The Aspirant Podcast

Natasha Clawson
  • 5.0 (4)
  • Entrepreneurship
  • Updated Weekly

Hello, incredible entrepreneurs, and welcome to 'The Aspirant Podcast!' I’m your host, Natasha Clawson, a Digital Marketing Educator and Strategist, and I’m here to help you build a business that doesn’t just work but thrives—and feels good while doing it. 🌟 Every week, we explore actionable business wisdom designed to help you create a business that aligns with your values, generates the income you desire, and operates like a well-oiled machine with the right systems, processes, and automation in place. Imagine a business where taking consistent action is purposeful and attracts the clients you actually want to work with. So doing the work you love is more than just a goal—it’s your everyday reality.  Never miss an episode, sign up for notifications here: https://icy-kiwi-93623.myflodesk.com/i8vx40rbml

  1. How to Turn Customer Conversations Into Your Most Powerful Marketing Asset

    Feb 24

    How to Turn Customer Conversations Into Your Most Powerful Marketing Asset

    Send us Fan Mail What if your brand story isn’t wrong… it’s just not in your customer’s language? In this episode, I sit down with Jonathan Castner to unpack why most businesses are projecting instead of listening — and how that’s costing them. We talk about turning real client conversations into powerful brand stories, why scripted testimonials fall flat, and how to find your “unfair advantage” hiding in plain sight. If you’ve ever wondered why your messaging isn’t landing the way it should, this one might change how you think about storytelling forever. 👥 ABOUT THE GUEST About Jonathan Castner: Jonathan Castner is the founder of Castner Creative. They tell the human story of your business. Castner Creative helps businesses grow by better understanding what their customers think, feel and say about them.  They do in-person research of your best customers to find out what truly matters to them, what they say and importantly, what they feel about working with you. Using their circle of understanding method, they "unpeel the onion and then reconstruct it". Using a combination of psychology, behavioral economics and journalism, Castner Creative turns their insight into a unified language for sales and marketing, as well as for internal communications and recruiting. Then they use cinéma vérité film making to create a set of video stories which validate and connect you to a client base of true believers. 🔗 LINKS & RESOURCES Connect with Jonathan on LinkedInLearn more about Jonathan’s work and methodology HERE!Never miss an episode, sign up for notifications by clicking here. Get In Touch: Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

    43 min
  2. The Secret Killer Lurking in Your Business

    Feb 3

    The Secret Killer Lurking in Your Business

    Send us Fan Mail What’s the thing in your business that’s quietly draining you… but not quite painful enough for you to deal with it yet? In this short episode, Natasha explores why we tend to tolerate the very things that slowly steal our energy, focus, and presence and how waiting for a breaking point can cost more than we realize. Using a personal story as a jumping-off point, this episode invites you to look at what you’ve been managing, avoiding, or “just dealing with” and ask a different question: what would change if you addressed it now, before it forces your hand? Never miss an episode, sign up for notifications by clicking here. Get In Touch: Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

    12 min
  3. Why Smart People Stay Invisible Longer Than They Should

    Jan 27

    Why Smart People Stay Invisible Longer Than They Should

    Send us Fan Mail Ever notice how some of the most skilled, experienced people you know are... barely visible online? Meanwhile, someone half as qualified seems to be everywhere, booking clients left and right? Here's the uncomfortable truth: talent doesn't equal visibility. And if people can't see you, they can't hire you. Today, I'm pulling back the curtain on why smart, capable people stay hidden way longer than they should — and the specific mindset patterns that keep brilliant entrepreneurs playing small. In this episode, I break down: The moving goalpost that keeps you "preparing" instead of growing (and why your next certification won't fix this)Why protecting yourself from judgment is actually pushing away your ideal clientsThe weird confidence gap: why people who aren't that good have no problem talking themselves up... and what that taught me about authenticityWhat flowers and bees have to do with attracting clients (seriously — this reframe might change everything)The one thing you're probably bored of that your audience hasn't even discovered yetA 10-minute exercise that could uncover the credibility you've been sitting on this whole timePlus: the testimonial strategy that turns bland "she was great to work with!" into emotionally compelling content that actually converts. Because here's what I know: you didn't build your skills, experience, and expertise just to keep them to yourself. Staying invisible isn't humble. It's hiding. Ready to stop being your own best-kept secret? Hit play. Never miss an episode, sign up for notifications by clicking here. Get In Touch: Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

    25 min
  4. The Low-Lift Way to Expand Your Visibility in 2026

    Jan 20

    The Low-Lift Way to Expand Your Visibility in 2026

    Send us Fan Mail If you’ve been thinking about growing your authority this year but don’t want to start another big project, this episode is for you. Today, Natasha is sharing one of the simplest ways to expand your visibility and credibility without creating more content, launching a podcast, or writing a book. It’s a strategy that works especially well if you want to be seen as an expert, but prefer a lighter, more sustainable approach. In This Episode, You’ll Hear About • A low-lift way to build authority without owning the platform  • Why audience size matters less than alignment  • How to think about visibility if speaking makes you nervous  • A mindset shift that makes promotion feel more natural  • Why this approach works so well for relationship-based businesses Who This Episode Is For This episode is for entrepreneurs and service providers who want to grow their authority, attract aligned opportunities, and feel more confident being visible — without adding more complexity to their business. If you’ve been curious about speaking, guesting, or being featured, but haven’t known where to start, this episode will give you a clear, approachable entry point. Never miss an episode, sign up for notifications by clicking here. Get In Touch: Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

    11 min
  5. Marketing & Business in 2026: Trust, Voice, and the Return to Real Connection

    Jan 15

    Marketing & Business in 2026: Trust, Voice, and the Return to Real Connection

    Send us Fan Mail Something feels different already. The content is louder, faster, and more automated than ever… and yet trust feels harder to find. People are pulling back. Social feels heavier. AI is everywhere. And a lot of what used to work doesn’t land the same way anymore. In this episode, Natasha shares what she’s noticing beneath the surface as 2026 begins. Not trends pulled from headlines, but patterns showing up in how people engage, who they trust, and where they’re choosing to spend their time and energy. This is a conversation about  what happens when content stops feeling human,  why relationships are quietly becoming the differentiator again,  and what people are craving more of as the digital world gets noisier. It’s also an invitation to think differently about visibility, community, and how you show up when attention is scarce, and trust is everything. If you’ve been feeling a little fatigued by marketing, social media, or the pressure to keep up, this episode will help you make sense of why—and where things may be heading next. Never miss an episode, sign up for notifications by clicking here. Get In Touch: Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

    15 min
  6. Visibility That Actually Leads Somewhere

    Jan 6

    Visibility That Actually Leads Somewhere

    Send us Fan Mail The Aspirant Podcast is back for Season 2. This season is about stepping out of the noise and into authority. Building that visibility you’ve been craving that connects to real impact and income. If you’ve been doing the work, showing up consistently, and still feel like your momentum hasn’t caught up yet, you’re in the right place. Expect more solo episodes, deeper conversations, and more resources for feel-good visibility and business building.  Subscribe to The Aspirant Podcast and join me on the journey. Never miss an episode, sign up for notifications by clicking here. Get In Touch: Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

    12 min
  7. 3 Things You Need to Know About Burnout, Boundaries, and Being Well

    11/04/2025

    3 Things You Need to Know About Burnout, Boundaries, and Being Well

    Send us Fan Mail If your mornings start with doom-scrolling and your days end with “I’ll rest when life calms down,” this episode is your re-center.  Natasha sits down with coach and shadow-work facilitator Helena to unpack a simple, powerful pyramid for a fulfilling life now—spiritual alignment, emotional well-being, and world service—so you can show up to your business and relationships with grounded energy (not hustle hangovers). We’re getting real about: Morning inputs that set your tone: why any pre-scroll ritual beats a perfect one—and how 10 minutes can flip your day.Spotting quiet burnout: the subtle flags you’re “faking fine” and how to create space between the moments so peace can return.Shadow work, demystified: what it is, how Helena guides 2.5–3-hour sessions to renegotiate competing inner voices, and why breakthroughs stick when paired with ongoing coaching.By the end of this convo, you’ll feel equipped to make tiny, doable shifts that compound—toward a business that feeds your soul and a fulfilled life.  👥 ABOUT THE GUEST About Helena Karchere Helena is a coach, facilitator, and business leader dedicated to personal transformation, the Beloved Community, and aligning spiritual depth with meaningful action. She helps individuals find clarity, heal, and lead with integrity—serving a more just and loving world. Helena believes that fulfillment comes not from avoiding discomfort, but from fully engaging—with family dynamics, self-doubt, civic life, and the messy realities of organizations. Through her Shadow Work® coaching, she explores the unconscious patterns that drive lifelong challenges. In a space free of shame and judgment, she honor all parts of the self—using the archetypes of Sovereign, Warrior, Magician, and Lover—to reclaim hidden gifts. 🔗 LINKS & RESOURCES Connect with Helena on LinkedInLearn more about her Shadow Work and how she helps people thru personal transformation by emailing her at helenaann@gmail.comNever miss an episode, sign up for notifications by clicking here. Get In Touch: Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

    30 min
  8. How to Hire the Right VA Without Losing Your Mind: A Simple, Stress-Free Playbook

    10/07/2025

    How to Hire the Right VA Without Losing Your Mind: A Simple, Stress-Free Playbook

    Send us Fan Mail If you’ve ever thought “I need help—but what kind?” this episode will clear the fog.  I sit down with Virtual Assistant veteran Rachael Davila (20+ years in the field) to unpack how to hire smarter, onboard better, and actually get your time  (and sanity) back. In this episode you’ll learn: Why hiring fails more often from mindset than skill — and how to move from solopreneur to teampreneur.The difference between onboarding and offloading (and why onboarding wins every time).A practical roadmap: break goals → projects → tasks and use Do / Delegate / Delete / Delay to decide who should do what — plus how to match tasks to the right kind of support (doer, collaborator, specialist, or personal assistant).By the end of this convo, you’ll feel equipped to create a handoff list, choose the right VA type, and trust the process on your way to building a stronger busines. 🎧 👥 ABOUT THE GUEST About Rachael Davila: Rachael Davila is a Virtual Assistant mentor, implementation strategist, author, and founder of Extra Hands! Virtual Assistance. She’s been a solo VA since 2005 and hired her first assistant in 2021, giving her a unique perspective on both sides of the VA/client relationship. Rachael knows how overwhelming it can feel to figure out virtual support, and she’s made it her mission to help business owners navigate the sometimes-scary but always-worth-it process of finding and working with the right VA. She’s the host of the Hey! Do I Need a VA? podcast and author of the book by the same name.  🔗 LINKS & RESOURCES Connect with Rachael on LinkedInDo you need a VA? Learn more about how Rachael can guide you find the perfect fit here!Never miss an episode, sign up for notifications by clicking here. Get In Touch: Website  |  LinkedIn  |  Instagram  |  Facebook  |  Email

    26 min
See All (39)

5
out of 5
4 Ratings

About

Hello, incredible entrepreneurs, and welcome to 'The Aspirant Podcast!' I’m your host, Natasha Clawson, a Digital Marketing Educator and Strategist, and I’m here to help you build a business that doesn’t just work but thrives—and feels good while doing it. 🌟 Every week, we explore actionable business wisdom designed to help you create a business that aligns with your values, generates the income you desire, and operates like a well-oiled machine with the right systems, processes, and automation in place. Imagine a business where taking consistent action is purposeful and attracts the clients you actually want to work with. So doing the work you love is more than just a goal—it’s your everyday reality.  Never miss an episode, sign up for notifications here: https://icy-kiwi-93623.myflodesk.com/i8vx40rbml

Information

  • Creator
    Natasha Clawson
  • Years Active
    2023 - 2026
  • Episodes
    39
  • Rating
    Explicit
  • Copyright
    © 2026 The Aspirant Podcast
  • Show Website
    The Aspirant Podcast