The SellthatSaaS Podcast

Will Padilla

The SellthatSaaS podcast is led by Will Padilla. The SellthatSaaS Podcast helps individuals break into tech, and also excel in their tech career once they have broken in. Will Padilla also has a strong interest in Faith and Financial wellbeing. Will has over 40,000 followers across LinkedIn, TikTok, YouTube, and Instagram.

  1. Sep 12

    Episode 38- Trust Jesus & Work Hard, Anthony Calabrese

    The conversation begins with an introduction and a discussion about common faith, leading into a detailed exploration of the guest's career journey in tech sales. The transition to remote work, work-life balance, and promotion are then discussed, followed by an exploration of sales skills and approaches. The conversation delves into differences in sales environments, sales tactics, and demeanor. The conversation delves into the nuances of sales communication, the importance of understanding different personas, and the ethical conduct in sales. It also explores the challenges of dealing with difficult demos and emphasizes the significance of volume in sales. Takeaways Career growth in tech sales requires a strong work ethic and a focus on high-volume activities.Sales skills and approaches vary based on the sales environment and the nature of the interaction with prospects. Understanding different personas is crucial in sales communication.Ethical conduct and prioritizing value over volume are essential in sales. Chapters 00:00 Introduction and Common Faith01:26 Career Journey in Tech Sales03:05 Transition to Remote Work04:07 Work-Life Balance and Promotion05:01 Sales Skills and Approaches07:24 Differences in Sales Environments17:22 Sales Tactics and Demeanor25:40 Understanding Different Personas26:30 Dealing with Challenging Demos28:14 Nuances of Sales Communication31:19 The Importance of Volume in Sales39:28 Ethical Conduct in Sales

  2. 11/19/2025

    31: You're Losing Deals in Discovery (Here's Why)

    On this episode of SellThatSaaS, host Will Padilla sits down with discovery & sales conversation expert Jonny Holsten (Bridge Selling) to fix the part of your process that’s quietly killing your deals: your discovery call. We unpack why most reps stop 2–3 questions too early, how to ask “why now?” without sounding pushy, the six categories every winning sales conversation hits, and how to stop advancing bad-fit inbound leads that clog your pipeline. We get into outbound vs inbound strategy, how to qualify with integrity, what to do when a prospect “has no timeline,” and why pain + timing matter more than any fancy demo you’ll ever run.If you’re tired of “let me think about it” endings, ghosted follow-ups, and marketing asking why you didn’t close a “good” lead, this episode will give you real frameworks, real language, and a new way to run discovery that actually closes.👉 Connect with Jonny: bridgeselling.com & “Fix Your Broken Sales Calls”👉 Connect with Will on LinkedIn: https://www.linkedin.com/in/william-padilla/👉 Subscribe for more SaaS sales, faith & career episodes every week.00:00 – Welcome Back to the Podcast01:10 – Why Will Took a Break (Life + Wedding Updates)02:20 – Introducing Jonny Holsten04:00 – Jonny’s Background: Marketing → Sales07:00 – What Bridge Selling Actually Does10:00 – The 6 Parts of a Winning Discovery Call13:20 – When Buyers Take Control of the Call16:00 – Inbound vs Outbound (Why They’re Totally Different)19:00 – The #1 Question Great Reps Always Ask22:00 – The Power of Slowing Down in Sales25:00 – Why Good Reps Don’t Assume27:20 – The Biggest Mistakes Reps Make in Discovery30:15 – Feature Dumping vs Connecting to Pain33:40 – “We’re Not a Fit for Everyone” (How to Take Control)36:50 – What Happens When There’s No Pain40:00 – How Marketing & Sales Misalign on Lead Quality43:20 – What To Do When Buyers Have “No Timeline”46:20 – Creating Real Urgency Without Manipulation49:00 – Final Takeaways: Mastering Discovery for SaaS50:15 – Where to Find Johnny + Book Info51:00 – Closing Thoughts & Next Episode Preview

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About

The SellthatSaaS podcast is led by Will Padilla. The SellthatSaaS Podcast helps individuals break into tech, and also excel in their tech career once they have broken in. Will Padilla also has a strong interest in Faith and Financial wellbeing. Will has over 40,000 followers across LinkedIn, TikTok, YouTube, and Instagram.