The Integrated Entrepreneur

Jonathan Fodera

Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.Meet the Co-Host:Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2.  He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)    Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.   Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.   Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.    In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!    By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.     In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.

  1. What Business Credit Really Does (And What It Definitely Doesn’t)

    4D AGO

    What Business Credit Really Does (And What It Definitely Doesn’t)

    Send us a text Business credit is one of the most misunderstood—and most oversold—topics in entrepreneurship. In this episode of The Integrated Entrepreneur, Jonathan Fodera and Joseph Viccora break down what business credit actually is, how it works, and how to build it the right way—without falling for the online hype, gimmicks, or expensive “done-for-you” programs. They explain the real purpose of business credit, what it helps with (and what it doesn’t), and why most promises of instant, unsecured EIN-only funding simply don’t reflect how lending actually works. Drawing on 15+ years in small business finance, the conversation cuts through the noise to show how business credit supports SBA loans, equipment financing, vendor terms, insurance premiums, and even government or municipal contracts. You’ll learn how to check your business credit properly, the five foundational “fundability factors” every business needs in place, and how to start building real reporting trade lines step by step. Jonathan and Joseph also walk through common mistakes that quietly damage business credit—late vendor payments, maxed-out cards, too many applications at once, and buying fake or mismatched trade lines. Most importantly, they explain how business credit fits into a larger financial strategy—and why credit should support healthy cash flow, not mask bad margins or operational problems. If you’re serious about building a scalable, finance-ready business, this episode gives you the truth—and a practical roadmap to get started. Key highlights: Business credit myths exposed — why “EIN-only funding” rarely worksWhat business credit actually does (and what it doesn’t)How lenders really evaluate business credit profilesThe 5 fundability factors every business must haveHow to check and claim your business credit properlyStep-by-step trade lines that actually reportWhy most paid business credit services aren’t worth itCommon mistakes silently killing business credit scoresHow business credit impacts SBA loans, insurance, and contractsUsing credit to grow—not to hide bad business decisions🎙️🚨 PODCAST GIVEAWAY 🚨🎙️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-integrated-entrepreneur/id1721945867 Spotify: https://open.spotify.com/show/44djZ5wR9cyqTAKJs8DyEX Subscribe to the podcast and email proof of subscription to jviccora@integratedbusinessfinancing.com. 🎁🏆 PRIZES 🏆🎁 🥇 Capital Tools Program ($1,999.00). 🥈 Business Strategy Session ($1,000.00). 🥉 Merch (Tees, Hats etc.). 🏅 Join us on the show. Apple Podcast Spotify  Also Check out: Built 2 Exit Assessment: https://jonathanfodera.builttoexit.biz/. Join Jonathan in the Capital Tools Program: https://www.thecapitaltoolsprogram.com/home Jonathan's Facebook Jonathan's LinkedIn Jonathan’s Instagram: @jonathan.fodera Integrated Business Financing Website:

    24 min
  2. Cash Flow: The Lifeblood of Your Business

    JAN 20

    Cash Flow: The Lifeblood of Your Business

    Send us a text You’ve heard the phrase before—cash flow is king—but most business owners don’t truly understand it until cash gets tight. In this episode of The Integrated Entrepreneur, Jonathan Fodera and Joseph Viccora break down why cash flow, not profit, is the real lifeline of your business—and how even highly profitable companies can fail when timing, liquidity, and planning are ignored. They unpack the critical difference between profit on paper and cash in the bank, explaining why slow-paying customers, poor planning, and mismatched financing solutions quietly kill otherwise strong businesses. From B2B and B2G companies waiting on net-30, net-60, or net-90 payments to retail and service businesses dealing with seasonal swings, this episode shows exactly where cash flow problems start—and how they spiral into debt if left unchecked. Jonathan and Joe walk through real-world examples and practical solutions, including invoice factoring, project financing, operating reserves, and lines of credit—explaining when each tool makes sense and when it can actually make things worse. They also explain why high-interest debt is often the final nail in the coffin for growing businesses. If you’ve ever wondered why your P&L looks great but your bank account doesn’t—or felt stressed about payroll, growth, or emergencies—this episode is a must-listen. Cash flow isn’t just a finance topic. It’s survival. Key highlights: Cash flow vs. profit – why profitable businesses still fail without liquidityCommon cash flow killers – slow-paying customers, poor timing, and rapid growthB2B vs. B2C cash flow challenges – net-30/60/90 cycles and seasonal revenue swingsThe danger of mismatched financing – how loans and cash advances worsen cash flow problemsDebt spirals explained – why borrowing to “stay afloat” often accelerates failureInvoice factoring – getting paid faster without adding debt or paymentsProject financing – funding work upfront based on contract strengthOperating reserves & emergency planning – why every business needs liquidityLines of credit vs. loans – when each makes sense and when they don’tCash flow as a growth strategy – using speed of money to scale safely🎙️🚨 PODCAST GIVEAWAY 🚨🎙️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-integrated-entrepreneur/id1721945867 Spotify: https://open.spotify.com/show/44djZ5wR9cyqTAKJs8DyEX Subscribe to the podcast and email proof of subscription to jviccora@integratedbusinessfinancing.com. 🎁🏆 PRIZES 🏆🎁 🥇 Capital Tools Program ($1,999.00). 🥈 Business Strategy Session ($1,000.00). 🥉 Merch (Tees, Hats etc.). 🏅 Join us on the show. Apple Podcast Spotify  Also Check out: Built 2 Exit Assessment: https://jonathanfodera.builttoexit.biz/. Join Jonathan in the Capital Tools Program: https://www.thecapitaltoolsprogram.com/home Jonathan's Facebook Jonathan's LinkedIn Jonathan’s Instagram: @jonathan.fodera Integrated Business Financing Website:

    21 min
  3. How Daily Habits Build Better Businesses

    JAN 13

    How Daily Habits Build Better Businesses

    Send us a text Most entrepreneurs don’t fail because they lack ambition—they fail because they stop improving daily. In this episode of The Integrated Entrepreneur, Jonathan Fodera and Joseph Viccora break down why real growth doesn’t come from New Year’s resolutions, crash diets, or overnight wins, but from small, intentional actions repeated every single day. They walk through how daily improvement applies across every area of life that impacts your performance as a business owner: finances, fitness, faith, relationships, leadership, and long-term wealth. You’ll hear practical, real-world examples of how consistency beats intensity—from building business and personal credit the right way, to creating saving and investing habits that actually stick, to managing cash flow without stress. The conversation goes beyond business mechanics and into the realities entrepreneurs face with family time, burnout, and the hidden cost of always putting work first. Jonathan and Joseph also share hard-earned lessons from their own mistakes—missed moments, broken routines, and habits that quietly compound over time—for better or worse. This episode isn’t about doing everything at once. It’s about identifying the one area that needs attention, creating measurable goals, and committing to steady progress. If you want a clear framework for becoming a better operator, leader, and human being—starting today—this episode is for you. Key highlights: Why daily improvement beats New Year’s resolutions and “quick wins” Turning goals into measurable, intentional daily actions Consistency vs. crash diets, get-rich-quick schemes, and burnout cycles Building business and personal credit through repeatable processes Developing strong financial habits: budgeting, saving, and investing Fitness as a performance multiplier for energy, focus, and discipline Creating daily spiritual and mental growth routines Learning AI and new skills through intentional daily practice Strengthening family and relationships while building a business Scheduling life first to avoid long-term regret as an entrepreneur🎙️🚨 PODCAST GIVEAWAY 🚨🎙️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-integrated-entrepreneur/id1721945867 Spotify: https://open.spotify.com/show/44djZ5wR9cyqTAKJs8DyEX Subscribe to the podcast and email proof of subscription to jviccora@integratedbusinessfinancing.com. 🎁🏆 PRIZES 🏆🎁 🥇 Capital Tools Program ($1,999.00). 🥈 Business Strategy Session ($1,000.00). 🥉 Merch (Tees, Hats etc.). 🏅 Join us on the show. Apple Podcast Spotify  Also Check out: Built 2 Exit Assessment: https://jonathanfodera.builttoexit.biz/. Join Jonathan in the Capital Tools Program: https://www.thecapitaltoolsprogram.com/home Jonathan's Facebook Jonathan's LinkedIn Jonathan’s Instagram: @jonathan.fodera Integrated Business Financing Website:

    21 min
  4. The Power of Accountability in Business

    JAN 6

    The Power of Accountability in Business

    Send us a text AI may be transforming business, but without accountability even the best tools and strategies will fail. In this episode of The Integrated Entrepreneur, Jonathan Fodera and Joseph Viccora take a deep dive into why accountability is one of the most essential foundations of real entrepreneurial success. They explore how responsibility shows up in every corner of a business—from project management and financial planning to company culture, spending habits, and team performance. Jonathan and Joseph explain that accountability is not about blame or micromanagement. Instead, it’s about leaders setting clear expectations, providing resources, and helping their teams follow through on goals. They break down practical systems like the EOS and Traction frameworks that allow business owners to track progress, remove bottlenecks, and build a culture where people feel supported to win. The episode also addresses accountability on a personal level. The hosts connect the concept to fitness, finances, and habits, showing entrepreneurs how small daily adjustments create more energy, better moods, and stronger results over time. They emphasize the importance of conducting self-audits, eliminating bad habits, and living below your means to stay in control of your future. For business owners and entrepreneurs who want to lead better, build stronger teams, and create sustainable success in a fast-changing world, this episode delivers real talk and actionable insights that can be implemented immediately. Tune in to learn how accountability—not AI—is the true driver that determines whether your business simply survives or truly thrives. Accountability is essential for success in business and life.It's important to differentiate between accountability and blame.A culture of accountability requires providing necessary resources.Accountability impacts fitness, family, and personal growth.Self-auditing spending habits can reveal areas for improvement.Societal accountability is crucial for effective governance.Personal accountability can lead to better financial habits.🎙️🚨 PODCAST GIVEAWAY 🚨🎙️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-integrated-entrepreneur/id1721945867 Spotify: https://open.spotify.com/show/44djZ5wR9cyqTAKJs8DyEX Subscribe to the podcast and email proof of subscription to jviccora@integratedbusinessfinancing.com. 🎁🏆 PRIZES 🏆🎁 🥇 Capital Tools Program ($1,999.00). 🥈 Business Strategy Session ($1,000.00). 🥉 Merch (Tees, Hats etc.). 🏅 Join us on the show. Apple Podcast Spotify  Also Check out: Built 2 Exit Assessment: https://jonathanfodera.builttoexit.biz/. Join Jonathan in the Capital Tools Program: https://www.thecapitaltoolsprogram.com/home Jonathan's Facebook Jonathan's LinkedIn Jonathan’s Instagram: @jonathan.fodera Integrated Business Financing Website:

    24 min
  5. A Real Talk on Operator Burnout

    12/30/2025

    A Real Talk on Operator Burnout

    Send us a text In this solo episode, Jonathan Fodera discusses the concept of operator burnout, sharing personal experiences and insights on how to manage stress and maintain a healthy work-life balance. He emphasizes the importance of having a clear mission, setting goals, and utilizing tools to combat burnout, while also highlighting the need to prioritize family time.     🎙️🚨 PODCAST GIVEAWAY 🚨🎙️   Apple Podcast: https://podcasts.apple.com/us/podcast/the-integrated-entrepreneur/id1721945867 Spotify: https://open.spotify.com/show/44djZ5wR9cyqTAKJs8DyEX   Subscribe to the podcast and email poof of subscription to jviccora@integratedbusinessfinancing.com.   🎁🏆  PRIZES  🏆🎁   🥇 Capital Tools Program ($1,999.00). 🥈 Business Strategy Session ($1,000.00). 🥉 Merch (Tees, Hats etc.). 🏅 Join us on the show.   Podcast Info: https://feeds.buzzsprout.com/2285267.rss Apple Podcast: https://podcasts.apple.com/us/podcast/the-integrated-entrepreneur/id1721945867 Spotify: https://open.spotify.com/show/44djZ5wR9cyqTAKJs8DyEX   Also Check out: Built 2 Exit Assessment: https://jonathanfodera.builttoexit.biz/. Join Jonathan in the Capital Tools Program: https://www.thecapitaltoolsprogram.com/home Jonathan's Facebook: https://www.facebook.com/John.fodera.3 Jonathan's LinkedIn: https://www.linkedin.com/in/jonathan-fodera-391a98a1/ Jonathan’s Instagram: https://www.instagram.com/jonathan.fodera Integrated Business Financing Website: https://www.integratedbusinessfinancing.com

    13 min
  6. 12/23/2025

    Conquering Bad Debt: A Business Owner’s Guide

    Send us a text Bad debt can quietly choke a business—and most owners don’t realize how deep the problem is until cash flow is already under pressure. In this episode of The Integrated Entrepreneur, hosts Jonathan Fodera and Joseph Viccora break down exactly how business owners can eliminate bad debt and replace it with smarter, sustainable financing strategies. They explain the two most common forms of damaging debt—merchant cash advances and high-interest credit cards—and why these products often trap otherwise healthy businesses in a cycle that’s difficult to escape. Jonathan and Joseph walk through real-world solutions, including term loans, asset-based financing, sale-leasebacks, invoice factoring, and SBA strategies—while also calling out the approaches that can permanently damage your credit and limit future funding options. They also expose common traps like reverse consolidations and debt settlement companies, explaining why these “quick fixes” often make the situation far worse. Most importantly, this episode lays out a practical playbook for business owners who want to clean up their balance sheet, restore cash flow, and position themselves for better financing options in the future. If you’re carrying debt that feels impossible to get out from under—or you want to make sure your business never ends up there—this episode is essential listening. Key highlights: The bad debt killing most businessesMCAs vs credit cards: the debt trap explainedHow high-interest debt quietly destroys cash flowThe fastest ways to escape bad debtWhy stacking cash advances ruins businesses“Debt relief” programs that make things worseThe hidden cash flow fix most owners miss (invoice factoring)Using SBA loans the right way (and common mistakes)How to never end up in bad debt again🎙️🚨 PODCAST GIVEAWAY 🚨🎙️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-integrated-entrepreneur/id1721945867 Spotify: https://open.spotify.com/show/44djZ5wR9cyqTAKJs8DyEX Subscribe to the podcast and email proof of subscription to jviccora@integratedbusinessfinancing.com. 🎁🏆 PRIZES 🏆🎁 🥇 Capital Tools Program ($1,999.00). 🥈 Business Strategy Session ($1,000.00). 🥉 Merch (Tees, Hats etc.). 🏅 Join us on the show. Apple Podcast Spotify  Also Check out: Built 2 Exit Assessment: https://jonathanfodera.builttoexit.biz/. Join Jonathan in the Capital Tools Program: https://www.thecapitaltoolsprogram.com/home Jonathan's Facebook Jonathan's LinkedIn Jonathan’s Instagram: @jonathan.fodera Integrated Business Financing Website:

    25 min
  7. Bringing in Your Ideal Client

    12/16/2025

    Bringing in Your Ideal Client

    Send us a text Most entrepreneurs don’t have a marketing problem—they have an ideal client problem. In this foundational episode of The Integrated Entrepreneur, hosts Jonathan Fodera and Joseph Viccora break down what it really takes to attract the right clients, not just more leads. Drawing from their experience running a multi–seven-figure company, they share a hard-earned realization: for years, they were scaling without clearly knowing who their ideal client actually was—and it was costing them time, money, and momentum. Jonathan and Joseph walk through how to identify your ideal client using real data, how to find where those clients actually spend their time, and how to craft messaging that speaks directly to their pain points. They explain why generic, AI-generated content gets ignored, how to sell solutions instead of products, and why referrals and word-of-mouth still outperform most paid ads when done correctly. This episode also dives into content strategy, customer experience, and the systems required to turn clients into raving fans who fuel long-term, sustainable growth. If you’re serious about scaling your business, tightening your marketing, and building a brand that attracts high-quality clients consistently, this episode lays the groundwork you can’t afford to skip. Key highlights: Understanding your ideal client is crucial for business success.Tracking client data helps refine marketing strategies.Gathering client information can be done through loyalty programs.Client demographics influence marketing messages and strategies.Content creation should focus on addressing client pain points.Selling a product means selling a solution to a problem.Customer experience is key to generating referrals and repeat business.Mapping out the client journey enhances service delivery.Engaging content is essential in a crowded digital landscape.Feedback from clients can improve business practices.🎙️🚨 PODCAST GIVEAWAY 🚨🎙️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-integrated-entrepreneur/id1721945867 Spotify: https://open.spotify.com/show/44djZ5wR9cyqTAKJs8DyEX Subscribe to the podcast and email proof of subscription to jviccora@integratedbusinessfinancing.com. 🎁🏆 PRIZES 🏆🎁 🥇 Capital Tools Program ($1,999.00). 🥈 Business Strategy Session ($1,000.00). 🥉 Merch (Tees, Hats etc.). 🏅 Join us on the show. Apple Podcast Spotify  Also Check out: Built 2 Exit Assessment: https://jonathanfodera.builttoexit.biz/. Join Jonathan in the Capital Tools Program: https://www.thecapitaltoolsprogram.com/home Jonathan's Facebook Jonathan's LinkedIn Jonathan’s Instagram: @jonathan.fodera Integrated Business Financing Website:

    27 min
  8. Term Loan Cheat Code: Business Start-Up Funds and Debt Consolidation

    12/09/2025

    Term Loan Cheat Code: Business Start-Up Funds and Debt Consolidation

    Send us a text In this power-packed episode of The Integrated Entrepreneur, hosts Jonathan Fodera and Joseph Viccora demystify one of the most misunderstood yet critical elements of building a business: startup financing. Drawing from real-world experience and the financial strategies that fuel successful founders, they breaks down exactly how entrepreneurs can secure capital, avoid predatory lending traps, and set their businesses up for long-term success. Listeners are taken behind the scenes as Jonathan and Joseph reveal practical, no-fluff guidance on term loans — one of the fastest and most flexible funding tools available for startups and small acquisitions. They expose common financial mistakes that cripple new businesses, share insider tactics for consolidating high-interest debt (including merchant cash advances), and explain how to leverage provable income, smart credit management, and realistic planning to access the capital every new entrepreneur needs. With candid stories, actionable insights, and strategies founders can implement immediately, this episode offers a rare blend of education and real-life business wisdom. Whether you're launching a new venture, trying to escape expensive short-term debt, or simply looking to strengthen your financial foundation, this conversation delivers the clarity and confidence entrepreneurs need to make smarter financial decisions. A must-listen for anyone serious about scaling their business with the right capital—and avoiding the pitfalls that sink so many promising startups. Key highlights: Startup financing options depend on the amount needed.SBA loans are limited to $5 million and require a track record.Term loans are accessible for amounts between $20,000 and $150,000.Consolidating debt can save money and improve cash flow.Paying yourself a W-2 salary is crucial for credit approval.Avoid hiding income to reduce tax liability; it can hurt financing options.Proper planning is essential for business success.Credit card debt can be a financial trap; consider consolidation.Don't return to poor financial habits after consolidation.Always take more than you think you need when securing loans.🎙️🚨 PODCAST GIVEAWAY 🚨🎙️ Apple Podcast: https://podcasts.apple.com/us/podcast/the-integrated-entrepreneur/id1721945867 Spotify: https://open.spotify.com/show/44djZ5wR9cyqTAKJs8DyEX Subscribe to the podcast and email proof of subscription to jviccora@integratedbusinessfinancing.com. 🎁🏆  PRIZES  🏆🎁 🥇 Capital Tools Program ($1,999.00). 🥈 Business Strategy Session ($1,000.00). 🥉 Merch (Tees, Hats etc.). 🏅 Join us on the show. Apple Podcast Spotify  Also Check out: Built 2 Exit Assessment: https://jonathanfodera.builttoexit.biz/. Join Jonathan in the Capital Tools Program: https://www.thecapitaltoolsprogram.com/home Jonathan's Facebook Jonathan's LinkedIn Jonathan’s Instagram: @jonathan.fodera Integrated Business Financing Website:

    18 min
5
out of 5
11 Ratings

About

Welcome to The Integrated Entrepreneur with Jonathan Fodera, hosted by founder, author, public speaker, investor and entrepreneur Jonathan Fodera. On this podcast you'll learn strategies on how to become a better operator, how to acquire more clients for your company, how to retain those clients, valuable lessons, and how you can avoid the mistakes that Jonathan has triumphed on his path to $500M+ in financing for business owners and entrepreneur's.Meet the Co-Host:Keith Gause was born in Houston, Texas and moved to Jacksonville, Florida at the age of 2.  He continues to reside in Jacksonville with my wife, Deanna, and two daughters: Addison (13) and Kylee (10) and their 4 dogs, a cat, a bearded dragon, and a snake. (If it were left to the ladies to decide, they would have a zoo!)    Keith’s childhood was spent playing sports, being an only child, and watching his father become an entrepreneur by continuously failing and trying again. His father built a multimillion-dollar company allowing him to retire and live the life he always dreamed about. Watching his father’s journey taught him a lot about business.   Not ready to jump into the family business, Keith went into the military in the year 2000 at age 18. He spent 5 years assigned to the 20th Special Operations Command in Ft. Walton Beach FL and spent a majority of his military career deployed to places that needed the most attention.   Keith continued in the world of excitement and danger by going into Law Enforcement where he spent 10 years working in Northwest Jacksonville. He worked the nightshift, 6pm -6am, which allowed him to have a full day to make an impact on what he ultimately wanted to do. That goal was to create an empire and to impact as many business owners as possible.    In 2009, wanting to care for his wife and first born in the best way, he took a big risk and spent his entire savings on an inactive business name and one inflatable bounce house. Bounce Around Jax Party Rentals was Northeast Florida’s #1 party and event rental business. At least that is what he believed!    By 2012, Keith was able to make a 7-figure exit and leave Law Enforcement and began to study all things finance & investing. He focused on learning about any mistakes he had made as a business owner and became obsessed with helping others avoid the same ones. That is how Tideland Consulting came to be. Now, Tideland operates in all 50 states and has created a non-bias ecosystem for growth-oriented entrepreneurs that maximizes how each dollar impacts the business, from protecting assets and reducing taxes to succession plans and exit strategies.     In 2023, Tideland aligned with GFG Solutions as a strategic partner to serve business owners at the highest level, with a white-glove service feel from a world-class team.