Content Marketing School: Social Media, Video, AI, Podcast, and LinkedIn Tips for B2B Professionals, Consultants, and Entrepr

Annette Richmond
  • 5.0 (3)
  • Marketing
  • Updated Semiweekly

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                           This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                        ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

  1. Sep 3 ·  Video

    145 - New to Social Media Video? 5 Basics Every Video Creator Should Know

    Send us Fan Mail Creating social media video doesn’t have to be complicated. But you probably have questions about how to make it easier and more effective. In this solo episode, I answer five of the questions I get asked most often about social media video, from getting comfortable on camera and choosing equipment to saving time and knowing what to talk about. Top Takeaways 🔹 Practice is the best way to get more comfortable and confident on camera. 🔹Your smartphone is enough to start. First equipment to add: a wireless lavalier. 🔹 Record one line at a time to save time and make editing easier. 🔹 Turn questions you get asked repeatedly into short video content. 🔹 Vertical 9:16 is the best format for most social media videos. CHAPTERS 00:00 – Introduction 00:25 – How Do I Get Comfortable on Camera? 02:15 – What Equipment Do I Need? 04:20 – How Do I Save Time Creating Videos? 06:00 – What Do I Talk About? 07:40 – What Video Format Should I Use? 09:10 – 5 Video Questions: Quick Recap 🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.  - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort926 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    145 - New to Social Media Video? 5 Basics Every Video Creator Should Know

  2. Aug 19 ·  Video

    144 - Why You Hate Being On Camera (and How to Get Over It)

    Send us Fan Mail If you've ever avoided picking up your phone to record because you hate how you look or sound on camera, this episode is for you.  In this episode, my friend and video coach, Helen Polisi (aka @themuthership), joined me on the show to talk about why any of us resist video, how to push through that fear, and practical ways to start creating content, even before you're ready to show your face.  I was so excited to finally have Helen, a long-time TV commercial director turned social media strategist, on the podcast — I've followed her for years and was one of the first members of the Muthership Creator Studio.  Top Takeaways Consistently creating videos will help overcome fear of the camera. Starting with simple videos and baby steps builds confidence. Authenticity and relatability drive engagement and followers. Editing skills empower creators to improve content quality. Community support and shared experiences foster growth. You don't need a linear story; spontaneous content works. Focus on impact and service rather than perfection. Documenting life events can lead to unexpected opportunities. CHAPTERS 00:00 Introduction and guest background 02:12 The psychological benefits of creating videos 04:01 Overcoming self-criticism and building confidence 05:56 The importance of authenticity and relatability 08:05 Using trends and editing to enhance videos 09:57 Common mistakes new creators make 11:53 The power of documenting life and experiences 13:46 Engagement, reach, and community building 15:58 Tips for beginners and advanced creators 17:53 Success stories from community members 20:08 Final thoughts and encouragement 🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.  - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort926 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    144 - Why You Hate Being On Camera (and How to Get Over It)

  3. Aug 14 ·  Video

    143 - Expand Your Visibility, Authority, and Reach with LinkedIn Newsletters

    Send us Fan Mail LinkedIn is more than a business networking platform; it's one of the best places to build visibility and grow your business. And newsletters are a relatively easy way to build thought leadership and expand your reach. In this solo episode, I share a few reasons why you should at least think about starting a newsletter, like how articles are indexed by Google, and how to create one in 10 minutes or less.   Top Takeaways 🔹LinkedIn articles are indexed by Google, increasing long-term visibility. 🔹Consistency in publishing is more important than perfection. 🔹Use images and videos within articles to serve diverse learning styles. 🔹Your first newsletter edition should be your best to maximize subscriptions. 🔹LinkedIn followers are invited to subscribe when they follow you. 🔹You can change your newsletter's name, but LinkedIn advises not too. 🔹Publishing frequency can be flexible; twice a month is effective. 🔹Revise and repurpose LinkedIn content for other platforms like Substack. 🔹Engage your audience with compelling headlines and highlights.  Chapters 00:00 Introduction to LinkedIn articles and newsletters 01:56 Embedding images and videos in articles for better engagement 04:01 How newsletters expand your reach beyond articles 06:05 Tips for choosing a newsletter name and schedule 07:20 Repurposing LinkedIn content across platforms 07:50 Additional benefits of newsletters and final tips 🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.  - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort926 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    143 - Expand Your Visibility, Authority, and Reach with LinkedIn Newsletters

  4. Jul 24 ·  Video

    142 - Royalty-Free Music 101: How to Stop the Copyright Flags

    Send us Fan Mail If you've ever had your videos flagged or removed for music copyright infringement, you know the importance of royalty-free digital music.  In this episode, I talk about royalty-free music, why it's essential, where to find it, and one way to use your favorite tunes over and over again. I share my favorite royalty-free music sites and a cool AI music creation platform. Top Takeaways 🔹 Using platform-recommended music increases engagement. 🔹 YouTube music copyright enforcement. 🔹 Copyright infringement on TikTok  🔹 Royalty-free music beyond social media videos 🔹 Royalty-free music resources: Depositphotos and Audio Hero  🔹 SUNO to create AI music, even with custom lyrics 🔹 Ensuring music is licensed for the intended platform 🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.  - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort926 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    142 - Royalty-Free Music 101: How to Stop the Copyright Flags

  5. Jul 17 ·  Video

    141 - Stop Overthinking Your Videos: B-Roll, Templates, and Sharing What Actually Connects

    Send us Fan Mail If you're struggling with video, it might be that you're not sure what to say, or more likely you find creating content week after week overwhelming.  In this solo episode, I share practical strategies for simplifying video content creation using  B-roll footage and templates. And how to share personal content that connects with clients without crossing your "comfort" line.    Top Takeaways → Batch your content to save time and reduce stress →  Use B-roll footage to create videos without being on camera →  Leverage templates on CapCut, Canva, and other tools for quick editing →  Define your boundaries for professional, personal, and private content →  Keep a list of ideas and batch record videos to stay ahead CHAPTERS 00:00 Introduction and episode overview 00:27 The main problem: content feels overwhelming 00.53 Using B-roll footage to reduce camera discomfort 02.26 Video Templates CapCut and Canva 03:11 Short talking-head videos 03:42 3 Content buckets: Professional, Personal, Private 05.47 Staying consistent with batching and planning 07:40 Using Answer the Public for content ideas 🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.  - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort926 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    141 - Stop Overthinking Your Videos: B-Roll, Templates, and Sharing What Actually Connects

  6. Jul 9 ·  Video

    140 - How to Prevent 85% of Viewers From Scrolling Past Your Videos

    Send us Fan Mail Your most engaging, professional looking video may be turning people away, without you even knowing it.  In this episode, I share why captions are essential, and why you should hard code them into your videos, even if you're posting on a platform, like LinkedIn, with closed captions. And in case you didn't know it already, captioning videos is the law.  Top Takeaways → Captions are now legally required for web content and mobile apps. → Adding captions can significantly increase your video's reach and engagement. → 48 million Americans experience some hearing loss, making captions essential. → Hard coding captions into videos ensures they travel with the content. → Caption formatting and placement can enhance or hinder viewer experience. CHAPTERS 00:00 The Importance of Video Captions 01:02 Legal Requirements for Accessibility 02:58 Impact on Viewership and Engagement 04:42 Best Practices for Adding Captions 🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.  - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort926 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    140 - How to Prevent 85% of Viewers From Scrolling Past Your Videos

  7. Jul 1

    139 - Why 68% of People Skip Live Courses (And What I Did About It)

    Send us Fan Mail Currently, the talk is online programs are over. I found trying to fill a live online training challenging too.  In this episode, I share my experience running a video bootcamp when the live format made the program attractive yet kept people from signing up. What the data told me, and what I changed.  Top takeaways: 🔹Format matters as much as content. How you deliver can make or break enrollment before anyone sees what's inside. 🔹 Your potential customers are having the same issues, it's time to change things up  🔹Benchmark statistic: 68% of people cite other commitments as a reason they don't sign up. 🔹 Live, self-paced, membership — the right answer depends on your learners, not your preference. CHAPTERS 00:00 Identifying the Problem: Content vs. Format 01:52 Adapting to Customer Feedback 03:31 Transitioning to Self-Paced Learning 05:09 Looking Ahead: Future Possibilities 🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.  - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort926 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    139 - Why 68% of People Skip Live Courses (And What I Did About It)

  8. Jun 25 ·  Video

    138 - The Videos That Connect With Viewers (That You're Probably Not Doing)

    Send us Fan Mail Video is often cited as the best way to connect with potential clients. And the best style of video to do that is behind-the-scenes or BTS video content.  In this solo episode, I share how to use behind-the-scenes video content to build trust and humanize your brand and business whether you're an entrepreneur or corporation. And how to use the 3 P's framework - Professional, Personal, and Private - to determine what type of BTS content works for you.  Top Takeaways 🔹How and why BTS content humanizes your brand and builds trust. 🔹Determining your comfort zone in terms of Professional, Personal, or Private. 🔹The BTS video bonus: they don't need to be polished; authenticity is key. 🔹Corporate BTS can include acitvities beyond "professional" events. 🔹Even in a corporate setting, showing personality can differentiate your brand CHAPTERS 00:00 Introduction to Video Engagement 02:00 The Importance of Behind-the-Scenes Content 03:59 Understanding the Three Ps of Content 07:01 Building Trust Through Authenticity 08:27 Recap and Final Thoughts 🔷If you're ready to stop thinking about video and start doing it, join my Smarter, Faster, Fun Video Bootcamp Cohort.  - Online program - go at your own pace - 6 Weeks Live Group Coaching Sessions w Annette - Private community for accountability and feedback Visit ➡️ https://sffvideobootcamp.com/cohort926 Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here 📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here ********************************************* ➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel  ********************************************   For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media. Substack: https://substack.com/@annetterichmond LinkedIn: ...

    138 - The Videos That Connect With Viewers (That You're Probably Not Doing)
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About

Hi, I'm Annette Richmond, an entrepreneur who has been where you are and is eager to share what I've learned with you.                                                                           This podcast focuses on content creation and marketing strategies, AI, video, social media, podcasts, and LinkedIn engagement to help  B2B professionals, consultants, and entrepreneurs grow their business.                        ABOUT As a former magazine writer and media studies student in college, Annette has always been fascinated with media as a messenger. She launched her first podcast, Smarter Career and Business Moves, in 2020 and Content Marketing School in late 2023.                         

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