The Power Up Podcast

Martin Coburn
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Through this podcast, we will explore the biggest dream stealers that we come across in our work and serve up a healthy dose of the strategies tips and tools that you can use to overcome them. Our goal is to help you find clarity, overcome your fears, play to your strengths and passions, build your confidence, and live the life you truly deserve.

  1. MAY 26

    6.7 The People Powered Guide to Digital Transformation

    In today’s episode, we are joined by Mark Hastings, founder and director of i10 Limited, a specialist in digital, data and technology transformation for the public sector.  Digital transformation is often misunderstood as just upgrading technology—but at its core, it’s about rethinking how organisations operate, deliver value, and adapt using digital tools, while putting people and culture at the heart of that change.  In this discussion, Mark will share his insights on how leaders can create truly transformative environments by combining technology with empathy, data with emotional intelligence, and innovation with inclusivity, with a special lens on the complex realities faced by large, legacy-heavy organisations like those in the public sector. In this episode: What Does “Digital Transformation” Really Mean Today?The Human Element: Why Empathy Still Wins in a Digital WorldHow to Spark Innovation in Big Stuck OrganisationsThe Future of Work: What Tomorrow’s Workplaces Need From Us Today“Throwing tools at teams without the right support just widens the gap between the digital ‘haves’ and ‘have-nots.’” “People don’t resist change—they resist the loss that comes with it.” “Technology is predictable, the human response is less so... That’s where leadership makes all the difference.” “You don’t build transformation with platforms. You build it with people, purpose, and psychological safety.” Digital transformation is not about plugging in new systems—it’s about reimagining how people work, lead, and connect in a world that’s constantly evolving. As Mark reminds us, whether you're in a fast-paced startup or a 150-year-old government agency, the key to meaningful change lies in how we engage people, build cultures of trust, and lead with both head and heart. Real transformation happens when technology empowers people—not replaces them. About our Guest – Mark Hastings Mark is the founder and director of i10 Limited, a consultancy that specialises in digital, data, and technology transformation, particularly in the public sector. He works with complex, legacy-heavy organisations to help them modernise systems and mindsets. Website: i10 Limited LinkedIn: Mark Hastings Stay Connected Test Your 7 Natural Powers Here Find out more about Power Up Here Join The Power Up Facebook Community Here Visit Martin’s YouTube Here Follow us on Instagram Here

    50 min

  2. MAY 21

    6.6. Nail it or Fail it – The Art of Winning High Stakes Pitches - With Martin Coburn & Susie O’Gorman

    Introduction In this high-energy episode, Martin Coburn is joined by pitch expert and long-time collaborator Susie O’Gorman to break down what separates winning pitches from forgettable ones. With over 60 years of combined experience coaching sales teams, Martin and Susie reveal the tools, tactics, and mindsets that help teams succeed under pressure. If you've ever walked away from a pitch thinking, "We should have won that," this is your roadmap to changing that outcome next time. In this episode: Why good pitches fall flatMastering a disciplined approachStorytelling as a strategic weaponWin Rate OptimisationPitching InsightsQuotes in this episode: Curiosity - “I’m constantly surprised in working with experienced teams that they are working on assumptions rather than insights.”  Creativity - “Teams lack creativity when they are trying to play “too safe” and goodness does the client appreciate it!” Conviction - “Do you have conviction in your desire to work with this client?”  “Are you genuinely excited…well you may want to let your face know!” “This is relevant to any situation where you are presenting your ideas to others.”   “If your story isn’t resonating you won’t be successful” “Ask yourself have I really got to the root of what the client wants”. “if not what questions can you ask to gather that insight.?” “Facts and data light up two parts of the brain, stories and metaphors light up seven parts of the brain.” “As a client I want to know “what’s in it for me!”  Go further than you think you need to in articulating this.” “Be the emotional state you want others to feel.” “Effort plus effectiveness is what gets you great results!” Join us for The Sales Advantage – 4th June We will be taking this conversation even deeper at the Sales Advantage on 4th June.  Don’t miss this unique opportunity to sharpen, test, and elevate your sales game in real time. This is a high impact session to help you refine your pitch, sharpen your storytelling and learn how to differentiate to win more deals.  To sign up visit:  https://digital.naturaldirection.co.uk/the-win-academy-sales-advantage-june-2025 To find out more about the 10 Disciplines of Pitching and the work of The Win Academy: Visit www.thewinacademy.co.ukYou can find further articles and insights related to winning business by visiting https://thewinacademy.co.uk/insights/ Stay Connected Test Your 7 Natural Powers Here Find out more about Power Up Here Join The Power Up Facebook Community Here Visit Martin’s YouTube Here Follow us on Instagram Here

    1 hr

  3. MAY 15

    6.5 - Walk, Wine and Purpose – Lessons from the Blue Zones

    What if the secret to a longer, healthier, and more joyful life wasn’t in the latest trend—but in timeless habits shaped by culture, community, and purpose? In this episode, we explore the Blue Zones—five regions where people routinely live beyond 100. We’ll uncover the simple but powerful daily behaviours that underpin their extraordinary health and happiness—and what leaders can take from them to enhance wellbeing, performance, and culture. This isn’t just about longevity—it's about living better. With purpose. With joy. And with connection. In this episode: What are Blue Zones?Why purpose is a powerful foundation for life and leadershipWhat Blue Zones teach us about movement, mindful eating, and connectionPractical takeaways for leadersTHE RIGHT OUTLOOK-Live with direction and intention Clarify your “why” – Reflect regularly on what brings you joy, meaning, and contribution. Ask: What do I love? What am I good at? What does the world need?Live by design, not by default – Identify areas where you’re living from “ought to” and shift toward “want to.” Align daily choices with your core values.Embrace transitions with purpose – Use life’s turning points (career shifts, aging, etc.) to ask, What’s ending? What’s emerging? Design the next chapter intentionallyMOVE NATURALLY-Make movement a natural part of daily life Build micro-movements into your day – Take walking meetings, stretch every hour, or use the stairs—these small choices compound over time.Move with joy, not just discipline – Garden, dance, play with kids, or hike—find ways to enjoy physical activity instead of forcing it.Design your environment for activity – Keep walking shoes visible, create walkable routes, or set up your space to encourage standing and movingEAT WISLEY-Live and eat with awareness and intention Practice the 80% Rule – Stop eating when you're 80% full. Eat slowly and savour your meals without distractions. – The JAPANESE say Hara Hachi Bu before each meal as a mindful reminder to consume less. - Eat mostly plants, simply prepared – Prioritize beans, greens, nuts, and whole foods. Avoid ultra-processed meals and long ingredient lists.Create mindful rituals – Downshift daily with a pause: light a candle for dinner, take a nature walk, or enjoy herbal tea before bedCONNECT - Thrive through meaningful relationships Prioritise close relationships – Nurture at least three deep friendships. Time with people who care about you can add years to your life.Create spaces for connection – Eat meals with others, schedule regular check-ins, or form groups around shared interests.Be part of something bigger – Join a club, co-housing community, or volunteering circle. Belonging reinforces happiness and accountability.Useful further reading and watching The Blue Zones of Happiness by Dan BuettnerIKIGAI – Giving every day meaning and joy – Yukari MitsuhashiTed Talk – How to Live to be 100  Stay Connected Test Your 7 Natural Powers Here Find out more about Power Up Here Join The Power Up Facebook Community Here Visit Martin’s YouTube Here Follow us on Instagram Here

    54 min

  4. MAY 7

    6.4 The Rise of the Human Centric Leader

    With hybrid work, shifting workforce expectations, and rapid technological advancements, leaders who prioritise people are the ones who thrive.   Human-centric leadership isn’t just a trend—it’s the future. As organisations navigate change, the most effective leaders are those who build trust, create psychological safety, and inspire people to do their best work. In this conversation we will break down the key forces shaping this shift, what it means to be a human-centric leader and what it doesn’t mean!, and the essential qualities needed to succeed. What we cover in this episode: The context – why leadership is shifting – cultural and generational forcesWhat it means to be a human centric leaderKey qualities of a human centric leaderAnd loads more! Quotes from this episode: “Hybrid work has rewritten the leadership playbook — visibility no longer equals productivity.” “Gen Z and Millennials are reshaping workplace culture — they want purpose, not just pay.” “The badge of honour once worn for burnout and long hours is both outdated and fading fast.”  “A human-centric leader is someone prioritises people's needs, well-being, and perspectives, fostering a sense of empathy, authenticity, and psychological safety within their team and organisation.” “This isn’t about focussing on people at the expense of results!!!!! Important to strike the balance between strength and warmth or as ZF call it empathy and drive.” Useful further reading: Leaders Eat Last – Simon Sinek Focuses on how great leaders build trust and safety by putting their people first.Dare to Lead – Brené Brown Explores vulnerability, courage, and empathy as essential traits of impactful leadership.Emotional Intelligence – Daniel Goleman A foundational text that explains why EQ matters more than IQ in effective leadership.Leadership is Language – L. David Marquet A former Navy captain explores how changing the way leaders communicate can empower teams.Quiet Leadership – David Rock Focuses on coaching, neuroscience, and creating a supportive leadership presence.The Infinite Game – Simon Sinek Encourages leaders to think long-term, with people and purpose at the core of their strategy. Stay Connected Test Your 7 Natural Powers Here Find out more about Power Up Here Join The Power Up Facebook Community Here Visit Martin’s YouTube Here Follow us on Instagram Here

    38 min

  5. APR 30

    3. Life Long Episodes in Leadership

    Introduction For this week’s episode, we have a truly inspiring guest—Jim Liptrot, former Managing Director of Howorth Air Technology – who provide clean air technology for the healthcare and pharmaceutical industries.  Jim is widely credited with transforming the company’s culture through ‘The Howorth Way,’ turning it into a thriving, high-performing business. But Jim’s story isn’t just about business transformation—it’s a leadership journey that began on the shop floor and took him all the way to the boardroom. We’ll be diving into how he navigated that transition, the challenges he faced, and what shaped his leadership approach. We’ll also explore how he led a cultural shift at Howorth, the power of what he calls the ‘Invisible Workforce,’ and the lessons he’s learned along the way.  Whether you’re leading a team, driving change, or just looking for some hard-earned leadership wisdom, this episode is packed with insights you won’t want to miss. What we cover in this episode: Jim’s Leadership Journey: Shop Floor to BoardroomThe hallmarks of Jim’s approach to transforming organisational cultureSpotting and growing hidden talentThe power of harnessing the “Invisible Workforce”Jim’s biggest lessons in leadership along the wayThe work of Life Changing Education LCE – an educational inclusion service that Jim is involved in.And loads more! Quotes from this episode: “You've got to be their first vote of confidence. Someone did it for me, and I’ve done it for many people since.” “I’ve never led a team that was from my technical background — and that’s been important. It forced me to lead rather than do.” “People knew I cared about them. And they trusted me. I didn’t break promises.”  “Living the values wasn’t optional. High performers who didn’t live them were exited.” “You're as good as your team — and within them are diamonds. It’s your job to find and polish them.” “They weren’t my values — they were our values. That’s why they stuck.” “I rarely asked about the work — I asked about them. People need to feel seen.” “People trusted me because I told them the truth, even when it was tough.” Connect with Jim Liptrot: linkedin.com/in/jim-liptrot-69871218 Find out more about the work of Life Changing Education (LCE):  www.lifechangingeducation.co.uk   Stay Connected Test Your 7 Natural Powers Here Find out more about Power Up Here Join The Power Up Facebook Community Here Visit Martin’s YouTube Here Follow us on Instagram Here

    1h 11m

  6. APR 23

    2. 30 Years of Mindset and Behavioural Change with Martin Coburn and Jim Steele

    Today, we delve into the journey and learning of two pioneers who’ve spent the last 30 years at the forefront of mindset and behavioural change.  Together, Jim and Martin explore how the science has evolved, the strategies that have stood the test of time, and the game-changing lessons they’ve learned from decades of working with leaders and teams.  If you’re curious about what really drives high performance—and how to make change stick—this one’s for you. What we cover in this episode: The origins of Jim and Martin’s passion for mindset and behavioural changeKey influences, mentors, and pivotal learning moments in their careersHow the conversation around performance has evolved over three decadesThe science behind habit change, motivation, and sustainable behaviour shiftsPractical advice on leading yourself and others through high-impact changeThe most common mistakes people make—and how to avoid themThe hallmarks of real transformation in leaders and teamsQuotes from this episode: "I’ve got a PhD in results.""Making the decision that you own your own development is an investment in itself.""I want the development—I will find a way to get it.""Develop a thirst for knowledge.""Go and learn from somebody that is doing what you want to do.""It’s not how you start the session—it’s how you end it.""Act your way into a new way of thinking.""Everybody needs a catalyst for change."“You cannot look beyond yourself for the results that you get”“It’s moving outside your comfort zone that makes you realise you can do it!”“Focus on the pedals (daily disciplines) not the podium”“Nothing happens suddenly, you’ve been doing it unconsciously over a long period of time.”“There’s more to us all than meets the eye”Books and courses that influenced Jim and Martin’s journey: Think and Grow Rich – Napoleon HillHow to Win Friends and Influence People – Dale CarnegieUnlimited Power – Tony RobbinsDate with Destiny – Tony RobbinsBorn to Win – Zig ZiglarThe Way of the Peaceful Warrior – Dan MillmanThe Power of Now – Eckhart TolleThe Power of Kabalah – Yehuda BergRise of Superman – Steven Kotler Stay Connected Test Your 7 Natural Powers Here Find out more about Power Up Here Join The Power Up Facebook Community Here Visit Martin’s YouTube Here Follow us on Instagram Here

    1h 21m

  7. APR 16

    1. Culture Shift – How to make behavioural change inevitable - With Colin Hiles

    Introduction We’re kicking off Season 6 with a brilliant conversation between Martin and long-time friend and collaborator, Colin Hiles. Between them, then have spent decades helping leaders and organisations navigate change—but let’s be honest—change is still hard. And we all know the statistic..despite best efforts and well laid out plans… 70% of change initiatives fail to deliver lasting impact. …and it’s not because people don’t care or aren’t trying hard enough. The truth is, most change efforts fall apart because they’re built on hope, not on systems. We don’t rise to the level of our goals—we fall to the level of our systems. That’s a quote from James Clear that really nails it. Today we will be discussing The New Science of Change and the Bullseye Approach—a practical, proven framework that flips the way most organisations think about behaviour change. It’s about moving from big, abstract ambitions to small, high-impact actions—changing what people do in the moments that matter most. And when you get that right—change becomes not just possible, but inevitable. So whether you’re leading a team, shaping culture, or driving transformation at scale, this episode is for you.  In this episode Why most change initiatives fail—and what to do about itThe hidden traps leaders fall into when driving transformationThe Bullseye Approach: a new, proven framework for behaviour changeThe three disciplines:Diagnose from the BullseyeInfluence to the BullseyeDeliver through the Bullseye PathwayThe six forces of influence (M.A.T.E.R.S) that drive all human behaviourThe five-phase pathway for embedding sustainable changeUseful Further Reading & Resources Influencer: The New Science of Leading Change by Joseph Grenny et al.Atomic Habits by James ClearThe Power of Habit by Charles DuhiggSwitch: How to Change Things When Change is Hard by Chip and Dan HeathDrive by Dan PinkThe Culture Code by Daniel Coyle If you wish to find out more about this approach we will be delighted to see you at Culture Shift event on 8th May. To find out more and register for this powerful event please click here. Stay Connected Test Your 7 Natural Powers Here Find out more about Power Up Here Join The Power Up Facebook Community Here Visit Martin’s YouTube Here Follow us on Instagram Here

    53 min

  8. FEB 4

    Exclusive Episode – The Neuroscience of Human Adaptability in a World that Won’t Wait with Dr Jack Lewis

    Introduction/Episode Overview: In this exclusive episode of the Power Up Podcast, we are excited to welcome neuroscientist, author, and TV personality, Dr. Jack Lewis.  Known for making complex neuroscience accessible, Dr. Jack joins us to explore how our brains are built for change, the impact of technology and AI on cognitive function, and how we can navigate the fast-evolving digital world.  Drawing on insights from his research, books, and TV appearances, Dr. Jack helps us understand how to embrace both the challenges and opportunities presented by technology while maintaining our humanity. This episode is packed with incredible insights.  You won’t want to miss a second! Topics Discussed: Neuroplasticity: How Brains Are Built to ChangeThe Impact of Technology and GenAI on Cognitive FunctionThe impact Gen AI at workMindful and strategic use of AI Some Powerful Quotes from this Episode "The brain is built to change, but it needs regular practice, intensity, and consistency to adapt.""Generative AI is a playground of exciting tools, but 5-10% of its outputs can mislead you—proceed with caution.""We’re living in a time where technology is designed to keep us glued, but if we don’t take moments to step away, we lose the capacity for deeper thought and contemplation.""Slow down. Look out the window, think about life, and embrace the pauses. That’s where real creativity and understanding happen.""Social connection isn’t just nice to have—it’s critical for our mental and physical health.""True happiness and fulfilment come from meaningful effort, not quick dopamine hits."·"Slow down. Reflection and contemplation are where real insights and solutions emerge."Dr. Jack’s insights remind us that while technology can enhance our lives, it’s vital to approach it mindfully. Listen in to learn how to foster adaptability, balance human connection with digital advancements, and thrive in a rapidly evolving world. Don’t forget to subscribe and share this episode with anyone interested in neuroscience, technology, and leadership! About Dr Jack Lewis Dr Jack Lewis is a neuroscientist, author, and broadcaster with a talent for making complex brain science both accessible and practical. After earning a first-class neuroscience degree from the University of Nottingham and completing his PhD at UCL, Dr Jack has built a career exploring the mysteries of the brain and helping others unlock its full potential. His pioneering research has been featured in leading journals, including the Journal of Neuroscience. As the presenter of popular science programmes such as Secrets of the Brain on Insight TV, Dr Jack has engaged audiences around the globe.  A best-selling author of Sort Your Brain Out, The Science of Sin, and Mice Who Sing for Sex, he combines cutting-edge research with real-world applications. Through keynote talks, consultancy, and promoting STEM education, Dr Jack is on a mission to share the fascinating world of neuroscience with as many people as possible. Stay Connected Test Your 7 Natural Powers Here Find out more about Power Up Here Join The Power Up Facebook Community Here Visit Martin’s YouTube Here Follow us on Instagram Here

    1h 8m
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About

Through this podcast, we will explore the biggest dream stealers that we come across in our work and serve up a healthy dose of the strategies tips and tools that you can use to overcome them. Our goal is to help you find clarity, overcome your fears, play to your strengths and passions, build your confidence, and live the life you truly deserve.

Information

  • Creator
    Martin Coburn
  • Years Active
    2023 - 2025
  • Episodes
    44
  • Rating
    Clean
  • Copyright
    © 2025 The Power Up Podcast
  • Show Website
    The Power Up Podcast