Cult of Brand

Will Mayer & Alyssa Bonnano
  • 5.0 (2)
  • SOCIETY & CULTURE

Dive into the "Cult of Brand" podcast, where brand creatives and cult scholars unravel the mysteries behind iconic followings. Explore the parallels between cult devotion and brand allegiance, sipping from the cup of forbidden knowledge in a realm where the Kool-aid flows freely, revealing the secrets of brand strategy and psychological allure.

Episodes

  1. Robbie Bent and the Cult of Othership

    06/25/2025

    Robbie Bent and the Cult of Othership

    Building Othership: A Conversation with Robbie Bent   In this episode, Robbie Bent, co-founder of Othership, outlines the disciplined and unconventional path to building a category-defining wellness brand. From early formative experiences to the structured integration of ritual, design, and behavioral science, Bent shares the core principles that shaped Othership’s identity. We explore the operational complexities of scaling experiential wellness, the intentional development of brand and community, and the long-term vision guiding the company’s next phase.   00:00 Introduction and Initial Struggles   00:18 Meet Robbie Bent: From Ethereum to Bathhouses   00:45 The Power of Emotional Experiences   01:43 Psychedelic Journeys and Personal Transformation   04:21 Discovering Bathhouses and Building a Community   07:17 Creating Rituals and Expanding the Vision   12:43 Challenges and Successes in Launching Othership   13:23 The Importance of Music and Guide Training   22:17 Who is Othership For?   25:27 The Origin of the Name and Logo   26:11 The Journey to Finding the Perfect Name   28:10 Creating a Unique Brand Language   29:57 The Significance of the Logo and Tattoos   33:53 Building a Community and Culture   37:24 Navigating Competition and Copycats   39:34 The New York Location Layout   42:15 The Dark Retreat Experience   48:39 Personal Reflections and Identity

    51 min
  2. Marcus Collins and the Cult of Culture

    04/04/2024

    Marcus Collins and the Cult of Culture

    This week we're joined by Marcus Collins, author of the best-selling book, For The Culture. We dive into the realm of how brands can truly transform themselves, and what the relationship is between culture and human behavior.

    43 min
  3. David Lee and the Cult of Squarespace

    02/22/2024

    David Lee and the Cult of Squarespace

    David Lee, Chief Creative Officer at Squarespace, joins us on this weeks episode. Discover the truth about unleashing creativity beyond your full potential, the roadmap to how award-winning campaigns happen, and why connecting your ideas to your passions is the key to breaking societal noise. For more: cultofbrand.ck.page/about

    48 min
  4. Amanda Montell and the Cult of Cults

    12/12/2023

    Amanda Montell and the Cult of Cults

    Amanda Montell, writer, linguist, and podcast host joins us on today's Cult of Brand episode.   Dive deep into the world of skeptical twinkle, decipher the true meaning of old soul, and what the realm of conspiratorial thinking  is all about in this conversation.

    54 min
  5. Thom Bettridge and the Cult of SSENSE

    12/12/2023

    Thom Bettridge and the Cult of SSENSE

    Welcome to the pilot episode of the Cult of Brand podcast.  In this episode, explore the cult of fashion with Thom Bettridge, Head of Creative and Content at SSENSE. Delve into the ideology and worship surrounding fashion house creative directors as we navigate the captivating world where style meets devotion. For more: cultofbrand.ck.page/about

    1h 3m
  • 5 Episodes

Ratings & Reviews

5
out of 5
2 Ratings

About

Dive into the "Cult of Brand" podcast, where brand creatives and cult scholars unravel the mysteries behind iconic followings. Explore the parallels between cult devotion and brand allegiance, sipping from the cup of forbidden knowledge in a realm where the Kool-aid flows freely, revealing the secrets of brand strategy and psychological allure.

Information

  • Creator
    Will Mayer & Alyssa Bonnano
  • Years Active
    2023 - 2025
  • Episodes
    5
  • Rating
    Explicit
  • Copyright
    © 2025 Cult of Brand
  • Show Website
    Cult of Brand