Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

Christina Rizakos
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Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map! This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so much more! Make sure you drop by my website for more info on how we can help you fully book your childcare business . Website: www.childcarebusinessmarketing.com

  1. 2D AGO

    Why Video Works for Childcare Enrollment (and How to Start Today)

    Video marketing isn’t just for influencers — it’s one of the best tools childcare providers can use to build trust and boost enrollment. In this episode, Christina shows you how to create simple, authentic videos that parents love to watch — using just your phone and 15 minutes a week. 👀 What You’ll Learn: Why short-form video builds trust faster than photos or flyers The 3 easiest types of childcare videos to create (zero tech required) A 15-minute weekly system to help you stay visible and fill spots Where parents are actually watching and sharing local childcare content 🎥 3 No-Fuss Video Ideas Covered: “A Day in 30 Seconds” → Show your real program in action: playtime, circle time, snack setup. Hook: “This is what [age group] looks like at [Your Program Name] on Tuesdays.” “What Parents Ask Me Most” → Answer 1 common question on camera: potty training, lunches, ratios, etc. Hook: “We get this question all the time in [Your City]…” “We Have a Spot Open” → Write your availability on a whiteboard, show the age group area. Hook: “1 spot open for a 2-year-old starting March — text [number] if interested.” 🧸 Who This Is For: Home daycare owners who want to fill spots without constant posting Childcare center directors who want higher tour conversion Any provider who’s nervous about video but knows it works 📲 Quick Video Tips Mentioned: Film vertically for Reels/Stories, horizontal for YouTube Use natural light and skip the filters No faces needed — film activities, bulletin boards, or your voiceover Always include: “Serving [City] — Text [Phone Number] for a tour” 🗓️ Weekly Video System (Recap): Pick one bright spot in your space Record 3–5 short clips during real playtime Add city + call-to-action as text overlay Post to Facebook & Instagram Reels once a week 📍Where Parents Are Watching: Facebook (especially local mom groups + your business page) Instagram Reels (boosted by Meta’s algorithm) YouTube Shorts (parents search “daycare [city]” here) 🔗 Links & Resources: 🎓 Join the Childcare Business Marketing Skool Community Daily prompts, video tips, and support from other providers: 👉 https://www.childcarebusinessmarketing.com/skool 🛠 Done-For-You Childcare Marketing Services Want Christina’s team to film, write, and run your ads? 👉 https://www.childcarebusinessmarketing.com/done-for-you-services ✍️ Visit the Blog Step-by-step childcare marketing strategies: 👉 https://www.childcarebusinessmarketing.com/blog 📺 Watch on YouTube New videos weekly to help you fill spots: 👉 https://www.youtube.com/@childcarebusinessmarketing 💬 Want a custom script for your first video? Let Christina know the #1 question you get from new families, and she’ll script your “What Parents Ask Me Most” video so you can film it today.

    7 min

  2. FEB 9

    Fix Your Tour Follow-Up in One Nap-Time

    In this episode, you’ll set up a simple 3-step follow-up system, so fewer families ghost you after a tour, and you can do it in one nap time. Whether you run a daycare center or home childcare program, tour follow-up is one of the easiest ways to improve your enrollment rate — if you do it consistently. This system takes out the guesswork so every lead gets the personal, professional follow-up they deserve (without fancy tech or CRMs). What You’ll Walk Away With: A ready-to-use message template you can send same-day after a tour A reminder system to re-engage families 2–3 days later A simple tracking method to stay organized and stop losing leads 🧠 Key Takeaways: Same-Day Message Matters Send a quick, warm follow-up via text or email right after the tour to keep momentum. Example template: “Hi [Parent Name], it was so nice meeting you and [Child’s Name] today at [Program Name]. If you have any questions or want to move forward with enrollment, you can reply here or call/text me at [number]. I’d love to welcome your family!” Check-In 2–3 Days Later A gentle nudge shows you’re still thinking of them. Example: “Hi [Parent Name], just checking in to see if you had any questions about [Program Name] or our openings for [month]. I’m happy to help you decide if we’re the right fit.” Track It All On One Simple List A notebook, whiteboard, or basic Google Sheet works fine. Just track: Parent name Child name Tour date “Follow-up sent?” (Yes/No) 🧸 Ideal For: Home daycare providers tired of chasing families Small center owners who need a plug-and-play follow-up system Anyone who wants to improve enrollment without learning new tech 🔗 Resources Mentioned:🎓 Join My Childcare Business Marketing Community (Skool) Daily prompts, enrollment tips & stress-free marketing support: 👉 https://www.childcarebusinessmarketing.com/skool  🛠 Done-For-You Childcare Marketing Services Need help getting found, filling spots, or running ads? Let me do it for you: 👉 https://www.childcarebusinessmarketing.com/done-for-you-servicesAttachment.png ✍️ Read the Blog Step-by-step guides for enrollment and marketing: 👉 https://www.childcarebusinessmarketing.com/blog 📺 Subscribe on YouTube Weekly childcare marketing tips in bite-sized videos: 👉 https://www.youtube.com/@childcarebusinessmarketing 💬 Connect With Christina:Want to build a full pipeline of inquiries and tours without living on social media? Let’s chat: https://www.childcarebusinessmarketing.com/done-for-you-services

    6 min

  3. FEB 2

    How To Use Word-of-Mouth & Referrals To Boost Your Childcare Enrollment

    In this episode, you’ll learn how to use word-of-mouth marketing and parent referral programs to increase your childcare enrollment naturally. You’ll discover: – How to create a simple referral reward– How to tell parents about your referral program without sounding salesy– How to make it easy for families to share your daycare– When to ask for referrals– What to do when a referral comes in This episode is ideal for: ✔ Home daycare providers✔ Childcare center owners✔ Preschool directors✔ Providers who want full enrollment without burnout 🔗 Resources for Childcare Providers 🎓 Join My Childcare Business Marketing Community (Skool) Daily marketing prompts, enrollment strategies, and support for daycare and home childcare providers: 👉 Childcare Business Marketing Skool Community 🛠 Done-For-You Childcare Marketing Services Let me handle your marketing so you can focus on your program: 👉 Done-For-You Childcare Marketing Services ✍️ Read My Childcare Marketing Blog Step-by-step guides for growing your daycare enrollment: 👉 Childcare Business Marketing Blog 📺 Watch My Childcare Marketing Videos on YouTube Weekly tips for daycare owners and home childcare providers: 👉 Childcare Business Marketing YouTube Channel

    8 min

  4. JAN 27

    Why Most Daycare Marketing Advice Doesn’t Fit Home Providers

    Podcast Episode | Childcare Business Marketing with Christina If you’ve ever felt like daycare marketing advice online just doesn’t fit your reality as a home daycare provider—you’re absolutely right.This episode is for the solo providers, the nap-time hustlers, and the “do-it-all” owners of small centers who need full enrollment without burning out. 🎧 🎯 What You’ll Learn in This Episode:Why traditional daycare marketing tips fail home providersThe daily reality of running a one-woman show (and what that means for your strategy) What actually works for home daycare marketing in 2024How to simplify your visibility strategy without sacrificing resultsThe simple tools and systems that bring real ROI—even if you only have 30 minutes a day 🔒 Want Support That Gets Home-Based Providers?That’s exactly why Christina created the Childcare Growth Hub—a paid Skool community built just for home daycares and small centers.Inside, you get:1. 30-day content calendars2. Done-for-you captions and Canva templates3. Daily marketing checklists that fit into nap time4. Support for Montessori, VPK, camps, and more5. Guidance from a certified strategist and 16+ year center owner💥 It’s like having a marketing team for under $8/week. 💬 Keep Learning With Us!👉 Join the Community: Childcare Growth Hub on Skool👉 Need 1:1 Help? Done-for-You Marketing Services📩 Email Us: info@childcarebusinessmarketing.com📺 Watch on YouTube: Christina's Channel

    7 min
  5. Why Most Daycare Marketing Advice Doesn’t Fit Home Providers

    JAN 26

    Why Most Daycare Marketing Advice Doesn’t Fit Home Providers

    Podcast Episode | Childcare Business Marketing with Christina If you’ve ever felt like daycare marketing advice online just doesn’t fit your reality as a home daycare provider—you’re absolutely right. This episode is for the solo providers, the nap-time hustlers, and the “do-it-all” owners of small centers who need full enrollment without burning out. 🎧 🎯 What You’ll Learn in This Episode: Why traditional daycare marketing tips fail home providers The daily reality of running a one-woman show (and what that means for your strategy) What actually works for home daycare marketing in 2026 How to simplify your visibility strategy without sacrificing results The simple tools and systems that bring real ROI—even if you only have 30 minutes a day 🔒 Want Support That Gets Home-Based Providers? That’s exactly why Christina created the Childcare Growth Hub—a paid Skool community built just for home daycares and small centers. Inside, you get: 30-day content calendars Done-for-you captions and Canva templates Daily marketing checklists that fit into nap time Support for Montessori, VPK, camps, and more Guidance from a certified strategist and 16+ year center owner 💥 It’s like having a marketing team for under $8/week. 💬 Keep Learning With Us! 👉 Join the Community: Childcare Growth Hub on Skool 👉 Need 1:1 Help? Done-for-You Marketing Services 📩 Email Us: info@childcarebusinessmarketing.com 📺 Watch on YouTube: Christina's Channel

    7 min

  6. JAN 19

    How to Turn “Just Asking for Prices” Parents Into Booked Daycare Tours

    In this episode, Christina shows home daycare providers and childcare center owners how to turn parents who are “just asking for prices” into booked daycare tours and new enrollments. Instead of losing price shoppers to cheaper options, you’ll learn a simple three‑step script that moves conversations from daycare rates to in‑person visits where you can build trust and showcase the value of your child care program 💬 Keep Learning With Us! 👉 Join the community for more support: https://www.skool.com/childcaremarketing/about 👉 Need 1:1 strategy help? https://www.childcarebusinessmarketing.com/done-for-you-services 📩 Questions? Email us: info@childcarebusinessmarketing.com 📺 Watch this episode on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos 🔗 Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency

    9 min

  7. JAN 11

    How to Get More Daycare Enrollments From Facebook Without Posting Every Day

    In this episode, Christina shares practical daycare marketing tips to help home daycare providers and childcare center owners get more daycare enrollments from Facebook without posting every day. You’ll learn how to turn your daycare Facebook page into a simple enrollment funnel so local parents searching for “daycare near me”, “home daycare near me”, or “child care near me” actually find you and feel confident enough to message you and book a tour. Christina walks through a three‑step content plan for daycare Facebook marketing: trust posts that show your safe, quality child care program, proof posts that highlight real parent reviews, and action posts that invite families to ask about current daycare openings. You’ll also hear exactly what to put in your Facebook About section, services, and cover photo to support local SEO for daycare and attract more local families searching for affordable daycare, licensed home daycare, or quality child care in [your city]. If you run a home daycare, family child care, preschool, or small childcare center and you’ve been wondering how to promote your daycare, boost visibility in local search, and fill your spots using Facebook marketing for daycare, this episode gives you a clear, simple plan you can implement this week. 💬 Keep Learning With Us! 👉 Join the community for more support: https://www.skool.com/childcaremarketing/about 👉 Need 1:1 strategy help? https://www.childcarebusinessmarketing.com/done-for-you-services 📩 Questions? Email us: info@childcarebusinessmarketing.com 📺 Watch this episode on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ CHRISTINA RIZAKOSChildcare Marketing StrategistHelping childcare centers fill classrooms with clarity, not chaos 🔗 Book a Free Strategy Callhttps://www.childcarebusinessmarketing.com/done-for-you-services Certified Digital Marketing StrategistFounder of The Childcare Business Marketing Agency

    10 min
  8. Why No One's Clicking Your Posts (and How to Fix It)

    JAN 2

    Why No One's Clicking Your Posts (and How to Fix It)

    You’re posting on social media — but the likes, clicks, and tour requests just aren’t coming. What gives? In this episode, Christina breaks down the 3 most common reasons your childcare posts are being ignored — and how to turn them into parent-click magnets. If you're tired of putting effort into content that gets nothing back, this 6-minute episode is your shortcut to better engagement, clearer messaging, and more enrollment action. 🎯 What You’ll Learn in This Episode: Why generic “we’re enrolling now” posts fall flat How to write to one parent (not the whole internet) The power of emotional captions over just listing features How to include a CTA that parents will actually click on Real swipe-worthy post examples you can copy today ✅ 3 Fixes You Can Use Today: Talk to one parent, not the world Add a feeling, not just facts Give a clear, kind call-to-action Simple. Honest. Click-worthy. 📌 Mentioned in the Episode: 🎥 Buy your ticket to The 2-Minute Social Media System Workshop —  👉Buy Your Ticket Now For Just $9 💬 Keep Learning With Us! 👉 Join the community for more support: https://www.skool.com/childcaremarketing/about 👉 Need 1:1 strategy help? https://www.childcarebusinessmarketing.com/done-for-you-services 📩 Questions? Email us: info@childcarebusinessmarketing.com 📺 Watch this episode on YouTube: https://www.youtube.com/channel/UCPxUeBLb67jQHszCVlkv0yQ

    6 min
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About

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare's marketing. The online space is where your ideal families are hanging around and guess what? If you don't leverage your online platforms then you will struggle to put your program on the map! This podcast will focus on increasing traffic to your website, paid traffic, social media, tours and so much more! Make sure you drop by my website for more info on how we can help you fully book your childcare business . Website: www.childcarebusinessmarketing.com

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