The Expanded Founder

Where sales and intuition collide.

The Expanded Founder Where sales and intuition collide. Most business podcasts teach you to sell better or trust yourself more. This one argues you can't actually do either without the other. The Expanded Founder is hosted by Eiran Trethowan, a sales strategist with thirty years across corporate advertising, media, and finance, and a founder who has built her own businesses on instinct as much as strategy. Every episode sits at the intersection where your gut and your revenue either work together or fight each other, and Eiran doesn't pretend that intersection is comfortable or clean. Sales. Intuition. Money. Soul. AI. The real conversations that expanded founders are having privately, out loud. Connect with me: Instagram → @expandedfounder & @eirantrethowan Website → eirantrethowan.com.au Substack → @eirantrethowan - The Expanded Founder expandedfounder.substack.com

  1. Jul 2

    Aligning Intuition and Sales: Becoming an Expanded Founder

    In the first episode of The Expanded Founder Podcast, Eiran Trethowan shares the journey behind creating The Expanded Founder framework and why the future of entrepreneurship isn’t about choosing between strategy and spirituality—it’s about integrating both. Drawing on more than 20 years in corporate sales and over 12 years building businesses, Eiran explores predictable money, founder identity, business growth, AI, intuition and what it really means to build a business that expands with you. In this episode you’ll discover: * Why sales and intuition are complementary founder skills. * How predictable money changes the way you lead your business. * The role of intuition in entrepreneurial decision-making. * Why your genius zone matters more than another business strategy. * The philosophy behind The Expanded Founder and SOLO:BOARDROOM. Take the free Expanded Founder Quiz to discover your founder type and receive your personalised workbook: https://expandedfounder.com Chapters 00:00 Welcome to The Expanded Founder 01:01 The Origin Story: 12 Years in Business 01:31 A Blessing for the Podcast 02:53 Sales, Spirituality and Becoming an Entrepreneur 05:36 Rediscovering Predictable Money and Pipeline Practice 09:42 Building The Expanded Founder Quiz 11:05 Structure, Flow and Founder Alignment 12:54 From Workplace Bullying to Finding My Voice 18:13 Why Contribution Alone Wasn’t Enough 20:49 Expanding Into a $100 Million Vision 24:23 AI, Online Sales and Building Founder Tools 26:08 The Six Human Needs and Entrepreneurial Growth 30:51 Identity, Expansion and Becoming the Founder 33:14 What’s Next: The Quiz, Pipeline to Profit and Numinous Explore Founder QuizDiscover your founder archetype and receive your personalised workbook. Pipeline to ProfitLearn how to build predictable revenue by aligning sales with the way you naturally make decisions. SOLO:BOARDROOMYour AI-powered executive boardroom for solo founders. NuminousDevelop your intuition as a practical business advantage. Website expandedfounder.com X @expandedfounder Instagram @expandedfounder YouTube @eirantrethowanmentor LinkedIn Eiran Trethowan Facebook The Expanded Founder This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit expandedfounder.substack.com/subscribe

    Aligning Intuition and Sales: Becoming an Expanded Founder
  2. Feb 17

    Becoming, Alignment, and the Light Web Oracle Deck with Joanna Hunter

    Becoming, Alignment, and the Light Web Oracle Deck with Joanna Hunter. This one is a long listen. Not because we filled time… because nothing wanted cutting. I did consider splitting it into multiple episodes. I couldn’t. The conversation actually builds. Every piece makes the next piece make sense. So you can listen in parts or binge it straight through, but I would let it unfold the way it happened. There is grounded spirituality. Self responsibility. Business patterns. Alignment that works in real life. It landed deeply for both of us. I think you’ll feel why. Your Becoming Podcast Becoming, Alignment and the Light Web Oracle Deck with Joanna Hunter In the opening episode of *Your Becoming*, I’m joined by returning guest Joanna Hunter, international metaphysics teacher, author, speaker and creator of the Light Web Oracle Deck. Joanna is also known for channeling the collective consciousness Skylar and for teaching grounded spirituality that works inside real human life. This conversation explores becoming the woman who can hold her own life rather than waiting for rescue. Joanna shares the turning point that began her path in 2015 after chronic illness, burnout and financial stress led her to make one internal decision… “Be Your Own Rescue.” From there she rebuilt her health, created a global online business generating more than $3 million, supported over 10,000 students and ran her Million Dollar Experiment which has produced more than 60 millionaires. We talk about spirituality that functions in reality. Not bypassing bills, health or responsibility, but strengthening how you live and lead. The conversation moves through alignment, boundaries, business patterns, discernment and self leadership, along with the role tools and technology can play in supporting growth rather than replacing it. Joanna also introduces the Light Web Oracle Deck as a structured tool for manifestation, intuition and soul alignment. We explore the Light Web and Shadow Web, the “Zero Point” state of non-attachment and the Sacred Pause practice she calls “Zero F’s.” We also discuss AI as a creative and practical support system and how a person’s relationship with AI can reflect their relationship with abundance. The episode closes with a collective card pull, “Flame of Ascension,” representing awakening, illusion breaking and expanded awareness. This episode is a full conversation and is best experienced as a whole, whether you listen in one sitting or in parts. --- ## Episode Timestamps **00:00** Welcome to *Your Becoming* and introduction to Joanna Hunter **02:48** Grounded spirituality and living a human life alongside metaphysics **05:24** Joanna’s “Be Your Own Rescue” turning point in 2015 **09:35** Moving from survival mode to thriving and the financial stress hum **11:52** Gratitude journaling as a frequency shift and its effects on the brain and body **17:18** What alignment actually is… discernment and self validation **25:28** Boundaries, people pleasing and resentment **28:31** Radical self honesty and choosing aligned action **33:04** The in-between identity and ongoing becoming **36:44** Defining the next self and using imagination consciously **40:06** Nervous system regulation and choosing again **42:24** Healing, homeostasis and removing major stressors like money **43:40** Reframing stress and false urgency **44:51** Inside the Light Web Oracle Deck and how it works **45:34** Symbolism, archetypes and empowered business **48:27** Shadow Web vs Light Web and the stories that block results **49:19** Zero Point, non-attachment and clearer decisions **51:36** Feast and famine business cycles and burnout patterns **54:25** Emotional regulation and the Sacred Pause “Zero F’s” practice **57:58** Creating tools and building CalibraGPT **01:00:37** Channeling, frameworks and the 44 light tools **01:06:15** Art direction, collaboration and inclusive design **01:10:27** Who the deck is for and the Magic Pen exercise **01:15:10** Embodiment and living the work **01:17:15** AI as a spiritual and creative tool **01:19:21** Time collapse and how technology changes creation **01:20:09** Building websites and tools faster with AI **01:21:31** Creativity, ethics and learning new mediums **01:23:24** The AI music album story **01:28:34** AI as a creative medium across formats **01:32:19** Using AI without losing your voice **01:36:14** Divine intelligence and remembering knowledge **01:38:22** Collective card pull… Flame of Ascension **01:39:17** Expanded awareness and multidimensional perception **01:43:02** Meditation and activation practices **01:44:57** Intention setting and co-creation **01:49:46** Closing reflections and how to connect --- ## In this episode we discuss • Becoming your own rescue • Alignment as discernment rather than emotion • Boundaries and resentment • Business income cycles and burnout patterns • Consistent action and self leadership • The Light Web Oracle Deck and the 44 light tools • Zero Point and the Sacred Pause • AI, creativity and abundance • The Flame of Ascension message --- Share the episode with someone in their becoming and explore Joanna’s work and the Light Web Oracle Deck, along with CalibraGPT and my work, through the links provided in the episode description. Links & Resources Explore Joanna Hunter Joanne’s Website LinkLight Web Oracle Deck link Find Joanne on Facebook or Instagram Explore my workCalibraGPT: https://calibragpt.com Take The Business Growth Quiz here. My Website https://eirantrethowan.com.au Find Eiran on Instagram Find Eiran on Facebook Next Aligned Actions If this conversation resonated, share the episode with someone who is in a season of change. Follow the Your Becoming podcast so you don’t miss upcoming conversations in the series. Listen all the way through and let me know what moment stayed with you. You can message me or comment where you found this episode. If you want support applying what we spoke about, you can explore CalibraGPT or take the Business Growth Quiz. Check out Joanna’s Light web Oracle Deck or just connect with either of us in the DM’s move where your called in the neext stage of your becoming. And if you enjoyed this episode, leaving a review helps the podcast reach the women who are looking for exactly this kind of conversation. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit expandedfounder.substack.com/subscribe

    Becoming, Alignment, and the Light Web Oracle Deck with Joanna Hunter
  3. 09/27/2025

    Romantic Love & Self-Love | Aphrodite’s Blessing with Eiran Trethowan

    In this episode of Your Becoming, Eiran Trethowan reflects on the intertwined themes of romantic love and self-recognition. Inspired by the archetype of Aphrodite, she shares personal insights into the journey of cultivating self-love and the way this foundation shapes every relationship. Eiran explores how keeping a romantic perspective — not only toward partners but toward life itself — transforms the everyday into something more alive, peaceful, and abundant. She reminds us that true love begins with recognition of ourselves, and from that place, we become more open to the beauty around us. The conversation closes with a meditative blessing, inviting listeners to soften, receive, and open their hearts to deeper love, peace, and abundance. ✨ If this episode resonates and you’re ready to step into deeper alignment, clarity, and love in your own life or business, book a Destiny Call with Eiran. Timestamps00:00 Welcome to Your Becoming Podcast00:19 Introduction to the Podcast and Host02:02 The Essence of Romantic Love05:26 Integrating Romance into Everyday Life10:42 The Importance of Self-Recognition12:23 Aphrodite’s Blessing for True Love16:49 Closing Thoughts and Farewell This Substack is reader-supported. To receive new posts and support my work, consider becoming a free or paid subscriber. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit expandedfounder.substack.com/subscribe

    Romantic Love & Self-Love | Aphrodite’s Blessing with Eiran Trethowan
  4. 09/11/2025

    🎙️The Soul of AI: Beyond Prompts, Building a Business Ecosystem That Breathes

    In this episode of Your Becoming, host Eiran Trethowan — mentor, innovator, and spiritual healer — dives into how AI can truly elevate your business when used with intention. Most entrepreneurs are stuck at the level of prompts and hacks. But AI is so much more powerful when it’s woven into an ecosystem that carries your energy, your vision, and your clients’ success. Eiran unpacks how she integrates AI tools like ChatGPT, CalibraGPT, and her Profit Calculator into business systems that actually move the needle. From personalised lead magnets to AI-driven workflows, she shares real stories, practical applications, and the deeper spiritual stewardship that makes the difference. 🔑 What you’ll hear in this episode * Why AI prompts alone don’t build businesses — ecosystems do * The soul of technology: how intention shapes AI outcomes * Real client story: from mortgage stress to 50% more bookings * Using AI to streamline admin and free up creative energy * How custom AI tools (like Calibra and the Profit Calculator) drive clarity, cashflow, and growth * Why diversity, stewardship, and flow matter in your business ecosystem * The future of AI in entrepreneurship — and why now is the time to step in ⏱️ Episode Chapters 00:00 Welcome to Your Becoming 01:53 Introduction to AI in Business 03:20 The Power of AI Ecosystems 08:32 Integrating AI for Business Efficiency 10:51 Real-Life Applications of AI 14:09 Custom AI Solutions for Entrepreneurs 18:05 Building AI-Driven Business Systems 22:28 Streamlining Business Operations with AI 25:34 Empowering Women Through Wealth 26:00 Challenges of Traditional Business Models 26:25 Diversity and Business Ecosystems 27:14 Leveraging AI for Business Success 27:53 AI-Driven Lead Magnets and Sales Funnels 31:03 Building Effective Workflows 34:54 The Future of AI in Business 41:41 Conclusion and what next. 🌟 Links & Next Steps * NEW Masterclass “What AI can really do for your Biz” is on Sept 18, 8pm AEST. Drop a 💰 in the comments or DM me and I’ll send you the link when it’s ready. * Try CalibraGPT (7-day trial) → https://calibragpt.com/ * Book a complimentary Aurora Call → BOOK YOUR CALL HERE * Profit Calculator in the 3 Step Precision Audit → 3 STEP PRECISION AUDIT * Connect on Instagram → @eirantrethowan * Substack → Your Becoming This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit expandedfounder.substack.com/subscribe

    🎙️The Soul of AI: Beyond Prompts, Building a Business Ecosystem That Breathes
  5. 08/08/2025

    OBSESSED: Manifesting Through the Lionsgate Portal, Emotional Detachment & Generator Truths

    The Lionsgate Portal is wide open… and so is the obsession. In this unscripted, high-vibe live transmission, I speak to the full-body obsession that fuels manifestation — not the frantic kind, but the cellular kind. The kind that rises through your sacral, that opens timelines, that dissolves everything you thought was blocking you. We move through: * The energy of the 8/8 portal and what it’s activating * The difference between desire, need, and divine timing * Emotional detachment, open centers, and sacred obsession * What happens when you finally own your Generator (or Mani Gen) power * Miraculous manifestations — including how I manifested my daughter * And why your next level isn’t waiting on a strategy… it’s waiting on a you that hasn’t emerged yet I also share behind the scenes from the manifesting workshop inside The Empowerment Collective, the shifts happening inside Calibrate, and what I’m building next with AI and sacred tech. This episode is a portal in itself.Obsessed?Good. That’s where the magic starts. 👇DM me on Instagram @eirantrethowan if you want to calibrate your own manifestation field… or if you're ready to build something soul-aligned that actually holds your frequency. Empowerment Collective This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit expandedfounder.substack.com/subscribe

    OBSESSED: Manifesting Through the Lionsgate Portal, Emotional Detachment & Generator Truths

About

The Expanded Founder Where sales and intuition collide. Most business podcasts teach you to sell better or trust yourself more. This one argues you can't actually do either without the other. The Expanded Founder is hosted by Eiran Trethowan, a sales strategist with thirty years across corporate advertising, media, and finance, and a founder who has built her own businesses on instinct as much as strategy. Every episode sits at the intersection where your gut and your revenue either work together or fight each other, and Eiran doesn't pretend that intersection is comfortable or clean. Sales. Intuition. Money. Soul. AI. The real conversations that expanded founders are having privately, out loud. Connect with me: Instagram → @expandedfounder & @eirantrethowan Website → eirantrethowan.com.au Substack → @eirantrethowan - The Expanded Founder expandedfounder.substack.com