Sell First Build Second

Jason Kitenge

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ENTREPRENEURSHIP
UPDATED WEEKLY

Because ideas don’t matter if you can’t sell them.

JAN 26

Mastering Enterprise Sales with Jarron Tate

Jarron Tate is a 20 year sales veteran. Currently he works at HR Acuity a software company that raised a $40M at Series B to standardises how employee-related events are investigated, documented, and reported as Director of Enterprise Sales. In today’s episode, we get to learn a little bit more about Jarron’s journey into sales, the process of cracking enterprise sales as a startup and what it takes to succeed in this space.

49 min
12/23/2025

Smart Words from Smart People II

Part II of a collection of quotes and thoughts from history's greats.

9 min
11/24/2025

Coffee's for Closers

9 sales lessons (for better and for worse) I gathered from the film Glengarry Glen Ross. This episode is sponsored by Docmost. To securely manage your company's knowledge, deploy on premises and migrate from Notion or Confluence with ease: https://docmost.com/

9 min
10/22/2025

10 Cents on The Dollar

"Take the f**king money" - Logan Roy, Succession (TV series). Knowing when to exit is just as important as knowing when to enter. Reflections on business exits that worked and didn't work. Join the first ever Sell First Build Second Workshop on 14th November 2025 in London, here: https://tally.so/forms/w45x7B

11 min
09/24/2025

How Not To Be Stupid

"Life is hard, but its much harder if you are stupid" - John Wayne Diving into the science behind poor decision making and Ken Cunningham's view on how to sustain long term success in business by reversing these.

10 min
09/10/2025

Death, Taxes (and Distribution)

Life has its immutable laws, death and taxes. Business is no different. Distribute or die. Peter Thiel: “Distribution should be part of product design." This week we look at 6 startups that built distribution into their product.

9 min
08/27/2025

A Rare Combination of Skills

Relentlessness and Taste might be the two most important skills in business today. "A Cooler wonders what’s going to happen. A Closer watches things happen. A Cleaner makes things happen.” - Tim Grover "The best founders understand that taste is a competitive advantage that compounds. It runs deeper than pixels — it’s in your codebase, your culture, your cap table." — Sarah Guo

14 min
08/13/2025

May The Best Story Win

"Despite decades of pretending our work isn’t to be taken personally, storytelling proves that if it isn’t personal, it doesn’t matter." - Annette Simmons This week, we explore the importance of storytelling in business, lessons from Gary Halbert and the 6 types of stories you can tell.

10 min

Because ideas don’t matter if you can’t sell them.

Creator

Jason Kitenge
Years Active

2023 - 2026
Episodes

56
Rating

Clean
Copyright

© Jason Kitenge
Show Website

Sell First Build Second