Scaling Her Empire

Jaime

“Scaling Her Empire” is the ultimate podcast for pushing your own boundaries, mastering your mindset and breaking free from your own limiting beliefs. Here we’re all about authentic and unfiltered conversations designed to empower you to build the empire of your dreams.  Join host, Jaime Parks, each week as she shares genuine stories, offers valuable tips, and reveals strategies for embarking on new beginnings, nurturing business growth, and facing your fears.  

  1. JUL 8

    The Power of Letting Go: When It’s Time to Pivot

    This week Jaime is getting realer than ever. In this heartfelt (and yes, strategic) solo episode, she shares the honest truth behind her decision to hit pause on the podcast. It’s a bold, intentional move to protect her energy and lean into what actually lights her up right now—consulting, systems, and scaling businesses from the inside out. If you've ever felt trapped by something that once served you, or obligated to keep going because you started something, this episode is your permission slip to pause. Jaime walks you through her personal “energy audit,” the moment she realized she was podcasting out of obligation, and why walking away is one of the most empowering CEO moves she’s ever made. 🎧 Tune in and ask yourself: What am I doing just because I’ve always done it? 👉 Don’t forget to screenshot this episode and tag @jaimeparks.co on IG to let her know your biggest takeaway! [00:00] – Jaime opens with a vulnerable truth: she's stepping away from the podcast [05:02] – Why this decision isn’t emotional—it’s deeply strategic [09:44] – The difference between passion and obligation, and why it matters [13:20] – The “aha” moment with her friend that sparked real clarity [16:55] – Consulting, systems, and what’s lighting her up right now [21:08] – Letting go doesn’t mean failure—it means wisdom [25:13] – 3 things you can do right now: energy audit, permission, and trusting your gut [28:40] – A beautiful thank you to her listeners, guests, and supporters [30:51] – Jaime’s final words of empowerment for your next chapter  Let's CONNECT ->Instagram ->LinkedIn ->Facebook

    9 min
  2. JUL 1

    [INTERVIEW] Leading with Heart: Building a Business You’re Proud Of with Dr. Kathryn Miller

    This week Jaime is diving into a raw, real, and refreshing conversation with her client and rural veterinarian, Dr. Kathryn “Katie” Miller. As a mom, business owner, and competitive horse rider, Katie opens up about the journey from burnout to boundaries, from managing chaos to leading with clarity. Jaime and Katie explore what it really takes to grow a service-based healthcare business without sacrificing your sanity or your family. From the moment Katie realized she was doing “all the things” to leading two thriving clinics with purpose, you’ll hear the mindset shifts, leadership lessons, and money breakthroughs that transformed her business—and her confidence. This episode is for every woman who feels like she’s juggling it all, wants to build something she’s proud of, and needs a reminder that she doesn’t have to do it alone. If you’ve ever thought “this has to change or I’m burning it all down,” this one’s for you. 👉 Tune in to get inspired and take action toward scaling your empire—your way. [00:00] Meet Dr. Kathryn Miller – rural vet, mom, rider, and empowered CEO [02:00] The tipping point: why Katie knew she needed help in her business [04:30] The missing piece in veterinary (and most healthcare) education [06:50] Real talk: managing people matters just as much as practicing medicine [08:00] Opening a second clinic—and learning to lead from afar [09:30] Setting boundaries to protect time, energy, and vision [12:30] What she wants her daughter to learn from watching her lead [14:00] Pricing without the ick: shifting your money mindset in healthcare [17:00] Training your team: why great leaders build great leaders [21:00] Ditching sales shame and embracing confident communication [22:30] Scaling with intention (and why she turns down corporate buyouts) [26:00] Borrowing confidence and passing it on to the next generation [29:00] Vulnerable leadership and letting go of perfection [34:30] Final advice: build something you’re proud of—and don’t do it alone 🔗 Resources Mentioned Rocking KM Veterinary Service Website: Rocking KM Vet Clinic Instagram: @rockingkmvet Facebook: Rocking KM Veterinary Service  Let's CONNECT ->Instagram ->LinkedIn ->Facebook

    33 min
  3. JUN 24

    [INTERVIEW] Pivot or Push? Redefining Success with Dr. Nikki Cottis

    This week Jaime is diving into an eye-opening conversation with Dr. Nikki Cottis—chiropractor, mom, team leader, and unapologetic rule-breaker in business. Nikki shares how she built a thriving chiropractic practice without ever intending to become an entrepreneur—then chose to work for someone else even after massive success. Say what?! In this episode, we unpack the myth that being the “boss” is the only way to win in business. Nikki reveals the power of knowing your strengths, the surprising freedom that comes with not being in charge, and how redefining success helped her prevent burnout while still scaling her impact. If you’re a service-based entrepreneur tired of carrying the whole load and secretly dreaming of a different way—this conversation will feel like a permission slip to do things on your terms. 👉 Tune in and discover why fulfillment might just be waiting on the other side of a pivot. [00:00] – Jaime introduces Dr. Nikki Cottis and sets the tone for an unconventional business conversation [05:18] – Nikki shares her origin story—getting fired, starting a practice, and redefining success [10:42] – Why coaching solo didn’t work, and the unexpected power of working for someone else [16:05] – How Nikki juggles being a business owner, coach, wife, and mom without burning out [21:30] – The moment she realized she didn’t want to be “the visionary” and why that’s okay [27:10] – How Human Design and the Enneagram helped Nikki understand her leadership style [33:12] – Coaching insight: how trying to control everything leads to burnout [39:28] – Pivot or Push? How Nikki discerns between short-term pain and long-term suffering [45:04] – The comparison trap—and how to turn it into inspiration and action [50:36] – Final reflections: why Nikki believes clarity, not hustle, is the game changer 🔗 Resources Mentioned Nikki Cottis LinkedIn - Nikki Cottis Instagram - @drnikkicottis Chiropractic Connection Email: Info@chiroconnectgulfshores.com Website: www.chiroconnectgulfshores.com Facebook: Chiropractic Connection Instagram: @chiroconnectgs Nikki’s Podcast Aligned For Success - Listen on Spotify | Apple Podcast  Let's CONNECT ->Instagram ->LinkedIn ->Facebook

    34 min
  4. JUN 17

    Owning Your Zone of Genius (Even When You Suck at Social Media)

    This week Jaime is pulling back the curtain and getting real about something most business coaches won’t admit out loud—feeling like a total badass in your zone of genius while simultaneously sucking at marketing yourself. If you’ve ever looked like a powerhouse on paper but freeze up at the thought of showing up online, this episode will hit home. Jaime shares her personal struggle with visibility, the pressure to “be authentic,” and why showing up on Instagram feels more terrifying than running a team of 70. She also drops hard-earned wisdom about owning your strengths, giving yourself grace, and building a business that works for your energy—not against it. Whether you're a service-based boss, a powerhouse practitioner, or a brilliant coach who secretly dreads social media, this honest, raw conversation will remind you that you're not alone—and you're definitely not broken. 👉 Tune in and DM Jaime on Instagram or LinkedIn to tell her what lights you up…and what makes you want to hide under a rock. [00:00] - Welcome and why this episode feels scary AF for Jaime [01:15] - Confident in business, terrible at marketing herself? Yep. [02:07] - What does “be authentic” even mean on social media? [03:14] - The mental programming that holds so many of us back [04:14] - Marketing fear ≠ business failure [05:09] - Why social media doesn’t feel joyful (and how Human Design plays into it) [06:05] - The real imposter syndrome: visibility vs. expertise [07:21] - Accepting your zone of genius and outsourcing the rest [08:32] - Your superpower might not be showing up for the masses [09:15] - Jaime’s 3-part permission slip for struggling entrepreneurs [10:24] - What if the problem isn’t you—but the box you’re trying to fit into? [10:52] - Let’s normalize being brilliant at some things and bad at others Let's CONNECT ->Instagram ->LinkedIn  ->Facebook

    11 min
  5. JUN 10

    What If You're Not Actually Stuck?

    This week Jaime is diving deep into that frustrating, soul-crushing feeling of being stuck—and flipping the script on what it actually means. If you’ve ever felt like you’re working your butt off but nothing’s moving, you’re not alone—and you’re not doing it wrong. Jaime shares a personal behind-the-scenes look at what she’s experiencing in real time while building her consulting business, and how she’s learning to shift from force to flow. In this honest, vulnerable solo episode, you’ll discover four empowering ways to rethink what “stuck” really means. Jaime unpacks how your perceived standstill might actually be the space for your next-level self to emerge. If you're a Type A, high-achieving woman who feels like she's spinning her wheels behind the scenes of her service-based or healthcare business—this episode will help you exhale and realign. Tag @dr.jaimeparks on Instagram with your biggest aha moment from the episode. And if you’re feeling brave—share where you’ve been forcing instead of flowing. [00:00] - Jaime’s Memorial Day vibes and why this episode is the one she needed to record today [01:30] - Feeling stuck doesn’t mean failure—it’s often the prelude to a breakthrough [02:00] - Human Design 101: How knowing you’re a Generator changes everything [03:40] - A lesson from her audiology business: When you’re repeating old strategies, growth stalls [05:05] - #1 Shift: Ask what’s trying to get your attention—not just what to do next [05:45] - #2 Shift: Get brutally honest—are you forcing or flowing? [06:30] - #3 Shift: Create space so answers and aligned people can find you [07:30] - #4 Shift: Your breakthrough may come in sideways (or at 2AM!) [08:50] - Why your old strategies might not take you where you’re going next [09:45] - Weekly Assignment: Look for what life is presenting you—not what you planned [10:30] - Final reminder: You’re not stuck—you’re being redirected 🔗 Resources Mentioned Human Design Chart Tool – MyBodyGraph.comHuman Design Overview – Jovian Archive Let's CONNECT ->Instagram ->LinkedIn  ->Facebook

    10 min
  6. JUN 3

    Permission Slips, Please: Why You Don’t Need One to Build Your Empire

    This week Jaime is handing out permission slips—figuratively, of course—to every overwhelmed, over-giving, burnout-prone woman trying to build her dream business. If you’ve ever found yourself mentally rehearsing excuses for a lazy Sunday, saying “yes” when your gut screams “no,” or burning out while waiting for someone else to give you the green light—you’re not alone. Jaime shares a deeply relatable solo episode on why we look outside ourselves for approval and how to take back your power today. You’ll hear vulnerable stories, hilarious truths, and practical wisdom about trusting your gut, setting unapologetic boundaries, and finally resting without guilt. Because here's the truth: No one else can give you the permission you already hold. 🎧 Tune in now and DM Jaime what you’re finally giving yourself permission to do. [00:59] – The inspiration for this episode: a burnt-out team member who just needed someone to say “it’s okay” [03:05] – Jaime’s own guilt spiral after a much-needed day off—and the realization that she, too, was waiting for permission [05:10] – How childhood systems of external authority shaped our adult need for validation [06:08] – Gut feelings don’t lie: Jaime’s $9K lesson in ignoring intuition [07:45] – Boundaries aren’t optional—they’re leadership [09:58] – You don’t need to bleed to lead: redefining “exceptional service” [10:45] – Rest isn’t a luxury—it’s a business strategy [13:47] – How rest sparks creativity (and gave Jaime her keynote idea) [14:48] – Signs you’re in permission-seeking mode [15:28] – The power of saying it out loud: “I give myself permission…” [16:14] – Coaching vs. seeking approval: know the difference [18:00] – The real blocker to scaling your empire? Waiting for permission [19:21] – Final mic drop: “You are the CEO. No one else’s signature is required.” Let's CONNECT ->Instagram ->LinkedIn  ->Facebook

    17 min
  7. MAY 27

    [Interview] The Serum That Started It All: Christal Cecilly on Confidence, Growth & Grit

    This week Jaime is sitting down with powerhouse esthetician-turned-CEO, Crystal Cecily, the brilliant mind behind Loomis Skincare. With nearly two decades of hands-on experience and an obsession for results-driven formulas, Christal didn’t just launch a product—she created a brand rooted in science, care, and confidence. In this episode, Christal shares how she transitioned from burned-out mom to spa owner, and eventually to formulating her own anti-aging and pigmentation-focused products. From betting on herself when no one else would, to investing every client dollar back into her dream, Christal shares the truth behind what it really takes to build a beauty empire that lasts. This one’s for every service-based entrepreneur wondering if she can scale beyond the treatment room. Spoiler: YOU CAN.  🎧 Tune in to learn how to scale with soul, create products with purpose, and show up for your brand—even when you’re scared. 👉 Use code SHE atwww.christalcecilyskincare.com for 20% off your first order! [00:00] Jaime introduces Christal and her inspiring journey from esthetician to skincare mogul [02:30] The unexpected start: from stay-at-home mom to spa owner with zero esthetician experience [05:00] Christal fast-tracks her way through esthetics school while juggling business and motherhood [06:40] The moment she saw a gap in the skincare market—and boldly decided to fill it [08:00] Navigating fear, financial risk, and family loss while building a business [10:45] Why confidence and clarity matter more than perfect timing [13:50] The unexpected challenge of product formulation—and what makes Loomis different [18:00] Why blue copper, transmetric acid & hydration changed the skincare game [20:30] Competing with influencers and staying true to your brand in a noisy industry [23:00] Owning her role as the face of Loomis—and launching an affiliate strategy [25:00] Investing in masterminds: what worked, what didn’t, and how to ask for what you really need [32:00] The #1 thing Christal would tell her younger entrepreneurial self 🔗 Resources Mentioned Christal Cecily | Skin Expert & Educator Instagram: @your.esti.christal Christal Cecily Skincare Website: www.christalcecilyskincare.com Instagram: @christalcecilyskincareLumis Skincare Website: www.lumisskincare.com Let's CONNECT ->Instagram ->LinkedIn  ->Facebook

    30 min
  8. MAY 20

    Leadership Isn’t a Title—It’s a Transformation

    This week Jaime is pulling back the curtain on the real reason so many female entrepreneurs struggle in leadership—because we were never taught how to lead. In this solo episode, she shares vulnerable (and hilarious) stories of her earliest leadership fails, from being promoted too soon to leading people twice her age… with zero training. If you’ve ever felt like you were “bad” at managing a team or avoided hard conversations to keep the peace, this one’s for you. Jaime breaks down why most leadership habits are just mimicry (and not the good kind), how the cost of poor leadership shows up in your time and money, and how she went from insecure manager to confident empire builder. This episode matters because leadership isn’t a luxury—it’s the difference between burnout and breakthrough. And the best part? You can learn it. 👉 DM @jaimeparkscoaching on Instagram to get her free masterclass featuring the Confident Conversation Framework + Ownership Activation System. [00:00] – Jaime sets the tone: casual, unscripted, and keeping it real [01:06] – Why Leadership Unlocked is lighting her up (and why most of us never got leadership training) [02:26] – The backhanded compliment that launched Jaime into her first leadership role [03:31] – Facing imposter syndrome when leading people older and more experienced [04:37] – Mimicking bad leadership because that’s all we saw [05:25] – Defining the difference between a manager, coach, and leader [06:45] – The cost of not learning leadership: lost time, money, and talent [07:50] – The moment she realized leadership isn’t a title—it’s a mindset shift [08:52] – Why it’s not your fault you’re struggling with this (but it’s your job to change it) [09:50] – How her leadership skills took her from 2 clinics to 20 [10:57] – What happens when you finally invest in your leadership growth [11:53] – How to grab her free leadership masterclass (and why it’s a game changer) 🔗 Resources Mentioned Free Training Leadership Masterclass – DM Jaime on Instagram   (Includes: Confident Conversation Framework + Ownership Activation System)Past Episodes Referenced The 5 Most Common Leadership Blind Spots (Check the Scaling Her Empire archives) Let's CONNECT ->Instagram ->LinkedIn ->Facebook

    10 min
5
out of 5
30 Ratings

About

“Scaling Her Empire” is the ultimate podcast for pushing your own boundaries, mastering your mindset and breaking free from your own limiting beliefs. Here we’re all about authentic and unfiltered conversations designed to empower you to build the empire of your dreams.  Join host, Jaime Parks, each week as she shares genuine stories, offers valuable tips, and reveals strategies for embarking on new beginnings, nurturing business growth, and facing your fears.