The Premium Mindset

Cameron Bawden and Evan Ritchey

Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.

  1. 4D AGO

    If Your Business Feels on Fire, Watch This

    Are you constantly changing priorities, putting out fires, and wondering why your best employees eventually leave?In this episode of Premium Mindset, we break down one of the biggest silent killers in business: unclear leadership and poor time management.If you’re a business owner, entrepreneur, founder, or CEO trying to scale your company, this episode will expose why your team feels overwhelmed, why growth stalls, and why A-players quietly walk away.If you’ve ever:• Told your team something was urgent… then forgot about it the next day• Felt like your business is always in chaos• Lived in constant firefighting mode instead of strategic growth• Lost a high-performing employee and realized you might have been the bottleneckThis episode is for you.• We break down the 4 Time Management Quadrants for entrepreneurs and explain how most leaders operate in urgency instead of intentional business growth. You’ll learn how to:• Identify your company’s true constraint of growth• Prioritize what actually moves revenue and profit• Stop mistaking busy for productive• Align your leadership team around clear business priorities• Scale your business without burning out your employeesThis isn’t theory. This is real-world experience from scaling, selling, and managing fast-growing companies.Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=zFmtP3FQS3gFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    31 min
  2. FEB 12

    Stop Playing Small: The Brutal Truth About Scaling Your Business

    Why are most entrepreneurs stuck even when the opportunity to scale is right in front of them?In this episode of Premium Mindset, we break down the real reason business owners hesitate to invest in growth. From increasing gross profit margins to calculating enterprise value, this conversation dives into what separates the 1% from everyone else.We unpack a real example where one strategic shift created $20,000 per month in savings — adding over $1.5 million in enterprise value. This episode covers business scaling strategy, ROI on mentorship, hiring A-players, pricing optimization, vendor negotiations, and how to think like a serious operator.If you’re a business owner, CEO, or entrepreneur looking to grow faster, increase profitability, and make smarter investment decisions, this episode will challenge how you think about money and execution.The question is simple: Are you actually committed to growth — or just consuming information?Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: • We Critiqued Our Own Sales Calls Live (Liv... For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    18 min
  3. JAN 2

    How to DOUBLE Your Business Revenue in 12 Months Part 2

    Whether you are a business owner or a CEO focused on improving team performance, this is a must-watch episode of Premium Mindset. This week, Evan Ritchey and Cameron Bawden sit down with Rick Elmer from Sun Bro’s to reverse engineer his growth from $350K to $600K in annual revenue. Many entrepreneurs plateau below $1 million in revenue because they lack a structured process for evaluating their data and operations. To scale beyond $1 million, leaders must identify opportunities to maximize operational efficiency and overall company value. In this episode of Premium Mindset, we break down the exact mathematics of scaling covering everything from lead acquisition costs to conversion efficiency. If your goal is to accelerate growth in 2026, this episode provides a clear and actionable blueprint. In this episode, you’ll learn: The "Reverse Engineering" formula for hitting any revenue goal. How and why staying "on the truck" is killing your growth. How to transition from owner-operator to a true CEO. The 3 KPIs every entrepreneur must track: Contact Rate, Close Rate, and Service Percentage. If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=8p8l2woflRA For more tools, templates & business frameworks, Follow us on social media Cameron Bawden's Instagram: @cbawden Evan Ritchey Instagram: @evan.p.ritchey #FounderLife #FounderMindset #GrowthMindset #ThePremiumMindset #Entrepreneurship #BusinessStrategy #Scalability #Uniformity #BusinessSystems #CEO #SmallBusinessOwner #Leadership #BusinessTemplates #BusinessGrowth #Managers #BusinessRules #BusinessScaling #ProcessDriven #SPITracking #Systems

    19 min
5
out of 5
6 Ratings

About

Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.

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