InsideOut: Design Leadership Insights

Aquent

In today’s business landscape, design leadership is not optional—it’s essential. That’s why Aquent created InsideOut, a design leadership community for in-house design, experience, and creative operations leaders at high-profile brands to connect, collaborate, and generate new ideas. Join Susie Hall, Aquent’s President of Community & Customer Engagement, as she shares audio blogs packed with ideas, insights, and aha moments from hundreds of InsideOut roundtables with in-house design leaders. Get the latest real-world challenges, solutions, and actionable advice on design leadership and innovation from members of our community. Learn more at aquent.com/communities/inside-out.

  1. How To Make a Risk-Tolerant and Innovative Creative Team

    JAN 21

    How To Make a Risk-Tolerant and Innovative Creative Team

    Episode 42: How to make a risk-tolerant and innovative creative team. In this episode, we tackle a challenge that many creative and marketing leaders face: building a team that isn't afraid to take risks. Progress and innovation depend on a willingness to step into the unknown, yet many organizations find their teams default to playing it safe. Why are teams so risk-averse, and how can leaders cultivate a culture that embraces bold ideas and learns from failure? We explore why risk aversion is often a systemic issue, not a personal one, and how outdated processes and a fear of mistakes can stifle creativity. From the "Ruby Slipper" problem, where teams don't recognize their own power, to an overemphasis on perfection, we break down the barriers holding your team back. This episode is filled with concrete strategies to help you build a more resilient and innovative team. Key takeaways include: Systemic Change: How to move beyond simply giving permission and implement systemic changes like clear approval matrices and work-tiering systems to empower your team. Performance Metrics: Why making innovation a formal performance metric—rewarding initiative and calculated risks in reviews—can transform creative problem-solving into a measurable goal. Visible Recognition: The power of formal recognition programs and peer nominations to celebrate those who challenge the status quo, making bold action a desirable cultural norm. Join us as we share insights from our InsideOut community of creative and marketing operations leaders, who are actively working to build risk-tolerant cultures in their own organizations. If you're a leader looking to foster innovation and drive real change, this episode provides the practical advice you need to get started. Learn more about Aquent's InsideOut Design Leadership Community: aquent.com/communities/inside-out

    9 min
  2. Reimagining Org Design in the Age of AI

    12/16/2025

    Reimagining Org Design in the Age of AI

    In this episode, we dive into the rapidly evolving world of organizational design and explore how leaders can adapt to the fast-paced changes brought by artificial intelligence. As traditional org charts struggle to keep up with the demands of an AI-driven world, how can businesses shift from rigid roles to flexible, skills-based teams that drive real value? We uncover the challenges of outdated structures, discuss the importance of aligning teams with business outcomes, and share actionable strategies for building agile, dynamic organizations. From embracing "Swiss Army knife" employees to mapping teams around customer journeys, this episode is packed with insights to help leaders reimagine their approach to org design. Key takeaways include: Flexibility: How to move away from rigid roles and embrace skills-based, adaptable teams. Alignment: Why mapping employees to business value fosters clarity and impact. Balance: The importance of combining AI expertise with the experience and insight of seasoned professionals. Join us as we share insights from our InsideOut community of creative operations leaders, who are navigating these challenges and pioneering innovative solutions. Whether you're a leader looking to future-proof your organization or a professional seeking to thrive in the AI era, this episode offers practical advice to help you succeed. Resources: Charting a Human-First Future in the New Age of AI Design The Resilient Team: Thrive in Our Radically Changing World What Every Creative Team Needs to Be Successful Learn more about Aquent's InsideOut Design Leadership Community: aquent.com/communities/inside-out

    11 min
  3. Charting a human-first future in the new age of AI design.

    06/23/2025

    Charting a human-first future in the new age of AI design.

    What does it take to create a future where AI enhances creativity rather than limits it? How can design leaders leverage AI as a tool, not a crutch, while maintaining the uniquely human qualities that drive innovation? This episode dives deep into the challenges and opportunities at the intersection of design and artificial intelligence. Inspired by insights from senior in-house design leaders featured in Aquent's InsideOut community, we’ll explore how to keep humanity at the forefront of transformational technology. We’ll examine how shifting the focus from efficiency to real value fuels meaningful innovation. Learn why cultivating critical human skills like empathy, creativity, and critical thinking is imperative for guiding the ethical evolution of AI. Throughout the conversation, we’ll discuss ways to interrogate AI outputs, embed ethical guardrails, and create processes that amplify human potential rather than erode it. Expect actionable takeaways, such as how to redefine design’s role in your organization by fostering collaboration between humans and AI, empowering the next generation of designers to thrive in an AI-driven world, and making intentional decisions to ensure ethical outcomes. We’ll also share stories of trailblazing design leaders who’ve built frameworks for responsible AI integration and championed the human-first approach in a rapidly changing landscape. Join us for an engaging and insightful conversation that celebrates the heart of design leadership in the AI era. Together, we’ll uncover strategies to elevate what humans do best and chart a bold, ethical course forward. For more insights and to connect with other senior design leaders navigating these challenges, visit Aquent’s InsideOut Design Leadership Community at aquent.com/communities/inside-out.

    10 min
  4. Training is dead. Here’s how to create a learning culture.

    04/28/2025

    Training is dead. Here’s how to create a learning culture.

    In this episode, we explore why traditional training methods are fading and how design leaders can create a thriving learning culture instead. Modern workplaces move at such a rapid pace that conventional training programs quickly become outdated, leaving teams overwhelmed and disengaged. The solution? A culture where learning is woven seamlessly into daily routines. We discuss what it means to curate meaningful learning experiences as leaders and how tools like skills mapping can align team abilities with both immediate needs and long-term business goals. You’ll hear how visualizing skills gaps and fostering peer-to-peer mentorship can transform professional development into an engaging, organic process. Our conversation also dives into practical ways to make learning part of everyday work. From hosting lunch-and-learns and AMAs to leveraging digital platforms like Slack for collaboration and inspiration, we share actionable strategies to nurture growth without burdening busy schedules. Plus, we’ll uncover why "unlearning" old habits is just as critical as adopting new ones, and how collective buy-in can accelerate change. We conclude with a call to leaders to champion this change. By making space for learning and cultivating environments of curiosity and growth, you’re not just empowering your teams to thrive today—you’re preparing them for tomorrow’s challenges. Join us to learn how ditching traditional training can spark a culture of continuous evolution in your teams. It’s time to make learning an integral part of how we work. Looking to connect with other senior design leaders? Discover more about Aquent's InsideOut community and join the conversation at aquent.com/communities/inside-out.

    9 min
  5. Beyond Survival: Design Leaders Focus on Strategy in 2025.

    04/07/2025

    Beyond Survival: Design Leaders Focus on Strategy in 2025.

    What’s shaping the priorities of design leaders in 2025? This episode dives into the insights gathered from senior design leaders within the InsideOut community, revealing how they’re tackling the challenges of a fast-evolving industry. From harnessing the power of AI to fostering alignment across teams, these leaders are redefining strategies to deliver impact and innovation. Join us as we explore how design leaders are integrating AI thoughtfully into workflows, not just for ideation but as a tool to drive productivity and efficiency. Learn how they’re bridging gaps between design, business goals, and customer experiences to create seamless outcomes that delight while maintaining resilience through organizational change. We’ll uncover actionable strategies for aligning teams around a shared vision, embedding business priorities into design processes, and finding opportunities for innovation amidst constraints. From scaling rapid prototyping to reinforcing collaboration across Brand and UX, these leaders are shaping the future of design with creativity and purpose. Tune in for practical insights into balancing efficiency with innovation, fostering team alignment, and leading with responsibility in the age of AI. Plus, hear how community and collaboration remain central to navigating the challenges ahead. Looking to connect with other senior design leaders? Discover more about Aquent's InsideOut community and join the conversation at aquent.com/communities/inside-out.

    7 min
  6. Manage Creative Operations in 2025: focus on the priorities.

    03/25/2025

    Manage Creative Operations in 2025: focus on the priorities.

    How are Creative Operations leaders tackling the challenges of 2025? In this episode, we explore the insights shared by 50 Ops leaders in the InsideOut community, shedding light on their top priorities for the year ahead. Balancing growing responsibilities and shifting business demands, these leaders are focusing on alignment, evolution, and the human factor to drive success and support their teams. Discover how Creative Ops leaders are forging stronger partnerships, aligning teams with shared goals, and using storytelling and data to create synergy across departments. We’ll unpack strategies for upskilling teams with an emphasis on collaboration, infused learning, and integrating AI to enhance workflows and decision-making. From reimagining processes to supporting employee well-being, these leaders are reshaping their organizations while striving to create positive, connected work environments. You’ll gain actionable advice on aligning creative efforts with broader business priorities, improving morale amidst change, and implementing processes that foster culture and engagement. Plus, hear why focusing on people is as essential as optimizing tools and technology to drive lasting results. Join us for a practical and inspiring discussion packed with strategies to help you prioritize what matters most and lead your organization with confidence. If you’re looking to connect with other senior Creative Ops leaders facing similar challenges, discover more about Aquent’s InsideOut community and join the conversation at aquent.com/communities/inside-out.

    7 min

Ratings & Reviews

3.3
out of 5
3 Ratings

About

In today’s business landscape, design leadership is not optional—it’s essential. That’s why Aquent created InsideOut, a design leadership community for in-house design, experience, and creative operations leaders at high-profile brands to connect, collaborate, and generate new ideas. Join Susie Hall, Aquent’s President of Community & Customer Engagement, as she shares audio blogs packed with ideas, insights, and aha moments from hundreds of InsideOut roundtables with in-house design leaders. Get the latest real-world challenges, solutions, and actionable advice on design leadership and innovation from members of our community. Learn more at aquent.com/communities/inside-out.