Ad Infinitum Stew Redwine

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Season 2 of Ad Infinitum continues with Episode 3, “Branding With Your Eyes Closed,” defining and discussing the importance of sonic branding, and then ranking 4 recent top spenders through that lens.

And that’s why this episode's guest is Joel Beckerman - author of The Sonic Boom and Founder of Made Music Studio - a person who is practically synonymous with Sonic Branding whenever it comes up with anyone who is serious about the topic.

In this episode of Ad Infinitum, Stew and Joel discuss the importance of sonic branding in audio advertising. They analyze four recent top spenders in radio advertising and evaluate their sonic branding strategies. The conversation highlights the need for consistency, emotional connection, and clear messaging in sonic branding. They also emphasize the value of frequency and long-term commitment to sonic branding. The episode provides insights and examples for chief audio officers and marketers looking to enhance their audio advertising strategies.

Takeaways
Consistency is key in sonic branding to create a recognizable and memorable sonic identity.Sonic branding should evoke an emotional connection with the brand and differentiate it from competitors.Clear messaging and information transfer are important in sonic branding to effectively communicate the brand's value proposition.Frequency and long-term commitment to sonic branding can lead to a significant lift in advertising effectiveness.Creating space for the sonic identity to be heard and designing the messaging around it are crucial for successful sonic branding.Support the Show.
Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.

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Season 2 of Ad Infinitum continues with Episode 2, “Hosts are People Too”, discussing the importance of advertisers considering the hosts' humanity on the other end of the talking points. And that's why the guest is a real host and a real person - Jordy Meiselas - one of the three Founders of MeidasTouchNetwork and co-host of The MeidasTouch Podcast.
Support the Show.
Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.

Send us a Text Message.
Welcome to Season 2 of Ad Infinitum, this Episode’s title is “Sound Strategy”; discussing the importance of strategy in advertising and ranking 5 recent top spenders in audio (Pfizer, Verizon, Progressive, Apple, and AT&T) through that lens with guest Mark Pollard - podcast host and CEO of Sweathead and Author of Strategy is Your Words.
Support the Show.
Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.

Send us a Text Message.
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio.

The finale episode of Ad Infinitum Season 1 - "It's all in the Execution" - welcomes two Sound Strategists; Steve Keller, Sonic Strategy Director for SXM Media’s Studio Resonate, and Bjorn Thorleifsson, Head of Research & Insights at amp sound branding, to discuss the 9th and final Audiolytics™ Key Component; Execution. In short, does every word count?
Support the Show.
Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.

Send us a Text Message.
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest.

The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio.

Amanda DiMarco, VP of Client Success, at Veritonic, is the guest for Episode 6: titled "Why Now?", with a conversation focused on the power of Veritonic's platform and Audiolytics™ Key Components #6, 7, & 8 "Offer, Scarcity, and Path".

Why should the listener take action? By when? And where do they need to go? In short, Why Now?
Support the Show.
Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.

Send us a Text Message.
Ad Infinitum is the only podcast solely focused on audio ads - the creatives who make them and/or the latest thinking that informs them, how the space is evolving, and a round-up of recent audio ads and analysis by Stew Redwine, VP Creative at Oxford Road, and each episode's guest. The first season's episodes focus on individual Audiolytics™ Key Components and how they show up in the ads for some of the top spenders in audio. Episode 5 is titled "Trust Factories or Illusions of Credibility" and focuses on Audiolytics™ Key Component #5, "Substantiation: Why should I trust you?".
Support the Show.
Ad Infinitum is Presented by Oxford Road, Produced by Caitlyn Spring & Ezra Fox, mixed & sound designed by Zach Hahn, and written & hosted by Stew Redwine.