Restoration Pros Unplugged

Clinton James
  • 5.0 (16)
  • Marketing

Restoration Pros Unplugged is the podcast built for restoration business owners who want to grow, operate smarter, and lead better. Hosted by Clinton James, CMO at Water Restoration Marketing, each episode cuts through the noise and gets straight to what matters — real conversations with restoration industry pros, business builders, and experts who've been in the trenches. From marketing and sales to operations, leadership, and scaling your company, Restoration Pros Unplugged delivers the insights, strategies, and honest talk you won't find anywhere else. No fluff. No filler. Just straight-talking advice from people who know this industry. Whether you're running a two-truck operation or managing a multi-location company, this podcast gives you the tools, knowledge, and inspiration to take your restoration business to the next level. Subscribe, tune in, and get ready to learn from the best. Welcome to Restoration Pros Unplugged.

  1. 2d ago

    The 5-Minute Deliverable That Gets Restoration Companies Into Commercial Buildings with Jeff Carrier

    Every restorer who walks into a commercial building leads with the same line: we do fire and water damage. The facility manager has heard it. You leave with nothing. In this episode, host Clinton James welcomes back Jeff Carrier, co-founder of Restoration ERP. Jeff ran commercial sales for a restoration company starting in 2010, back when a disaster preparedness plan meant weeks of work and a three-ring binder. He built Restoration ERP so independents could compete for commercial work against the regionals and nationals. The focus here is the site access map, and how it gets you in the door in about five minutes. You'll walk away with: What a site access map covers and why a property manager wants one for their own reasonsWhy most commercial facilities have nothing current or usableThe walk-in approach that doesn't sound like every other restorerThe discovery questions that lead straight to a deliverable you can hand over on the spotHow to turn a cold walk-in into a second meetingWhy becoming an approved vendor is only the halfway point to step oneHow the map earns its keep after you've already won the accountJeff builds one live during the episode, so the YouTube version is worth a watch for that part. See how the site access map works: https://restorationerp.com/features/site-access-map/ Subscribe to Restoration Pros Unplugged and visit restorationprosunplugged.com. Running a restoration company and want to get more jobs from your online marketing? Book a free discovery call with Water Restoration Marketing at https://waterrestorationmarketing.com/discovery-call/

  2. Oct 23

    Trust & Understand: The Profitable Restorer Series with Nikole Mackenzie

    Best month ever. $250,000 in revenue. Four thousand dollars in the bank and payroll due tomorrow. If you've lived that, this episode is for you. In part one of The Profitable Restorer series, host Clinton James sits down with Nikole Mackenzie, founder and CEO of Momentum Accounting. Nikole started out as a tax and audit CPA and has spent more than 15 years helping owners make sense of their numbers. Her team builds and runs the finance function for restoration companies inside Albi and QuickBooks Online. This episode covers the first two phases: Trust and Understand. You'll walk away with: Why revenue grows while cash shrinks, and what to do about it in the next two weeksThe three financial reports you should see monthly, and the one almost nobody readsThe 50-30-20 rule for direct costs, overhead, and profitWhy she always starts on the balance sheet, and the red flags she finds thereWhy a roller coaster P&L is usually an accounting problem, not a business problemThe difference between a bookkeeper, a controller, and a CFO, and which one you're missingWhat a real month-end close should look likeNikole put together four free tools for listeners: her Profit Points Assessment, the 2-Week Cash Planner from this episode, an Albi and QuickBooks Online job costing toolkit, and a Business Value Roadmap. One form gets you all four. Download them here:  https://momentum-accounting.quantogrowth.com/podcast Subscribe to Restoration Pros Unplugged and visit restorationprosunplugged.com. Running a restoration company and want to get more jobs from your online marketing? Book a free discovery call with Water Restoration Marketing at https://waterrestorationmarketing.com/discovery-call/

  3. Oct 16

    He Built an $18M Restoration Company, Then Sold It!

    A lab tech showed up to an active hazmat job site in flip-flops, grabbed drywall with his bare hands, and dropped it in an open tool bag. The invoice was $600. That's the moment AccuGuard started. In this episode, host Clinton James sits down with Ben Doebler, founder of AccuGuard Environmental. Ben came out of restaurant management and hood cleaning in East Tennessee, moved his family to the Portland area, and found restoration through a Google search. He built the business to just shy of $18 million before selling it, and now he's franchising the mobile environmental lab he created along the way. You'll walk away with: How a nine-story courthouse flood became a $6 million job, and how they got paid after coverage was deniedWhy staying debt-free let them float that job for nearly a yearWhy he trained his management team for commercial large loss years before he needed itThe truth about "next day" lab turnaround and when the clock actually startsWhat skipping environmental testing really costs in fines, payment, and lawsuitsWhat selling a restoration company looks like from listing to closeWant to learn more about the AccuGuard franchise opportunity? Go to AccuGuardFranchise.com. Subscribe to Restoration Pros Unplugged and visit restorationprosunplugged.com. Running a restoration company and want to get more jobs from your online marketing? Book a free discovery call with Water Restoration Marketing at https://waterrestorationmarketing.com/discovery-call/

  4. Oct 9

    What Your Techs Are Actually Saying in the Home with Nick D'Urbano from Porter

    You pay to make the phone ring. Then a tech walks into a house, has a conversation you'll never hear, and that conversation decides whether you got the job. In this episode, host Clinton James sits down with Nick D'Urbano of Porter. Nick spent 20 years in investment banking, venture capital, and building software companies before turning toward the trades. Porter records in-home conversations and phone calls, scores them against your playbook, and shows a manager exactly where to coach. You'll walk away with: Why coaching a field team without recordings is like coaching a game you never watchedHow recording actually works in the home, including consent in two-party statesWhere most restoration teams sit on conversion, and where the top performers sitWhy incentives have to be in place before any of this worksWhy you should never hire just one salespersonHow this speeds up hiring and firing decisionsWhere to start tomorrow using the call recordings you already haveWant to see what this would look like in your business? Nick's team runs a free conversion and ROI assessment using your own numbers. Book one here: https://calendly.com/nick-runporter/porter-demo-wrm Learn more at runporter.com. Subscribe to Restoration Pros Unplugged and visit restorationprosunplugged.com. Running a restoration company and want to get more jobs from your online marketing? Book a free discovery call with Water Restoration Marketing at https://waterrestorationmarketing.com/discovery-call/

  5. Sep 25

    An 11-Inch Rain and a $300K Lesson: Tyler Hendrix on Building Voda South Kansas City

    One 11-inch rain event cost Tyler Hendrix and his partners an estimated $250,000 to $300,000 in a single day, because they weren't built to handle the volume. In this episode, host Clinton James sits down with Tyler Hendrix, co-owner of Voda South Kansas City and incoming general manager of 1-Tom-Plumber Kansas City. Tyler came out of construction project management, building municipal water plants across five states. A ski trip with two friends turned into a business, and they opened their doors in April 2025. You'll walk away with: Why a year of trying to buy an existing business never worked outHow carpet cleaning gives them a non-emergency touchpoint and a steadier cash flowThe first hire they held onto too long, and what it cost themWhat the storm taught them about paying for capacity before you need itWhat a fractional CFO and a 13-week cash flow forecast changedWhy the plumber referral war pushed them into 1-Tom-PlumberWhy Tyler says restoration's low barrier to entry is just deferred---------- Want to connect with Tyler? Find him on LinkedIn or on Instagram at @TylerHendrix360. ---------- Subscribe to Restoration Pros Unplugged and visit restorationprosunplugged.com. ---------- Running a restoration company and want to get more jobs from your online marketing? Book a free discovery call with Water Restoration Marketing at https://waterrestorationmarketing.com/discovery-call/

  6. Sep 18

    Dropped Out, Cashed Out His Roth, Built the AI: Caleb Owens on Running Restoration at 24

    At 20, Caleb Owens took over a $525K mitigation department that had bad hires, heavy churn, and stolen equipment. Fifteen months later it was running at $1.5M with 37% profit. Then he left, liquidated his Roth IRA at 23, and started his own company. In this episode, host Clinton James sits down with Caleb Owens, owner of Kern Water Damage Restoration in Bakersfield, California. Caleb is 24, came up through demo and containment work, and is now building AI systems most restoration companies twice his size don't have. You'll walk away with: How he grew a small mitigation department more than 3x in profit in 15 monthsWhy his first AI build wasted four hours on a 20-minute email, and what he changedHow he connects calls, texts, email, and documentation so AI can actually helpHow his system drafts carrier responses overnightWhy most owners let their inbox decide their prioritiesHow he answers the premium-increase objection with real numbersWhy he gives his whole SOP library away for free----- Subscribe to Restoration Pros Unplugged and visit restorationprosunplugged.com ----- Running a restoration company and want to get more jobs from your online marketing? Book a free discovery call with Water Restoration Marketing at https://waterrestorationmarketing.com/discovery-call/

  7. Sep 11

    Sealed on a Napkin: How Rick McGuigan and Larry Braun Built the Partnership That Blew Pine Ridge Wide Open

    Rick McGuigan asked Larry Braun to join his company for ten years. Larry kept saying "you can't afford me." They finally settled it on a napkin. In this episode, host Clinton James sits down with Rick McGuigan and Larry Braun of Pine Ridge Cleaning and Restoration in Cleveland, Ohio. Rick bought a small carpet cleaning business in 2003 and grew it to $3.5M largely on his own. Larry came out of 30 years in steel. Together they've taken Pine Ridge into mitigation, reconstruction, and contents. You'll walk away with: Why the visionary and integrator split works, and why two visionaries would have sunk themWhy Larry spent a year learning the business before changing any of itHow they built a contents division in eight weeks after avoiding it for yearsWhy they hired a department manager with no restoration experience at allWhy Pine Ridge doesn't use job titles, and what that does for the cultureHow they handle disagreements without letting them fester---------- Subscribe to Restoration Pros Unplugged and visit https://restorationprosunplugged.com ---------- Running a restoration company and want to get more jobs from your online marketing? Book a free discovery call with Water Restoration Marketing at https://waterrestorationmarketing.com/discovery-call/

  8. Sep 4

    Five Fire Claims in Six Weeks: Bobby Thomas and Malik Stevens on Killing the Margin vs. Volume Myth

    Malik Stevens believed what everyone says about TPAs. Then he ran five fire claims in six weeks, and the first one billed almost $60,000. In this episode, host Clinton James sits down with Bobby Thomas, CEO of Extreme Services, and Malik Stevens, a Louisiana owner converting his independent company into an Extreme franchise. Bobby came up from carpet cleaning to technician to owner and runs corporately across five states. Malik covers Lafayette, New Orleans, and Baton Rouge. You'll walk away with: Why the margin vs. volume argument doesn't hold up once you run the numbersHow to find margin on a job when the obvious line item isn't billableWhy getting approvals before work starts ends billing fights before they startHow tighter documentation on program work improved every job they runWhat the independent side actually costs you in waiting, guessing, and unpaid workWhy Bobby caps his franchise growth on purposeSubscribe to Restoration Pros Unplugged and visit restorationprosunplugged.com. Running a restoration company and want to get more jobs from your online marketing? Book a free discovery call with Water Restoration Marketing at https://waterrestorationmarketing.com/discovery-call/

See All (78)

5
out of 5
16 Ratings

About

Restoration Pros Unplugged is the podcast built for restoration business owners who want to grow, operate smarter, and lead better. Hosted by Clinton James, CMO at Water Restoration Marketing, each episode cuts through the noise and gets straight to what matters — real conversations with restoration industry pros, business builders, and experts who've been in the trenches. From marketing and sales to operations, leadership, and scaling your company, Restoration Pros Unplugged delivers the insights, strategies, and honest talk you won't find anywhere else. No fluff. No filler. Just straight-talking advice from people who know this industry. Whether you're running a two-truck operation or managing a multi-location company, this podcast gives you the tools, knowledge, and inspiration to take your restoration business to the next level. Subscribe, tune in, and get ready to learn from the best. Welcome to Restoration Pros Unplugged.

Information

  • Creator
    Clinton James
  • Years Active
    2023 - 2026
  • Episodes
    78
  • Rating
    Clean
  • Copyright
    © 2026 Restoration Pros Unplugged
  • Show Website
    Restoration Pros Unplugged

You Might Also Like