Fund/Build/Scale

Walter Thompson

After working for years in early-stage startups and as a journalist, here are three hard truths I’ve learned: 1. Success in Silicon Valley hinges on connections, hard work and luck. 2. Startups often fail because founders lack fundamental business knowledge. 3. Real, actionable advice comes from those who’ve actually done it. There’s no such thing as “founder DNA.” If you’re willing to take on risk and invest years of your life in something that has maybe a 10% chance of paying off — less if you’re a woman or person of color — you can be a startup founder. Here’s why I founded Fund/Build/Scale: 1. To help founders make fewer mistakes. 2. To share successful strategies that can accelerate your go-to-market journey. 3. To inspire more people to see themselves as potential founders. There’s a lot of overlooked talent out there, and we are missing out. This podcast is for anyone who’s interested in learning the basic skills required to launch a startup, secure initial funding and transform an idea into a sustainable business. I’m talking to guests about everything: finding a co-founder, conducting customer discovery, recruiting early employees, developing a PLG strategy, fundraising when you’re outside a major tech hub — all of it. Interested? Subscribe to Fund/Build/Scale on all major platforms and follow the podcast on LinkedIn to get articles, excerpts, transcripts and more. Fund/Build/Scale is a production of Truth and Soul Media LLC.

  1. 2d ago

    iPhone in a Shoebox: Building AI for the World’s Dirtiest Industry

    Ambarish Mitra co-founded Greyparrot to bring computer vision into recycling facilities so operators could understand what’s moving through their plants, and what valuable material they’re missing. But knowing how to build AI didn’t mean his team understood the waste industry. We talk about earning access to their first facilities, collecting training data with an iPhone in a shoebox, and discovering why a working product wasn’t enough to convince customers to pay. It’s a conversation about breaking into an unfamiliar industry, building hardware customers can actually install, and proving you have a business. Watch this episode on YouTube RUNTIME 51:57 EPISODE BREAKDOWN (1:02) From Visual Search to Waste Intelligence (10:16) What Waste Data Makes Possible (18:23) Inside a Waste Facility, “It’s Total Chaos.” (21:07) Finding the First Customers (33:31) Learning to Build Hardware (40:11) What It Took to Raise Series A (46:45) Advice for Founders Building Physical AI (48:50) Meta Glasses and the Industrial Opportunity LINKS Ambarish Mitra Greyparrot Greyparrot Secures $27M Series B as AI Waste Intelligence Becomes Critical Infrastructure for the Circular Economy Greyparrot at IFAT 2026 (YouTube) Are you building something that’s hard to explain? If so, that’s often a sign you’re working on something interesting, but it raises the risk that you’re missing out on fundraising, sales, hiring, and media opportunities. I help early-stage founders sharpen the narrative: what matters, why now, who needs to care, and why they’re the right team to make it happen. If you’re preparing for a raise, launch, important customer meeting, panel, or hiring push, I can help you pressure-test the story before the stakes get higher. 👉🏾 Visit the Fund/Build/Scale website to learn more, or email fundbuildscale@gmail.com SUBSCRIBE 📥 Get the Fund/Build/Scale newsletter on Beehiiv: https://fundbuildscale.beehiiv.com/ ↔️Follow F/B/S on LinkedIn: https://www.linkedin.com/newsletters/7249143254363856897/ 📸 Follow Fund/Build/Scale on Instagram: https://www.instagram.com/fundbuildscale/ 📺 Watch Fund/Build/Scale on YouTube: https://www.youtube.com/channel/UCFFH4cs2B1BKatPGs8SFRJw

    iPhone in a Shoebox: Building AI for the World’s Dirtiest Industry

  2. Nov 5

    15 Questions With Mercury Co-founder and CEO Immad Akhund

    Before Immad Akhund raised money for Mercury, he spent months talking to lawyers, investors, fintech founders and potential banking partners. He’d already experienced the problem he wanted to solve. The harder question was whether he could build the company to solve it.   Recorded at One Way Summit in San Francisco, this Fund/Build/Scale conversation puts 15 questions to Mercury’s co-founder and CEO about building the company, backing early-stage founders and finding opportunities others take for granted.   We discuss: Why Mercury took roughly 18 months to launch (and what had to work before it could). How he reduced the biggest risks before approaching investors. The startups he’d like to see founders build. How an immigrant’s outsider perspective helped him recognize an opportunity in US banking. Why he thinks founders should move to Silicon Valley and participate in its culture. How repeated encounters become relationships, and why transactional networking falls short. His advice for someone facing an H-1B layoff Watch on YouTube: https://youtu.be/9mDAsf1STvU RUNTIME 18:29 EPISODE BREAKDOWN (1:33) Are You Building Something That's Hard to Explain? (2:09) Meet Immad Akhund: Founder and Investor (3:23) The Startups He Wants to Back (4:00) Why Mercury Took 18 Months to Launch (7:09) Before fundraising, "I basically spent all that time de-risking." (9:07) Who He Backs (9:49) The Benefits of Being an Immigrant Founder (13:20) Build Relationships, Not Just a Network (15:05) An H-1B Layoff: What Comes Next? (16:31) His Advice for Taking the Leap: Just Quit LINKS Immad Akhund Mercury One Way Summit One Way Ventures Are you building something that’s hard to explain? If so, that’s often a sign you’re working on something interesting, but it raises the risk that you’re missing out on fundraising, sales, hiring, and media opportunities. I help early-stage founders sharpen the narrative: what matters, why now, who needs to care, and why they’re the right team to make it happen. If you’re preparing for a raise, launch, important customer meeting, panel, or hiring push, I can help you pressure-test the story before the stakes get higher. 👉🏾 Visit the Fund/Build/Scale website to learn more, or email fundbuildscale@gmaii.com SUBSCRIBE 📥 Get the Fund/Build/Scale newsletter on Beehiiv: https://fundbuildscale.beehiiv.com/ ↔️Follow F/B/S on LinkedIn: https://www.linkedin.com/newsletters/7249143254363856897/ 📺 Watch Fund/Build/Scale on YouTube: https://www.youtube.com/channel/UCFFH4cs2B1BKatPGs8SFRJw

    15 Questions With Mercury Co-founder and CEO Immad Akhund

  3. Oct 25

    Do the Work Before You Start the Clock

    Before you raise money, hire a team or start building, how much should you already know? Vineet Edupuganti, co-founder and CEO of Cogent Security, joins Fund/Build/Scale to break down the work his team did before committing to the company: talking with roughly 100 potential customers, studying previous attempts to solve the problem, mapping buyer pain and budgets, and identifying the assumptions that could derail the business. We also talk how Cogent recruited its first employees, landed early design partners, decided when customer interest was strong enough to move forward, and learned to distinguish real demand from polite enthusiasm. If you’re not sure how to recognize when it’s time to stop researching and start building, listen to this episode. 📺 Watch on YouTube: https://youtu.be/xVOcBgsuU2U RUNTIME 44:19 (2:02) Pick a Problem That Survives an 80% Budget Cut (9:11) Build Conviction Before You Build the Company (19:28) How to Recognize When You’ve Learned Enough to Start (27:52) Why Early Customers Take the Risk (34:23) The Signals That Demand Is Real (38:41) Would You Invest $1 Million in Yourself? LINKS Vineet Edupuganti Cogent Security Are you building something that’s hard to explain? If so, that’s often a sign you’re working on something interesting, but it raises the risk that you’re missing out on fundraising, sales, hiring, and media opportunities. I help early-stage founders sharpen the narrative: what matters, why now, who needs to care, and why they’re the right team to make it happen. If you’re preparing for a raise, launch, important customer meeting, panel, or hiring push, I can help you pressure-test the story before the stakes get higher. 👉🏾 Visit the Fund/Build/Scale website to learn more, or email fundbuildscale@gmaii.com SUBSCRIBE 📥 Get the Fund/Build/Scale newsletter on Beehiiv: https://fundbuildscale.beehiiv.com/ ↔️Follow F/B/S on LinkedIn: https://www.linkedin.com/newsletters/7249143254363856897/ 📸 Follow Fund/Build/Scale on Instagram: https://www.instagram.com/fundbuildscale/ 📺 Watch Fund/Build/Scale on YouTube: https://www.youtube.com/channel/UCFFH4cs2B1BKatPGs8SFRJw

    Do the Work Before You Start the Clock

  4. Oct 19

    Why Some Startups Get Taken Seriously and Others Don't

    Why do some startups get taken seriously while others struggle to earn attention, even when they're solving similar problems? Beck Bamberger, founder and CEO of startup communications agency BAM, joins Fund/Build/Scale to discuss how early-stage founders establish credibility before they have much traction. We explore why conviction matters but can't substitute for evidence, what investors look for when customers and revenue are scarce, and why founders who've raised millions sometimes struggle to explain what their companies actually do. Beck also explains the concept of narrative capital, how investors, customers and journalists evaluate startups differently, and what founders can do to earn trust and media attention without an established track record. A practical conversation about confidence, customer validation, clear communication and giving people real reasons to believe in your business. WATCH ON YOUTUBE https://youtu.be/yqdmd7S7jR4 RUNTIME 35:29   EPISODE BREAKDOWN (1:50) Meet Beck Bamberger, Founder and CEO of BAM (4:36) Why Some Founders Earn Belief Before Proof (10:50) What Makes an Early-Stage Startup Credible? (18:45) Your Startup Story Shouldn’t Take 17 Minutes (24:35) Who Needs to Believe in Your Startup First? (28:08) How to Get Journalists to Take You Seriously (31:01) Practical Advice for Building Startup Credibility LINKS Beck Bamberger, PhD BAM Are you building something that’s hard to explain? If so, that’s often a sign you’re working on something interesting, but it raises the risk that you’re missing out on fundraising, sales, hiring, and media opportunities. I help early-stage founders sharpen the narrative: what matters, why now, who needs to care, and why they’re the right team to make it happen. If you’re preparing for a raise, launch, important customer meeting, panel, or hiring push, I can help you pressure-test the story before the stakes get higher. Visit the Fund/Build/Scale website to learn more, or email fundbuildscale@gmaii.com 👉🏾 Learn more SUBSCRIBE 📥 Get the Fund/Build/Scale newsletter on Beehiiv: https://fundbuildscale.beehiiv.com/ 📺 Watch Fund/Build/Scale on YouTube: https://www.youtube.com/channel/UCFFH4cs2B1BKatPGs8SFRJw 📸 Follow Fund/Build/Scale on Instagram: https://www.instagram.com/fundbuildscale/

    Why Some Startups Get Taken Seriously and Others Don't

  5. Oct 6

    How Much Proof Does a Consumer Startup Need to Raise Money?

    “Follow your dreams and quit your day job” is terrible advice. That’s not me saying it. That’s Jon Keidan, founder and managing partner of Torch Capital, where he’s backed companies including Sweetgreen, Acorns and Zocdoc. He has a better suggestion: before you blow up your life for a startup idea, find some proof that people actually want what you’re planning to build. The bar may be lower than you think. In this conversation, we break down how Jon evaluates consumer startups from the pain point up, what makes founders credible before there’s much traction, why he initially passed (twice!) on Sweetgreen, and how to tell the difference between focus and distraction. We end with a 30-day experiment you can run while you still have a paycheck to find out whether strangers care about your idea before you go all in. 📺 WATCH ON YOUTUBE https://youtu.be/1VvBiLhvd_g RUNTIME 37:14   EPISODE BREAKDOWN (2:39) Is the problem painful enough to build a company around? (7:01) Start with a niche, but think bigger (19:02) Don't quit your day job just yet (24:17) The deli test: How to tell if your consumer product is venture-scale (26:57) How much proof does a pre-seed investor need? (28:43) AI is not a business model (32:09) Where are the opportunities AI hasn't swallowed? (35:04) Jon's 30-day experiment for consumer/CPG founders LINKS Jon Keidan Torch Capital Sweetgreen Acorns Zocdoc DigitalOcean Ro Are you building something that’s hard to explain? If so, that’s often a sign you’re working on something interesting, but it raises the risk that you’re missing out on fundraising, sales, hiring, and media opportunities. I help early-stage founders sharpen the narrative: what matters, why now, who needs to care, and why they’re the right team to make it happen. If you’re preparing for a raise, launch, important customer meeting, panel, or hiring push, I can help you pressure-test the story before the stakes get higher. 👉🏾 Visit the Fund/Build/Scale website to learn more, or email fundbuildscale@gmaii.com SUBSCRIBE 📥 Get the Fund/Build/Scale newsletter on Beehiiv: https://fundbuildscale.beehiiv.com/ ↔️Follow F/B/S on LinkedIn: https://www.linkedin.com/newsletters/7249143254363856897/ 📸 Follow Fund/Build/Scale on Instagram: https://www.instagram.com/fundbuildscale/ 📺 Watch Fund/Build/Scale on YouTube: https://www.youtube.com/channel/UCFFH4cs2B1BKatPGs8SFRJw

    How Much Proof Does a Consumer Startup Need to Raise Money?

  6. Oct 2

    What You Permit Is What Gets Produced

    Most of us learn culture by adapting to one that already exists. We join a company, figure out what gets rewarded, who has power, what people say in meetings, and what they say after the meeting ends. Founders don’t have that luxury. They’re not fitting into a culture. They’re creating one, whether they mean to or not. SnapLogic President Molly Matthews has a more practical way to think about it: culture is what gets repeated. It shows up in who you hire, what you build, and how you treat customers. “For me, it’s the ethos,” she said. “It’s the energy in which you exchange details with colleagues. It’s how you show up to work.” We get into the first five hires, why “culture fit” is often the wrong frame, what to do with the talented-but-toxic employee, and we’ll end with a self-diagnostic you can run to see if your company is becoming the kind of place you meant to build. 📺 Watch this episode on YouTube RUNTIME 49:56   EPISODE BREAKDOWN (1:58) Molly Matthews on scaling through people (4:29) What company culture actually means (19:09) Why waiting for the perfect hire backfires (26:56) When grit turns into burnout (32:06) The Captain America problem: when talent hurts the team (38:37) Morale and culture are different problems (40:14) Choosing advisors and investors (44:47) What to look for in your first five hires LINKS Molly Matthews SnapLogic Grit: The Power of Passion and Perseverance, Angela Duckworth Radical Candor, Kim Scott Extreme Ownership, Jocko Willink and Leif Babin Are you building something that’s hard to explain? If so, that’s often a sign you’re working on something interesting, but it raises the risk that you’re missing out on fundraising, sales, hiring, and media opportunities. I help early-stage founders sharpen the narrative: what matters, why now, who needs to care, and why they’re the right team to make it happen. If you’re preparing for a raise, launch, important customer meeting, panel, or hiring push, I can help you pressure-test the story before the stakes get higher. 👉🏾 Visit the Fund/Build/Scale website to learn more, or email fundbuildscale@gmaii.com SUBSCRIBE 📥 Get the Fund/Build/Scale newsletter on Beehiiv: https://fundbuildscale.beehiiv.com/ ↔️Follow F/B/S on LinkedIn: https://www.linkedin.com/newsletters/7249143254363856897/ 📸 Follow Fund/Build/Scale on Instagram: https://www.instagram.com/fundbuildscale/ 📺 Watch Fund/Build/Scale on YouTube: https://www.youtube.com/channel/UCFFH4cs2B1BKatPGs8SFRJw

    What You Permit Is What Gets Produced

  7. Oct 1

    How VCs Judge Founders With No Track Record

    What makes a startup worth backing if it has no product, revenue or meaningful traction to evaluate? Paige Craig, founder and managing partner of Outlander VC, invests at the idea stage, which means much of his job involves assessing founders before the usual signals exist. In this episode, Paige explains what he looks for instead: obsession with the problem, time spent with prospective customers, learning velocity, judgment, character and the ability to execute under uncertainty. We also get tactical about what founders can do before they have a product. Paige explains how to distinguish polite customer interest from an actual commitment, what early execution should look like, how to tell whether an idea has venture-scale potential, and how co-founders can pressure-test whether they’re actually working well together. If you’re still figuring out whether you have a startup, a venture-backable business, or just an interesting idea, this conversation offers some self-diagnostics you can run before you start worrying about a pitch deck. RUNTIME 39:40   EPISODE BREAKDOWN (1:46)  "We aim to be the very first check into a founder, as early as possible." (8:01)  Real problem versus interesting idea (14:53)  Intelligence as learning speed (17:24)  Knowing when to course-correct (23:13)  "Character is the hardest thing for us to get right." (27:07)  What execution looks like when there's no product, customers or revenue (34:58) Customer discovery: " What you want is someone who will commit clearly in the short term." (26:32)  How to test how well your founder team is performing  LINKS Paige Craig Outlander VC How Learning Velocity Can Make or Break a Startup Are you’re building something that’s hard to explain? If so, that’s often a sign you’re working on something interesting, but it raises the risk that you’re missing out on fundraising, sales, hiring, and media opportunities. I help early-stage founders sharpen the narrative: what matters, why now, who needs to care, and why they’re the right team to make it happen. If you’re preparing for a raise, launch, important customer meeting, panel, or hiring push, I can help you pressure-test the story before the stakes get higher. 👉🏾 Visit my info page to learn more or email fundbuildscale@gmaii.com SUBSCRIBE 📥 Get the Fund/Build/Scale newsletter on Beehiiv: https://fundbuildscale.beehiiv.com/ ↔️ Follow F/B/S on LinkedIn: https://www.linkedin.com/newsletters/7249143254363856897/ 📺 Watch Fund/Build/Scale on YouTube: https://www.youtube.com/channel/UCFFH4cs2B1BKatPGs8SFRJw

    How VCs Judge Founders With No Track Record

  8. Sep 30

    What Investors Learn When They Watch You Talk To Customers

    Selling your pitch to an investor is one thing. Showing that you understand how to sell your product to customers is another. Amy Cheetham, partner at Costanoa Ventures, sometimes watches founders talk to prospective customers as part of her diligence. Those conversations can reveal how well they understand the problem they’re solving, whether they can absorb feedback and how effectively they communicate with the people they hope will buy what they’re building. In this episode, Amy explains what she looks for in those conversations, why learning to sell matters for founders, and how distribution can become a moat for AI startups. We also discuss what makes a strong early-stage narrative, how founders without an existing VC network can start building investor relationships, and a simple seven-day experiment for testing an idea with prospective customers. Watch on YouTube: https://youtu.be/GkTaPQ02NG8 RUNTIME 46:20 EPISODE BREAKDOWN (1:41) Costanoa "will invest really as early as you can imagine."  (5:33)  ”It's not just fundraising as a skill. We're understanding how founders sell to customers.” (21:38) If you can't explain it, you can't sell it  (29:58) In the application layer, distribution is the moat  (34:50) "My founder archetype has always been domain experts." (38:30) Start cultivating relationships with investors before you raise (44:07) Validate your startup's right to exist with this 7-day experiment LINKS Amy Cheetham Costanoa Ventures How to Run Efficient and Effective Early Stage Board Meetings, TechCrunch Ivo Marble Health Are you building something that’s hard to explain? That’s often a sign you’re working on something interesting, but it raises the risk that you’re missing out on fundraising, sales, hiring, and media opportunities. I help early-stage founders sharpen the narrative: what matters, why now, who needs to care, and why they’re the right team to make it happen. If you’re preparing for a raise, launch, important customer meeting, panel, or hiring push, I can help you pressure-test the story before the stakes get higher. Visit the Fund/Build/Scale website to learn more, or email fundbuildscale@gmaii.com 👉🏾 Learn more SUBSCRIBE 📥 Get the Fund/Build/Scale newsletter on Beehiiv: https://fundbuildscale.beehiiv.com/ ↔️Follow FBS on LinkedIn: https://www.linkedin.com/newsletters/7249143254363856897/ 📺 Watch FBS on YouTube: https://www.youtube.com/channel/UCFFH4cs2B1BKatPGs8SFRJw

    What Investors Learn When They Watch You Talk To Customers
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Trailer

5
out of 5
29 Ratings

About

After working for years in early-stage startups and as a journalist, here are three hard truths I’ve learned: 1. Success in Silicon Valley hinges on connections, hard work and luck. 2. Startups often fail because founders lack fundamental business knowledge. 3. Real, actionable advice comes from those who’ve actually done it. There’s no such thing as “founder DNA.” If you’re willing to take on risk and invest years of your life in something that has maybe a 10% chance of paying off — less if you’re a woman or person of color — you can be a startup founder. Here’s why I founded Fund/Build/Scale: 1. To help founders make fewer mistakes. 2. To share successful strategies that can accelerate your go-to-market journey. 3. To inspire more people to see themselves as potential founders. There’s a lot of overlooked talent out there, and we are missing out. This podcast is for anyone who’s interested in learning the basic skills required to launch a startup, secure initial funding and transform an idea into a sustainable business. I’m talking to guests about everything: finding a co-founder, conducting customer discovery, recruiting early employees, developing a PLG strategy, fundraising when you’re outside a major tech hub — all of it. Interested? Subscribe to Fund/Build/Scale on all major platforms and follow the podcast on LinkedIn to get articles, excerpts, transcripts and more. Fund/Build/Scale is a production of Truth and Soul Media LLC.

Information

  • Creator
    Walter Thompson
  • Years Active
    2023 - 2026
  • Episodes
    137
  • Rating
    Explicit
  • Copyright
    © Produced by Truth and Soul Media LLC. Copyright 2026 | All rights reserved.
  • Show Website
    Fund/Build/Scale

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