Behind the Toolbelt

Ty Backer

Behind the ToolBelt is a live, raw, and uncut podcast that brings real, unfiltered conversations about business, leadership, and the entrepreneurial mindset. Hosted by Ty Cobb Backer, CEO of TC Backer Construction, this live show features  leaders, innovators, and experts sharing their experiences, strategies, and insights. From building successful companies to overcoming professional and personal challenges, each episode offers valuable perspectives for entrepreneurs and business owners and leaders looking to grow, and make an impact.

  1. DEC 17

    Consistency Wins

    Send us a text We celebrate six years and 312 episodes by laying out a clear, tough roadmap for a stronger year: show up when no one claps, set goals your future self would approve, prune what drains you, and build the inner tool belt that carries you through hard seasons. Health, wealth, and spirit align as we focus on consistency, accountability, and resilience that outlasts the highs and lows. • the power of consistency as a strategic edge • goal setting with dates, owners, and daily reviews • accountability loops that raise standards • health and mobility habits for reliable leadership • mental and spiritual grounding for calm decisions • redefining wealth as freedom, peace, and opportunity • the life audit of people, places, and habits • handling ebbs and flows without panic • resilience, pressure management, and tough conversations • building the inner tool belt: strength, vision, discipline If today brought you any value, share it with people who need it If you haven’t already, make sure that you are following us, like us, love us, review us, all that good stuff Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe. https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/ Follow us on the TC Backer Facebook page as well as instagram https://www.facebook.com/tcbackerconstruction https://www.instagram.com/tcbacker/ Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now! https://podcast.behindthetoolbelt.com

    41 min
  2. DEC 10

    How The Go-Giver Framework Transforms Leadership, Sales, And Life

    Send us a text We share why Bob Burg’s ideas reshaped how we lead, sell, and serve, and we announce his upcoming guest spot. From the five laws to practical persuasion and follow-up, we map how value-first thinking builds trust, referrals, and durable teams. • Why value is the experience, not the product • Compensation tied to how many you serve and how well • Influence as putting others’ interests first with boundaries • Authenticity as a trust accelerant in leadership and sales • Receptivity and celebrating wins so others can share the joy • Endless Referrals and know-like-trust as a growth engine • Follow-up and value-based touchpoints that compound • Persuasion as safety, alignment, and emotional clarity • Adapting communication styles and always giving an out • Service over selling for long-term brand strength Make sure you clear your schedule at 12 o'clock p.m. Eastern Standard Time for episode 315. In the meantime, pick up The Go-Giver and Endless Referrals. Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe. https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/ Follow us on the TC Backer Facebook page as well as instagram https://www.facebook.com/tcbackerconstruction https://www.instagram.com/tcbacker/ Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now! https://podcast.behindthetoolbelt.com

    45 min
  3. DEC 3

    Loyalty Beats Algorithms: Become The Person People Recommend

    Send us a text What if your pipeline never had to run dry? We break down a practical, human approach to growth that outlasts algorithms and ad fatigue: show up in your community, give first without keeping score, and make people feel understood at every step. From trunk-or-treats that spark thousands of touchpoints to a 45-minute conversation that turned a routine check drop into a lifelong promoter, we map how authentic connection compounds into predictable referrals. We get specific about what creates trust in low-trust industries like roofing, construction, and home services. Clarity over pressure. Transparent estimates and timelines. Fast, respectful communication when problems pop up. We also talk leadership—how to give your team belief, purpose, and tools so they can deliver consistently in the field. You’ll hear five simple habits that separate you from the pack: show up professionally, be on time, honor your word, make people feel important, and follow up like it matters. Because it does. There’s one networking line you’ll want to steal: “How will I know if someone I’m talking to is a good referral for you?” Ask it, mean it, and act on it. That single shift turns you into a connector and makes you unforgettable. Add a lightweight follow-up system, gratitude that feels personal, and community presence that’s more service than sales, and you’ll watch referrals move from random to reliable. Share this with a teammate who needs a simple plan to win more trust and more work. If it resonates, follow the show, leave a review, and tag us on social so we can keep bringing energy, clarity, and leadership to the industry. Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe. https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/ Follow us on the TC Backer Facebook page as well as instagram https://www.facebook.com/tcbackerconstruction https://www.instagram.com/tcbacker/ Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now! https://podcast.behindthetoolbelt.com

    31 min
  4. NOV 26

    Deep-Fried Gratitude At The 21 Turkey Salute

    Send us a text A city street, 27 roaring fryers, and a mountain of sides turned a gray morning into a bright, communal feast. We fired up the sixth annual 21 Turkey Salute with 122 birds, a volunteer army, and partners who transformed a church kitchen into a production line. What began during a season of distance has grown into a tradition that feeds bodies, lifts spirits, and re-centers our team around service. We walk you through the real work behind the warmth: safe deep-fry prep, thawing and drying protocols, gallons of oil and propane planning, and a simple SOP that keeps chaos at bay. You’ll hear how families and youth clubs took the lead, why pies became the unofficial currency of joy, and how our vendors and friends donated sides from stuffing to gravy. The result wasn’t just full containers; it was a shared sense of purpose that carried straight into Monday. That purpose shapes our business, too. We talk candidly about making roofing more affordable with financing, clear options, and prices that match buyer reality. Our salaried sales model reduces pressure and builds trust, so reps show up to diagnose problems and protect homes. We also dive into hiring for character, training for skill, and how great people often reveal the roles you needed all along. Leadership isn’t loud by default—trust banks, consistency, and the occasional necessary edge keep our culture between the guardrails when weather, deadlines, and stress press in. If you’re looking for a playbook to build team culture through service, spark community engagement, and align your business around real care, this one’s packed with practical ideas and honest stories. Subscribe, share with someone who loves community work, and leave a review telling us your favorite give-back tradition—what should we add next year? Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe. https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/ Follow us on the TC Backer Facebook page as well as instagram https://www.facebook.com/tcbackerconstruction https://www.instagram.com/tcbacker/ Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now! https://podcast.behindthetoolbelt.com

    29 min
  5. NOV 19

    Stop Shouting, Start Connecting: A Practical Guide To Community-Driven Marketing

    Send us a text We unpack how real relationships beat random outreach, why brand congruency matters more than louder ads, and how trades can cut through noise with human, focused marketing. We get tactical on AI, after-hours lead capture, cost-per-lead math, seasonality, and planning the next 12 months. • returning to local roots and community-led networking • quality over quantity conversations, booking next steps live • sharpening message beyond years and certifications • sequencing ads from story to proof to offer • testing creative and not killing winners too soon • focusing campaigns by season to avoid dilution • using AI for tone-guided content and 24/7 intake • fixing lead capture before buying more traffic • tracking cost per lead, estimate-to-close, job cost • preparing for winter lulls with pipeline and nurture • brand congruency across team, copy, and culture Make sure that you like love subscribe share this out, and leave us a review Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe. https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/ Follow us on the TC Backer Facebook page as well as instagram https://www.facebook.com/tcbackerconstruction https://www.instagram.com/tcbacker/ Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now! https://podcast.behindthetoolbelt.com

    1h 1m
  6. NOV 12

    Turkey, Trust, And A Team That Shows Up

    Send us a text We share how a scrappy idea during COVID grew into the 21 Turkey Salute, a community feast that now doubles as our public stress test and private operating system. Service created trust, trust shaped culture, and culture sharpened execution across our jobs. • origin of the 21 Turkey Salute and early hurdles • turning a record attempt into a yearly tradition • how service forged trust and brand equity • competency through SOPs permits and safety • reliability discipline and contingency planning • unselfishness purpose and ethics on display • recruiting and retention through visible service • partnerships with churches vendors and city teams • measuring plates volunteers and improvements • the one up mindset as a flywheel for growth Volunteer with us. Come on down, consider joining the team. Anytime between 10 and 12, on the corner of Westmarket Street Mason Ave. Vic will post a link in the comments to get involved. Behind The ToolBelt has merged with the TC Backer YouTube Channel. Everything BTTB and TCB is now in one place. Go to the channel and subscribe. https://www.youtube.com/channel/UCrj7GjAGEsAjOXEYKhh6FLQ/ Follow us on the TC Backer Facebook page as well as instagram https://www.facebook.com/tcbackerconstruction https://www.instagram.com/tcbacker/ Check out our podcast website to find your favorite app to listen to the Behind The ToolBelt episodes streaming now! https://podcast.behindthetoolbelt.com

    41 min

Ratings & Reviews

5
out of 5
8 Ratings

About

Behind the ToolBelt is a live, raw, and uncut podcast that brings real, unfiltered conversations about business, leadership, and the entrepreneurial mindset. Hosted by Ty Cobb Backer, CEO of TC Backer Construction, this live show features  leaders, innovators, and experts sharing their experiences, strategies, and insights. From building successful companies to overcoming professional and personal challenges, each episode offers valuable perspectives for entrepreneurs and business owners and leaders looking to grow, and make an impact.