The Premium Mindset

Cameron Bawden and Evan Ritchey
  • 5.0 (6)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.

  1. 5D AGO

    2026 is the year to STOP Taking Profits

    If your business would collapse because ONE lead source disappeared, You don’t have a scalable service business. You have a dependency.In this episode of The Premium Mindset, we break down how to build predictable, diversified customer acquisition for home service businesses.If you’re wondering:• How do I get more customers consistently?• How do I scale my service business past $1M?• What’s the best marketing strategy for local businesses?• How many lead sources should I actually have?This episode answers it.Whether you run carpet cleaning, pest control, HVAC, plumbing, or any local service business — this is a tactical breakdown of how to grow without relying on one marketing channel.This is real-time insight from founders actively scaling multi-million dollar service brands.No fluff. Just execution.Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=jdOutowrUNYFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    26 min

  2. FEB 26

    The REAL Reason Your Business Isn't Growing

    In this episode of Premium Mindset, we break down what actually separates stuck operators from scalable founders. From identifying the right KPIs to building SOPs around them, to aligning your entire team toward one clear financial target — this is the playbook we’ve used to build and scale multi-million dollar service businesses.97% of business owners never break $3 million in revenue — and it’s not because they aren’t working hard. It’s because they lack direction, alignment, and the systems required to scale cleanly and profitably.If you’re a business owner, entrepreneur, or founder trying to grow from $1M to $5m, or $5M to $10M, this episode walks through the exact frameworks we use inside our companies and inside the 1% Club.Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=YGH7nHe0Wt0&feature=youtu.beFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    41 min

  3. FEB 19

    If Your Business Feels on Fire, Watch This

    Are you constantly changing priorities, putting out fires, and wondering why your best employees eventually leave?In this episode of Premium Mindset, we break down one of the biggest silent killers in business: unclear leadership and poor time management.If you’re a business owner, entrepreneur, founder, or CEO trying to scale your company, this episode will expose why your team feels overwhelmed, why growth stalls, and why A-players quietly walk away.If you’ve ever:• Told your team something was urgent… then forgot about it the next day• Felt like your business is always in chaos• Lived in constant firefighting mode instead of strategic growth• Lost a high-performing employee and realized you might have been the bottleneckThis episode is for you.• We break down the 4 Time Management Quadrants for entrepreneurs and explain how most leaders operate in urgency instead of intentional business growth. You’ll learn how to:• Identify your company’s true constraint of growth• Prioritize what actually moves revenue and profit• Stop mistaking busy for productive• Align your leadership team around clear business priorities• Scale your business without burning out your employeesThis isn’t theory. This is real-world experience from scaling, selling, and managing fast-growing companies.Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=zFmtP3FQS3gFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    31 min

  4. FEB 12

    Stop Playing Small: The Brutal Truth About Scaling Your Business

    Why are most entrepreneurs stuck even when the opportunity to scale is right in front of them?In this episode of Premium Mindset, we break down the real reason business owners hesitate to invest in growth. From increasing gross profit margins to calculating enterprise value, this conversation dives into what separates the 1% from everyone else.We unpack a real example where one strategic shift created $20,000 per month in savings — adding over $1.5 million in enterprise value. This episode covers business scaling strategy, ROI on mentorship, hiring A-players, pricing optimization, vendor negotiations, and how to think like a serious operator.If you’re a business owner, CEO, or entrepreneur looking to grow faster, increase profitability, and make smarter investment decisions, this episode will challenge how you think about money and execution.The question is simple: Are you actually committed to growth — or just consuming information?Subscribe to Premium Mindset for weekly conversations on building profitable, scalable businesses.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: • We Critiqued Our Own Sales Calls Live (Liv... For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    18 min

  5. FEB 5

    From $10M to $20M: The RISK and REWARD of Reinvesting

    What does it really take to scale a business from $10 million to $20 million in revenue? In this episode of The Premium Mindset, business owners Evan Ritchey and Cameron Bawden break down the real decisions, risks, and capital commitments required to unlock the next stage of growth.Despite already succeeding with traditional marketing channels, they explain why they are investing heavily into a door-to-door sales strategy, how higher customer acquisition costs can still drive profitability, and why the most successful entrepreneurs are willing to get uncomfortable before the results show up. This episode dives deep into founder mindset, scaling strategy, cash deployment, and how the 1% think about growth differently than the average business owner. If you’re a CEO, founder, or entrepreneur looking to scale your company without relying on a single marketing channel, this conversation will reshape how you think about risk, execution, and long-term expansion.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=ZURZyd3gSfEFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    39 min

  6. JAN 29

    We Critiqued Our Own Sales Calls Live (Live Call Breakdown)

    In this episode of The Premium Podcast, Evan Ritchey and Cameron Bawden do something most business owners avoid - they listen to real, unfiltered sales calls from their own company and break them down live.We analyze what worked, what didn’t, and how small communication mistakes can cost you thousands in lost revenue. From building value before price, to handling objections, to why itemized pricing kills deals — this episode is a masterclass in sales leadership.If you have a business owner, sales team leader, take inbound calls, or want to scale without losing quality, this is a must-watch.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=JDZXI3Z_WLAFor more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    37 min

  7. JAN 22

    How Social Media Took Our Service Business From $10K to $80K/Month

    If you’re a business owner or founder and you’re not taking social media seriously, this episode may be your wake-up call.In this episode of Premium Mindset, Evan Richie and Cameron Bawden break down why home service business owners who ignore organic social media, personal branding, and consistency are setting themselves up to be irrelevant in the next few years.They share real stories from scaling Coconut Cleaning from $10K/month to $60–$80K/month in under 90 days, how influencer marketing actually works for local service businesses, and why authenticity always beats polished, fake content.If you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/   Also check out: https://coconutcleaningco.com/    Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=XUd54LIhIL4For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    21 min

  8. JAN 15

    How to Hold Employees Accountable Without Hurting Company Culture

    What happens when leaders stop enforcing standards in their business?In this episode of Premium Mindset, business owners Cameron Bawden and Evan Ritchey share real-world stories about how small lapses in standards quietly destroy culture, customer experience, and long-term growth.If you’re a business owner struggling with accountability, employee performance, or maintaining a premium brand, this episode will help you set non-negotiable standards and actually enforce them.The importance of written SOPs, policies, and auditsHow small behaviors signal big leadership problemsHow customers notice what owners ignoreHow enforcing standards leads to better retention, referrals, and revenueIf you're interested in becoming a Coconut Cleaner franchise owner, visit us at: https://coconutcleaningco.com/franchise/ Also check out: https://coconutcleaningco.com/ Join the 1% Club: https://www.cameronbawden.com/ Check out the previous episode: https://www.youtube.com/watch?v=z3-N-8a9i54For more tools, templates & business frameworks, Follow us on social mediaCameron Bawden's Instagram: @cbawdenEvan Ritchey Instagram: @evan.p.ritchey

    26 min
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5
out of 5
6 Ratings

About

Welcome to, "The Premium Mindset." The weekly podcast where homegrown entrepreneurs and business owners, Evan Ritchey and Cameron Bawden share the good, the bad, and ugly of modern entrepreneurship and reveal what really happens behind the scenes of their personal and professional lives. As owners of two of America's fastest growing and most disruptive companies, "Coconut Cleaning" and "Green Mango Pest Control," their experience is both credible and evolving. Stay tuned for more stories, struggles, insight and advice from real entrepreneurs in real time.

Information

  • Creator
    Cameron Bawden and Evan Ritchey
  • Years Active
    2023 - 2026
  • Episodes
    75
  • Rating
    Clean
  • Copyright
    © Cameron Bawden and Evan Ritchey
  • Show Website
    The Premium Mindset

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