From Birth to Business

Brit Anderson
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A series of real conversations with mums and first time founders about new product development and small business success. Hosted on Acast. See acast.com/privacy for more information.

  1. 16 | Lingo the Flamingo with Deanna | Natural rubber teether, no-hole design innovation, lowering MOQs, landing major retailers, building momentum with one hero product

    3D AGO

    16 | Lingo the Flamingo with Deanna | Natural rubber teether, no-hole design innovation, lowering MOQs, landing major retailers, building momentum with one hero product

    Deanna is the founder of Lingo the Flamingo, a natural rubber teether thoughtfully designed without holes to prevent mould and bacteria build-up. She began developing Lingo while on maternity leave with her son, during a period of deep grief following the sudden loss of her mother and her stillborn daughter. What started as a way to channel that heartbreak into something meaningful has grown into a nationally recognised brand, stocked by some of Australia’s leading retailers and trusted by thousands of families. In this episode, Deanna shares how a 1am lightbulb moment turned into a two-year product development journey, including sketching designs herself, studying flamingo anatomy to create a more realistic silhouette and working closely with a manufacturer via Alibaba to perfect the mould, firmness and signature peach tone. We talk about negotiating a lower minimum order quantity from 3,000 down to 1,000 units, investing over $20,000 to bring her first production run to life and securing The Memo as a wholesale partner before the product had even officially launched. Deanna walks us through the early hustle of sending samples directly to buyers, connecting with retailers via LinkedIn and landing national stockists including David Jones and Seed Heritage. We also explore her grassroots marketing approach, personally gifting product to influencers, hand-delivering teethers to mums at local cafés, launching with a small Instagram following and reinvesting quickly after selling out. Deanna shares why she chose to focus on one hero SKU rather than rushing into product expansion, how she introduced complementary pieces like a puzzle and animated brand song to keep momentum, and the digital tools she uses to run the business including Shopify, Klaviyo and Starshipit. This is a powerful conversation about resilience, creativity and building something meaningful alongside motherhood. Discover Lingo the Flamingo online and join the community growing around this beautiful brand. Hosted on Acast. See acast.com/privacy for more information.

    36 min
  2. 15 | jeanie baby with Imogen | Stainless steel baby tableware, product idea validation strategy, pre-launch share to 1.2M followers, founder-led TikTok content, manufacturer sourcing via Alibaba

    JAN 29

    15 | jeanie baby with Imogen | Stainless steel baby tableware, product idea validation strategy, pre-launch share to 1.2M followers, founder-led TikTok content, manufacturer sourcing via Alibaba

    Imogen is the founder of jeanie baby, a premium stainless steel baby tableware brand created after she started solids with her first born. With so much noise in the feeding space and growing concerns around silicone, plastic and bamboo alternatives, Imogen set out to design a safer, more durable option for everyday mealtimes.  In this episode, Imogen takes us through the journey of bringing jeanie baby to life while working part time and navigating early motherhood. We talk about validating the idea through surveys and search data, researching materials and why stainless steel stood out as the safest option for babies starting solids. Imogen shares how she approached finding a manufacturer through Alibaba, narrowing suppliers based on quality, communication and trust, and navigating multiple sampling rounds to get the materials, silicone grade and finishes right.  We also explore the realities of launching lean. Imogen breaks down her initial investment of $30k, the trademarking learning curve and how she balanced perfectionism with moving quickly when unexpected demand hit. She shares how founder-led content on TikTok and Instagram helped build early awareness, the organic moment that led to a major influencer sharing jeanie baby before launch and why she chose to open pre orders earlier than planned. We chat about Meta ads, email waitlists, influencer gifting, reviews and the tools she relies on to run the business, including Shopify, Klaviyo and Judge.me. You can explore jeanie baby online or follow as Imogen continues to grow the brand alongside motherhood. Hosted on Acast. See acast.com/privacy for more information.

    34 min
  3. 14 | Little SOHLS with Victoria | Vogue-featured toddler shoes, multiple viral sell outs, bootstrapped success, Loox tiered review system, trade expos, brand collabs

    JAN 22

    14 | Little SOHLS with Victoria | Vogue-featured toddler shoes, multiple viral sell outs, bootstrapped success, Loox tiered review system, trade expos, brand collabs

    After more than a decade in agency life, Victoria found herself facing a very different kind of brief once she became a mother. Her toddler refused to wear shoes, despite her investing in well known brands, and that daily battle led her to question how children’s footwear was being designed in the first place. That question became Little SOHLS, a children’s shoe brand built around healthy foot development, comfort and design that parents can trust. In this episode, Victoria walks through the realities of building a footwear brand from scratch without prior industry experience. We talk about educating herself alongside paediatric podiatrists, cold emailing manufacturers, navigating multiple sampling rounds and knowing when to walk away from a factory that couldn’t meet quality standards. She shares how the business was initially bootstrapped with a modest budget, why she launched using existing moulds and how reinvesting early revenue allowed her to later create custom designs. The conversation also explores what growth actually looked like in the early stages. Victoria reflects on launching without a formal marketing plan while caring for a newborn, building community through direct conversations with customers and personally collecting reviews to strengthen trust. We discuss the role of Shopify, review incentives, Meta advertising, brand collaborations and trade shows in scaling the business, alongside the unexpected moment Vogue reached out just months after launch. You can explore Little SOHLS online or follow along as the brand continues to grow here. Hosted on Acast. See acast.com/privacy for more information.

    47 min
  4. 13 | Hackerlily with Laura Campbell | HipSurfer baby carrier, PR launch strategy, national TV coverage, expert endorsements, community driven content, Amazon, 3PL

    JAN 16

    13 | Hackerlily with Laura Campbell | HipSurfer baby carrier, PR launch strategy, national TV coverage, expert endorsements, community driven content, Amazon, 3PL

    Living with chronic pain while carrying her children led Laura Campbell to question why baby carriers were so often uncomfortable, impractical and short lived. What started as a personal frustration became Hackerlily, a thoughtfully designed, doctor approved baby carrier and bag created to support parents properly through everyday use. In this episode, Laura shares what it really took to bring the HipSurfer to market. We talk through validating the problem, navigating a long and detailed prototyping phase and finding manufacturing partners who could meet both functional and quality standards. Laura also explains how she focused on building credibility before launch through PR, awards and expert endorsement, and how Amazon has played a role in helping the brand reach a global audience. The conversation offers a grounded look at building momentum without rushing growth. Laura reflects on the value of timing, making clear decisions around risk and staying focused as the business evolves. We also explore how community support helped shape her content and why founder led storytelling continues to sit at the heart of the Hackerlily strategy. You can discover more about Hackerlily by joining the community here or exploring their range online. Hosted on Acast. See acast.com/privacy for more information.

    45 min
  5. 12 | Earthlings United with Anna Babidge | Ethical kids clothing brand, sustainable manufacturer, trade show tips, Shopify apps, influencer marketing

    JAN 6

    12 | Earthlings United with Anna Babidge | Ethical kids clothing brand, sustainable manufacturer, trade show tips, Shopify apps, influencer marketing

    Anna Babidge is the founder of Earthlings United, a kids clothing brand created from a desire to reduce waste and design clothes that truly fit for longer. Inspired by watching her children quickly outgrow their wardrobe, Anna set out to create timeless essentials that adapt across multiple growth stages. What began as a single pair of well-loved shorts becoming the prototype for her first product evolved into a clear mission to rethink how often parents need to purchase new clothes. In this episode, we explore the early development of Earthlings United, from sketching her initial concepts to navigating a long sampling process. Anna shares how she built her tech packs, met sustainable manufacturers through trade shows, and eventually partnered with a factory that uses natural mineral dyes for long lasting colour. She talks about the realities of securing her first production run with higher minimum order quantities than ideal, funding the business alongside her brother, and learning the importance of starting with smaller runs wherever possible. We also discuss her gentle approach to influencer gifting, the introduction of an affiliate program, and how she balances organic community building with paid advertising. Anna walks us through the digital tools she relies on, including Shopify, Hotjar, Judge.me and Tolstoy, and how each helps strengthen her online customer experience. Anna’s story is a beautiful reminder of the power of thoughtful design, sustainable choices and backing an idea that won’t leave you alone. You can join the Earthlings United community here or explore their fit-for-longer collection online. Hosted on Acast. See acast.com/privacy for more information.

    37 min
  6. 11 | WriggleBum with Beck | Nappy change harness, innovation patent process, researching online mother’s groups, micro-influencers

    11/24/2024

    11 | WriggleBum with Beck | Nappy change harness, innovation patent process, researching online mother’s groups, micro-influencers

    Beck’s journey to launching WriggleBum, a harness designed to make nappy changes quicker, easier, and less stressful for both babies and parents, began during her maternity leave. Frustrated by the challenge of changing her own wriggly baby, she visited multiple baby stores in search of a solution, only to find that nothing met her needs. Turning to online mothers' groups for insight, she validated the problem, refined her product idea, and set off on a mission to build a brand she was passionate about creating. In this episode, we explore the evolution of WriggleBum, from its initial concept to prototype development. Beck shares her experiences working with multiple manufacturers, navigating minimum order quantities, and securing a patent for her innovation. She also discusses how her approach to influencer marketing has evolved, highlighting her current strategy of connecting with smaller content creators for better ROI. Beck explains how she built her online store on Shopify, uses Klaviyo for email marketing and reviews, and personally manages her Meta Ads campaigns. Beck's story highlights the realities of running a product-based business while juggling part-time work and motherhood. The upside of long-term sustainable growth and moving through open door opportunities with confidence. You can join the WriggleBum community here or shop their products online.  Hosted on Acast. See acast.com/privacy for more information.

    48 min
  7. 10 | Lacevo with Sally Grice | Hands-free breast pump, strategic growth, retail partners, baby expos, trademarks, global business, manufacturing in China

    11/05/2024

    10 | Lacevo with Sally Grice | Hands-free breast pump, strategic growth, retail partners, baby expos, trademarks, global business, manufacturing in China

    Sally Grice is the visionary founder of Lacevo, a brand dedicated to transforming the breastfeeding experience for modern mothers. With nearly two decades of product development and manufacturing experience, Sally is a seasoned business owner who faced a significant challenge when she returned to work just two weeks after giving birth to her second child. Frustrated by inadequate pumping options, she was determined to create a solution that truly meets the needs of mothers. In this episode, Sally shares the extensive journey of Lacevo’s development, from finding the right manufacturer to placing women’s voices at the heart of the design process. We discuss the importance of thorough testing and genuine feedback, ensuring that Lacevo products are comfortable and accessible straight out of the box, and the brand’s commitment to offering multiple sizes to cater to all mothers. Sally also highlights Lacevo’s strategic growth, including a sell-out launch at major baby expos in Australia and the US. She shares her exciting and aligned retail partnership with The Memo, and how she's using #gifted to get started with influencer marketing. Discover more about this award-winning product-based business by joining the Lacevo community here and shop their products online. Hosted on Acast. See acast.com/privacy for more information.

    40 min
  8. 09 | Hello Samah with Samantha Waterhouse | Inflatable pools, organic growth, influencer collaborations, fulfilment centre, shipping expenses

    06/02/2024

    09 | Hello Samah with Samantha Waterhouse | Inflatable pools, organic growth, influencer collaborations, fulfilment centre, shipping expenses

    Samantha Waterhouse's journey as the founder of Hello Samah, a hub for summer essentials, commenced with a longing for the freedom of self-employment. The inspiration for her business struck during lockdown's peak, prompted by her friend's disappointing encounters with inflatable pools. Sam saw an opportunity to create something better – a smaller, sleeker, and higher-quality version. This idea propelled her into product development, supplier sourcing, collection design, and ultimately, taking a leap of faith. In this episode, Sam shares key insights from her business journey, including her hindsight wish to launch with a smaller product due to shipping challenges and a lower minimum order quantity. She discusses the financial impact of using a fulfilment centre, her preference for organic influencer collaborations, and the unexpected success of wholesale partnerships. She also delves into the process of transitioning her website from Wix to Shopify, utilising Klaviyo to nurture her customer base, and simplifying accounting with Xero. Sam's story is a candid portrayal of the multiple roles we juggle as mothers, entrepreneurs, and partners. She emphasises the importance of avoiding self-imposed pressure, steering clear of comparisons, and staying focused on your own journey. Join the Hello Samah community here and explore Sam's latest products online. Hosted on Acast. See acast.com/privacy for more information.

    37 min
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About

A series of real conversations with mums and first time founders about new product development and small business success. Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    Brit Anderson
  • Years Active
    2023 - 2026
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © Brit Anderson
  • Show Website
    From Birth to Business