The Business Breakthrough Podcast

Glenn Haworth
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A podcast hosted by Business Coach, Glenn Haworth. Each episode, Glenn interviews business owners to hear their story, exploring topics relating to business, mindset and marketing.

  1. Sep 8

    Exactly How I Run My Business on Claude Every Day | Ep 103

    In this episode I walk you through my actual day and show you exactly how I use Claude to run Resolve Business Coaching. Not theory, not a list of apps. The real routine that saves me 10 to 15 hours a week, and in some weeks closer to 20. I start in the car on the school run, using voice mode to triage my inbox and get replies sitting in my drafts folder before I walk in the door. From there I cover the two daily briefings that fire before I open my laptop, one on my numbers and meetings pulled from Xero and my calendar, one on the last 24 hours in AI and social media with content ideas built off it. I go through why I keep a Claude project for every single client, using Krisp to capture face to face meeting notes, building workshop slide decks and proposals in Claude Design, pulling on brand photos of myself out of Higgsfield, and drafting Instagram DM replies through GoHighLevel with a trained Claude skill. I also share the client of mine, a blinds business, who now runs his quotes through Claude Design and reckons it is saving him 15 to 20 hours a week. The big idea here is simple. Stop using AI to answer questions and start using it to do the work. And do not just keep it in the business. I have a project for our Vanuatu family trip and another one for bin night, because life admin eats your time too. Want my step by step setup guide? It is free. Head to Instagram, comment the word "cowork" on any of my posts, or grab it from the link in my bio @glennhaworth_coach.

  2. Aug 19

    The 5 Things Actually Working on Instagram Right Now | Ep 102

    In this episode I break down the five things actually working on Instagram right now. Not stuff I read in a book or saw in a YouTube video. This is what is working on my own account, and what I am seeing work for my clients and our Resolve Business Club members right now. I go through trial reels and how they let you test content with non followers before your audience ever sees it, why showing up human beats polished content in a world drowning in AI captions, how to use reels for reach and carousels for belief, and the big one, why your DMs are the actual funnel. I break down exactly how I use ManyChat to turn a comment into a conversation, including the automated welcome message that goes out to every new follower and sends them my free Claude training guide. Then I finish on the one that matters most. Consistency beats strategy. Most business owners are planning their content instead of posting it. Stop overthinking it, get a post a day out, and make it fun. Which one of the five do you need to double down on? Come and tell me. DM me on Instagram @glennhaworth_coach with the word GROW and let me know what you are working on.

  3. Jul 29

    Start Here: The Exact Claude Setup I Give Every Client | Ep 101

    In this episode I take you right back to the basics and walk you through the exact Claude setup I use to run Resolve Business Coaching, and the same one I'm getting my coaching clients set up with. If AI feels overwhelming, start here. One step at a time, no trying to run before you can walk. I cover getting Claude on your desktop and phone, loading it with instructions so it actually knows you and your business, and then the part where it gets powerful: connecting your tools. Gmail, Google Drive, Google Calendar, Outlook and Xero, so you can ask who owes you money and have the chase up emails drafted for you. I go through Projects for clients and jobs, Scheduled Tasks for your daily briefing, and Skills, which is just training Claude once in how you want something done so you can say "draft my DMs" and it does it your way. Then the newer stuff: voice mode can finally reach your connectors, so you can do your inbox from the car. Claude Design for slide decks, proposals and flyers. The Chrome extension for working on your website and CRM. And Higgsfield plugged into Claude for the AI images you've been seeing on my feed, dragon included. This is the stuff that saves you hours every week and lifts how professional your business looks at the same time. Want to learn it hands on? I run fully funded workshops for eligible business owners across Kiama, Wollongong and the Illawarra. DM me on Instagram @glennhaworth_coach with the word "workshop" and I'll send you the details. Not local? DM me "GROW" and I'll tell you about coaching and the Resolve Business Club.

  4. Jul 20

    pisode 100: If I Lost Everything, Here's How I'd Start Again in 2026 | Ep 100

    Episode 100! To celebrate the milestone I'm answering the big question: if I lost everything tomorrow and had to build a brand new business in 2026, what exactly would I do? This is the full playbook, step by step, from someone who took Haworth Guitars from six figures to six million a year and sold it. I walk through how I'd apply the 4 Growth Levers from day one. Building massive awareness with organic content and posting before you're ready. Running your first paid ad even on a small budget just to learn the skill. Investing in sales training early so you can convert. Stacking value to lift your average sale. And over delivering to create raving fan clients who bring you referrals on repeat. I also cover the mindset piece, how to kill imposter syndrome, why you need to build the garden and not just chase butterflies, and why I'd become a ninja at Claude AI from day one. The Resolve Business Club is open for enrolments right now. If you want to get around like minded business owners applying all of this, DM me on Instagram @glennhaworth_coach with the word "GROW" and I'll send you the details.

  5. Jun 30

    How I Run My Entire Business From Claude | Ep 99

    In this episode I break down the exact AI tools saving me 10 to 15 hours every single week, and the same tools I'm now showing my one on one clients and our Resolve Business Club members how to use. I go deep on why Claude is my go to, how Claude Cowork connects to the tools you already use (Gmail, Google Drive, Calendar, Xero, Zoom and GoHighLevel), and how I've trained it with "skills" so I can just say "draft my emails" or "draft my DMs" and it does the work in my voice. I also cover the Chrome extension, Lovable for building landing pages and sites from a prompt, Claude Design for proposals and social posts, Higgsfield for AI images and video, and where ChatGPT and custom GPTs still earn their place. Most people are using AI just to get information. The real leverage is agentic AI that actually does the work for you. But here's the catch I won't let you forget: do not lose the human connection while you're at it. Keen to learn this stuff hands on? DM me on Instagram @glennhaworth_coach and say "AI" and I'll let you know what's coming up next.

  6. May 28

    The Return of Haworth Guitars: Meet The Basement Unplugged with Jackie & Kai | Ep 98

    In this special episode of the Business Breakthrough Podcast, I sit down with Jackie and Kai, the new owners of what was once Haworth Guitars, now reborn as The Basement Unplugged. Haworth Guitars was my family's baby for decades. My dad Phil started building guitars out of our garage in Kiama Downs back in the 80s. I took the business on in my mid-20s, scaled it to multiple stores, a music school, e-commerce, and a 70K+ Instagram following before selling it in 2024. Now, a few years on, Jackie and Kai have stepped in to write the next chapter, and they're absolutely smashing it. We unpack: How a vision board literally manifested this business into their handsWhy Kai (a young muso building bass guitars) saw the opportunity nobody else didThe mother-and-son dynamic of running a business togetherWhy they're doubling down on local community, face-to-face experience, and the "rockstar moment" instead of chasing onlineThe shift happening in retail right now and why "come in, jam, and feel it" beats "click and ship"Their plans to bring music, events, and culture back to the Illawarra music scene🎸 Plus a massive announcement: Free Restring Day on Saturday June 13th, 10am – 4pm at 2/22 Durgadin Drive, Albion Park Rail. Bring any standard acoustic or electric, get it restrung for FREE with strings included (sponsored by D'Addario). Live music. Sausage sizzle. Discounted servicing. Get there early, there should be a line out the door. This episode is about legacy, passion, taking imperfect action, and what happens when the right people pick up the torch. If you love stories about family business, local entrepreneurship, and people who back themselves, you'll love this one. 📍 The Basement Unplugged — 2/22 Durgadin Drive, Albion Park Rail📅 Free Restring Day — Saturday June 13th, 10am📲 Follow @glennhaworth_coach for more

  7. May 18

    The Mindset Shift That Actually Grows Your Business (Post-Retreat Reflections) | Ep 97

    Just off the back of our 3-day Business & Mindset Retreat at The Bunker House and the biggest takeaway wasn't the marketing strategy, the AI training, or the sales frameworks. It was the mindset work. In this episode I break down exactly how to craft a resilient mindset that actually grows your business. The same mindset principles I used to scale my previous business to multi-million dollar revenue and now apply daily inside Resolve Business Coaching. We cover:• Why strategy doesn't work without the right energetic frequency• The 5-7 year vision exercise that changes everything• The "be, do, have" framework (and why most people get it backwards)• The butterfly garden metaphor for attracting clients• How to catch and rewire limiting beliefs in real time• Why your environment is non-negotiable• The Jim Rohn principle that protects your mindset daily If you're a business owner who's done all the courses, read all the books, but still feels stuck, this episode is for you. Connect with me via @glennhaworth_coach on Instagram

  8. May 14

    The 7 things every business owner needs to master | Ep 96

    In this episode, I break down the 7 key areas I believe every business owner needs to work on to grow a business that actually creates freedom, not a prison. I share what I learned scaling Haworth Guitars from six figures to multi-million dollar revenue, and how the same principles apply to any business today. We cover: The 4 marketing growth levers (Awareness, Conversion, Average Sale, Retention & Referrals)The 3 E's of content that actually gets seen: Educational, Entertaining, EmotionalWhy your mindset is the #1 thing holding your strategy backHow to use AI tools like Claude Cowork & Claude Design to save hours every week (without losing your intuition)The personality types you need to understand to lead your team properlyReal stories, real clients, real results including how one client racked up 500K views on a single reel. If you want the free Claude Cowork training I mention in the episode, head to my Instagram @glennhaworth_coach — link in bio or DM me "COWORK". Hit follow if you got value and shoot me a DM to let me know your biggest takeaway.

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A podcast hosted by Business Coach, Glenn Haworth. Each episode, Glenn interviews business owners to hear their story, exploring topics relating to business, mindset and marketing.

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