Her Handmade Hustle Unplugged: A Podcast Helping Independent Businesses Get Seen, Remembered and Chosen.

Joanne Pearce
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Her Handmade Hustle Unplugged is a podcast about helping independent businesses get seen, remembered and chosen - focusing on visibility, story-led marketing and being found online when it matters. Hosted by Joanne Pearce, a down-to-earth Northerner and serial entrepreneur with 16 messy and magical years of running her own 2 brands. Expect honest conversations, a healthy dose of humour and practical insights grounded in real life business experience. herhandmadehustle.substack.com

  1. When the Old You Comes Knocking

    FEB 11

    When the Old You Comes Knocking

    In this episode, Joanne chats with Eileen Boydell, founder of Wild & Worthy, about identity, life changes and what happens when you quietly stop backing yourself. What we talk about in this episode: - What “Wild & Worthy” really means - Why women don’t lose themselves - they adapt - How life changes can affect confidence and visibility - Why being seen in business feels emotional, not strategic - The link between self-trust and showing up consistently - Backing yourself before the confidence arrives This isn’t about fixing yourself or reinventing who you are. It’s about remembering, reclaiming, and giving yourself permission to take up space again. Find Eileen on Instagram at @wildnworthy. If you’re ready to be more visible in your business without forcing it, you’ll find ways to work with Joanne on the website here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

    45 min

  2. JAN 28

    The Psychology Behind Being Chosen

    Why do people sometimes like your business… but still not choose you? In this episode, I’m diving into the psychology behind being chosen - and why visibility alone isn’t enough to turn interest into enquiries. I'm exploring how confidence, clarity and reassurance influence decision-making far more than facts, features or constant posting. We’ll talk about: - why people don’t always choose the “best” option - how decision fatigue and uncertainty stop enquiries - what actually helps customers feel confident enough to say yes - and how businesses can make choosing them feel easier - without pressure or sales tactics If people are finding you, liking you but not getting in touch - this episode will help you understand why…and what really makes the difference. 🎧 Perfect for business owners, service providers and SMEs who want better quality enquiries without having to shout louder online. If this episode has sparked a few “ohhh” moments, you can explore my services and see how I help businesses get chosen over on my website here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

    38 min

  3. JAN 14

    What a Blocked Toilet Taught Me About Being Found Online

    Being Found When It Matters What happens when someone is actively looking for what you do… and you don’t show up? In this episode, I’m talking about why being visible online isn’t the same as being found - especially when people are searching locally and ready to buy, book or enquire. This conversation was sparked by a very real, very festive moment when our toilet blocked over Christmas - and I needed a plumber, fast. I didn’t scroll. I didn’t browse. I searched. And Google decided who I saw. We talk about: - Why intentional searchers behave differently to casual browsers - Why local visibility matters more than most businesses realise - The role Google plays when people are actively looking for services - Why “near me” searches are such a powerful signal of intent This episode is for businesses of all kinds who want to be found at the moment it actually matters - not just seen when people are scrolling. If you’d like to go deeper, I’ve also written a blog article that explores this in more detail, including what helps businesses show up locally on Google: 👉 Read the blog here: https://www.herhandmadehustle.co.uk/blog/local-seo-for-businesses This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

    34 min

  4. 12/17/2025

    I Started a TikTok Channel and Didn’t Tell a Soul

    I started a TikTok channel… and didn’t tell a soul. In this episode of Her Handmade Hustle, I share the honest reality of a 4-week secret TikTok experiment where I started a brand-new account from scratch to see if it was actually possible to grow an audience quickly as a small business owner in 2025. No shortcuts. No viral hacks. No pretending to love every second of it. I set myself strict rules around consistency, posting frequency, testing different days and times, using trending vs non-trending audio, experimenting with content pillars and tracking what really mattered - watch time, engagement, and confidence, not just likes. In this episode, we talk about: whether TikTok is worth it for small and creative businesses and what actually worked (and what really didn’t). If you’re an entrepreneur, small business owner or independent brand wondering whether TikTok is right for you, this episode will save you time, energy and a lot of second-guessing. Find more resources, tools and support for small and independent business owners at: https://www.herhandmadehustle.co.uk This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

    50 min

  5. 12/03/2025

    The Night We Drank Rum and Solved Small Business Problems

    In this chaotic, rum-fuelled hotel-room episode, Joanne and her husband dive into the real truth about running a creative business. From the rise of AI in small businesses to the power of assertiveness, confidence and clear boundaries, this unfiltered chat covers the emotional rollercoaster of self-employment, why it isn’t for everyone and why support and belief matter more than anything. If you're a female entrepreneur or creative business owner who wants honest advice, relatable humour and a reminder that you're not alone, this is the episode to play. Grab your copy of the Her Handmade Hustle Ultimate Business Planner here! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

    37 min
  6. Not What You Signed Up For

    11/12/2025

    Not What You Signed Up For

    Running a creative business can be beautiful… and brutally hard.In this episode of Her Handmade Hustle Unplugged, Joanne gets honest about what happens when the dream doesn’t match the reality. When the sales are slow, the doubts creep in and you start wondering if you’re really cut out for it. Expect humour, honesty, and a few unlikely stories.. It’s a wake-up call (delivered with love!) for every maker, artist or small-business owner who’s ever felt disheartened or disappointed that things aren’t going to plan. You’ll learn how to:Push through the messy middle of businessDeal with disappointment without giving upFind purpose when progress feels slowBuild resilience and keep showing up Because it’s not about everything going right - it’s about who you become when it doesn’t. Listen now for a little tough love, a few laughs and the reminder that you’re doing better than you think. Mentioned in this episode:The Her Handmade Hustle Business Planner - designed for creative women who want to feel organised, focused and in control again (without losing their spark).👉 Grab your copy here The Mel Robbins Podcast - 8 Things To Tell Yourself Every Morning👉 Listen here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

    36 min
  7. Turning Down The Noise

    10/15/2025

    Turning Down The Noise

    Ever feel like life and business have both cranked the volume up too much? Between the constant notifications, family chaos and the endless “shoulds” of running a handmade business, it’s easy to lose track of your own voice. In this week’s episode of Her Handmade Hustle Unplugged, I’m talking about what happens when everything gets too loud - and how to tune back into what you really want. From literal noise (yes, my house is rarely quiet!) to the mental load and comparison that sneak into our creative lives, we’ll explore how to step away from the overwhelm and reconnect with yourself. This episode is for every woman who’s ever felt overstimulated - you’ll learn simple ways to quiet the noise - both outside and inside - so you can feel calmer, more focused and more in control of your business again. Mentioned in this episode: Feeling like your Etsy shop’s the source of your noise? Let me take it off your plate with my Etsy Takeover Service - a full done-for-you setup and optimisation package designed to help your handmade business get found (without you having to do it all). Check it out here This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

    33 min
  8. A Beginner's Guide to Podcasting

    10/01/2025

    A Beginner's Guide to Podcasting

    Want a way to grow your audience without shouting on social media or feeling pushy about selling? In this episode, I’m sharing why podcasting is one of the best marketing tools for creative business owners - whether you start your own show or simply get yourself featured as a guest. I’ll walk you through how I got started, the simple tech setup I use and why podcasting feels so much easier than constant posting. You’ll learn the benefits of having your own podcast, tips for making it work without overwhelm and how to pitch yourself to other podcasts if running your own isn’t your thing. By the end, you’ll see how using your voice can help you build trust, reach more people, and grow your business - no hard sell required! If you want any help starting a podcast, or would like to chat about how I can help you grow your creative business, visit the Her Handmade Hustle website. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit herhandmadehustle.substack.com

    36 min
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Her Handmade Hustle Unplugged is a podcast about helping independent businesses get seen, remembered and chosen - focusing on visibility, story-led marketing and being found online when it matters. Hosted by Joanne Pearce, a down-to-earth Northerner and serial entrepreneur with 16 messy and magical years of running her own 2 brands. Expect honest conversations, a healthy dose of humour and practical insights grounded in real life business experience. herhandmadehustle.substack.com

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