Results by Design: UX Insights for Business Leaders

UpTop
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Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey.Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studies, and practical advice to help you navigate the complex landscape of user experience design.Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Whether you’re a seasoned executive or just starting to explore the world of UX, “Results by Design” is your go-to resource for unlocking the potential of user experience to achieve remarkable results. Tune in, take action, and design your way to success!Learn more about us and visit our website!https://uptopcorp.com/

  1. 03/14/2025

    Design, Refine, Succeed: The Impact of Iterative Thinking

    Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Craig Nishizaki and Michael Woo explore why iterative design is a crucial business strategy for long-term success. 🔍 What You’ll Learn: Why a "one-and-done" UX approach puts businesses at a disadvantageHow continuous optimization improves retention, conversion rates, and revenueCost-effective strategies for implementing ongoing user feedback loopsThe power of small, high-impact changes over expensive full-scale redesigns------ Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/   -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X]: https://twitter.com/UpTopCorp  YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

    13 min

  2. 03/07/2025

    How to Build a Research Program on a Tight Budget

    Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, host Michael Woo sits down with guest Scott Klein to explore how organizations can develop an effective research program, even with tight budgets and minimal resources. Research is often seen as a luxury, but with the right approach, it becomes a powerful tool for improving business outcomes, optimizing user experiences, and driving measurable success. 🔍 What You’ll Learn: Why research is essential, even for small teams or solo researchersHow to leverage affordable tools and creative recruiting methodsThe key differences between internal research teams and external agenciesStrategies to align research with business goals to maximize impactHow to showcase ROI and gain stakeholder buy-in for continued investment------ Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/   Scott Klein | UX Research Director: https://www.linkedin.com/in/scottaklein/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X]: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

    40 min

  3. 02/21/2025

    How to Measure the Impact of UX Design

    Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, hosts Craig Nishizaki and Michael Woo dive into the essential topic of measuring the impact of UX design. UX is often seen as difficult to quantify, but tying UX metrics to business outcomes is crucial for securing investment, optimizing user experiences, and driving measurable success. 🔍 What You’ll Learn: Why UX is a critical business investment, not just a visual enhancementHow to conduct benchmark studies to measure UX improvementsThe key UX metrics that connect to business KPIs like revenue and retentionHow to balance quantitative and qualitative research for deeper insightsReal-world examples of UX optimizations that led to major business gains ------ Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/   -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp  YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

    40 min

  4. 01/10/2025

    From Insights to Impact: Acting on Customer Journey Maps

    Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, hosts Craig Nishizaki and Michael Woo dive deep into the journey mapping process and explore how businesses can identify opportunities for innovation, drive impactful solutions, and align user needs with business goals. Learn how to move beyond the basics of journey mapping to frame opportunities effectively, generate creative solutions, and validate them for maximum impact. 🔍 What You’ll Learn: Leveraging "How-Might-We" Statements for Problem FramingCommon Mistakes in Identifying OpportunitiesTechniques for Generating and Prioritizing SolutionsValidating Ideas Through Usability TestingCommunicating UX Impact to Key Stakeholders-- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

    31 min

  5. 12/12/2024

    Uncovering Pain Points: How Qualitative Research Improves Customer Experience

    Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, Michael Woo chats with Cristie Schrader, a seasoned UX researcher and product designer at UpTop, about the transformative role of qualitative research in creating exceptional customer experiences. From identifying emotional pain points to bridging the gap between customer needs and business goals, Cristie shares real-world examples and best practices from her extensive experience, including consulting for the world’s largest e-commerce company. 🔍 What You’ll Learn: Why qualitative research is essential for uncovering customer pain pointsHow qualitative and quantitative research complement each otherBest practices for conducting impactful qualitative studiesReal examples of using insights to influence product roadmapsThe power of empathy in UX design-- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ Tags: UX design, UX strategy, user experience, business strategy, qualitative research, quantitative research -------------------------- Episode Particulars -------------------------- Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/   Cristie Shrader | Product Designer, UpTop: https://www.linkedin.com/in/cristieschrader/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp  YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

    26 min

  6. 11/22/2024

    From Misalignment to Momentum: A Leader’s Guide to Breaking Down Silos and Driving Collaboration

    Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In our latest episode, Craig Nishizaki chats with Deborah Roberts, Senior UX designer at UpTop, about the challenges and solutions for bridging silos in companies. Deborah shares her experiences working with major brands like Amazon and B2B companies like F5 and Everbridge, discussing the impact of organizational structure, communication, and cultural dynamics on team alignment. Together, they explore actionable steps to foster collaboration, including structured workshops, user journey mapping, and regular check-ins that build trust and empathy across departments. 🔍 What You’ll Learn: • Why silos form and their impact on user experience • Practical strategies to promote cross-functional teamwork • The role of leadership in sustaining alignment • Tools like user journey maps and North Star prototypes to visualize collaboration goals Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Deborah Roberts | Sr. UX Designer, UpTop: https://www.linkedin.com/in/deborahrobertsdesign/ -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X]: https://twitter.com/UpTopCorp YouTube: https://www.youtube.com/@uptopcorp  -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

    30 min

  7. 10/25/2024

    Unclear Requirements: The #1 Reason Projects Fail

    Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop's Craig Nishizaki and Michael Woo discuss the challenges of handling unclear requirements in fast-paced projects. Based on their own experience, Craig and Michael unpack how unclear product visions, tight deadlines, and internal miscommunication can derail a project while emphasizing the importance of proper planning, aligning stakeholders, and addressing red flags early.  🔍 What You’ll Learn: The danger of unclear requirements and moving too fastIdentifying and responding to yellow and red flagsImportance of stakeholder alignment in product developmentTips for balancing speed with quality in project timelines-- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ -------------------------- Episode Particulars -------------------------- Craig Nishizaki | Head of Business, UpTop: https://www.linkedin.com/in/craignishizaki/ Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/   -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X]: https://twitter.com/UpTopCorp  YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

    36 min

  8. 09/13/2024

    How Business and Design Leaders Can Work Together to Unlock Customer Value

    Welcome to UpTop’s podcast series, Results by Design: UX Insights for Business Leaders! In this episode, UpTop’s Michael Woo is joined by Troy Parke, and they talk about how business and design leaders can collaborate more effectively to generate greater value for their customers.  Troy is the Director of UX How, a resource for UX Design “How To” insights, and Method Toolkit LLC. He has experience at Bank of America, ESPN, Disney, and Alaska Airlines. Troy was previously a design leader on Rolling Stone, Microsoft, Nickelodeon, and Marvel projects. 🔍 What You’ll Learn: How integral business and UX are to one anotherWhy business decision-makers should prioritize UXHow to leverage envisioning to help influence business decisionsTips on how design professionals can better understand the businesses they work for-- Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Learn more about and visit our website: https://uptopcorp.com/ Tags: UX design, UX strategy, user experience, business strategy -------------------------- Episode Particulars -------------------------- Michael Woo | Head of Design, UpTop: https://www.linkedin.com/in/wooman206/  Troy Parke | Director of UX How: https://www.uxhow.com/, https://www.linkedin.com/in/troyparke/  -------------------------- Connect with UpTop -------------------------- LinkedIn: https://www.linkedin.com/company/uptopcorp/ Website: https://uptopcorp.com/ Twitter [X}: https://twitter.com/UpTopCorp  YouTube: https://www.youtube.com/@uptopcorp -------------------------- PODCAST Links -------------------------- Amazon Music/Audible Apple Podcasts Deezer Listen Notes Podcast Index Player FM Podcast Addict Podchaser Pocket Casts Spotify TuneIn + Alexa

    42 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Welcome to “Results by Design: UX Insights for Business Leaders,” the podcast that dives deep into the world of UX design, strategy, and insights, with a laser focus on reducing friction at those critical moments in the customer journey.Our mission is to equip business leaders like you with the knowledge and tools needed to leverage UX methods and strategies to achieve tangible business outcomes and create lasting value. In each episode, we bring you expert interviews, real-world case studies, and practical advice to help you navigate the complex landscape of user experience design.Join us as we explore innovative approaches to enhance your products and services, optimize customer interactions, and ultimately drive success for your organization. Whether you’re a seasoned executive or just starting to explore the world of UX, “Results by Design” is your go-to resource for unlocking the potential of user experience to achieve remarkable results. Tune in, take action, and design your way to success!Learn more about us and visit our website!https://uptopcorp.com/

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