The build: founders insights from the trenches, not the finish line.

Ale Arce | The Yogi Coder
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The Build is a raw, behind-the-scenes look at what it really takes to grow a company from zero. In each episode, we sit down with early-stage founders still in the trenches, before the headlines, before the success stories, and before everything is polished. You’ll hear honest conversations about the struggles, setbacks, pushbacks, breakthroughs, and tiny wins that shape a startup’s journey. No fluff. Just real people building real companies in real time. If you want a peak in the unfiltered reality of entrepreneurship: or you’re building something of your own this is your front-row seat to

Episodes

  1. 11/19/2025

    From Rejected. Broke. No Salary. to Building WePost: Founder Story with Benjamin Bekken

    If you want to try Wepost: https://shorturl.at/R5nHx use FIZZHACK to get 1 month of the pro version for free. Welcome to the first episode of The Build: the podcast where we interview real founders in the trenches of building, not after they’ve made it.In this episode, Ale sits down with Benjamin, co-founder of WePost, the fast-growing AI platform powering founder-led marketing and personal branding at scale.Benjamin shares the raw, unfiltered reality behind WePost’s journey:Getting rejected from his dream entrepreneurship programBuilding early prototypes with no resourcesLaunching the first version that failed to convertGoing two months without salaryAsking his girlfriend to cover rentPivoting from marketers → to foundersManually doing everything before automating it with AIThe exact moment WePost finally broke throughThis episode is for anyone building something from scratch and wanting to see the truth behind early-stage startups — the doubts, the pivots, the breakthroughs, and the grit required to keep going.📌 Episode Highlights00:00 — Welcome to The Build00:23 — What is WePost?01:20 — How the idea started (Minecraft → marketing → AI)04:20 — Rejection, failure & resilience06:40 — Building without money, support, or certainty08:50 — Why the first launch failed10:30 — Going two months without salary12:15 — The pivot that changed everything14:20 — Doing everything manually15:40 — Automating personal branding with AI16:45 — Final thoughts

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About

The Build is a raw, behind-the-scenes look at what it really takes to grow a company from zero. In each episode, we sit down with early-stage founders still in the trenches, before the headlines, before the success stories, and before everything is polished. You’ll hear honest conversations about the struggles, setbacks, pushbacks, breakthroughs, and tiny wins that shape a startup’s journey. No fluff. Just real people building real companies in real time. If you want a peak in the unfiltered reality of entrepreneurship: or you’re building something of your own this is your front-row seat to

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