Intentional Strategies for Female Solopreneurs Balancing Life and Business: Balanced Business Formula

Rosemary Dede
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Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you're just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur. You will love this show if you've ever asked yourself these questions: - How do I balance running a business and life without feeling overwhelmed? - How do I grow my business without burnout? - What systems do I need to scale my business? - How do I prioritize my time as an entrepreneur? - How do I make more money in my business without working more? So, grab your favorite drink, settle in, and let's explore what's possible when you create success on your own terms. It's time to grow, thrive, and build a business—and life—that feels as good as it looks.

  1. 5D AGO

    Why You Keep Attracting Clients Who Can't Afford You - EP 72

    If your discovery calls feel more like emotional rescue missions than business commitments, you might be stuck in the Savior Trap. You finish a call and close your laptop feeling tight in your body. Your jaw is clenched and your shoulders are raised. You gave everything you had, shared your best ideas, and felt deeply connected. But then comes the familiar breath and the words: "I just can't afford it right now." In this episode, we talk about why this pattern repeats and why it usually has nothing to do with your pricing. We explore how your energy and positioning might be signaling that you are a "Sherpa" who carries the weight, rather than a "Guide" who leads the way. What we cover: ✓ Why attracting the wrong clients is a matter of positioning and energy, not just your price point.  ✓ The Sherpa vs. The Guide: Learning to walk with free hands instead of carrying your client's weight.  ✓ How the "over-giver loop" starts and why it keeps your business optimized for connection instead of commitment.  ✓ Why leadership is not about being less caring, but about refusing to take responsibility for what isn't yours.  ✓ How to use the "Red Velvet Rope" to curate your space and protect your business energy. When you change the signal you are sending, you change the room you are standing in. You do not attract better clients by doing more. You attract them by being clear about who you are here to lead. Ready for more clarity? If you are not sure where to focus or why your messaging feels misaligned, I created The Balanced Business Roadmap. It includes a simple Business Audit to help you identify your biggest bottleneck so you can move forward with ease Join the Balanced CEO Circle on Skool Grow in rhythm, not in rush. I will see you next week! 💛

    12 min

  2. FEB 11

    You're Being Seen… But Not Chosen: Why Your Audience Isn't Converting - EP 71

    If people are nodding along to your posts but never walking through the door to work with you, it is time to close the quiet gap between visibility and conversion. You are putting your work out there thoughtfully and consistently. People are reacting, liking, and telling you that your message resonates. But when it is time to buy, there is only silence. It is not because you lack talent or effort. Often, it is because there is a shift needed in how you share your offer. In this episode, we explore why being seen is not the same as being chosen. We look at how to stop speaking in circles and start being specific so the right people can finally recognize themselves in your work. What we cover: ✓ Why visibility alone does not lead to sales and why specificity is the shift you need.  ✓ The quiet gap that happens when you speak in circles instead of standing inside your work.  ✓ Understanding how vagueness is often a protective way to avoid the fear of rejection.  ✓ Why clarity is a kindness and how to reframe the fear of being "salesy".  ✓ The difference between trying to "sound right" and being truly present with the person you serve. Being visible gets attention, but being specific builds the trust that leads to a "yes". You do not need to convince anyone. You just need to stand fully inside your work and invite the right people in. Ready for more clarity? If your message is not landing and you are tired of guessing, let's look at it together. I offer a free 30 minute Business Growth Audit where we zoom out to see what is keeping you stuck and what your next best step should be to move forward with confidence. Links and Resources: • The Balanced Business Roadmap • Join the Balanced CEO Circle on Skool • Follow on Instagram: @rosemary.dede   Grow in rhythm, not in rush. I will see you next week! 💛

    9 min

  3. FEB 4

    This is The Real Reason You're Not Growing (Even When You're Booked) - Ep 70

    Ever feel like your calendar is overflowing with meetings and to-dos, yet your business still feels stuck? If you're constantly in motion, replying to emails, jumping on calls, and tweaking things; yet you aren't seeing real growth, you might be trapped in "maintenance mode". In this episode, we're peeling back the curtain on why "busy" doesn't always equal "growth." We'll discuss how to stop reacting to your business and start leading it with intention, moving away from the rush and into a rhythm that actually fits your life. Inside the Episode: ✓  The Maintenance Trap: Why your week is full of movement but lacks momentum. ✓  Structure as Freedom: Why rhythm, not rush, is the secret to a business that supports your energy. ✓  The Real Problem: How to tell if you've outgrown your current structure and what to do about it. ✓  Clarity First: The four things you need total clarity on before you can grow again. Ready to Grow with Intention? 1. Download the Balanced Business Roadmap Stop guessing and identify exactly what phase of business you're in—and what to focus on next. 2. Book a Free Business Growth Audit Ready for some honest, no-pressure clarity? Let's spend 45 minutes looking at your business together.  3. Join the Community Connect with other multi-passionate leaders building sustainable businesses in our private Skool community.

    9 min

  4. JAN 28

    The Strategy That Quadrupled My Email List Without Posting Daily - Ep 69

    If you've ever felt like you're shouting into the void or working overtime on social media just to see your audience stay the same, this episode is for you. In 2025, I quadrupled my email list. The surprising part? I didn't do it by going viral or posting every single day. I stopped trying to be everywhere and started being intentional. Today, I'm pulling back the curtain on the exact shift that moved my business from "always on" to "always aligned". Key Takeaways Reactive vs. Strategic Visibility: Most business owners aren't growing because they are measuring success by likes and impressions instead of actual connections. The "Loudness" Myth: You don't have to be loud to be successful; you just need to be clear and seen in the right places. The Power of One: Instead of chasing every trend, focus on one core piece of content and one aligned outreach move per month. Quiet Visibility Moves Mountains: Pitching niche podcasts and joining aligned summits puts you in front of the right people who actually want to hear your voice. A Moment of Reflection "Visibility is not about being everywhere. It's about being seen in the right places, by the right people, with the right message." Resources & Next Steps Book a Free Business Growth Audit: Ready for real momentum? Let's spend 30 minutes looking at your strategy together, no pitch, just clarity. Grab the Evergreen Email Plan: Learn the rhythm that helped me stay visible while staying offline. Join the Community: Hang out with us on Skool for behind-the-scenes reflections and real-time support.

    9 min

  5. JAN 21

    You're Not Underqualified, You're Underexposed - Ep.68

    Ever watched someone less "qualified" than you land a dream opportunity while you stayed on the sidelines? It's not a lack of talent. It's a lack of exposure. We often stay invisible because we're afraid of being "too much" or waiting until we feel "ready." But the truth is: Closed mouths don't get fed. This episode is a call to action for the woman who is tired of being the best-kept secret in her industry. Inside the Episode: ✓ The Clarity Myth: Why chasing a "perfect" niche is actually keeping you invisible. ✓ Intentional Channels: How to get featured in magazines and on stages without posting daily on Instagram. ✓ Courage in Motion: Why the "perfect" plan doesn't create confidence—action does. ✓ Permission to be Seen: Real stories of women who won awards by showing up in their "real, messy, brilliant humanity." Hard truth: Most 'preparation' is just hiding in disguise. Stop waiting for the invitation—name your offer, speak your truth, and take up space." Work With Me: Let's find your next courageous step. We'll look at what to double down on and what to stop doing (guilt-free) in this 45-minute deep dive. Book Your Free Audit Join the Balanced CEO Circle: A private community of women building big businesses without the burnout. Enjoyed this episode? Leave a review and share it with a friend!

    10 min

  6. JAN 14

    Quiet Visibility: How to Be Seen Without Being "Always On" - Ep 67

    If you're feeling the weight of the 'hustle' culture that tells you to be everywhere at once just to grow your business, I want you to take a breath and listen closely.  This past year, I did things differently. I stopped chasing the loudest strategy and started building a business that actually fit my life, and it changed everything In this episode, I am pulling back the curtain on what visibility looked like for me in 2025. I am sharing the shifts I had to make and why I am choosing to be steady instead of just being "visible". The truth is that visibility without intention leads to burnout just as fast as invisibility. If you have spent this year jumping from one content plan to another and wondering why you are still so tired, this is your permission slip to do things differently. In this episode, we talk about: ✓ Quiet Visibility: How I grew through summits and guesting instead of forcing myself to post three times a day or do endless reels. ✓ Choosing Steady: Why "steady" is what sustainability actually looks like, even if it doesn't sound as flashy as going viral. ✓ Energy over Expectations: How to check in with the capacity you actually have right now instead of what you wish you had. ✓ The Power of the Pause: Why I gave myself permission to skip podcast episodes and postpone a launch so I could create from a place of space instead of survival. We're not just building businesses here, we're rewriting how success gets to feel.   🎁 Grab Your FREE Gifts --> The Evergreen Email Plan: A free 4 week plan to help you stay connected with your audience without daily writing or burnout. -> Join my Skool Community Come hang out and share your word of the year with us. Join the private membership  ->Balanced CEO Circle. This is our private space for women who want to build a business they actually want to live inside.

    8 min

  7. JAN 7

    Why Overplanning Is Keeping You Stuck (and What to Do Instead)- Ep. 66

    Most entrepreneurs enter January with a fresh planner and a mountain of new strategies, only to feel "mentally full" by week two. We convince ourselves that if we just plan better, we'll finally stay consistent . But if your business is already full of things that no longer fit, adding more strategy only creates more noise . In this episode, I'm sharing why more planning isn't the answer to your overwhelm. It's time to stop "strategy shopping" and start decluttering what you already have so you can grow with more ease. In this episode, I'm breaking down: The Closet Analogy: Why you need to see what you already have before you add one more task to your list . Building from Pressure: How to recognize if your goals are coming from your own values or just someone else's "CEO routine" . Aimee's Shift: How one creative strategist went from 6 offers to 2 and reclaimed her profit and joy . The 3-Step Reset: A simple framework to remove what drains you and double down on what actually works . We're not just building businesses here, we're rewriting how success gets to feel.   🎁 Grab Your FREE Gifts --> The Balanced Business CEO Reflection Guide -> Join my Skool Community to connect with like-minded women Join the private membership  ->Balanced CEO Circle for deep support through implementation

    13 min

  8. 12/30/2025

    2025 Wins and Lessons: A Mompreneur's Guide to Aligning Business and Life - EP 65

    2025 stretched me in ways I didn't expect and I know I'm not the only one. In this honest reflection episode, I'm walking you through the wins, the lessons, and the behind-the-scenes stories that shaped me this year as a mom, CEO, and woman. From navigating launches during homeschool chaos… to building a business that actually supports my nervous system… to showing up more visibly without burning out, this year taught me so much about alignment, sustainability, and softness. Whether you're a coach, creative, or service-based entrepreneur trying to grow without losing yourself, this is your permission slip to pause, reflect, and realign. We're not just building businesses here, we're rewriting how success gets to feel. 🎁 Grab Your FREE Gifts --> Grab the balanced CEO Reflection Guide  --> Join my Skool community

    16 min
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About

Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you're just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur. You will love this show if you've ever asked yourself these questions: - How do I balance running a business and life without feeling overwhelmed? - How do I grow my business without burnout? - What systems do I need to scale my business? - How do I prioritize my time as an entrepreneur? - How do I make more money in my business without working more? So, grab your favorite drink, settle in, and let's explore what's possible when you create success on your own terms. It's time to grow, thrive, and build a business—and life—that feels as good as it looks.

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