The Business of Pickleball - Pickleball Brief

Pickleball Brief
  • 5.0 (3)
  • Entrepreneurship
  • Updated Biweekly

Pickleball Brief is the go-to business resource for club owners, manufacturers, retailers & start-ups, seeking insights, tools & data.The go-to business resource for club owners, manufacturers, retailers & start-ups, seeking insights, tools & data.

  1. 02/12/2025

    S2E2: Pickleball Group Fitness - Unique Programming, Pricing & Profits with Guest Ryan Van Winkle

    Discover the future of fitness and pickleball in this important episode! 🎾💪 Join hosts Robert Allen and David Feldman as they delve into the innovative Pickleball Insurance Program designed for club owners. They also welcome special guest Ryan Van Winkle, a visionary in merging racket sports with group fitness through his groundbreaking Racket Fitness Experience (RFX). This episode explores how integrating community-driven workouts like those found in Orange Theory or CrossFit can revolutionize your pickleball experience. Key Takeaways: - Learn how RFX combines high-intensity interval training with engaging pickleball drills. - Discover strategies to attract new demographics to your club by offering unique fitness experiences. - Understand the importance of marketing and programming to enhance member engagement. Don't miss out on these game-changing insights—tune in now to elevate your pickleball business! #BusinessOfPickleball #PickleballIndustry #RacketSportsInnovation #FitnessAndPickleball #GroupFitnessExperience #ClubProgramming #GrowTheGame #RFXProgram #BounceTechCompany #CommunityThroughSport

    1h 2m

  2. 11/15/2024

    Episode Seventeen: Winning Pickleball Club Design Strategies: An In-Depth Conversation with Jim Balding

    In this episode of 'The Business of Pickleball', hosts David Feldman and Robert Allen welcome Jim Balding, founder of The ANT Group, to discuss the architectural aspects of designing pickleball facilities. Jim shares insights on the growth of pickleball, the importance of guest experience, common design mistakes, and the regulatory challenges faced by facility developers. He emphasizes the need for proper court dimensions, lighting, and flooring choices, as well as the significance of understanding zoning and occupancy regulations. The conversation highlights the evolving landscape of pickleball facilities and the strategies for creating successful venues. In this conversation, Jim Balding shares his journey into the world of pickleball, discussing the community aspect of clubs, innovations in paddle technology, and the importance of regulations in the sport. He emphasizes the role of technology in facility design, the integration of additional services, and the necessity of thorough planning for successful facility development. Jim advocates for collaboration and communication among all stakeholders to ensure safety and functionality in pickleball facilities.

    54 min

  3. 10/11/2024

    The 2024-25 Pickleball Business Reality Check- Reality vs. the Hype Train -> What's REALLY Going On...

    Dive into the dynamic world of pickleball business with industry insiders Robert Allen and David Feldman! In this episode, they explore strategic thinking for club owners and manufacturers aiming to thrive in the competitive pickleball market. From securing sponsors to selecting software, discover how you can elevate your business game. Key takeaways from this episode: - Insightful strategies for effective club programming and sponsorship acquisition. - The importance of having a clear vision and structured sales approach in an evolving market. - Challenges faced by suppliers entering retail spaces without solid plans. Don't miss out on these actionable insights that could transform your pickleball enterprise. Tune in now to stay ahead in the game!

    46 min

  4. 09/21/2024

    Episode Fifteen: Operational Success for Pickleball Businesses

    In this episode of "The Business of Pickleball," hosts Robert Allen and David Feldman dive deep into the challenges faced by pickleball club owners, manufacturers, and service providers. Join us as we chat with Ben Johnson—a seasoned entrepreneur and EOS implementer—who shares invaluable insights on effective management strategies for running a successful business. Whether you're an experienced operator or just starting out, you'll find actionable advice tailored to your needs. Key Takeaways: - Discover how core values can transform your hiring process. - Learn why setting quarterly priorities is crucial for achieving long-term goals. - Find out how weekly check-ins can keep your team aligned and productive. Don't miss this opportunity to gain insider knowledge that could improve your pickleball business. Tune in now!

    53 min

  5. 08/27/2024

    Episode Fourteen: Experiential Marketing- What’s Next for Pickleball Trade Shows and Business Events

    🎧 **Experiential Marketing- What’s Next for Pickleball Trade Shows and Business Events** 🎧 Are you struggling to elevate your pickleball business? This episode is for you!  Join hosts Robert Allen and David Feldman as they dive deep into the world of event marketing within the pickleball industry. Key takeaways: - The importance of experiential marketing in today's competitive landscape - Insights from Kansas City's PickleCon and its impact on the industry - How private clubs can use events as a strategy to retain members Don't miss out on this valuable discussion that could transform your business strategies. Tune in now...

    48 min

  6. 07/25/2024

    Episode Thirteen: Branding, Innovation, and Controversy in Pickleball Manufacturing - OM Pickleball's Bold Marketing Strategy

    In this episode of The Business of Pickleball, hosts David and Robert speak with Johnny, founder of OM Pickleball, who discusses his journey in pickleball manufacturing and the sport's rapid growth. He shares insights on OM Pickleball's innovative racket frame design, unique branding strategy, and focus on high-end markets through direct sales and partnerships with premium clubs. Tune in for valuable insights on product design, marketing, and community engagement!

    48 min

  7. 06/06/2024

    Episode Twelve: Pickleball Product Development - From Production to Distribution to Supply Chain Challenges with Mark Kosiba

    Episode 12 Transcript Summary Guest Introduction: Mark, a successful business builder behind major brands like Skullcandy and Traeger Grills, joins the podcast. The conversation covers various aspects of business beyond pickleball, including manufacturing, market entry, scaling strategies, and valuable insights applicable to any industry. Product Development and Manufacturing: Discussion on product creation, navigating manufacturing complexities domestically and abroad, and competition's impact on marketing strategies. Emphasis on differentiation for survival in competitive markets and exploring local U.S. options before scaling up operations internationally. International Manufacturing Considerations: Despite China's efficiency for mass production, some businesses are looking at Southeast Asian countries for better margins post-tariffs. Establishing direct relationships and maintaining control throughout the manufacturing process are crucial for long-term success. Business Growth Strategies: Scaling considerations involving trips to China and Vietnam, aiming for revenue targets to facilitate comfortable distribution. Cash flow challenges for small businesses, choices between manufacturing locations, and the importance of intellectual property protection. Customer Insights and Management: Understanding customer demographics and buying patterns for effective product creation. Data-driven management focusing on revenue, gross margin, EBITDA, and cash flow to navigate entrepreneurial challenges. Effective Business Prioritization: Prioritizing tasks, assigning responsibilities within the team, and maintaining accountability for timely task completion. Balancing work-life dynamics, remote versus in-office collaboration, and effective cash flow management during rapid business scaling. Differentiation and Customer Engagement: Importance of quality services for survival in competitive markets like pickleball clubs. Engaging with youth early through schools for future customer retention and differentiation strategies similar to tech brands providing equipment to educational institutions.

    1h 1m

  8. 04/22/2024

    Episode Eleven: Creating A Pickleball Product & Brand from the Ground Up - Cypher Pickleball

    Hello, everyone. Robert here with my co-host David Feldman and our guest Garrett., founder of Cypher Pickleball.   Garrett shares his journey launching a shoe company named after his last name—a move he humorously notes wasn't ideal for trademark reasons. Cypher Pickleball was born out of necessity during COVID when Garrett noticed that standard tennis shoes couldn't withstand the harsh court surfaces while playing pickleball several times a week. He saw an opportunity to create durable footwear tailored to avid players' needs. After two years of development, including crowdfunding and navigating manufacturing challenges, Garrett launched its first product: the KEY211 pickleball shoe. They've shipped around 800 pairs with positive feedback so far. We discuss how online marketing has been key in reaching their target demographic—older adults who are increasingly tech-savvy—and how social media platforms like Facebook have helped them gain traction without relying on traditional retail channels or ambassador programs just yet. Garrett emphasizes focusing on perfecting their product before scaling up distribution but is open to eventually partnering with stores in pickleball hotspots like Florida and California for increased brand visibility. As we wrap up, Garrett reflects on listening carefully to customer feedback—like creating specific women's shoe molds based on return data—to ensure they're building a solid foundation before expanding further into different sales channels or new products. David, any thoughts on the importance of diversifying income through retail and improving in-store displays? Garrett stresses the significance of protecting the brand's integrity by ensuring products are well-displayed in retail spaces to provide customers with ample options for testing different brands. Influencer marketing is acknowledged but authenticity remains a priority for Cypher Pickleball's promotional strategies. Garrett mentions the upcoming launch of eyewear for pickleball players alongside their shoes, all under the Cypher Pickleball brand. Small stores play a crucial role in providing direct feedback for product improvement beyond what online ads can offer. The philosophy behind the "KEY211" shoe name symbolizes how the right gear can unlock potential in pickleball, a game won with 11 points. Attention to detail is highlighted as essential in building a lasting business rather than just chasing short-term trends. For inquiries, visit www.cypherpickleball.com or reach out through Instagram. Exciting developments are happening for Cypher Pickleball, and the team looks forward to seeing where they'll be in the next few years, even joking about potential physical changes due to the journey's intensity. Appreciation is expressed for the opportunity to be part of the industry, with anticipation for future progress updates and episodes. The conversation concludes with mutual gratitude and excitement for what lies ahead in the pickleball business.

    45 min
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Pickleball Brief is the go-to business resource for club owners, manufacturers, retailers & start-ups, seeking insights, tools & data.The go-to business resource for club owners, manufacturers, retailers & start-ups, seeking insights, tools & data.

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