I Am That Content Creator Podcast

Kristen Werner & Mia Steel
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow. Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout. If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you. Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator. So Let’s GOOOOO 

  1. DEC 4

    Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]

    Send us a text Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs. We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real transformation, not static info dumps. Inside, we break down: How to shift from selling events to selling a transformationWhy memberships outperform courses for long-term engagementThe best beginner-friendly platforms (Circle, Kajabi, Stan Store — and even Google Drive!)How to structure your membership for ease, not overwhelmWhy the “one live session a month” model works better than trying to be everything all the timeWhether you’re a coach, content creator, or digital educator, this is your invitation to build a business that makes recurring revenue and leaves room for your side quests. Memberships aren’t just a monetisation strategy they’re a nervous system-regulating ecosystem built to evolve with you. If you’re neurodivergent, multi-passionate, and ready to stop sprinting and start compounding, this one’s for you. 📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE 🐝 Join the Multi Brilliant Project HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    30 min

  2. NOV 30

    Ep#111 From Online to IRL: Neurodivergent Creators, The TikTok Awards, Business Besties, and Building Beyond the Algorithm

    Send us a text What went down when we finally met at the TikTok Awards? In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more than glitter. We unpack: The power of creator rooms that feel like real life, not just highlight reelsWhat the TikTok Awards got right and what was missing for brands & business buildersHow platform dependence is risky AF (and what we’re doing instead)Why we're moving our entire creator community into Circle for deeper connectionOur content + community roadmap for 2026 (spoiler: co-creation, meetups, momentum)This episode is a love letter to the creators who want to do it differently, to build something lasting, human, and wildly magnetic. If you’ve been craving deeper connection, better systems, and a business that aligns with your creative brain… this is your nudge. 🎟️ Join our new community HERE 🫶 DM us your biggest takeaway 📣 Share this episode with a multi-brilliant friend who needs to own their voice 🎧 Hit play and let’s build what lasts. 📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE 🐝 Join the Multi Brilliant Project HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    38 min

  3. NOV 12

    Ep#110 You’re Not Too Much: Why Multi-Passionate Creators Are the Future and How To Join The Cluuurb 🤘

    Send us a text What if your many passions aren’t a flaw to tame, but the engine of your best work? In this raw, electric episode, we share the BIG news we’ve been bursting to tell you: we’re finally meeting IRL at the TikTok Awards and we’re launching The Multi-Brilliant Project, a fresh kind of community for women who are done being boxed in. ✨ Kristen opens up about growing up with undiagnosed dyslexia, the rigid world of corporate branding, and how she finally claimed her creativity as a strategy, not a setback.  ✨ Mia shares her story of burnout in emergency services, the freedom that came with her late ADHD diagnosis, and how she went from spirals and side quests to six-figure content creation. We go deep into: Why "too many ideas" is not your problem, it’s your powerThe burnout trap of rigid courses, over-planning, and forced nicheThe content sweet spot: intuition, connection, and real-life co-creationHow to build a business that bends with your brain and evolves with youWhat’s coming inside The Multi-Brilliant Project (and how to join early)If you’re craving a creative space that celebrates your chaos, curiosity, and change-of-heart energy this is for you. Think salon-style convos, dopamine dressing, behind-the-scenes building, co-working sprints, and unapologetic self-expression all rooted in connection, not hustle. Your passions aren’t the problem they’re the portal. Let’s build a business and life that reflects all of you. 🎧 Listen now + join the waitlist for The Multi-Brilliant Project 💬 DM us “BRILLIANT” on Instagram if you’re ready to find your people 📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE 🐝 Join the Multi Brilliant Project HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    38 min

  4. OCT 22

    Ep#109 The Business Model Built for Neurodivergent Creators: How Paid Communities Create Steady Income & Creative Freedom

    Send us a text What if your many passions were the business model not the problem? In this episode, we (Kristen & Mia) map out the business model that finally worked for our fast-moving, neurodivergent brains: paid communities that generate monthly recurring revenue (MRR) while giving us space to follow side quests, switch gears, and stay regulated. We explore the real cost of relying on courses, coaching, or 1:1 work calendar fatigue, emotional crash after launches, and constantly starting from scratch. Instead, we show you how to: Design a membership model that works with your energy (not against it)Use monthly themes, live workshops, or templates to deliver value without burning outTurn your course into a backend community to unlock longevity and connectionCreate a pivot-proof personal brand based on your values, not just your topicYou’ll also hear how to: Let go of career shame (especially if you’re leaving healthcare or service-based work)Use AI & community feedback for rapid product developmentKeep your nervous system calm with a doable delivery cadenceLeverage TikTok for top-of-funnel growth—no dancing requiredIf you’re neurodivergent, multi-passionate, and exhausted from chasing every trend, this is your permission slip to build a business that actually feels good to run. 🎧 Listen now, then tag us with your biggest takeaway and tell us: What kind of community would you launch first? 15% off code for the HOPR drinks HERE 📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE 🐝 Join the Multi Brilliant Project HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    37 min

  5. OCT 20

    Ep#108 [PART 2] Your Content Isn’t Cringe; It’s Just Off-Purpose. Let’s Fix That With Knowing Your Why

    Send us a text Your content shouldn’t feel like pushing a boulder uphill. When you lock onto a deep, personal why, ideas snap into place, messaging gets simple, and your audience leans in because they finally understand what you stand for. We open up about the messy, vulnerable path to clarity and share the exact tools we used to build brands that can pivot without breaking. We walk through the seven whys exercise, showing how to move past surface answers like money or freedom and get to the moments that shaped your voice. You’ll hear how a mission-first pitch unlocked funding, sponsorship, and national exposure, and why that outcome wasn’t luck it was alignment. Simon Sinek’s golden circle isn’t just theory (see YouTube for full video); it’s a practical filter for your offers, scripts, and social content, especially when your brain doesn’t fit the old mould.  If you’re neurodivergent, your difference can be the value: simplifying the complex, documenting the real process, and giving others the map you wish you had. We don’t sugarcoat the discomfort. Digging for your why can feel slow and awkward, but that tension is where breakthroughs live. We share voice-note tactics, story prompts, and a simple check: if content feels forced, you’re probably off-purpose.  Bring it back to the foundation. We also talk strategy: why TikTok is leading consumer discovery, how to use it as a top-of-funnel engine, and how to keep your through line intact across every pivot and platform. If you’re ready to stop chasing trends and start building a brand that lasts, press play. Then subscribe, share this with a creator who needs the nudge, and leave a review to tell us the first “why” you uncovered. 📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE 🐝 Join the Multi Brilliant Project HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    22 min

  6. OCT 13

    Ep#107 [Part 1] How to Build a 6-Figure Business That Works For Your ADHD Brain (Not Against It)

    Send us a text What if your business didn’t punish your brain for being Multi-Brilliant? In this episode, we pull back the curtain on how two neurodivergent founders built a six‑figure brand by ditching rigid business rules and designing a digital ecosystem that actually works with their brains not against them. You’ll learn how to: Identify the dopamine‑driven build‑and‑burn cycle so many ADHD entrepreneurs fall into.Do a quick alignment check before chasing shiny ideas (and avoid burning everything down).Replace “busywork” like fonts and feeds with what actually moves the needle traffic, leads, and conversion.Shift your mindset from “I failed” to “I collected data” so you can build self‑trust, not shame.Create sustainable content rhythms that work with your energy instead of forcing consistency.Use TikTok as your top‑of‑funnel discovery tool to grow visibility fast and authentically.Design a pivot‑proof personal brand anchored in your throughline — the belief you challenge, the transformation you deliver, and the method you teach.No 5 a.m. routines. No 17‑step funnels. Just honest, repeatable systems you’ll actually maintain. If the word “niche” makes you claustrophobic, this episode hands you the permission slip to build breadth with integrity and depth that compounds over time. 📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE 🐝 Join the Multi Brilliant Project HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    28 min

  7. OCT 5

    Ep#106: [PART 2] Burn the Content Calendar: The ADHD Creator’s Guide to Showing Up Anyway

    Send us a text If you've ever created a content calendar...and then ghosted it 3 days later this episode is for you. We’re pulling back the curtain on how two neurodivergent mums built a multi–six-figure brand without rigid content plans by following energy spikes, trusting timing, and using platforms that actually responded back (hello, TikTok). You’ll learn: Why intuition-led content works better for creative brainsHow human design shapes when and where you should postWhat to do when visibility wounds and rejection sensitivity strikeHow to grow a small, converting audience (even if you’re under 1K)A lightweight, flexible content path: quantity → quality → conversionHow to use AI without losing your voice or authenticityThis is your permission slip to create content your way—no more shame spirals, no more shoulds. Just connection, creativity, and a game plan that aligns with how you actually work. Ready to create content that feels good and sells? Hit play, join the 90‑day TikTok challenge inside Hive Hub Collective, and tell us: which platform truly loves you back? If this helped, subscribe, leave a review, and share it with a creator who needs a permission slip today. 📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE 🐝 Join the Multi Brilliant Project HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    34 min

  8. SEP 28

    Ep#105 [PART1] How to Grow Online; Without Picking a Niche, Burning Out, or Faking It. Creating Content You Freaking Love

    Send us a text Ever feel trapped by the traditional advice to "niche down" and stick to one topic forever? For neurodivergent entrepreneurs especially, this approach can feel suffocating and unsustainable. What if instead of burning everything down each time you evolve, your audience simply followed you to your next venture? That's the power of building a dynamic personal brand one that centers on YOU rather than a single product or service. In this raw, energising conversation, Mia and Kristen break down how to create a personal brand that breathes and evolves with you while building a loyal tribe who connects with your core values. Most entrepreneurs waste precious time on busy work: perfecting websites, tweaking logos, and endlessly planning – while neglecting what actually grows businesses: leads, sales, and fulfilment. The key is understanding that when you build a dynamic personal brand, your audience follows YOU, not just what you're currently selling. Through illuminating examples like Britney Saunders (who built Faet around her personality) and memorable content creators who "raise their freak flags," Mia and Kristen demonstrate how embracing your uniqueness creates a personal brand impossible for others to copy. Your smile becomes your logo, your personality your business card, and how you leave people feeling becomes your trademark. For the multipassionate, the neurodivergent, the square pegs refusing to fit in round holes – this episode provides permission slips to show up authentically and build businesses that accommodate your beautiful, non-linear brain. Stop trying to follow someone else's rule book and create content your way. Your uniqueness isn't just acceptable – it's your superpower. 📱 90 Day TikTok Challenge is here- How to Blow up on socials & Build a Ride or Die Community on TikTok EVOLUTION IS HERE 🐝 Join the Multi Brilliant Project HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @hivehubcollective TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media Get a Referral Code for Riverside ...

    39 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow. Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout. If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you. Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator. So Let’s GOOOOO 

Information

  • Creator
    Kristen Werner & Mia Steel
  • Years Active
    2023 - 2025
  • Episodes
    111
  • Rating
    Explicit
  • Copyright
    © 2025 I Am That Content Creator Podcast
  • Show Website
    I Am That Content Creator Podcast

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