Explainer Videos 101 by What a Story

Vikas Tiwari
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  • MARKETING
  • UPDATED MONTHLY

This podcast is designed to simplify the world of video content for entrepreneurs, marketers, and businesses alike. We talk about Video Creation and Marketing for Businesses, including but not limited to explainer videos, product demos, commercials, corporate films and other types of business videos. Each episode will bring you insights into proven strategies, creative techniques, and the latest trends in video creation and marketing. #ContentMarketing #VideoMarketing #ExplainerVideos #VideoProduction

Episodes

  1. JAN 5

    Turn Complexity into Clarity with What a Story - B2B SaaS Explainer & Demo Video Production Company

    Turn complex tech into clarity and boost your conversion rate. 📩 Get your custom product video strategy: https://whatastory.agency/contact-us/The "Silent Killer" in SaaS is confusion. You’ve built an incredible product. But if your prospects don't reach the "Aha!" moment within 60 seconds of hitting your landing page, they bounce.We are What a Story, the specialized B2B SaaS Explainer & Demo Video Production Company. We don’t just move pixels. we bridge the clarity gap that exists between your complex code and your buyer's decision.⭐Why 650+ SaaS Founders Trust Us:We are SaaS Native. We speak the language of ARR, Churn, PLG, and Enterprise Sales. While generalist agencies charge you to learn your industry, we are already native to it. Our assets have helped our clients raise over $1 Billion in funding and scale their conversion rates globally.The "What a Story" Difference:👉 The Strategy: We focus on "Return on Image." It’s not just about a pretty video; it’s about ensuring your product is perceived as the high-value leader it is.👉 The Efficiency: Sales teams waste 50% of their calls explaining basics. Our specialized B2B video roadmap handles the "Discovery" phase automatically, so your team can focus on closing.👉 The Zero-Headache Workflow: 1️⃣ Messaging: We download your brain. Scripting for conversion, not just "pretty" words.2️⃣ Designs: Custom UI modification and vector graphics in Figma & Illustrator.3️⃣ Animation & Editing: Human-in-the-loop calibration in After Effects to ensure the final asset matches your mental model.Ready to scale your growth with a strategic video partner?🌐 Book your Strategy Call: https://whatastory.agency/contact-us/Explore our SaaS Specialist Examples:▶️ SaaS Explainer Videos: https://www.youtube.com/playlist?list=PLvr0s6WLGo2aDixEID6j40m5yupp4LzaK▶️ B2B Product Demos: https://www.youtube.com/watch?v=1Jc4ywxopmY&list=PLvr0s6WLGo2YDydmzll9WNdVP5zuXi5me▶️ Customer Stories: https://www.youtube.com/playlist?list=PLvr0s6WLGo2Ziku6lejbVZrscg2G-uDW_Subscribe to master your SaaS product marketing. 💡#SaaSGrowth #B2BMarketing #VideoProduction #SaaSExplainer #ProductDemo #WhatAStory

    5 min

  2. 03/16/2025

    The 7 Video Types Every Tech & SaaS Company MUST Use!

    Not all videos are created equal, especially in the fast-paced world of B2B SaaS! Want to know which videos can supercharge your marketing, sales, and customer success efforts? We’re breaking down 7 essential video types that every SaaS tech company needs—plus a bonus tip that could be a game-changer for your strategy! 🔍 What’s inside this video?00:33 - Explainer Video | Overview, Benefits, Features01:32 - Demo Videos | Walkthrough, Functionality, User Experience02:38 - Product Training Videos | Tutorial, Learning, Academy Videos03:34 - Testimonial & Case Study Videos | Customer Feedback, Success Stories04:31 - Use Case & Industry Specific Videos | Analysis, Applications, Insights05:21 - Product Review & Comparison | Evaluation06:31 - Corporate Videos | Branding, Company Overview, Mission07:20 - Bonus Tip | Additional Advice, Pro Tips, Insights08:38 - Outro | Conclusion, Final Thoughts, Call to Action 👉 The video types that drive engagement and conversions. 👉 How these videos fit into your SaaS growth funnel. 👉 A bonus tip that most companies overlook—but you won’t!💡 Curious which ones your business is missing? Don’t skip a second—each type plays a crucial role, and you’ll want to leverage them all for maximum impact!👀 Watch now and unlock the full potential of video marketing for your SaaS brand!👍 Like, comment with your questions, and subscribe for more insights on B2B SaaS video marketing!

    9 min
  3. How to Make Animated Explainer Videos That Convert!

    04/24/2024

    How to Make Animated Explainer Videos That Convert!

    I've been making animated videos that explain and sell for over 10 years now,- Produced 1000+ videos and counting. - Easy peasy ideas to mind-bending concepts.- Bootstrapped startups to corporate giants.- From a small team of two to a big creative team of 29.- Under intense deadlines and high-pressure environments. And the one thing which I learned doing all that: the secret to great videos (or any service) is a strong plan and process. Here, I'm sharing the same process that we built and following at @whatastory, which helped us craft high-converting videos for tech products. * This isn't a quick fix. It's a deep dive into making top-notch explainer videos. * I'll share every step, from start to finish, with no shortcuts. Here's what you'll learn:0:09 - Creative Brief: The foundation of any great explainer video, where your vision starts taking shape.0:59 - Script Writing: Crafting the narrative that will captivate your audience.2:04 - Storyboarding: Mapping out your masterpiece, frame by frame.2:49 - Visual Styles: Defining the visual journey and aesthetic of your video.3:31 - Designing: Bringing your story to life with stunning graphics.4:15 - Voiceover Recording: Adding that human touch with professional audio.4:58 - Animation: The magic that sets everything in motion.6:04 -Music: Scoring your video with the perfect soundtrack.6:58 - SFX & Mixing: Fine-tuning the audio experience for maximum impact. So, whether you're aiming to up your explainer video game or just starting out on your video journey, this guide isn't just a how-to – it's your how-to-win. If you have any questions or queries, contact us: https://whatastory.agency/contact-us/ Or check our best explainer videos for your inspiration: https://www.youtube.com/playlist?list=PLvr0s6WLGo2YDydmzll9WNdVP5zuXi5me

    9 min
  4. 12 Best Animation Styles for your Explainer Video (with Examples)

    02/19/2024

    12 Best Animation Styles for your Explainer Video (with Examples)

    Staying updated with the latest trends is crucial for creating impactful explainer videos. This specially curated video will equip you with knowledge about the top 12 explainer video styles set to rule 2023, each demonstrated with practical examples! 🌟 Whether you are a marketer, an entrepreneur, or someone interested in video production, this guide can help you make informed decisions about your next video project. 🏆✅ ⚡ Watch as we reveal the magic behind: - Vibrant visuals & smooth character animation in 2D - Realistic 3D animation showcasing every minute detail - Sleek motion graphics that turn complex into cool - UI animation that injects your SaaS with serious style - Quick, budget-friendly screencast videos - Kinetic typography that makes your brand pop - Authentic live action videos for a humanized touch - Impactful stock footage-based creations - Simplified whiteboard animation for education - Artsy collage animation for visual richness - Unique isometric views for data storytelling - Mixed Media Videos for an all-encompassing experience 💡 Whether you're in Edtech, Influencer Marketing, or any industry seeking to showcase your app/product, a well-crafted explainer video can make all the difference. Let our engaging voiceover and visually appealing animations create an immersive experience that elevates your brand. 🎥 Our dedicated team at What a Story takes pride in each masterpiece, ensuring your explainer video stands out in the digital crowd. Experience our passion for video production and see how we can help your business soar! 🚀 Ready to take the leap? Contact us for a custom quote and let's create an explainer video as unique and remarkable as your business: https://whatastory.agency/contact-us/

    6 min
  5. Don’t make Explainer Videos, without watching this!

    02/13/2024

    Don’t make Explainer Videos, without watching this!

    🚀 Avoid these Explainer Videos Mistakes & Boost Conversion! 🚀 We answer important questions about explainer videos' effectiveness, creation process, budgeting, promotion, etc. - Discover if your business needs an explainer video and what makes a good one. - Find out the different ways to create explainer videos and the software options available. - Get tips on finding the right creator and budgeting for your video. - Learn how to promote your explainer video for maximum visibility and impact. - We also discuss the various types of explainer videos and common mistakes to avoid. This video is a treasure trove of insights for businesses in SaaS, Edtech, and beyond, looking to captivate their audience. Discover the secret to creating well-crafted explainer videos that elevate your brand and skyrocket conversions. Remember, a well-crafted explainer video is more than just a marketing tool; it's a storytelling masterpiece that showcases your product in the best light. Don't make the common mistake of overlooking its power. Watch now to learn how to enhance your video content strategy and boost conversion rates! 👍 Like, comment with your questions, and subscribe for more valuable insights on explainer video production, marketing and strategy. Let's create something amazing together! 📩 Thinking about an explainer video for your product? Contact us for a custom quote and let's bring your vision to life! https://whatastory.agency/contact-us/

    12 min
  6. Mastering Explainer Videos: Insider Tips and Strategies

    11/19/2023

    Mastering Explainer Videos: Insider Tips and Strategies

    In this episode, we dive deep into the world of explainer videos, sharing invaluable insights and strategies that we've learned from watching over 10,000 videos and making 1000+ explainers. Discover the crucial steps to creating laser-focused videos, the power of one key takeaway, the importance of defining your video's purpose and KPI, and how to engage your audience with human emotions and humor. Learn about effective call-to-action techniques, optimizing video style for different purposes, and the often-overlooked factor of choosing the right music. We also discuss the significance of SEO optimization and provide a free video marketing checklist to help you achieve organic views and maximize your video's impact. Subscribe to our channel for more insightful discussions and stay tuned for future episodes! If you prefer reading it then checkout here: https://whatastory.agency/business/takeaways-from-10000-explainer-videos/

    9 min
  • 6 Episodes

About

This podcast is designed to simplify the world of video content for entrepreneurs, marketers, and businesses alike. We talk about Video Creation and Marketing for Businesses, including but not limited to explainer videos, product demos, commercials, corporate films and other types of business videos. Each episode will bring you insights into proven strategies, creative techniques, and the latest trends in video creation and marketing. #ContentMarketing #VideoMarketing #ExplainerVideos #VideoProduction

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