Podcast Led Growth

Gobvio
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Welcome to the "Podcast Led Growth", hosted by the product-led growth consultant, and multi-agency founder Steve Baltodano. On this Podcast, we're cutting through the SaaS growth noise and laying down the law on PLG tactics that separate the victors from the rest. You'll hear the strategies that successful SaaS businesses use to get more customers, make more profit, and keep them longer. Also, you will get the failures and lessons of Steve, and how he broke the 6-figure revenue mark last year. New episodes every Friday. Let's get to work.

  1. 04/26/2024

    Scaled Customer Success for PLG companies with Taylor Johnston from Vitally.io

    Dive into how modern tech companies are transforming their customer success roles from support to main revenue drivers. Steve and Taylor discuss the evolution of customer success in the Product-Led Growth era, focusing on strategic implementations that elevate company earnings and client satisfaction. Resources: Taylor Johnston LinkedIn. ⁠Vitally.io ⁠Steve Baltodano LinkedIn.⁠ We release NEW episodes every FRIDAY! ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠. ** ABOUT ⁠⁠⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠⁠⁠ With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

    23 min

  2. 04/12/2024

    How to re-think Customer success in the PLG era

    Dive into the heated debate of who truly drives revenue in SaaS businesses today. Is it product, sales, marketing, or customer success? Steve dissects the traditional and emerging paradigms to reveal the most effective strategies for driving company growth. ** We release NEW episodes every FRIDAY! ** ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠. ** ABOUT ⁠⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠⁠ With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

    16 min

  3. 04/05/2024

    How to Boost Revenue by Leveraging Existing Paid Communities

    Today, Steve discusses a new strategy that has proven to be a profitable revenue stream for one of his companies. Join existing paid communities that focus on technologies complementary to your product to convert their members into your users. Resources: ⁠Steve Baltodano LinkedIn.⁠ We release NEW episodes every FRIDAY! ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠. ** ABOUT ⁠⁠⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠⁠⁠ With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

    12 min

  4. 03/22/2024

    Adapting Marketing to PLG companies with Ivanha Paz from Jam

    How did Jam grow to +90K users? Steve and Ivanha (Founding Marketer for Jam) discuss PLG from a product marketing perspective. Explore how PLG is reshaping marketing tactics to stand out in a saturated SaaS market. Resources: Ivanha Paz LinkedIn. Jam Website. Steve Baltodano LinkedIn. We release NEW episodes every FRIDAY! ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠. ** ABOUT ⁠⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠⁠ With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

    24 min

  5. 03/15/2024

    Monetizing Your Product: How and When to Start Charging Your Users

    In this episode, Steve delves into the critical signals that indicate when it's time to start charging for your product, exploring the balance between value and pricing strategies. ** We release NEW episodes every FRIDAY! ** ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠. ** ABOUT ⁠⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠⁠ With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

    13 min

  6. 03/08/2024

    7 Revenue Channels for Companies Embracing Product-Led Growth Strategies

    Steve examines the dynamic landscape of revenue generation models for companies embracing PLG strategies. Highlighting the importance of adaptability, Steve delves into the complexities of each channel, including partnerships, affiliates, paid media, influencer marketing, and community engagement, alongside the pivotal roles of organic media and SEO. This episode serves as a comprehensive guide for companies looking to diversify their growth strategies by blending PLG models with customer and sales-led initiatives, thereby maximizing their potential in the evolving digital landscape. ** We release NEW episodes every FRIDAY! ** ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠. ** ABOUT ⁠⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠⁠ With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

    13 min

  7. 03/01/2024

    How to Scale a Content Creation Agency with PLG-Methods

    Agencies provide high-touch services, but can they transition to product-led self-serve models? Steve explores that question with ShortNT, analyzing how this content creation agency can leverage forms, automation, and strategic packaging to facilitate the shift. ** We release NEW episodes every FRIDAY! ** ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠. ** ABOUT ⁠⁠⁠⁠STEVE BALTODANO⁠⁠⁠⁠ With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

    21 min

  8. 02/23/2024

    Designing an Effective User Onboarding Experience from Sign-Up to Expansion

    Steve delves into the critical role of user onboarding in retaining clients and maximizing their lifetime value. He emphasizes that a swift client turnover, despite a seemingly effective product and sales strategy, often points to inadequate onboarding. Through various onboarding models, Steve advocates for a customized approach tailored to each business's unique needs, highlighting the potential of a well-crafted onboarding process to transform new users into loyal ambassadors and significantly impact a company's growth and customer satisfaction. ** We release NEW episodes every FRIDAY! ** ABOUT PODCAST-LED GROWTH The Podcast-Led Growth helps you understand the alchemy of Product-Led Growth and cut through the SaaS growth noise. - If you have questions or topics you would like to hear, send Steve a DM on ⁠⁠⁠LinkedIn⁠⁠⁠. ** ABOUT ⁠⁠⁠STEVE BALTODANO⁠⁠⁠ With almost a decade in revenue and operations leadership, Steve is still passionate about finding the message market fit between what companies have to offer and what their potential customers really need or could need, from crafting the prospecting effort and leveraging demand generation strategies to getting that first intent necessary to develop healthy pipelines, to crafting and testing sales pitches. In that obsession to help companies master their revenue generation game, Steve ended up developing and acquiring 5 agencies solving the revenue challenge from different angles and merging them into one: Gobvio. With the vision of leading clients' revenue organization transformation to a more efficient, intentional, strategic, and AI-leveraged version that can compete with the bigger companies head-to-head, even with fewer resources.

    24 min
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About

Welcome to the "Podcast Led Growth", hosted by the product-led growth consultant, and multi-agency founder Steve Baltodano. On this Podcast, we're cutting through the SaaS growth noise and laying down the law on PLG tactics that separate the victors from the rest. You'll hear the strategies that successful SaaS businesses use to get more customers, make more profit, and keep them longer. Also, you will get the failures and lessons of Steve, and how he broke the 6-figure revenue mark last year. New episodes every Friday. Let's get to work.

Information

  • Creator
    Gobvio
  • Years Active
    2023 - 2024
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © Gobvio
  • Show Website
    Podcast Led Growth