Intentional Strategies for Female Solopreneurs Balancing Life and Business: Balanced Business Formula

Rosemary Dede
  • 5.0 (2)
  • Entrepreneurship
  • Updated Weekly

Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you're just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur. You will love this show if you've ever asked yourself these questions: - How do I balance running a business and life without feeling overwhelmed? - How do I grow my business without burnout? - What systems do I need to scale my business? - How do I prioritize my time as an entrepreneur? - How do I make more money in my business without working more? So, grab your favorite drink, settle in, and let's explore what's possible when you create success on your own terms. It's time to grow, thrive, and build a business—and life—that feels as good as it looks.

  1. Jul 20

    The Storytelling Shift: How to Share Authentically and Sell with Ease (feat. Michelle Knight)- Ep 76

    If you have ever written an email about your offer and immediately wanted to unsend it, or posted something and then gone quiet for days because you felt too "exposed," this conversation is for you.   Today, I am joined by a very special guest, Michelle Knight, founder of BrandMerry. Michelle has spent the last decade helping entrepreneurs turn their personal stories into magnetic brands that create space for the lives they actually want. In this episode, we peel back the layers on what "authenticity" actually means in the online space. It is moving beyond the buzzword and into the deep work of knowing who you are so you can show up that way consistent.   We dive into the reality that selling isn't about "icky" persuasion or fake urgency; it is simply a form of human communication and presenting an opportunity. If you're ready to stop the rush, find your rhythm, and build a business that feels like a "profitable exhale," listen in as we discuss how to bridge the gap between your life and your business.   What we cover: The "Build a Better Brand" Method: Why you must figure out who you are before you can effectively show up online. The 3 Key Transitions: A simple exercise to uncover the foundational stories that make your brand unique. Why Your Life is "Interesting Enough": How relatable, everyday moments Marketing is 90% of the Sales Process: Understanding the customer buying journey and leading your audience from "symptoms" to "solution" before the doors even open. Core Offer Stories: The specific types of content (transformations, testimonials, and misconceptions) that do the heavy lifting for your business. Consistency vs. Capacity: Why you must match your posting schedule to your actual life season, not an "imaginary" capacity. The Role of AI: Treating tools like AI as a team member to support your systems rather than replace your voice. Links and Resources: The Story Selling Starter Guide: Grab Michelle's framework for turning anything into a sales story. Take the free Business Alignment Audit. It takes just three minutes and will give you a personalized roadmap to move forward with more clarity and ease.  If you are tired of building by default, let's look at your current systems and boundaries together so we can start building by design. It's time to find a rhythm that honors your capacity and your values. Book a 30-minute free Business Audit with me.

  2. Jul 20 ·  Bonus

    You Might Also Like: On Purpose with Jay Shetty

    Introducing MILLIE BOBBY BROWN: "I Had A Panic Attack For 3 Months" from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty In this deeply personal conversation, Jay and Millie Bobby Brown talk about the process of discovering who she is outside of finding immense fame at a young age. She opens up about the isolation of growing up in the spotlight, the impact of shaving her head as a child, and the three-month long anxiety spiral that led her to Kyoto, Japan. She also reflects on what parenthood means to her, and we learn more about the moment she found out she was becoming a mother. Jay discovers the daily techniques Millie uses to manage her anxiety, and dives into how her and her husband Jake built a strong foundation for their marriage.  In this episode you'll learn:  How to Build Confidence Outside of External Opinions How to Manage Anxiety and Panic Attacks in High Pressure Moments How to Build a Strong Foundation in Relationships  How to Set Healthy Boundaries with Social Media  How to Build and Maintain Loyal, Honest Friendships   How to Approach Adoption and Building a Family   How to Raise Children Deeply Rooted in Confidence This episode is for everyone who needs a reminder that no matter how hard the world gets, you are the creator of your own story. Protecting your peace and your time with loved ones is never selfish, it’s restorative. Knowing yourself before anyone tells you who you are will keep you rooted in the calmness of the present moment.  With Love and Gratitude, Jay Shetty JAY’S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe ⁠⁠https://news.jayshetty.me/subscribe⁠⁠   Check out our Apple subscription to unlock bonus content of On Purpose! ⁠⁠https://lnk.to/JayShettyPodcast⁠⁠  PURPOSE10 for 10% at altrarunning.com/onpurpose. Free Shipping and Free 30-Day Trial. A State Farm agent can help you choose the coverage you need. Like a good neighbor, State Farm is there. What We Discuss: 00:00 Intro 00:49:00 What 11-Year Millie Would Think Of Her Now 00:01:39 Why She Shaved Her Head at 10 00:03:55 The Role She Most Identifies With   00:05:43 The Unbreakable Bond with Her Mom 00:06:40 Why Millie Wanted to Be a Mom 00:07:40 Sneaking Out to Get Her 11 Tattoo  00:10:57 How Motherhood Changed Her Forever 00:12:32 This Perspective Shift Changed Her Life 00:13:37 Writing Wedding Vows for a Whole Year  00:16:16 Why Adoption Was Always Part of Her Plan 00:19:08 The Moment She Became a Mom… 00:21:15 Important Lesson From Her Parents 00:23:31 Being A Big Sister 00:24:56 Addressing the “Trad Wife” Assumptions  00:26:07 Being Young In The Spotlight  00:26:16 Her Epiphany After Public Criticism  00:29:16 How to Accept Your True Self 00:32:17 Millie’s Favourite “Rappers” 00:33:13 Why She Quit Social Media Cold Turkey 00:34:52 Healing Her Worst (3 Month) Panic Attack  00:35:38 Living With Health Anxiety and Triggers 00:35:59 Finding Peace In Kyoto, Japan with Monks  00:36:46 Her Go-To Techniques for Anxiety  00:38:52 How She Discovered Her Health Anxiety 00:41:11 A Crazy Encounter Turned Nightmare  00:42:50 Mediation With A Monk 00:44:24 Being Open To Divine Intervention  00:46:15 Her Go-To Techniques for Anxiety  00:49:44 Building a Strong Foundation with Jake 00:53:08 What Jake Understands And What Others Miss 00:55:42  What Millie Values Most In Friendships 00:56:53 Watching Jake Become a Dad 00:59:41 Ignoring The Public Noise, Together  01:03:19 Scrutinizing Women In The Public Eye  01:06:44 The Advice She Gives Young Stars  01:08:54 Millie’s Mentors Growing Up 01:10:05 #1 Belief She Stands For, No Matter What 01:12:03 The Jake Game! 01:16:27 Millie On Final Five Learn more about your ad choices. Visit podcastchoices.com/adchoices DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

    You Might Also Like: On Purpose with Jay Shetty

  3. Jun 26

    I Almost Did the Yap Challenge. Here's What Stopped Me - EP 77

    If you've ever seen someone else's big launch number and immediately started questioning your entire strategy, this episode is for you. The Yap Challenge is everywhere right now, and the 1.2 million dollar launch attached to it is hard to ignore. But there's something worth talking about in how we process other people's results, and how quickly we reach for someone else's tactics when we see a number that makes our brain light up. In this episode: Why we do "selective math" when we see big launch numbers The difference between an engine and an amplifier in your business Why the Yap Challenge (or any trend) might be the amplifier, not the thing that actually builds your business The honest question to ask yourself before you pick up a new strategy or platform And yes, what I actually decided about the challenge Links mentioned: The Business Alignment Audit (free) Business Growth Audit Call

  4. Jun 12

    Stop Being the Best-Kept Secret: SEO & Website Visibility for Service Providers with Barb Davids - EP 75

    When did someone last find you through your website; not a referral, not Instagram, just found you? If you had to think about that, this episode is for you.   This week on The Balanced Business Formula, I'm joined by Barb Davids of Compass Digital Strategies. She is a digital marketing expert who helps service providers increase their search visibility so they can get consistent traffic and leads from their website, without the overwhelm.   Barb brings a refreshing, no-fluff approach to SEO: transparent, practical, and completely free of the fear-based marketing tactics that flood the internet. In this conversation, we break down exactly what SEO is, why it matters even if you're not a tech person, and the simple steps you can take this weekend to start showing up in search.   In this episode, we cover: Why "I don't have time for SEO" is usually a mask for something else The difference between SEO and AI SEO — and why both matter now The biggest website mistake most service providers make with their headings Why blog posts are non-negotiable for building authority with Google How to write content that connects with humans and ranks in search The one thing you can do in 30 minutes this weekend to improve your visibility Free gift for listeners: Barb is offering her Instant Blog Planner (normally $147) completely free. Visit compassdigitalstratehttps://compassdigitalstrategies.com/digital-marketing-services/instant-blog-planner/gies.com/instant-blog-planner and use the code ROSEMARY at checkout.   Connect with Barb: 🌐 compassdigitalstrategies.com 🎙️ Podcast: Small Business Marketing Sweet Spot 📸 Instagram: @compassdigitalstrategies   The Balanced Business Formula is hosted by Rosemary Dede, holistic business coach and mum of three, helping women build thriving businesses and lives they love without the burnout.

  5. Jun 5

    When Your Launch Doesn't Convert: What the Data Told Me and What I Did Next - EP 74

    I am back with a totally honest debrief of the first Balanced Business Formula Summit. While we celebrated 256 registrations and a week-long "exhale" for entrepreneurs, the backend launch of the Balanced Business Academy (BBA) didn't convert quite as I'd planned. Instead of moving on as quickly as possible, I sat down with the data to find the hidden insights. In this episode, I'm sharing the raw truth about the "stage mismatch" I discovered, how I pivoted to open one-on-one spots that filled without a sales page, and the four major shifts I'm making for my next summit to ensure it supports both early-stage and established entrepreneurs. A launch that doesn't go to plan isn't a failure, it's a data set. My survey revealed that 58% of registrants were still in the "figuring it out" stage, while my group offer was a high-ticket program designed for established CEOs. By listening to what the women in my world actually needed, direct, personal support over a group setting, I was able to fill 1:1 spots by simply responding to the data rather than sticking to a rigid plan. Success isn't about the perfect shortcut; it's about making aligned decisions based on where your audience actually is.   Ready to build your foundation or scale without the burnout? Whether you are still in the "side-hustle" stage or an established CEO running on instinct, I have opened two 1:1 pathways, Lighter and Full, to help you structure your business for sustainable success.   Let's talk 👉 https://rosemarydede.com/bizz-audit

  6. Mar 18

    Why Q1 Feels Harder Than It Should (And the Simplicity Shift That Changes Everything) - EP 73

    If you have been staring at your Q1 goals and wondering why everything feels like you are wading through mud, you are not alone. If March has arrived and your year feels heavier or slower than you expected, you are in the right place. After a quiet season celebrating my 40th birthday and working behind the scenes, I am back to talk about why most business growth plateaus are not caused by a lack of strategy, but by a business that is simply "over full". In this episode, we unpack why adding more, more offers, more platforms, or more funnels is never the solution to complexity. We explore how to move from navigating the mess of a cluttered business to building real momentum by making simplicity your actual strategy What we cover: ✓ Overbooked vs. Over Full ✓ The Cooking Metaphor ✓ Why You Cannot Add Your Way to Simplicity ✓ Real Client Snapshots ✓ The Cheesecake Factory Effect ✓ Three Questions for Your Q1 Audit Simplifying is not about playing small or lowering your ambition. It is one of the most strategic moves you can make to ensure your business can grow even when life gets busy. Ready for more clarity? This April, I am hosting the Balanced Business Formula Summit. This event is designed to help you simplify the strategies that actually matter like your offers, systems, and visibility so you can stop the hustle and find your rhythm. You can join through the link below. Balanced Business Formula Summit

  7. Feb 18

    Why You Keep Attracting Clients Who Can't Afford You - EP 72

    If your discovery calls feel more like emotional rescue missions than business commitments, you might be stuck in the Savior Trap. You finish a call and close your laptop feeling tight in your body. Your jaw is clenched and your shoulders are raised. You gave everything you had, shared your best ideas, and felt deeply connected. But then comes the familiar breath and the words: "I just can't afford it right now." In this episode, we talk about why this pattern repeats and why it usually has nothing to do with your pricing. We explore how your energy and positioning might be signaling that you are a "Sherpa" who carries the weight, rather than a "Guide" who leads the way. What we cover: ✓ Why attracting the wrong clients is a matter of positioning and energy, not just your price point.  ✓ The Sherpa vs. The Guide: Learning to walk with free hands instead of carrying your client's weight.  ✓ How the "over-giver loop" starts and why it keeps your business optimized for connection instead of commitment.  ✓ Why leadership is not about being less caring, but about refusing to take responsibility for what isn't yours.  ✓ How to use the "Red Velvet Rope" to curate your space and protect your business energy. When you change the signal you are sending, you change the room you are standing in. You do not attract better clients by doing more. You attract them by being clear about who you are here to lead. Ready for more clarity? If you are not sure where to focus or why your messaging feels misaligned, I created The Balanced Business Roadmap. It includes a simple Business Audit to help you identify your biggest bottleneck so you can move forward with ease Join the Balanced CEO Circle on Skool Grow in rhythm, not in rush. I will see you next week! 💛

  8. Feb 11

    You're Being Seen… But Not Chosen: Why Your Audience Isn't Converting - EP 71

    If people are nodding along to your posts but never walking through the door to work with you, it is time to close the quiet gap between visibility and conversion. You are putting your work out there thoughtfully and consistently. People are reacting, liking, and telling you that your message resonates. But when it is time to buy, there is only silence. It is not because you lack talent or effort. Often, it is because there is a shift needed in how you share your offer. In this episode, we explore why being seen is not the same as being chosen. We look at how to stop speaking in circles and start being specific so the right people can finally recognize themselves in your work. What we cover: ✓ Why visibility alone does not lead to sales and why specificity is the shift you need.  ✓ The quiet gap that happens when you speak in circles instead of standing inside your work.  ✓ Understanding how vagueness is often a protective way to avoid the fear of rejection.  ✓ Why clarity is a kindness and how to reframe the fear of being "salesy".  ✓ The difference between trying to "sound right" and being truly present with the person you serve. Being visible gets attention, but being specific builds the trust that leads to a "yes". You do not need to convince anyone. You just need to stand fully inside your work and invite the right people in. Ready for more clarity? If your message is not landing and you are tired of guessing, let's look at it together. I offer a free 30 minute Business Growth Audit where we zoom out to see what is keeping you stuck and what your next best step should be to move forward with confidence. Links and Resources: • The Balanced Business Roadmap • Join the Balanced CEO Circle on Skool • Follow on Instagram: @rosemary.dede   Grow in rhythm, not in rush. I will see you next week! 💛

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About

Welcome to The Balanced Business Formula, (previously known as Thriving on Purpose), the podcast where business coach Rosemary Dede helps entrepreneurs, especially women, create thriving businesses that align with their lives, values, and aspirations. Each week, we dive into heartfelt conversations, actionable strategies, and real-life stories to guide you toward building a business that supports you—not the other way around. Whether you're just starting out, scaling to the next level, or seeking more balance in your busy life, this podcast offers practical lessons to help you find clarity, confidence, and sustainable success. Through personal insights, expert advice, and inspiring interviews, we cover everything from work-life harmony and personal growth to business strategy and community building. Every episode feels like a conversation with a trusted friend who truly gets the highs and lows of being an entrepreneur. You will love this show if you've ever asked yourself these questions: - How do I balance running a business and life without feeling overwhelmed? - How do I grow my business without burnout? - What systems do I need to scale my business? - How do I prioritize my time as an entrepreneur? - How do I make more money in my business without working more? So, grab your favorite drink, settle in, and let's explore what's possible when you create success on your own terms. It's time to grow, thrive, and build a business—and life—that feels as good as it looks.

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