High-Key Growth | The Podcast

Geena Greguric

5.0 (2)
Marketing
Updated Biweekly

High-Key Growth is here to help early-stage founders, solopreneurs, and marketers learn how to achieve rapid growth while running extremely lean. Join marketing expert Geena Greguric as she sits down with founders, marketers, and other growth experts as they share how they reinvented the wheel so you don’t have to.

6d ago

#017 - Go-to-Market Lessons from a Repeat Founder (After a Successful Exit)

Building a company once is hard. Building one again comes with an entirely new set of challenges. In this episode, Ben Schmidt, Founder & CEO of HeyLoopy, shares what he's learned as a repeat founder returning to the startup world after a successful exit. Ben shares during this conversation: The realities of going to market with a product that can serve multiple industriesStrategies he's using to find early customersDecisions behind a freemium model Mistakes he's made (so you don't have to)Whether you're a first-time founder or building your next venture, this conversation offers practical go-to-market lessons on finding traction, choosing your market, and turning early relationships into opportunities. Visit HeyLoopy.com Follow Ben on LinkedIn About Ben Ben Schmidt is a Pittsburgh founder building HeyLoopy: a learning platform where one person can orchestrate whether an entire organization actually knows how to do the work, instead of just tracking who completed the training. His frustration was watching companies confuse completion with competence. They hire great people, hand them a stack of docs and a "good luck," mark the course done, then act surprised when nobody can do the thing when it counts. HeyLoopy sits on top of the tools and content a team already has and turns them into daily practice, so one person can conduct the competence of a whole floor. The road to that idea starts further back than most founder stories. Before he built companies, Ben was a recovering brain scientist. He did a PhD studying how networks in the brain communicate, which is where he first got his hands on machine learning, years before it was the thing every startup claimed to do. That left him with a conviction that still runs everything he does: the real answers are almost always less magical than the headlines promise. From there he spent a decade turning AI into companies. He co-founded RoadBotics, which used computer vision to help cities decide which roads to fix, then as CEO sold it to Michelin in 2022. He stayed on as a CTO to land the integration, then left to build HeyLoopy. The throughline across all of it: technology should make people harder to replace, not easier, which is exactly what a knowing platform is for.
Jun 8

#016 - Overcoming Business Stage Fright™

Are you blacking out in investor meetings or presentations? Just not yourself and not confident in what you're selling? In this episode of High-Key Growth, I sit down with Amanda Corvelle, Identity & Visibility Mentor: Founder of Hidden to Headliner, to learn how to be present, show up, and own yourself in every meeting, podcast, prospective client call, investor meeting, or boardroom. Amanda's unique background in show business, combined with her experience helping entrepreneurs scale and communicate their value, gives her a fresh perspective on overcoming Business Stage Fright™ and stepping into visibility with confidence. We explore why so many founders struggle to be seen, how subconscious patterns can hold us back, and what it takes to communicate from a place of authenticity rather than fear. In this episode, Amanda covers: • Why visibility starts long before you step on a stage, record a video, or walk into a meeting • The difference between personal branding and what Amanda calls your "Energetic Broadcast" • Common ways entrepreneurs unintentionally hold themselves back from opportunities • How to communicate your value with confidence and conviction Hot Links 5 Days to Destroy Stage Fright Hidden to Headliner Offer (Book a free Call) Connect with Amanda on LinkedIn Follow Amanda on Instagram
May 14

#015 - Why Audience Strategy Is Often the Missing Growth Lever

Most founders think they understand their audience. They have the demographics, the personas, the segments. But oftentimes, that alone is not enough. In this episode of High-Key Growth, I sit down with Erin Weaver, VP of Audience Development and Strategy at The Information (with past leadership roles at The New Yorker, Vox Media, and Group Nine Media), to break down what it actually means to understand an audience—and why it’s one of the most overlooked growth levers in business today. Coming from the publishing world–an industry that has had to continuously evolve alongside shifts in media, technology, and consumer behavior—Erin brings a perspective rooted in truly knowing what resonates, what builds loyalty, and what ultimately drives action. We explore why demographics fall short, how audience development connects top-of-funnel attention to long-term monetization, and what founders can learn from companies that have spent decades refining how to capture and keep attention. This is a conversation about moving beyond surface-level targeting—and building a strategy around real audience insight. In this episode, Erin covers: Why demographics alone don’t define your audience—and what actually doesHow to think about audience across the full funnel, from attention to loyaltyLessons founders can take from the publishing industry on building and converting an audienceConnect with Erin on LinkedIn
May 4

How Olive’s Founder Is Bringing Tech to Fashion’s Most Traditional Spaces

What does it take to break into one of the most competitive, relationship-driven industries…and build something from the ground up? In this episode of High-Key Growth, I sit down with Olivia Suchko, Founder of Olive, to talk about the realities of building in fashion—an industry where who you know can matter just as much as what you create. From early traction to long-term vision, Olivia shares how she’s leveraging networking, relationships, and technology to carve out space in a traditionally offline process. We get into what it looks like to build in the early days, why relationships are still one of the most powerful growth levers, and how she’s approaching a global fit problem with tech. In this episode, Olivia covers: Why networking and relationship-building are critical in industries like fashionWhat it really looks like to build from the ground up in the early stagesAdvice for other founders at this stage of the game, and where she’s found success so far
Apr 23

#13 - From 0 to Exit: Lessons from a 3x Founder

What does it really take to build — and successfully exit — a company? In this episode of High-Key Growth, I sit down with Hayden Cardiff, 3x founder and former Co-CEO of Idelic, to break down the realities behind building multiple companies and navigating a successful exit. Hayden shares candid insights on what worked, what didn’t, and how each venture shaped his approach to growth, fundraising, and founder-led brand building. We dive into the lessons learned across startups, how to think about capital and scaling at different stages, and why building a strong personal brand—even in a B2B industry—can be a game-changer. In this episode, Hayden covers: The biggest lessons from building and exiting multiple companies—and what he’d do differently How to approach fundraising strategically across stages of growth Why founder brand matters (even in B2B) and how it can accelerate trust and traction
Mar 20

Creating Aesthetic Social Media Content for Travel & Airbnb

What does it actually take to create scroll-stopping, high-converting content in the travel and short-term rental space? In this episode, I sit down with Heather Williamson, a digital marketing consultant specializing in aesthetic lifestyle video, to break down what’s working right now. In this episode, we cover: How she carved out a niche creating content for Airbnb, hotels, and travel brandsWhy social media is now essential for bookings and brand growthProven best practices for creating polished, high-performing video content (on your PHONE!)What most Airbnb hosts and travel brands are getting wrong
01/28/2025

Making Account Based Marketing a Key Tool in Your Marketing Strategy

Learn how to unlock the potential of Account Based Marketing (ABM) and take your growth strategy to the next level on this episode of High-Key Growth. Listen in as Sendoso’s Co-CEO, Kris Rudeegraap, offers insights into why AMB has become a game-changing strategy for businesses. In this episode, Kris covers: How to identify and target the right accounts to maximize ABM successCost-effective ways for early-stage companies to implement ABM strategiesTips for aligning sales and marketing teams to deliver personalized, high-impact campaignsHot Links Sendosos Website Connect with Kris on LinkedIn Email Kris at kris@sendoso.com
09/26/2024

#010 - Early-Stage B2B Content Strategy

Content marketing is a critical piece of the puzzle for B2B businesses, but is often one of the most challenging pieces to execute when you have very little bandwidth during the early stages of growth. Beam Content Co-Founder, Brooklin Nash, shares tips and tricks for building a content-driven brand as a founder or solo marketer. In this episode, Brooklin covers: Low-cost market research and validation tools and processesCritical elements of effective product positioning and messagingCommon mistakes early-stage founders often makeHot Links Beam Content Website Connect with Brooklin on LinkedIn Email Brooklin at brooklin@beamcontent.co

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out of 5

2 Ratings

A critical resource for founders and first marketing hires

10/31/2023

jcwtheu

Marketing at early stage companies is like five full-time jobs and there’s such a shortage of info and supports for founders trying to DIY or marketing hires trying to balance expectations with the realities of budget. Geena’s lived all if this and this is an invaluable resource for folks looking to get their marketing efforts in gear.

Creator

Geena Greguric
Years Active

2023 - 2026
Episodes

17
Rating

Explicit
Show Website

High-Key Growth | The Podcast

High-Key Growth | The Podcast

Episodes

#017 - Go-to-Market Lessons from a Repeat Founder (After a Successful Exit)

#016 - Overcoming Business Stage Fright™

#015 - Why Audience Strategy Is Often the Missing Growth Lever

How Olive’s Founder Is Bringing Tech to Fashion’s Most Traditional Spaces

#13 - From 0 to Exit: Lessons from a 3x Founder

Creating Aesthetic Social Media Content for Travel & Airbnb

Making Account Based Marketing a Key Tool in Your Marketing Strategy

#010 - Early-Stage B2B Content Strategy

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