Purpose + Profit Podcast

Jessica Sato
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Purpose + Profit is a podcast for impact-driven women leaders navigating the real decisions behind meaningful work. Hosted by Jess Sato, strategic advisor and decision architect, the show explores what it actually takes to build businesses and careers that align profit with responsibility, integrity, and long-term impact. Through thoughtful conversations and grounded reflections, each episode invites you to slow the moment down, think clearly, and lead in a way you can stand behind.

  1. FEB 3

    What we believe... and why it matters now, more than ever

    The Power of Clarity in Uncertain Times In this episode of the Purpose and Profit Podcast, Jess Sato explores the vital role of clarity amidst global volatility and uncertainty.  Drawing from personal experiences in various authoritarian regimes, Jess emphasizes the importance of understanding and standing by one's core values, particularly in leadership and business.  The discussion highlights the erosion of democratic norms and the necessity of active stewardship, especially for marginalized communities and women.  With a strong rejection of the profit-at-all-costs mindset, Jess advocates for values-aligned leadership that prioritizes human dignity, equity, and ethical decision-making, urging business owners to reflect on their beliefs and their impact on the world. 00:00 Welcome to the Purpose and Profit Podcast 00:19 The Importance of Clarity in Uncertain Times 01:13 Experiences in Authoritarian Environments 02:47 Current Political and Social Climate 05:30 The Role of Women's Leadership 06:16 Rejecting Profit at All Costs 07:34 Values-Aligned Leadership 09:01 Global Awareness and Leadership 09:53 Integrating Beliefs into Consulting Work 12:01 Reflecting on Personal Beliefs and Leadership 14:12 Final Thoughts and Call to Action Resources Mentioned Investing in Women's Voices and Ideas If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato

    14 min

  2. JAN 13

    Choosing Direction Without Burning Everything Down

    Starting the New Year with Intention and Precision Jess Sato discusses the pressures and urgency often felt at the start of a new year. She emphasizes the importance of easing into the year with intention and avoiding the instinct to make rapid changes.  Jess shares her experience of becoming the President of the Board for HeartProfit and talks about the significance of discerning what still matters in one’s work and relationships.  She advises leaders to audit their past actions, understand shifts in their environment, and maintain valuable elements of their work, rather than overhauling everything. The episode highlights the need for strategic and deliberate thinking to navigate leadership transitions and build purpose-driven businesses successfully. 00:00 Welcome Back to the Purpose and Profit Podcast 00:27 Easing into the New Year 01:30 Navigating Choices and Consequences 03:45 The Importance of Audits and Discernment 05:32 Understanding Leadership Transitions 09:28 Preserving Continuity and Relationships 13:26 Strategic Thinking for the New Year 16:34 Final Thoughts and Invitation If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato

    17 min

  3. 12/09/2025

    The Surprising Strategy Lesson I Learned in a Room Full of Warfighters

    Strategic Readiness for Founders: The Essential Framework This episode focuses on the critical aspects of strategic planning for business founders.  The episode highlights the importance of strategic readiness, featuring Jess Sato's experience with the U.S. military and Boeing.  Key points include assessing the state of the business, aligning personal life with business goals, evaluating business design, setting ambitious goals, tailoring marketing and sales strategies, and ensuring execution through detailed planning and accountability.  This episode aims to provide a comprehensive framework for business growth aligned with personal and professional values. 00:00 Welcome and Introduction 01:03 The Importance of Strategic Planning 01:34 My Background in Strategic Planning 06:11 The Strategy Method Framework 07:05 State of Your Business 10:07 Thrive in Life 13:32 Revisit Your Business Design 16:46 Aim High: Setting Ambitious Goals 19:35 Tailoring Your Marketing and Sales Strategies 23:19 Engineering Your Weekly Plans 25:24 Get Moving: Execution and Accountability 29:10 CEO Time: The Key to Sustainable Growth 30:31 Conclusion and Call to Action Resources Built to Last Egypt Retreat Conviction-Driven Growth Scorecard Get support as you map out your S.T.R.A.T.E.G.Y. If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato

    34 min

  4. 12/02/2025

    What I Learned About Conviction From Wicked

    Conviction-Driven Leadership: Lessons from 'Wicked' This episode concludes a four-part series on the Friction of Success with a focus on conviction driven leadership, inspired by the musical 'Wicked'.  Jess Sato explores the transformative power of conviction, sharing personal experiences from her time at Boeing and examples from her clients.  She emphasizes that true leadership comes from aligning your business with your true self, even when it means making difficult decisions.  The episode encourages listeners to embrace their inner voice, step away from outdated strategies, and make bold moves toward a more authentic and impactful future. 00:00 Introduction to the Friction of Success Series 00:29 Conviction Driven Leadership: A New Approach 01:16 Lessons from Wicked: Defying Gravity 03:11 Understanding Conviction and Its Challenges 04:28 Personal Story: Leaving Boeing 07:06 The Reality of Leading with Conviction 10:47 Real-Life Example: Lisa Smith's Journey 12:10 The Power of Conviction in Business Growth 14:28 Invitation to Embrace Your Next Season 16:13 Conclusion: Partnering in Your Journey Resources Book your Strategic Clarity Call Conviction-Driven Growth Scorecard If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato

    17 min

  5. 11/25/2025

    How to Re-Architect Your Business Without Burning It All Down

    Re-architecting Your Business for True Alignment and Growth In this episode of the Purpose and Profit Podcast, Jess Sato shares practical advice on identifying and addressing the 4 types of friction she often sees in business. Drawing from personal experiences and client stories, Jess introduces a three-phase framework for rebuilding a business to align with evolving convictions, values, and vision.  This strategic and emotional journey emphasizes the role of deep self-assessment, strategic re-architecting, and stepping into advanced leadership challenges to create a business that truly reflects your current vision and goals. 00:00 Welcome to the Purpose and Profit Podcast 00:47 Understanding the Friction of Success 02:24 Identifying Types of Friction 05:42 Practical Steps to Rebuild Your Business 07:17 A Personal Story of Business Evolution 16:07 Client Success Story: Diane's Transformation 20:21 The Three-Phase Rebuild Framework 29:45 Emotional Landscape of Business Rebuilding 33:18 Conclusion and Next Steps Resources Mentioned Conviction-Driven Growth Scorecard™ Built to Last Egypt Retreat Book your Strategic Clarity Call If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato

    36 min

  6. 11/18/2025

    What the Friction In Your Business Is Trying to Tell You

    Decoding Business Friction: Aligning Growth with Evolving Vision In this episode of the Purpose and Profit Podcast, Jess Sato delves deeper into the concept of the friction of success in business. Drawing from personal anecdotes and professional observations, Jess explores how misalignment in conviction, clarity, demand, and impact can signal the need for strategic evolution.  She emphasizes viewing friction as feedback rather than failure and offers practical questions and tools, such as the Conviction-Driven Growth Scorecard™, to help business leaders diagnose and address these areas. This episode encourages listeners to thoughtfully recalibrate their businesses to align with their evolved visions and missions, ensuring continued growth and fulfillment without unnecessary overhaul. 00:00 Welcome Back to the Purpose and Profit Podcast 00:42 The Friction of Success: A Personal Story 03:00 Understanding Business Friction as Feedback 05:28 Four Key Areas of Business Friction 06:34 Conviction: The Foundation of Your Business 10:22 Clarity: Turning Conviction into Strategic Direction 13:33 Demand: Resonating with Your Ideal Audience 17:56 Impact: The Ripple Effect of Your Work 21:19 Strategic Rebuilding and Final Thoughts Resources Mentioned Grab the Conviction-Driven Growth Scorecard™ Episode 76 - How the Friction of Success Creeps In Episode 75 - How to Sell in a Slower Market If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato

    25 min

  7. 11/11/2025

    How the Friction Of Success Creeps Into Growing Businesses... And What To Do About It

    Navigating the "Friction of Success" in Your Business In this episode of the Purpose and Profit Podcast, Jess Sato recounts the lessons learned from her childhood experiences in her grandfather's autobody shop and her mother's transmission rebuild, drawing parallels between these stories and the need for business owners to recalibrate successful businesses when they start feeling heavy.  She introduces a new four-part series on addressing the "Friction of Success" and emphasizes the importance of reconnecting with core values, rebuilding strategies with clarity, and integrating impact into business operations.  Jess shares real-world examples and introduces the Conviction Driven Growth Scorecard™ as a diagnostic tool for identifying and addressing business friction. 00:00 Welcome to the Purpose and Profit Podcast 01:11 Introducing the Friction of Success 01:28 Personal Stories of Resilience 03:16 Recognizing the Signs of Business Friction 06:59 Real-World Examples of Business Friction 09:09 Strategies to Overcome Business Friction 11:05 Reconnecting with Your Core Conviction 13:53 From Friction to Flow 15:40 Introducing the Conviction Driven Growth Scorecard™ 16:35 Join the Conversation and Next Steps Download your copy of the Conviction Driven Growth Scorecard™ If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato

    18 min

  8. 10/28/2025

    How To Sell Smart In A Slower Market

    Navigating Economic Downturns: Adapting Your Sales and Marketing Strategy In this episode of the Purpose and Profit Podcast, Jess Sato continues the discussion on managing business growth during economic slowdowns. She addresses the common question of whether to lower prices and explains why maintaining your value and adapting your message is more effective. Jess outlines four psychological buyer types identified by Harvard Business Review researchers and offers strategies for selling to each group. She emphasizes the importance of clarity, specificity, and ROI in your messaging, and provides practical tips for staying strong in a tough market without resorting to price cuts. 00:00 Welcome Back to the Purpose and Profit Podcast 00:29 Navigating Business Slowdowns 03:43 Understanding Buyer Psychology 05:44 Slam on the Brakes Buyers 10:25 Pained but Patient Buyers 14:34 Comfortably Well-Off Buyers 16:26 Live for Today Buyers 23:20 Practical Strategies for Tough Times 26:23 Final Thoughts and Encouragement Resources Mentioned Built to Last Egypt Retreat Harvard Business Review article What To Do When Business Growth Just Stops If you need additional support and a thought partner to navigate big business and leadership transitions, let's talk. Simply schedule a free session by clicking here. Connect with Jess: www.jessicasato.com for all the free resources! Instagram: www.instagram.com/jessicasatocoach Linkedin: www.linkedin.com/in/jess-sato

    28 min
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Ratings & Reviews

5
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2 Ratings

About

Purpose + Profit is a podcast for impact-driven women leaders navigating the real decisions behind meaningful work. Hosted by Jess Sato, strategic advisor and decision architect, the show explores what it actually takes to build businesses and careers that align profit with responsibility, integrity, and long-term impact. Through thoughtful conversations and grounded reflections, each episode invites you to slow the moment down, think clearly, and lead in a way you can stand behind.

Information

  • Creator
    Jessica Sato
  • Years Active
    2023 - 2026
  • Episodes
    75
  • Rating
    Clean
  • Copyright
    © 2026 Purpose + Profit Podcast
  • Show Website
    Purpose + Profit Podcast