The Business of Influence

Style ID Africa
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  • MARKETING
  • UPDATED WEEKLY

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

  1. 12/13/2025

    Season 3 Finale: Behind the Influence | The Wrap Up Edition

    The Innovation & Marketing team steps out from behind the curtain for the Season 3 finale of The Business of Influence. At the top of the season, we said we were cooking up a storm; now we’re closing the year by bringing you up close and personal with the people working behind the scenes to bring the podcast to life.In this episode, the team breaks down the real impact of Season 3: the conversations that shifted thinking and the insights that shaped how brands and creators move in today’s influence economy. From standout cultural moments to tough industry truths, we’re taking a candid look at what we got right, the key learnings and throwing it forward to Season 4Think of this as the service-level debrief: honest, reflective, and a little bit spicy.Tune in as we close the chapter and set the table for a bigger, bolder Season 4.Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#Season3Wrap#PodcastSeasonFinale #CreatorEconomy

    47 min

  2. 12/02/2025

    IMC EPISODE 13: AI, creativity, and the future of marketing with Darren Morris | CEO of Lucky Hustle

    AI isn’t the villain, it’s the power tool. Darren Morris breaks down why the creator economy isn’t under threat; it’s evolving. Passion still drives creativity, and IMC remains the space where marketers recalibrate, reconnect, and get honest about what’s working.Watch the full conversation now and stay ahead of the curve.Follow our guest: https://tr.ee/HGAY2JFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0 #IMCxStyleID #StyleIDApproved #nextgenmarketing

    15 min

  3. 12/01/2025

    IMC EPISODE 12: SAB’s Marketing Playbook with Vaughan Croeser | VP of Marketing at SAB

    In this IMC Series episode, we sat down with Vaughan Croeser, Vice President of Marketing at SAB, to unpack why marketing is not a support function; it’s a strategic co-pilot. Vaughan shares why marketers should not be fighting for a seat at the table, but actively shaping direction and driving organisational growth.We explore how brand consistency, purpose alignment, and long-term strategic influence inform SAB’s approach to marketing in a rapidly evolving landscape. Vaughan also breaks down why the influencer marketing space is maturing and how SAB has formalised a rigorous, values-based influencer selection and vetting process to ensure meaningful, reciprocal partnerships instead of quick, transactional wins.If you're interested in how influence becomes real business value, this conversation is your blueprint.Follow our guest: https://tr.ee/ZOUgKuFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #nextgenmarketing

    11 min

  4. 11/25/2025

    IMC EPISODE 11: From Street to Social, OOH That Gets People Talking with Nomzamo Moalusi | Primedia

    Outdoor advertising is having its renaissance. In this IMC conversation, Nomzamo Moalusi, Primedia Marketing and Communications Manager, breaks down why billboards remain an unskippable touchpoint, how digital OOH drives real talkability, and why marketers need to think beyond “placement” and start designing cultural moments. From cost myths to data-backed performance, she unpacks why OOH is still a strategic powerhouse.Watch the full episode and level up your media thinking.Follow our guest: https://tr.ee/xCjJCDFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #nextgenmarketing

    17 min

  5. 11/24/2025

    IMC EPISODE 10: How Social Listening Drives Innovation with Tamryn Taylor | Unilever South Africa

    In this IMC Series episode, we sit down with Tamryn Taylor, Head of Demand Creation, BWPC Unilever South Africa, to unpack how social listening has reshaped Unilever’s marketing strategy. With consumers constantly online, always informed, and increasingly vocal, the real competitive advantage is in listening, not just broadcasting.Tamryn shares how always-on listening uncovers cultural insights, inspires new product development, and allows brands to deliver solutions consumers didn’t even know they needed yet. If you’re building for relevance, not noise, this one’s essential.Watch, take notes, and rethink how you listen.Follow our guest: https://tr.ee/Cn2AjhFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #NextGenMarketing

    13 min

  6. 11/24/2025

    IMC EPISODE 9:The Art of Making Brands Memorable with Dean Oelschig | Founder of Halo Advertising

    In this IMC segment, we chat to Dean Oelschig, Founder of Halo Advertising, as he unpacks the philosophy behind creativity in marketing. He reminds us that creativity isn’t a science, it’s intuition, emotion and instinct working together to connect brands with people.Dean challenges marketers to focus less on themselves and more on the consumer, because when creativity is useful, beautiful, or entertaining, it doesn’t just sell, it sticks.Watch now to discover why the best ideas don’t come from data, but from daring to feel first and analyse later. Don’t just market, make people care.Follow our guest: https://tr.ee/nHXztmFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #nextgenmarketing

    16 min

  7. 11/11/2025

    IMC EPISODE 8 : Authenticity, Engineering & Salience with Marketing of Volkswagen, Bridget Harpur

    Watch as we talk to Bridget Harpur, Head of Marketing at Volkswagen, about the unique challenges and triumphs of automotive marketing. Bridget shares why recognising the C-suite's importance is fundamental to business success, it's not just about awards, it's about driving actual business results. She delves into the world of brand salience (being top-of-mind) and also offers brilliant insights into the influencer space for high-value, emotional products like cars. Learn how brands are successfully shifting their focus from sharing what they are about to showing consumers how they fit into their daily lives.

    17 min

  8. 11/10/2025

    IMC EPISODE 7: The Power of Authenticity in Marketing with Phathiswa Sefatswa | Clicks Group

    In this IMC conversation, we sat down with Phathiswa Sefatswa, Brand Executive at Click Group, to unpack the real role marketing plays in shaping business outcomes today.Phathiswa reminds us that marketing is not the “supporting act,” it is the strategic engine that drives revenue, brand affinity, and long-term business growth. At its core, marketing is about consistency, clarity, and staying anchored to your brand’s true north.As the digital ecosystem continues to evolve at record speed, brands must learn to adapt intuitively. Despite new platforms and new formats, the fundamentals haven’t changed: people want to be seen, heard, understood, and invited into the narrative.Phathiswa also dives into the cultural and commercial power of people of influence. Influencer Marketing isn’t a trend; it’s a strategic lever for building community, shaping identity, and driving authentic product adoption. The real opportunity lies in collaboration: not “influencers vs. traditional media,” but an integrated ecosystem where both work together to move culture and business forward.Follow our guest: https://tr.ee/13y7CGFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #NextGenMarketing

    15 min
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Trailers

About

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

Information

  • Creator
    Style ID Africa
  • Years Active
    2023 - 2025
  • Episodes
    49
  • Rating
    Clean
  • Copyright
    © Style ID Africa
  • Show Website
    The Business of Influence