The article concludes by noting that a strong majority of SMEs plan to increase their use of AI in the coming years. Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    8 min

  6. 10/14/2024

    Episode 6 - AI for Small Business

    The article discusses the increasing accessibility and benefits of artificial intelligence (AI) for small and medium-sized businesses (SMBs). Despite the perception that AI is only for large corporations, the article highlights numerous examples of successful AI implementations in small businesses, including a bakery that automated 70% of its inventory management and a boutique that increased sales by 30% through personalized recommendations. The article emphasizes that even small businesses can leverage AI to improve efficiency, reduce costs, and enhance customer experiences. The article also highlights the growing number of AI tools and experts available to SMBs, encouraging them to embrace AI for continued success. Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    13 min

  7. 09/16/2024

    Episode 5 - Artificial Intelligence in Lithuania

    88 percent of small businesses worldwide have already tested AI. In most cases companies have no idea what to do past this first test. Even if companies are adopting AI, people aren't using its full potential. Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    7 min

  8. 11/04/2023

    Episode 4 - Lookalike audiences and Ads Scripts

    Have you ever heard of Lookalike Audiences? No, it's not a group of people who look like celebrities, although that would be pretty cool. Lookalike Audiences is a powerful tool in the world of digital marketing that allows you to reach and engage potential customers who share similar characteristics with your existing customer base. It's like finding your business's doppelgangers and turning them into loyal customers. So how does it work? Well, it's all about leveraging the data obtained from your current customer signals. By analyzing the demographics, interests, and behaviors of your existing customers, you can create a detailed profile of your ideal customer. Once you have this profile, you can then use various digital marketing platforms like Facebook Ads create Lookalike Audiences based on these profiles. Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    6 min

  9. 10/28/2023

    Episode 3 - Testimonials and Social Proof

    Welcome back to another episode of The E-Commerce Profit Lab. I'm your host, Aurimas, and today we have some exciting ideas to supercharge your digital marketing efforts.  Tip number one: incorporating customer testimonials into your ad copies. You know, it's crucial to build credibility and trust with your potential customers. So why not let satisfied customers sing your praises? Include short quotes or snippets in your ad copies to show just how awesome your product or service is. Tip number two: highlight positive customer ratings and reviews. Social proof is everything, my friends. Incorporate star ratings or positive customer reviews into your ad copies. This will make your potential customers feel confident about making a purchase. Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    6 min

  10. 10/22/2023

    Episode 2 - Daily Deals

    Offering daily deals that change regularly is a great way to keep customers coming back to your website. Take inspiration from the classic Deal of the Day concept. This involves offering a significant discount on a different product each day. This creates a sense of urgency and excitement among customers, encouraging them to visit your website regularly. Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    6 min

  11. 10/14/2023

    Episode 1 - Sharing Pixel Data

    Today, I want to share with you a brilliant digital marketing idea that can help you expand your reach and connect with a whole new audience. It's called the Pixel Data Exchange Partnership. You see, collaborating with another company that has a similar audience but is not a direct competitor can do wonders for your ad campaigns. By exchanging Facebook pixel data, both companies can target new Facebook audiences and benefit from each other's customer insights. It's a win-win situation! Website: https://apg.agency/ Linkedin: https://www.linkedin.com/in/aurimasgircys/ Company Linkedin: https://www.linkedin.com/company/apg-media/

    6 min
  • 11 Episodes

About

Welcome to The E-Commerce Profit Lab, where we dissect the ever-changing world of digital marketing to unlock the secrets of profitability for your e-commerce business. Hosted by industry veterans from APG MEDIA, this podcast dives deep into the nuances of SEO, PPC, AI, ChatGPT, and much more. Whether you're a startup or an established brand, tune in for actionable strategies, real-life case studies, and interviews with leading experts. Boost your ROI and build a profitable, long-term partnership with us through insightful conversations. Subscribe now and never miss an episode!

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