enVisioning Success

Vision
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  • Marketing
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Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.

  1. 4d ago

    How to Make Your Personal Brand More Visible | enVisioning Success [Ep. 47]

    In today’s episode, Laura and Julia share five suggestions for professionals looking to boost the visibility of their personal brand. Our hosts discuss the advantages you can reap with public speaking and professional events, intentional networking strategies, and consistent, reliable and distinctive online posting and writing. We know that a personal brand can be difficult to found and fine-tune, so listen in to learn how to get started and keep your momentum going! Takeaways: 1 - Speaking at and attending public industry events helps to boost your profile, credibility and opportunity for relationship building. 2 - Writing, especially storytelling-based writing, on many platforms, can help to build an effective and notable personal brand. 3 - Investigate all social media platforms, and focus your time and energy on those used most by your ideal consumers. 4 - Networking without ulterior motives allows for a natural exchange of knowledge and aid within your professional community. 5 - Offering assistance to other professionals can create new opportunities for both parties. Ideas or Questions? Contact us on our website here, or our socials below! https://vision-advertising.com/contact/ Sign up for our newsletter here! https://vision-advertising.com/e-newsletter/ Today’s Resource Recommendations: 01:22, 7:11 - Our last two episodes on LinkedIn and personal brands! (https://youtu.be/36hanFo9PTY, https://youtu.be/NyMp4alIxXk) 03:55 - Julia’s Small Business Expo adventure! (https://www.instagram.com/visionadvertisingrocks/reel/CrBAmhbPf-H/) 06:08 - Julia’s Worcester Business Journal articles! (https://www.wbjournal.com/article/the-perils-of-ignoring-your-business-reputation, https://www.wbjournal.com/article/4-things-i-know-about-using-ai-in-marketing) 10:03 - Julia’s 2023 Small Business Expo talk on resources! (https://www.youtube.com/watch?v=hB8iX8NIhIY) 17:39 - Follow Laura and Julia on LinkedIn! (https://www.linkedin.com/in/lauraldibenedetto/, https://www.linkedin.com/in/julia-becker-collins/) Chapters: 00:00 - Introduction 02:16 - Suggestion #1: Engage in public speaking and events 05:50 - Suggestion #2: Write regularly, on many platforms 09:11 - Suggestion #3: Use social media wisely 12:51 - Suggestion #4: Network consistently and actively 17:14 - Suggestion #5: Give help 18:37 - Conclusion Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

  2. Oct 21

    How to Leverage LinkedIn to Sell | enVisioning Success [Ep. 46]

    In today’s episode, Laura and Julia share five suggestions for professionals looking to improve their business through LinkedIn. Our hosts discuss the benefits of engaging with other accounts, joining active groups, and using recommendations and endorsements, along with ways to optimize your profile. LinkedIn is already a helpful tool for many, but often its most productive tools go completely unused. Listen in and find out how to make LinkedIn work for you! Takeaways: 1 - LinkedIn creators can profit by getting eyes on their content. 2 - Profiles should be created mindfully with the audience in mind. 3 - Posting consistently and authentically boosts your content and profile. 4 - Engaging with other posts and profiles aids in creating new relationships. 5 - Professionals should make use of LinkedIn recommendations and endorsements. 6 - Joining and remaining active in relevant groups aids in creating new relationships. Ideas or Questions? Contact us on our website here, or our socials below! https://vision-advertising.com/contact/ Sign up for our newsletter here! https://vision-advertising.com/e-newsletter/ Today’s Resource Recommendations: 04:44 - Our previous episode! (https://youtu.be/NyMp4alIxXk) 04:50 - Our first episode on Avatars! (Episodes 9 through 13) - https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW Chapters: 00:00 - Introduction 01:37 - How does LinkedIn selling work? 03:45 - Suggestion #1: Optimize your profile 05:21 - Suggestion #2: Post consistently (and without AI!) 09:34 - Suggestion #3: Engaging with others 11:15 - Suggestion #4: Use recommendations and endorsements 12:51 - Suggestion #5: Join Linkedin groups 15:42 - Conclusion Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

  3. Oct 14

    How to Build Your Personal Brand | enVisioning Success [Ep. 45]

    In today’s episode, Laura and Julia share five suggestions for professionals looking to establish, refine and publicize their personal brand. Our hosts discuss the benefits of exploring personal style and habit to build recognition, of creating the story and associations best for you and your organization, and of distinguishing a chosen audience so you can appeal directly to them, their hearts, and their wallets. One can often overlook the professional appeal of their individuality, so tune in to learn how to use yourself to your advantage! Takeaways: 1 - A personal identity is how people know you, and the ideas people associate with you. 2 - Your personal brand should highlight that which makes you stand out, from your skills and experience, to your style and personality. 3 - A particular audience will require particular attention, outreach, content and attention, so ensure you are marketing to the correct audiences. 4 - Given that people connect with and learn through stories, telling your organization’s compelling origin and journey will help your target audience bond with your brand. 5 - Consistency in goals, content, service and quality builds engagement and rapport with audiences. 6 - Authentic and distinctive style, attitude and personal experience builds trust and connection with audiences, and draws those with similar attributes around you. Ideas or Questions? Contact us on our website here, or our socials below! https://vision-advertising.com/contact/ Sign up for our newsletter here! https://vision-advertising.com/e-newsletter/ Resource Recommendations: 09:48 - Our first episode on Avatars! (Episodes 9 through 13) - https://youtu.be/B6XDA59_0-U?si=XMhjvjKZCNIHsQQW 11:16 - The Six Habits: Practical Tools for Bringing Your Dreams to Life by - Laura DiBenedetto — Laura's book on personal happiness! Chapters: 00:00 - Introduction 02:45 - What is personal branding? 05:41 - Suggestion #1: Understand your unique value! 08:09 - Suggestion #2: Define your audience! 10:12 - Suggestion #3: Craft your story! 15:00 - Suggestion #4: Be Consistent! 20:56 - Suggestion #5: Be true to yourself! 24:10 - Conclusion Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

  4. Oct 7

    It’s Okay to Ask for Help | enVisioning Success [Ep. 44]

    In today’s episode, Laura and Julia share five tips to help professionals remain open to support and delegation in leadership and business. Our hosts discuss the benefits of consulting with experts, utilizing special interest or professional groups, prioritizing collaboration, and being aware of gaps in your own knowledge. We know that receiving and incorporating assistance and external expertise is essential for a business to thrive, so listen in to reap the advantages of aid and collaboration! Takeaways: 1 - Be aware of gaps in your knowledge, experience, skills or expertise. 2 - Consult with experts and informational resources on subjects or projects that are unfamiliar. 3 - Maintain continuous professional education and work to improve new skills. 4 - Join and utilize professional support and education groups, networks and online spaces. 5 - Make use of teamwork and collaboration strategies with respected staff, organizations, leaders and fellow business people. Ideas or Questions? Contact us on our website here, or our socials below! https://vision-advertising.com/contact/ Sign up for our newsletter here! https://vision-advertising.com/e-newsletter/ Today's Resource Recommendations: 12:15 - Grant Cardone — Entrepreneur who hosts training and professional groups 14:17 - Tribes by Seth Godin — Excellent book on leadership and finding your business “tribe”! 14:59 - Think Again: The Power of Knowing What You Don't Know by Adam Grant — Great book examining the crucial art of rethinking! Chapters: 00:00 - Introduction 02:04 - Suggestion #1: Know what you don’t know. 04:40 - Suggestion #2: Consult with experts 10:30 - Suggestion #3: Keep learning and gathering skills 11:51 - Suggestion #4: Join special interest or professional groups 15:20 - Suggestion #5: Collaborate with businesses and professionals 18:31- Conclusion Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

  5. Sep 30

    Hiring The Right People | enVisioning Success [Ep. 43]

    In today’s episode, Laura and Julia share five tips to ensure good hiring practices for your organization. Our hosts discuss the benefits of hiring slow and firing fast, handling hiring issues promptly, and providing trial opportunities to prospective hires, as well as valuing and prioritizing team players, and hiring from within. Your employees are the bedrock of your organization, so listen in to learn how to find and keep the best! Takeaways: 1 - The hiring process should be slow and careful, the firing process quick and decisive. 2 - Trial periods or opportunities can give valuable insight for a potential employee's quality. 3 - Team players often excel with managerial feedback and interpersonal communication. 4 - Problems with personnel can become expensive and strenuous if not dealt with promptly. 5 - Hiring from within can allow for seamless transitions and clear opportunities for career development. Ideas or Questions? Contact us on our website, or our socials below! https://vision-advertising.com/contact/ Today's Resource Recommendations: Crystalknows.com — Personality data program providing free personality tests for professional spaces. Chapters: 00:00 - Introduction 02:18 - Suggestion #1: Hire safe and slow! 07:25 - Suggestion #2: Try before you buy! 14:57 - Suggestion #3: Look for team players 19:23 - Suggestion #4: Handle problems quickly 25:42 - Suggestion #5: Hiring from within 28:03 - Conclusion Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

  6. Sep 23

    Spending Money Wisely to Grow Your Business | enVisioning Success [Ep. 42]

    In today’s episode, Laura and Julia share five tips for spending money wisely, so you can keep growing your business. Our hosts discuss where you should put your money in order to make the best of your resources, such as employee education, updated equipment, risky but exciting opportunities and emergency funds. When running a business, budgeting habits can make or break you, so join us to learn exactly the pitfalls to watch out for! Takeaways: 1 - Keep a close watch on investments, and the particulars of their returns 2 - Despite the risks, identify significant and valuable opportunities to invest in. 3 - Maintain an updated stock of equipment and technology for their best results. 4 - Invest in training, mentorship and ongoing education for employees. 5 - Ensure you have access to stable and substantial emergency funds. Sign up for our newsletter here! https://vision-advertising.com/e-newsletter/ Ideas or Questions? Contact us on our website here, or our socials below! https://vision-advertising.com/contact/ Chapters: 00:00 - Introduction 04:32 - Suggestion #1: Consider ROI and the money you’ll get back. 06:02 - Suggestion #2: Put money into big opportunities 09:50 - Suggestion #3: Update your equipment! 12:17 - Suggestion #4: Train your people well! 14:18 - Suggestion #5: Keep a rainy day fund! 15:25 - Conclusion Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

  7. Sep 16

    Cutting Costs and Getting Rid of Waste | enVisioning Success [Ep. 41]

    In today’s episode, Laura and Julia discuss educational events in their marketing careers and share five tips for cutting costs within your organization’s functions and strategies. Our hosts discuss areas within organizations which can be ripe for minimization, discount or retirement, such as supply, utility and energy budgets, ad spending and software and subscription services. When it comes to running a business, we understand that chaos can consume, so let us lay out the exact things to look for to streamline your organization! Takeaways: 1 - Check all your costs and budgeting for savings opportunities. 2 - Invest in strategies, software and employees who can streamline and simplify your work. 3 - Maintain strong and clear communication with all suppliers. 4 - Ensure you are taking opportunities to save or conserve energy and other utilities. 5 - Review your ad and marketing budget for ineffectiveness, and cut down when it is identified. Sign up for our newsletter here! https://vision-advertising.com/e-newsletter/ Ideas or Questions? Contact us on our website, or our socials below! https://vision-advertising.com/contact/ Chapters: 00:00 - Introduction 02:13 - Anecdote #1: The Over-Spender 04:21 - Suggestion #1: Check for extraneous costs 04:52 - Anecdote #2: Who’s spending your money? 06:52 - Suggestion #2: Make the work simpler! 10:33 - Suggestion #3: Communicate with your suppliers! 11:34 -  Suggestion #3.5: Communicate with your subscriptions! 15:10 - Suggestion #4: Save energy! 17:13 - Suggestion #5: Reevaluate Ad spending 22:09 - Conclusion Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

  8. Sep 9

    Making the Decision: Agency or Internal? | enVisioning Success [Ep. 40]

    In this episode, Laura and Julia discuss the decision-making process between hiring an agency or hiring internally for marketing needs. They provide five actionable tips to help make this decision: conducting a thorough needs assessment, creating a pros and cons list, consulting with stakeholders, considering trial periods and evaluations, and preparing for flexibility. They emphasize the importance of gathering diverse perspectives and ensuring alignment with broader business strategies. They also mention resources like SCORE and the Center for Women and Enterprise for support and guidance. The episode concludes with a reminder that the decision is not set in stone and that a hybrid approach can be successful. Takeaways: 1 - Conduct a thorough needs assessment to evaluate marketing needs, budget, and long-term goals. 2 - Create a detailed pros and cons list for both hiring an agency and hiring internally. 3 - Consult with stakeholders to gather diverse perspectives and ensure alignment with broader business strategies. 4 - Consider trial periods and evaluations to gauge the effectiveness of an agency or internal hire. 5 - Prepare for flexibility and consider a hybrid approach that leverages both internal resources and external agencies. Sign up for our newsletter here: (https://vision-advertising.com/e-newsletter/) Ideas or Questions? Contact us on our website here, or our socials below! (For youtube: https://vision-advertising.com/contact/) Chapters: 01:28 - Suggestion #1: Conduct a thorough needs assessment 02:43 - Suggestion #2: Pros and Cons List 03:49 - Suggestion #3: Consult with stakeholders 06:26 - Suggestion #4: Trial Periods and Evaluations to gauge effectiveness 08:53 - Suggestion #5: Prepare for Flexibility 11:05 - Conclusion Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

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Welcome to enVisioning Success, the podcast that’s all about helping you see your business with clarity. If you’re a business owner looking to gain fresh insights, make smarter decisions, and navigate the ever-changing landscape of entrepreneurship, you’ve come to the right place. Our show is designed for entrepreneurs, CEOs, and visionaries of all stripes, whether you’re a seasoned pro or just starting out. We believe that knowledge is power, and with the right vision, you can achieve remarkable success.

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