I Am That Content Creator Podcast

Kristen Werner & Mia Steel

The podcast for multi-passionate creatives (serial entrepreneurs) building six-figure, pivot-proof businesses engineered to Evolve with them! You're not scattered. You're not too much. You're Multi-Brilliant and this show was made for you. Hosted by Kristen (Brand & Visibility Strategist with 15+ years of marketing expertise) and Mia (late ADHD diagnosis, former ambo, and the woman who left it all behind to build not one but three six-figure online businesses), this is the podcast where multi-passionate women, neurodivergent entrepreneurs, and  women 40+ come to build businesses that don't box them in. Between us we've got the strategy, the lived experience, and the receipts and we're not here to hand you a cookie-cutter formula that was never built for the way your brain works. Each week we get real about personal branding, ADHD, perimenopause, content creation & monetisation, digital products, Brand Partnership [UGC] deals, and the mindset work that actually moves the needle. No more forcing yourself into one niche. No more shrinking to fit someone else's blueprint. This show will help you: Build a personal brand around who you are not just what you sellCreate content that converts without burning outLand premium UGC brand deals and monetise your creativityDevelop multiple income streams that work togetherFind your through line and build a pivot-proof path to six figures and beyond If you're a multi-passionate creative, a neurodivergent entrepreneur, a content creator ready to scale, or an ambitious woman 40+ who's done playing small you just found your people. Please Subscribe - share it with a fellow multi-brilliant mate, and come build something brilliant. So Let’s GOOOOO ✌️

  1. 1D AGO

    Ep#122 How to Pick a Niche When You Have Too Many Interests (The Multi-Passionate Entrepreneur's Guide to Finding Your Core Offer)

    Send us Fan Mail You know that sinking feeling when you're told to "just pick a niche", follow the seven steps, and talk to one ideal client forever and your whole body wants to rebel? We're naming that experience for what it is: a mismatch, not a moral failing. If you're a multi-passionate entrepreneur with ADHD or a neurodivergent brain, the pressure to stay in one lane can create real shame especially when you've tried plan after plan and can't repeat results the way other people seem to. In this episode, Kristen breaks down exactly why traditional business advice fails multi-passionate founders, and what to build instead. They share the metaphor that hit them like a lightning bolt: a disco ball is hundreds of pieces of broken mirror glass turned into something magical. That's you. Your curiosity, pivots, passions, and "too muchness" aren't proof you're broken they're raw materials for brilliance. From there, it gets practical. How to build a scalable core offer the trunk that creates consistent revenue, then give yourself full permission to explore the branches through workshops, retreats, experiments, and creative side quests without wrecking your foundations. If this lands, subscribe, share it with a multi-brilliant mate, and leave a review so more neurodivergent founders can find a business model that actually fits. The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance   💎 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)💎 Join our Free LIVE 90-Minute Workshop on how to Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)Follow Us: Instagram: @multibrilliantproject_TikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for: 14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast...

    24 min
  2. Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead!

    MAR 12

    Ep#121 Why Niching Down Isn't Working for You...And What to Do Instead!

    Send us Fan Mail If you've been feeling like you're doing marketing "wrong," this episode is your permission slip to stop shrinking. Kristen gets brutally honest  recording on the move  about why content has started to feel heavy, why so much Instagram advice is exhausting, and why a lot of what you've been told to do is already out of date. The pace of change is real, and multi-passionate entrepreneurs feel it first because we move fast, pivot fast, and refuse to stay in a box. In this episode, Kristen breaks down why the pressure to niche down can actually work against you when you're building a dynamic personal brand  and introduces the concept that changes everything: you can be the niche. You'll learn how to find your "through line"  the core story that runs through everything you've ever built, created, or been obsessed with by digging into old content, past passion projects, hyper-focus seasons, and the stories you keep telling. There's even a simple prompt you can use today: ask your friends what they associate with you, then keep building the list until the pattern becomes impossible to ignore. From there, Kristen walks you through the "eye of the storm" approach to content strategy: you stay grounded in your values, mission, and voice, while your different interests swirl around you as connection points that pull the right people into your world. Understanding why you do what you do isn't just meaningful. It's the key to sustainable marketing, real community, and a pivot-proof path to six figures and beyond. This episode is for you if: You feel like "too much" for one nicheYou've been told to pick a lane and it makes you want to quitYou're a multi-passionate woman who's done playing smallKey Takeaways: You don't need to niche down your unique through line is your brandAuthenticity and storytelling create deeper audience connection than any strategyYour "deep why" is the foundation of a business that can evolve with youIf this hit home, subscribe, share it with a fellow multi-brilliant mate, and leave a review with your through line. We want to hear it. The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance   💎 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)💎 Join our Free LIVE 90-Minute Workshop on how to Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)Follow Us: Instagram: @multibrilliantproject_TikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for: 14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast...

    24 min
  3. MAR 5

    Ep#120 From 'Too Much' to Unstoppable: How the 10% Rule, Owning Your Story, and Crushing Imposter Syndrome Can Transform Your Entrepreneurship Journey

    Send us Fan Mail What if the secret to entrepreneurial success wasn't about doing more but giving just 10% extra?  In this episode, Kristen breaks down her powerful 10% Rule and reveals why the most overlooked asset in your business is the one you've been carrying all along: your own story. Whether you're battling imposter syndrome, struggling to articulate your value, or wondering if your scattered experiences could ever add up to something cohesive this episode is your permission slip to own every part of your journey and build a brand, visibility, and income around it. What We Cover The 10% Rule how small, consistent extra effort creates massive trajectory shiftsWhy entrepreneurship is fundamentally a journey of self-discoveryThe real cost of imposter syndrome and how to move through itHow to map your journey and use it as a monetisable assetWhy you are the expert in your own story and how to charge for what you knowCelebrating your wins as a tool for combating entrepreneurial loneliness Would LOVE you to leave a review and screenshot & share where you're Listening from 🤘The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance   💎 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)💎 Join our Free LIVE 90-Minute Workshop on how to Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)Follow Us: Instagram: @multibrilliantproject_TikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for: 14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast...

    12 min
  4. MAR 1

    Ep#119 Overcoming Visibility Wounds: How to Build Confidence and Show Up Online

    Send us Fan Mail Ever Been Told You’re “Too Much”? This Is Why It  May Still Follows You Online. If you feel a tightness every time you go to hit post, this episode is for you. We go straight at the visibility wound the old stories, negative comments, and childhood echoes that quietly keep smart, creative people playing small. From personal stories to practical tools, we break down how to turn hesitation into horsepower. Why one negative comment outweighs 100 positive ones (negative bias explained)How to delete the junk immediately instead of letting it lingerThe “Positivity Bank” system that rewires your brain for confidenceHow to screenshot, record, and revisit praise until it becomes muscle memoryWhy tiny, finishable goals build real creative momentumHow visualisation and self-talk help you push through the wobbly middleWhy confidence is a trained skill not a personality trait The Positivity Bank Method Instead of replaying criticism, you’ll learn how to:Screenshot kind DMs, comments, and emailsRecord a voice note reading themRevisit them dailyBuild evidence that your work mattersBecause positive feedback shouldn’t disappear it should compound. 🎧 Subscribe to the show  📤 Share this with a friend who needs a nudge  ⭐ Leave a review to help more creators heal their visibility woundsThe Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance   💎 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)💎 Join our Free LIVE 90-Minute Workshop on how to Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)Follow Us: Instagram: @multibrilliantproject_TikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for: 14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast...

    24 min
  5. FEB 26

    Ep# 118 Content Fatigue Is Real: Here’s How to Create Without the Algorithm Owning You

    Send us Fan Mail Ever felt crushed under a thousand “shoulds” about how to post, how to niche, how to grow, how to be visible? We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator long term. Spoiler: It’s not perfect pillars. It’s not copying trends. And it’s definitely not shrinking yourself into a neat box. It’s owning your multi-brilliance. In This Episode We Cover: Why “shiny objects” aren’t proof you’re flaky they’re proof you’re curiousHow to move through visibility wounds and embarrassmentWhy millennial conditioning keeps us trying to stay linearThe real definition of personal brand (hint: it’s a feeling, not a colour palette)How to escape content fatigue and algorithm anxiety without disappearingWhy creating before consuming changes your creative confidenceHow to find living themes instead of rigid content pillars 🎧 Subscribe to the show 📤 Share this with a multi-passionate friend ⭐ Leave a review we'd LOVE THAT (Keywords: personal branding, content burnout, content creation, multi-passionate entrepreneur, creative confidence, visibility wounds, algorithm anxiety, brand strategy, creator mindset, online business, millennial entrepreneur) The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance   💎 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)💎 Join our Free LIVE 90-Minute Workshop on how to Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)Follow Us: Instagram: @multibrilliantproject_TikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for: 14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast...

    16 min
  6. FEB 24

    Ep#117 ADHD Membership Model: How Neurodivergent Creators Build Recurring Revenue (MRR) Without Burnout

    Send us Fan Mail ADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent Creators What if steady income, calmer days, and a community that actually talks to each other were the same solution? In this episode, we break down why memberships are the most sustainable business model for ADHD and neurodivergent entrepreneurs who are tired of launch burnout and inconsistent income. If you’ve struggled with: Imposter syndromeInconsistent contentPricing fearOverdelivering and burning outFeeling “too scattered” to build something stableThis episode is your reset. What You’ll Learn: Why you only need to be 10% ahead of your audience to lead a membershipHow to create 12 months of content in under an hourThe difference between one-off products and recurring revenue communitiesHow to price your membership without projecting your money fears onto your audienceWhat your “safe income level” actually is and why you need to calculate itWe also unpack: Why memberships regulate both revenue and nervous systemsHow to avoid overcomplicating your communityHow to build boundaries that protect your energyWhy neurodivergent adults deeply need supportive online communitiesHow celebrating small wins builds real momentum 🎧 Follow the show  📤 Share this with a neurodivergent founder who needs permission to start small  ⭐ Leave a review so more ADHD creators can find this modelThe Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance   💎 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)💎 Join our Free LIVE 90-Minute Workshop on how to Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)Follow Us: Instagram: @multibrilliantproject_TikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for: 14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast...

    39 min
  7. FEB 22

    Ep#116 ADHD Business Model: How Neurodivergent Creators Use Memberships for Steady Income

    Send us Fan Mail Stop treating your pivots like proof you’re flaky. If you’re an ADHD or neurodivergent entrepreneur, this episode will rewire how you see your so-called “shiny objects.” We share a practical framework for turning creative chaos into steady, livable income using fast validation, pre-sales, and simple membership models that regulate both your revenue and your energy. Drawing from our lived experience as two neurodivergent mums building a multi-six-figure business, we break down: Why pivots are data, not failureHow to validate before you build (and get paid first)The Dopamine Launch System step-by-stepWhen to iterate, when to scale, and when to exit cleanlyWhy likes don’t equal demand (and what actually does)The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance   💎 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)💎 Join our Free LIVE 90-Minute Workshop on how to Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)Follow Us: Instagram: @multibrilliantproject_TikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for: 14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast...

    48 min
  8. FEB 12

    Ep #115 Turning 40 & The Three Lessons That Saved My Business And Set Me Free

    Send us Fan Mail What if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break you. This is a raw, practical guide to honouring your wiring, ditching shame, and designing work that funds your life instead of draining it. We start by pulling apart the old story: the uniform, the good grades, the fear of visibility, and the burnout that followed. Then we rebuild with three anchors. First, work with your brain—name rejection sensitivity, plan for decision fatigue, and create systems that match how you actually focus. Second, rewire your mindset with language that drives action: failure as data, timeline as yours, chaos as exploration. Third, stack monthly recurring revenue so creativity has a safety net. From a tiny five-dollar community to affiliate income that paid the bills, Mia shows how memberships, retainers, and community-led offers create calm cash flow and space to experiment without constant selling. You’ll hear how a dynamic personal brand (the “trunk”) stops the cycle of burning down and starting over, why retention beats acquisition sprints, and how to design offers that suit a neurodivergent brain craving novelty and autonomy. Expect clear examples, punchy mindset swaps, and a playbook for turning scattered ideas into a steady income engine through community, content, and smart structure. Ready to breathe, build, and back yourself? Hit play, then join us for our two-day live event to channel your ideas into recurring revenue and a business that lights you up. If this speaks to you, follow, share with a friend who needs it, and leave a review so more creators can find their way. The Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance   💎 Make 6 Figures Creating Content...Before You Even Have an Audience. This is how our students have gone from $0 to $100K with Brand Partnerships even with under 1000 followers 👉  (HERE)💎 Join our Free LIVE 90-Minute Workshop on how to Build a 6-Figure, Burnout-Free Offer the Multi-Passionate Way - this is your Evolution 👉 (REGISTER HERE)Follow Us: Instagram: @multibrilliantproject_TikTok: @kristenwernercoach & @dopaminedeliveredProducts We Recommend & are Affiliates for: 14-Day Free Trial at STAN STOREGet OPUS Clips for your Social MediaGet our Referral Code to Riverside for Podcast...

    37 min

Ratings & Reviews

5
out of 5
3 Ratings

About

The podcast for multi-passionate creatives (serial entrepreneurs) building six-figure, pivot-proof businesses engineered to Evolve with them! You're not scattered. You're not too much. You're Multi-Brilliant and this show was made for you. Hosted by Kristen (Brand & Visibility Strategist with 15+ years of marketing expertise) and Mia (late ADHD diagnosis, former ambo, and the woman who left it all behind to build not one but three six-figure online businesses), this is the podcast where multi-passionate women, neurodivergent entrepreneurs, and  women 40+ come to build businesses that don't box them in. Between us we've got the strategy, the lived experience, and the receipts and we're not here to hand you a cookie-cutter formula that was never built for the way your brain works. Each week we get real about personal branding, ADHD, perimenopause, content creation & monetisation, digital products, Brand Partnership [UGC] deals, and the mindset work that actually moves the needle. No more forcing yourself into one niche. No more shrinking to fit someone else's blueprint. This show will help you: Build a personal brand around who you are not just what you sellCreate content that converts without burning outLand premium UGC brand deals and monetise your creativityDevelop multiple income streams that work togetherFind your through line and build a pivot-proof path to six figures and beyond If you're a multi-passionate creative, a neurodivergent entrepreneur, a content creator ready to scale, or an ambitious woman 40+ who's done playing small you just found your people. Please Subscribe - share it with a fellow multi-brilliant mate, and come build something brilliant. So Let’s GOOOOO ✌️

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