I Am That Content Creator Podcast

Kristen Werner & Mia Steel
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow. Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout. If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you. Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator. So Let’s GOOOOO 

  1. 1D AGO

    Ep# 118 Content Fatigue Is Real: Here’s How to Create Without the Algorithm Owning You

    Send a text Ever felt crushed under a thousand “shoulds” about how to post, how to niche, how to grow, how to be visible? We’ve been online for over a decade and in this episode, we open the vault on what actually sustains a creator long term. Spoiler: It’s not perfect pillars. It’s not copying trends. And it’s definitely not shrinking yourself into a neat box. It’s owning your multi-brilliance. In This Episode We Cover: Why “shiny objects” aren’t proof you’re flaky they’re proof you’re curiousHow to move through visibility wounds and embarrassmentWhy millennial conditioning keeps us trying to stay linearThe real definition of personal brand (hint: it’s a feeling, not a colour palette)How to escape content fatigue and algorithm anxiety without disappearingWhy creating before consuming changes your creative confidenceHow to find living themes instead of rigid content pillars 🎧 Subscribe to the show 📤 Share this with a multi-passionate friend ⭐ Leave a review we'd LOVE THAT (Keywords: personal branding, content burnout, content creation, multi-passionate entrepreneur, creative confidence, visibility wounds, algorithm anxiety, brand strategy, creator mindset, online business, millennial entrepreneur) Our Entire Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance 💎 Get better at your Content 👉 (HERE) 💎 Build a Community that Pays you $10K+ Monthly Join Evolution (HERE) Other Fun Stuff 👇 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @multibrilliantproject_ TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media ...

    16 min

  2. 3D AGO

    Ep#117 ADHD Membership Model: How Neurodivergent Creators Build Recurring Revenue (MRR) Without Burnout

    Send a text ADHD, Memberships & MRR: A Sustainable Business Model for Neurodivergent Creators What if steady income, calmer days, and a community that actually talks to each other were the same solution? In this episode, we break down why memberships are the most sustainable business model for ADHD and neurodivergent entrepreneurs who are tired of launch burnout and inconsistent income. If you’ve struggled with: Imposter syndromeInconsistent contentPricing fearOverdelivering and burning outFeeling “too scattered” to build something stableThis episode is your reset. What You’ll Learn: Why you only need to be 10% ahead of your audience to lead a membershipHow to create 12 months of content in under an hourThe difference between one-off products and recurring revenue communitiesHow to price your membership without projecting your money fears onto your audienceWhat your “safe income level” actually is and why you need to calculate itWe also unpack: Why memberships regulate both revenue and nervous systemsHow to avoid overcomplicating your communityHow to build boundaries that protect your energyWhy neurodivergent adults deeply need supportive online communitiesHow celebrating small wins builds real momentum 🎧 Follow the show  📤 Share this with a neurodivergent founder who needs permission to start small  ⭐ Leave a review so more ADHD creators can find this modelOur Entire Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance 💎 Get better at your Content 👉 (HERE) 💎 Build a Community that Pays you $10K+ Monthly Join Evolution (HERE) Other Fun Stuff 👇 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @multibrilliantproject_ TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media ...

    39 min

  3. 5D AGO

    Ep#116 ADHD Business Model: How Neurodivergent Creators Use Memberships for Steady Income

    Send a text Stop treating your pivots like proof you’re flaky. If you’re an ADHD or neurodivergent entrepreneur, this episode will rewire how you see your so-called “shiny objects.” We share a practical framework for turning creative chaos into steady, livable income using fast validation, pre-sales, and simple membership models that regulate both your revenue and your energy. Drawing from our lived experience as two neurodivergent mums building a multi-six-figure business, we break down: Why pivots are data, not failureHow to validate before you build (and get paid first)The Dopamine Launch System step-by-stepWhen to iterate, when to scale, and when to exit cleanlyWhy likes don’t equal demand (and what actually does)Our Entire Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance 💎 Get better at your Content 👉 (HERE) 💎 Build a Community that Pays you $10K+ Monthly Join Evolution (HERE) Other Fun Stuff 👇 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @multibrilliantproject_ TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media ...

    48 min

  4. FEB 12

    Ep #115 Turning 40 & The Three Lessons That Saved My Business And Set Me Free

    Send a text What if the most powerful strategy you’re missing is your own brain? Mia goes solo to mark turning forty and opens up about the moment a late ADHD diagnosis flipped the script on identity, success, and how to build a business that doesn’t break you. This is a raw, practical guide to honouring your wiring, ditching shame, and designing work that funds your life instead of draining it. We start by pulling apart the old story: the uniform, the good grades, the fear of visibility, and the burnout that followed. Then we rebuild with three anchors. First, work with your brain—name rejection sensitivity, plan for decision fatigue, and create systems that match how you actually focus. Second, rewire your mindset with language that drives action: failure as data, timeline as yours, chaos as exploration. Third, stack monthly recurring revenue so creativity has a safety net. From a tiny five-dollar community to affiliate income that paid the bills, Mia shows how memberships, retainers, and community-led offers create calm cash flow and space to experiment without constant selling. You’ll hear how a dynamic personal brand (the “trunk”) stops the cycle of burning down and starting over, why retention beats acquisition sprints, and how to design offers that suit a neurodivergent brain craving novelty and autonomy. Expect clear examples, punchy mindset swaps, and a playbook for turning scattered ideas into a steady income engine through community, content, and smart structure. Ready to breathe, build, and back yourself? Hit play, then join us for our two-day live event to channel your ideas into recurring revenue and a business that lights you up. If this speaks to you, follow, share with a friend who needs it, and leave a review so more creators can find their way. Our Entire Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance 💎 Get better at your Content 👉 (HERE) 💎 Build a Community that Pays you $10K+ Monthly Join Evolution (HERE) Other Fun Stuff 👇 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @multibrilliantproject_ TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media ...

    37 min

  5. FEB 6

    Ep#114 From Content Slump to Creative Flow: The Messy Truth About Momentum

    Send a text What if the block isn’t your creativity—but the space between spark and share? In this solo riff, Kristen slices through the invisible resistance that’s been weighing down creators post-summer, post-holiday, post-everything. If your brain is full but your feed is silent, this one’s for you. You’ll hear: Why video confidence isn’t your problem (spoiler: it’s friction)The underestimated power of micro-systems: ready-to-go mic arms, low-energy formats, and one-tap workflowsHow to turn scattered notes into traction using screenshot folders, voice-to-text ideas, and no-pressure StoriesThe word that secretly kills momentum (👀 “should”)—and what to swap it forHow real-time creation with your lived experience beats overthinking every timeWhether you’re a millennial founder, a multi-passionate queen, or someone who just wants to feel like herself online again, this episode hands you tools and permission to get back in the game. We don’t need perfect. We need posted.  Name the resistance, remove one step of friction, and ship it. 🎧 If this cracked something open, share it with us Our Entire Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance 💎 Get better at your Content 👉 (HERE) 💎 Build a Community that Pays you $10K+ Monthly Join Evolution (HERE) Other Fun Stuff 👇 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @multibrilliantproject_ TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media ...

    30 min

  6. JAN 12

    EP#113 WORD OF THE YEAR 2026

    Send a text Start your year with the messy truth. If you're feeling flat, scrolled out, and allergic to AI-polished B-roll telling you how to live this one’s for you. We’re anchoring 2026 to two words: Launch and Joy. In this episode, we unpack the platform shift that’s already happening:  🚫 Scripted sameness is out.  ✅ Real, intuitive, human content is in.  People can feel when it’s honest and it’s converting better, too. You’ll hear: Why our best-performing content came from a mid-launch pivotThe secret to holding a room (or a phone screen) for hoursHow we’re using our phones to build a sustainable, joy-fueled businessWhy low-edit videos, live sessions, and IRL workshops are the formats to watchHow to let JOY be your content filter if it drains you, it drains themYou don’t need a 9-step funnel and AI content map.  You need your gut, a good story, and the guts to show up before it's perfect. 🎯 Your action step: Pick your word of the year and tag us on socials. We’ll cheer you on every step of the way. 🫶 If this hit home, follow the show, share it with a creator friend, and leave us a review. The algorithm might be broken, but your recommendation still matters. Our Entire Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance 💎 Get better at your Content 👉 (HERE) 💎 Build a Community that Pays you $10K+ Monthly Join Evolution (HERE) Other Fun Stuff 👇 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @multibrilliantproject_ TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media ...

    39 min

  7. 12/04/2025

    Ep #112 How to Build A Community With A Heartbeat, Not A Course That Sits Still [Listener Q&A]

    Send a text Tired of burning out after every launch? You’re not alone. In this episode, we unpack why paid memberships are the most sustainable, scalable business model for creative, ADHD-fuelled, Multi-Brilliant entrepreneurs. We answer a powerful voice note from a listener who's done with reselling one-off webinars and is craving a model that feels softer on her nervous system and stronger for her income. Spoiler: the answer isn’t another course. It’s a membership designed around real transformation, not static info dumps. Inside, we break down: How to shift from selling events to selling a transformationWhy memberships outperform courses for long-term engagementThe best beginner-friendly platforms (Circle, Kajabi, Stan Store — and even Google Drive!)How to structure your membership for ease, not overwhelmWhy the “one live session a month” model works better than trying to be everything all the timeWhether you’re a coach, content creator, or digital educator, this is your invitation to build a business that makes recurring revenue and leaves room for your side quests. Memberships aren’t just a monetisation strategy they’re a nervous system-regulating ecosystem built to evolve with you. If you’re neurodivergent, multi-passionate, and ready to stop sprinting and start compounding, this one’s for you. Our Entire Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance 💎 Get better at your Content 👉 (HERE) 💎 Build a Community that Pays you $10K+ Monthly Join Evolution (HERE) Other Fun Stuff 👇 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @multibrilliantproject_ TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media ...

    30 min

  8. 11/30/2025

    Ep#111 From Online to IRL: Neurodivergent Creators, The TikTok Awards, Business Besties, and Building Beyond the Algorithm

    Send a text What went down when we finally met at the TikTok Awards? In this episode, Kristen and Mia spill the behind-the-scenes of meeting IRL after years of building a wildly successful creator community without ever sharing the same timezone. From the joyful AF airport reunion to the red carpet chaos, we break down what went down at the TikTok Awards 2025 and why we left with way more than glitter. We unpack: The power of creator rooms that feel like real life, not just highlight reelsWhat the TikTok Awards got right and what was missing for brands & business buildersHow platform dependence is risky AF (and what we’re doing instead)Why we're moving our entire creator community into Circle for deeper connectionOur content + community roadmap for 2026 (spoiler: co-creation, meetups, momentum)This episode is a love letter to the creators who want to do it differently, to build something lasting, human, and wildly magnetic. If you’ve been craving deeper connection, better systems, and a business that aligns with your creative brain… this is your nudge. 🎟️ Join our new community HERE 🫶 DM us your biggest takeaway 📣 Share this episode with a multi-brilliant friend who needs to own their voice 🎧 Hit play and let’s build what lasts. Our Entire Multi-Brilliant Project is for Neurodivergent Creatives to Own Their Brilliance 💎 Get better at your Content 👉 (HERE) 💎 Build a Community that Pays you $10K+ Monthly Join Evolution (HERE) Other Fun Stuff 👇 🤳🏼 Grab our on demand UGC Course HERE 📝 UGC Contract templates GET THEM HERE [by @startupandrunning Lawyer] Follow Us: Instagram: @multibrilliantproject_ TikTok: @kristenwernercoach & @dopaminedelivered Products We Recommend & are Affiliates for: 14-Day Free Trial at STAN STORE Get OPUS Clips for your Social Media ...

    38 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

"I Am That Content Creator" with Kristen & Mia Turn scroll-stopping content into serious income with your hosts Mia (a burnt-out Ambo who scaled her TikTok to multiple six figures fast) and Kristen (a seasoned Brand Strategist with 15+ years of marketing and branding expertise). This podcast is designed for the perimenopause entrepreneur, mums with hustle, and ambitious women 40+ who want to make money online by turning content into cash. Whether you're diving into user-generated content (UGC), creating and selling digital products, or building your personal brand, this is your space to grow. Each week, we unpack digital marketing strategies that work, drop insider tips for content monetisation, and share the step-by-step playbook for landing premium UGC brand deals. From side hustle to full-time freedom, you'll learn how to create content that converts, scale with video marketing, and build a thriving online business without the burnout. If you're a digital creator, UGC expert/beginner, business-savvy mum, or woman over 40 ready to rewrite the rules and build wealth online this show is for you. Join us every Monday for real talk, proven strategies, and unapologetic motivation to go from content creator to cash generator. So Let’s GOOOOO 

Information

  • Creator
    Kristen Werner & Mia Steel
  • Years Active
    2023 - 2026
  • Episodes
    117
  • Rating
    Explicit
  • Copyright
    © 2026 I Am That Content Creator Podcast
  • Show Website
    I Am That Content Creator Podcast

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