The Approved Perspective

Preston Cone sponsored by Approved Social
  • 5.0 (1)
  • MARKETING
  • UPDATED SEMIWEEKLY

Welcome to "The Approved Perspective," the ultimate podcast tailored for individuals who crave a deep understanding of the digital world. Hosted by Preston Cone, the brilliant mind behind Cone Agency and Approved Social, this podcast isn't just a series of episodes; it's a transformative experience designed to illuminate your path in the realms of digital marketing, sales, and SaaS solutions.

  1. Building a Successful Ad Agency: Personal Development, Paid Ads, & Business Strategies w/ Hal Smith

    05/17/2024

    Building a Successful Ad Agency: Personal Development, Paid Ads, & Business Strategies w/ Hal Smith

    Welcome to another enlightening episode of The Approved Perspective Podcast, powered by ApprovedSocial.io! ⚡In this episode of the Approved Perspective podcast, Preston sits down with Hal Smith, a young founder of a thriving ad agency with 8-figure clients. Hal's agency (hstreetdigital.co) works with clients who spend a minimum of 100K in ads every month, focusing on direct-to-consumer companies with large markets. Hal shares insights on scaling digital advertising teams, performance advertising, and direct response advertising at a large scale. Tune in to learn more about Hal's journey and the valuable lessons he has learned along the way. Don't miss out on this episode packed with valuable information for entrepreneurs and agency owners!🚀 Highlights:- Hal shares his journey of resilience after shutting down his first business within a year, highlighting the challenges and lessons learned along the way.- Insightful conversations on the nuances of paid ads, including strategies for optimizing campaigns and overcoming client objections.- The importance of investing in yourself and your business, and how continuous learning and personal development have been instrumental in Hal's success.- Practical advice on navigating the ups and downs of entrepreneurship, from overcoming setbacks to scaling your business to new heights.🎙️ Tune in to gain invaluable insights and inspiration for your own entrepreneurial journey!- - -🎙️ About The Approved Perspective Podcast 🎙️The Approved Perspective Podcast is where we dive deep into the world of marketing, creativity, and innovation. Join us as we explore insightful conversations with industry leaders, digital marketing experts, and creative minds who are shaping the future of marketing and advertising. Hosted by Preston Cone, Founder & CEO of Approved Social, this podcast provides a unique perspective on the latest trends, strategies, and technologies driving success in the ever-evolving digital landscape. Whether you’re a seasoned marketer, a business owner, or simply curious about the exciting world of marketing, our podcast offers valuable insights, actionable tips, and inspiring stories to help you thrive in the digital age. Tune in and stay ahead of the curve with the Approved Perspective Podcast!Catch us on:SPOTIFY https://podcasters.spotify.com/pod/show/the-approved-perspectiveAPPLE PODCAST https://podcasts.apple.com/us/podcast/the-approved-perspective/id1715941551AMAZON MUSIC https://music.amazon.com/podcasts/b661771d-246b-4cea-805a-3b5abb5fea27/the-approved-perspectiveGOOGLE PODCAST https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lYWU0NmQ5MC9wb2RjYXN0L3JzcwiHEART https://www.iheart.com/podcast/269-the-approved-perspective-127845143/This podcast is sponsored by ApprovedSocial.io, the only review and approval tool designed for digital marketers and internal marketing teams for more efficient collaboration.#agencybusiness #digitalmarketing #entrepreneurship #businessgrowth #marketingstrategy #businessowner #agencylife #entrepreneurlife #smallbusiness #startup #personaldevelopment #professionalgrowth #selfimprovement #successmindset #leadershipdevelopment #businesstips #marketingadvice #paidads #ppc #advertising #marketingagency #digitalagency #clientmanagement #clientrelations #clientsuccess #agencyceo #ceoadvice #agencyowner #scaleup #growthstrategy #marketinginsights #marketingpodcast #businesspodcast #podcastepisode #businessstrategy #marketingmindset #marketingpro #digitalmarketingtips #marketinggoals #entrepreneurialspirit #businessdevelopment #agencysuccess #agencygrowth #agencytips #agencyadvice #advertisingtips #marketingmanagement #digitaladvertising #ppctips #entrepreneurialjourney #businessmastery #agencyskills #businessinsights #marketingtactics #marketingexpert #digitalmarketingagency #marketingleadership #agencyleadership #business

    1h 5m
  2. Agency AI Superpower: How AI and Smart Agents can Transform Your Marketing and Generate Revenue

    05/10/2024

    Agency AI Superpower: How AI and Smart Agents can Transform Your Marketing and Generate Revenue

    Welcome to another enlightening episode of The Approved Perspective Podcast, brought to you by ApprovedSocial.io! ⚡Join us as we delve deep into the dynamic world of artificial intelligence (AI) and its game-changing influence on businesses, creativity, and personal growth.In this captivating session, we're privileged to host Mike Koenigs, a 5x serial entrepreneur, 17x bestselling author, "the secret weapon of founders.", and AI aficionado, who has worked with big names such as Tony Robbins, Dan Sullivan and Deepak Chopra. Mike's journey, punctuated by triumph over adversity including a courageous battle with cancer, offers a unique lens into the transformative power of technology and resilience.Key Points:🤖 Adapting to Technological Changes & Lessons from History: Explore the parallels between historical resistance to innovations and the current landscape of AI integration.🧑‍💻 Personalized Support: Delve into the future landscape where AI serves as a personalized assistant, revolutionizing how individuals manage workflows and achieve their goals.💟 Personal Experiences and Life Changes: Gain invaluable insights from Mike's journey, including his battle with cancer. Discover how life challenges have shaped his perspective and approach to business and technology, and the importance of giving your time worth.Don't miss out on this insightful conversation that navigates the intersection of technology, resilience, and personal growth. Tune in now and discover ways to leverage AI for success in both professional and personal spheres!Visit: 👉 approvedsocial.io👉 digitalcafe.ai/PC👉 mikekoenigs.com- - -🎙️ About The Approved Perspective Podcast 🎙️The Approved Perspective Podcast is where we dive deep into the world of marketing, creativity, and innovation. Join us as we explore insightful conversations with industry leaders, digital marketing experts, and creative minds who are shaping the future of marketing and advertising. Hosted by Preston Cone, Founder & CEO of Approved Social, this podcast provides a unique perspective on the latest trends, strategies, and technologies driving success in the ever-evolving digital landscape. Whether you’re a seasoned marketer, a business owner, or simply curious about the exciting world of marketing, our podcast offers valuable insights, actionable tips, and inspiring stories to help you thrive in the digital age. Tune in and stay ahead of the curve with the Approved Perspective Podcast!Catch us on:SPOTIFY https://podcasters.spotify.com/pod/show/the-approved-perspectiveAPPLE PODCAST https://podcasts.apple.com/us/podcast/the-approved-perspective/id1715941551AMAZON MUSIC https://music.amazon.com/podcasts/b661771d-246b-4cea-805a-3b5abb5fea27/the-approved-perspectiveGOOGLE PODCAST https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lYWU0NmQ5MC9wb2RjYXN0L3JzcwiHEART https://www.iheart.com/podcast/269-the-approved-perspective-127845143/This podcast is sponsored by ApprovedSocial.io, the only review and approval tool designed for digital marketers and internal marketing teams for more efficient collaboration.#MikeKoenigs #SuperpowerAccelerator #podcast #wealthmanagement #AI #businessowners #luxuryvehicles #cancer #entrepreneurship #empathy #spirituality #resilience #cancertreatment #entrepreneurialspirit #personalstruggle #innerstrength #marketingstrategies #personaltransformation #TonyRobbins #digitalagencies #onlinemarketing #launchmarketing #NewMoneyMasters #BusinessMasteryevent #relationships #business #reputation #networking #entrepreneurship #internetmarketing #programminglanguages #mentorgroups #masterminds #digitalmarketing #ChatGPT #onlineevolution #societalimpact #consulting #marketing #copywriting #pivot #technologyadaptation #jobdisplacement #automation #fearofchange #efficiency #SiliconValley #trillionaires #AItools #futureopportunities #smartagenttechnology #editorialprocess #creatinglifeforms #metaphysicalconcepts #AItechnology #privacyconcerns #smartdevices #voiceassistants #datatracking #productivity #technologyadoption #humanevolution #microbiology #health #control #meaning #socialmedia #mentalhealth #timemanagement #discipline #mindsettraining #Facebookads #decisionmaking #personalitytest #valueexchange #outcomes #personalintegrity #selfawareness #delegation #meditation #boundaries #ego #selfimprovement #collaboration #storytelling #consciousness #quantumphysics #mysticism #energy #psychedelicexperience #egodeath #civildiscourse #AIutilization #funnel #training #playbooks #clearcollarworker #fractionalAI #AIsalestool #digitalcafe.ai #businesscreation #DigitalCafeAI #salesautomation #leadgeneration #personalizedengagement #relationshipbuildingAI #CRMintegration #dynamicwebsites #hypercustomization #coldemail #videoemails #LinkedInautomation #OctopusCRM #coldemailing #marketingtools #conversation #book #agency #marketingcollaboration

    1h 28m
  3. The Art of Scaling an Agency: Tips on Hiring, Profitability, and Growth

    05/02/2024

    The Art of Scaling an Agency: Tips on Hiring, Profitability, and Growth

    Welcome to the Approved Perspective Podcast powered by ApprovedSocial.io! This week, we've got Michael Buzinski, seasoned Marketing Strategist and CEO of Buzzworthy Marketing! Get ready to soak up a treasure trove of wisdom from this episode—it's packed with insights that'll resonate with business owners, CEOs, and marketers alike.Let's dive into what's in store:🎖️ Buzz's Journey: Take a deep dive into Buzz's journey from humble beginnings to thriving in the digital marketing world.💼 Buzz's Hiring Process: Learn the insider secrets to attracting top talent with special instructions, qualifying questions, and the power of video.🧑‍💻 Perks of Outsourcing: Explore the benefits of outsourcing and how to leverage it for more profitability.📈 Advice to Remote Companies: Get invaluable advice from Buzz on navigating the remote work landscape.⚠️ Insights about Firing a Client: Learn when and how to gracefully part ways while maintaining professionalism and integrity.🚀 Discussion about SaaS Products: Join the conversation about SaaS products with Preston and Buzz. Discover the latest trends, pitfalls to avoid, and how to leverage SaaS tools to scale your business.💰 Importance of Time-Cost Equation: Preston shares his insights on emphasizing the value of every hour saved.There's a wealth of knowledge waiting for you in this episode—no holds barred, just authentic entrepreneurial talk. So grab your notebook and let's dive in!- - -🎙️ About The Approved Perspective Podcast 🎙️The Approved Perspective Podcast is where we dive deep into the world of marketing, creativity, and innovation. Join us as we explore insightful conversations with industry leaders, digital marketing experts, and creative minds who are shaping the future of marketing and advertising. Hosted by Preston Cone, Founder & CEO of Approved Social, this podcast provides a unique perspective on the latest trends, strategies, and technologies driving success in the ever-evolving digital landscape. Whether you’re a seasoned marketer, a business owner, or simply curious about the exciting world of marketing, our podcast offers valuable insights, actionable tips, and inspiring stories to help you thrive in the digital age. Tune in and stay ahead of the curve with the Approved Perspective Podcast!Catch us on:SPOTIFY https://podcasters.spotify.com/pod/show/the-approved-perspectiveAPPLE PODCAST https://podcasts.apple.com/us/podcast/the-approved-perspective/id1715941551AMAZON MUSIC https://music.amazon.com/podcasts/b661771d-246b-4cea-805a-3b5abb5fea27/the-approved-perspectiveGOOGLE PODCAST https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lYWU0NmQ5MC9wb2RjYXN0L3JzcwiHEART https://www.iheart.com/podcast/269-the-approved-perspective-127845143/This podcast is sponsored by ApprovedSocial.io, the only review and approval tool designed for digital marketers and internal marketing teams for more efficient collaboration.#profitability #agencygrowth #growthhacking #podcast #digitalmarketing #SaaSfounder #startupphase #strategies #salespositions #marketing #entrepreneurialism #business #virtualworld #mediaproduction #creativeagency #businessowners #infrastructure #servicebasedbusiness #marketing #profitability #employee #leadership #revenue #pricing #hiring #remotework #profitability #revenue #profit #employees #clients #agencyowners #virtualworking #outsource #entrepreneur #outsourcing #remote #performancebased #motivation #hiring #remote #experience #culture #parttime #hiring #businessowners #communication #remotecompanies #interviewprocess #instructions #communicationskills #attentiontodetail #ABtesting #communication #businessowners #firingclients #badclients #entrepreneurs #freedom #delegate #documentation #Trello #strategy #virtualcompany #businessowner #decisions #AI #CMOs #generativeAI #brandexperience #servicecentricbusinesses #automation #marketing #business #reporting #KPIs #APIs #ChatGPT #Ruleof26 #SaaSproducts #adapproval #SEOproducts #platforms #HubSpot #buzzsocial #Canva #SaaSproducts #engagement #pricepoints #CRM #socialmedia #business #profitability #money #time #opportunitycost #revenue #businessowners #processes #ApprovedSocial #campaigns #timecostequation

    1h 11m
  4. Compliance in Marketing: How Approval Processes Protect Brands with Jacob Wagner

    04/25/2024

    Compliance in Marketing: How Approval Processes Protect Brands with Jacob Wagner

    🎙️ Welcome to The Approved Perspective Podcast powered by ApprovedSocial.io! 🌟 Let's talk compliance—because, let's be real, it's a whole adventure in digital marketing. This week's episode features growth consultant Jake Wagner of 4FP Agency, a business growth consultancy and coaching firm consulting Certified Financial Planner™ Professionals, Wealth Managers, Registered Investment Advisors, and fee-only financial advisors. Jake offers insights into digital marketing for financial professionals. 🔑 Key Points Discussed: 🔎 Compliance Challenges. Navigate the complex landscape of compliance in financial marketing, understanding how strategies must adapt to meet regulatory needs while maintaining effectiveness. 🧠Marketing Strategies. Explore the power of storytelling and emotional connection in marketing, along with the importance of understanding the customer journey and leveraging automation. ⚙️Tools and Technology. Gain insights into high-level tools like HighLevel and ChatGPT, and learn about the integration potential with Approved Social for streamlined approval processes. 💼Advice for Agencies. Receive valuable advice on starting a marketing agency, including the importance of niche specialization, simplicity, and human oversight in utilizing AI-generated content. 🚀 Tune in for actionable strategies and perspectives to refine your marketing approach, regardless of the industry you serve. Listen now! - - - 🎙️ About The Approved Perspective Podcast 🎙️ The Approved Perspective Podcast is where we dive deep into the world of marketing, creativity, and innovation. Join us as we explore insightful conversations with industry leaders, digital marketing experts, and creative minds who are shaping the future of marketing and advertising. Hosted by Preston Cone, Founder & CEO of Approved Social, this podcast provides a unique perspective on the latest trends, strategies, and technologies driving success in the ever-evolving digital landscape. Whether you’re a seasoned marketer, a business owner, or simply curious about the exciting world of marketing, our podcast offers valuable insights, actionable tips, and inspiring stories to help you thrive in the digital age. Tune in and stay ahead of the curve with the Approved Perspective Podcast! Catch us on: SPOTIFY https://podcasters.spotify.com/pod/sh... APPLE PODCAST https://podcasts.apple.com/us/podcast... AMAZON MUSIC https://music.amazon.com/podcasts/b66... GOOGLE PODCAST https://podcasts.google.com/feed/aHR0... iHEART https://www.iheart.com/podcast/269-th... This podcast is sponsored by ApprovedSocial.io, the only review and approval tool designed for digital marketers and internal marketing teams for more efficient collaboration. #financialplanning #consultingprogram #wealthmanagement #financialplanners #certifiedfinancialplanners #referralstrategy #digitalmarketing #compliance #clientapprovalprocess #approvalprocess #legalcompliance #SaaS #SaaSformarketing #marketingpodcast #businesspodcast #marketingtool #CEOInsights #CEOmindset #B2B #B2BFinance

    55 min
  5. Mastering Email Marketing: Strategies, Insights, and Growth Hacks with Ben Billups

    04/04/2024

    Mastering Email Marketing: Strategies, Insights, and Growth Hacks with Ben Billups

    Get ready for an eye-opening episode as SaaS Founder and host, Preston Cone dives into the nitty-gritty of email marketing strategies with industry expert, Ben Billups. With a focus on list growth and engagement, Ben shares invaluable insights from his extensive experience across various sectors. Who better to spill the beans than LinkedIn's Top Email Voice?Whether you're a pro or just starting, there's something here for everyone.🔍 Insider Scoop: Ben spills the tea on how to wield identity resolution tools like a pro, ensuring your emails hit the right spot every time. Plus, he's dishing out tips on validating email lists and keeping those deliverability rates sky-high.💡 Content that Connects: Learn why content is king and how to make sure yours stands out in the inbox. Ben's all about personalization too - find out why treating your subscribers like VIPs is the secret sauce to email success.📲 SMS Marketing Unpacked: Ever wondered about the rules of the SMS marketing game? Ben's got your back. He breaks down the dos and don'ts and shares how to model your audience for max impact.🚀 Practical Tips for the Win: Get ready for some serious growth hacks.Tune in now and supercharge your email marketing game!#emailmarketing #contentstrategy #coldemailing #leadacquisition #emailmarketer #digitalmarketer #digitalmarketingtips #businesstips #emailgrowth #digitalmarketing #futureofmarketing #podcast #marketingpodcast #theapprovedperspectivepodcast

    59 min
  6. 90-Day Campaigns: Crafting Marketing Content for Consistent Cash Inflow by Mickey Anderson

    03/27/2024

    90-Day Campaigns: Crafting Marketing Content for Consistent Cash Inflow by Mickey Anderson

    🎙️ Welcome to this week's episode of the Approved Perspective podcast powered by ApprovedSocial.io! ⚡Join Preston as he sits down with Mickey Anderson, the brilliant mind behind 90daycampaigns.com, offering businesses the opportunity to create a steady flow of revenue by strategically nurturing leads, launching, campaigning, and selling products every 90 days. With this simple strategy, businesses will say goodbye to feast or famine.Enjoy the conversation as Preston delves into Mickey's background, starting from her entry into the world of digital marketing to uncovering some of her agency's most coveted trade secrets. Mickey doesn't hold back – she generously shares tips, strategies, and invaluable business and personal insights.Here's what's in store for you:💎 Guiding the Customer through Awareness Stages: Mickey shines a light on the foundation of their strategy, emphasizing the critical stages of customer awareness.💎 The Power of the 90-Day Campaign: Discover how Mickey's approach ensures consistent and strategic marketing efforts, leading to better results in revenue and brand reputation.💎 The Hack behind Repurposing Content for Maximum Impact: Mickey takes you through their content repurposing strategy, demonstrating how to maximize the impact of your content across various platforms and audiences.💎 Mickey's Genius Personal and Business Insights: Mickey shares tips and insights that'll make you say, "Why didn't I think about that?".Don't miss out on this enlightening conversation filled with easy-to-implement and game-changing strategies. Tune in now and learn from the sought-out marketing closer and brand strategist, Mickey Anderson! 🎧#90daycampaigns #contentstrategy #funnelstrategy #levelofawareness #brandawareness #digitalmarketer #marketingcloser #copywriter #contentmarketing #businesstips #theapprovedperspectivepodcast #agencysuccess #entrepreneur #digitalmarketing #futureofmarketing #podcast #marketingpodcast

    50 min
  7. From Entry-Level to CEO in 3 Years: The Meteoric Rise of Grant McKinstrie | Agency Insights Revealed

    03/14/2024

    From Entry-Level to CEO in 3 Years: The Meteoric Rise of Grant McKinstrie | Agency Insights Revealed

    🏆↗️"From entry-level to CEO" but this podcast episode is not just about climbing the corporate ladder – it's about the bold decisions, the lessons learned, and the unwavering commitment to growth. 🌱 Meet Grant McKinstrie, CEO of Digital Position, a powerhouse in PPC and SEO. His journey from an SEO Account Lead to the helm of a thriving agency is nothing short of inspiring.🔎 Here's a sneak peek of our conversation:💡 Previous experiences shape future success: Grant emphasizes leveraging past skills for present growth.💡 Leadership and Mentorship: Grant discusses the value of guidance in career development.💡 Niche Focus and Consistency: Dive into the importance of specialization and streamlined processes.💡 Hiring Insights: Grant shares tips on building a strong team.💡 Client Relationships and Retention: Discover the keys to long-term success.💡 Going Above and Beyond: Grant's dedication to delivering exceptional results.Tune in for actionable insights that will transform your approach to your business operations and digital marketing! Don't miss out on this valuable conversation! Hit play now! 🎧 Full episode: #careergrowth #leadershipinsights #businesssuccesstips #digitalmarketingstrategies #theapprovedperspectivepodcast

    54 min
  8. Insider Insights from Hunter.io’s Head of Marketing and how they Scaled Up Exponentially in 6 Months

    02/29/2024

    Insider Insights from Hunter.io’s Head of Marketing and how they Scaled Up Exponentially in 6 Months

    We're excited to share our latest episode with you, where we had the pleasure of chatting with Gregoire d'Aboville, the Head of Marketing at Hunter.io. Hunter.io is known far and wide as the go-to email finder & outreach tool for entrepreneurs, freelancers, startups, brands, and businesses. It is one of the fastest-growing marketing platforms today, boasting over 4 million users.Greg shared some incredible insights with us about the importance of customer feedback and human interaction in not just improving our features, products, and services, but also in shaping our overall marketing strategies.We also dived into the hot topic of AI integration in the industry and how brands like Hunter.io are leading the charge by putting people first, prioritizing real human connections over automated interactions.But wait, there's more! We covered some other really interesting points in this episode:💡 We got some updates on Approved Social's journey amidst some fundraising challenges.💡 Explored why maintaining that human touch in customer interactions is so crucial.💡 Had some deep, insightful discussions about the impact of personal interactions on our service offerings, product development and marketing success.💡 Got some great tips on pricing, retaining customers, and business models.💡 And of course, we didn't forget to speculate about the future of digital marketing and share some interesting trends we think are on the horizon.💡 PLUS... more tips!Tune in to The Approved Social Perspective today!- - -🎙️ About The Approved Perspective Podcast 🎙️The Approved Perspective Podcast is where we dive deep into the world of marketing, creativity, and innovation. Join us as we explore insightful conversations with industry leaders, digital marketing experts, and creative minds who are shaping the future of marketing and advertising. Hosted by Preston Cone, Founder & CEO of Approved Social, this podcast provides a unique perspective on the latest trends, strategies, and technologies driving success in the ever-evolving digital landscape. Whether you’re a seasoned marketer, a business owner, or simply curious about the exciting world of marketing, our podcast offers valuable insights, actionable tips, and inspiring stories to help you thrive in the digital age. Tune in and stay ahead of the curve with the Approved Perspective Podcast!Catch us on:SPOTIFY https://podcasters.spotify.com/pod/show/the-approved-perspectiveAPPLE PODCAST https://podcasts.apple.com/us/podcast/the-approved-perspective/id1715941551AMAZON MUSIC https://music.amazon.com/podcasts/db9c95f8-e13a-48bc-b904-52e997ae0a87/the-approved-perspectiveGOOGLE PODCAST https://podcasts.google.com/feed/aHR0cHM6Ly9hbmNob3IuZm0vcy9lYWU0NmQ5MC9wb2RjYXN0L3JzcwIHEART https://www.iheart.com/podcast/269-the-approved-perspective-127845143/This podcast is sponsored by ApprovedSocial.io, the only review and approval tool that is designed for digital marketers and internal marketing teams for more efficient collaboration.#B2B #B2Bstrategies #B2Btips #theapprovedperspectivepodcast #theapprovedperspective #marketingcollaboration #entrepreneur #strategic #businessmindset #digitalmarketing #ceomindset #futureofmarketing #podcast #marketingpodcast #entrepreneurship

    1h 3m
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About

Welcome to "The Approved Perspective," the ultimate podcast tailored for individuals who crave a deep understanding of the digital world. Hosted by Preston Cone, the brilliant mind behind Cone Agency and Approved Social, this podcast isn't just a series of episodes; it's a transformative experience designed to illuminate your path in the realms of digital marketing, sales, and SaaS solutions.

Information

  • Creator
    Preston Cone sponsored by Approved Social
  • Years Active
    2023 - 2024
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Preston Cone sponsored by Approved Social
  • Show Website
    The Approved Perspective