Marketing, Media & Adtech

Pesach Lattin
  • 5.0 (3)
  • Marketing
  • Weekly

Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God

  1. 20h ago

    Everyone Bought AI. Matt Egol Says Culture Ate the ROI. | The ADOTAT Show S10E7

    Every company is buying AI tools. Matt Egol says that's the easy part, and the reason most of them won't see a return. Matt is founder and CEO of Journey Spark Consulting, a strategic advisor to AgenticAdvertising.org, and spent 15 years as a partner at PwC, where he worked alongside Randall Rothenberg back in the Booz & Company days. His argument: AI won't drive ROI if you don't change how your organization thinks, decides and behaves. Culture eats strategy for breakfast, and it eats AI budgets too. In this episode: - The global entertainment company that set out to automate more than half its marketing workflow, and why its own people pushed back - Creativity vs. analytics, and why the industry still treats them as rival departments - From authorship to orchestration: hundreds of ad versions per persona, and the 50 to 150 percent lift Matt says it can deliver over DCO - Advertising's shift from bowling to pinball - Lou Carbone's "brand canyon," the gap between what customers say about you and how you make them feel - Why quantified emotion beats Net Promoter Score at predicting business outcomes - A desert island with Mark Twain, Ben Franklin, Leonardo da Vinci, Marie Curie and Kristen Kish Chapters 0:00 Cold open 0:10 The ADOTAT Show 1:01 Meet Matt Egol 1:41 Why tools aren't the problem 2:47 The company that hit a culture wall 5:28 Matt, Randy Rothenberg and the AAO 9:23 Creativity vs. analytics 12:22 From authorship to orchestration 14:56 From bowling to pinball 17:37 What's the spark? 18:30 The desert island 22:46 X-ray vision for emotions 23:50 Lou Carbone and the brand canyon 25:44 Is AI making it stronger? 27:49 Designing for the unconscious 29:07 Rapid fire 30:08 Fix the culture first Buy the technology. Fix the culture first. The ADOTAT Show is sponsored by Troutman Amin LLP and Incremental. Sponsors have no say over guests, questions or edits. Watch on YouTube: youtu.be/tajG11F2bOI Read the full interview issue: adotat.com Journey Spark Consulting: journeysparkconsulting.com

    Everyone Bought AI. Matt Egol Says Culture Ate the ROI. | The ADOTAT Show S10E7

  2. Oct 25

    Stop Ranking. Moburst’s Lior Eldan on Getting Cited by AI | The ADOTAT Show S10E6

    Moburst grew 200% a year by betting on mobile before anyone else took it seriously. Now its co-founder and COO, Lior Eldan, says SEO is already dead, and most marketers just haven’t accepted it yet. Lior explains why the next decade of search belongs to AEO and GEO: being the source that ChatGPT, Gemini and Google’s AI Overviews trust and cite, not the blue link that ranks number one. He walks through how Moburst rebuilt itself as a house of brands (Uproar for PR, Kitcaster for podcasts, Layer for web and apps) because AI judges your whole footprint, not just your website. He also explains why Reddit and real user conversations now carry so much weight with LLMs, and what “Q5” means for brands brave enough to run into the fire. Plus: three things every CMO should do tomorrow, why ASO is getting pulled into AI search, and the most specific desert island pick in show history. A previous guest told us agencies are dead. Lior runs one of the fastest-growing agencies in the world. Someone is wrong. Chapters 0:00 Cold open 1:07 Meet Lior Eldan 1:50 Is SEO really dead? 4:22 AEO and GEO, explained 7:22 Moburst’s house of brands 12:30 Homework for CMOs 21:10 What ASO means now 21:23 The desert island 24:38 Q5 and running into the fire 33:46 What we learned The ADOTAT Show is presented by Troutman Amin LLP and Incremental. Be bold. Be curious. And know more than you did yesterday. Subscribe free at adotat.com. No paid placement in editorial. Ever. #AdTech #SEO #AEO #GEO #AISearch #Marketing #Moburst #TheADOTATShow

    Stop Ranking. Moburst’s Lior Eldan on Getting Cited by AI | The ADOTAT Show S10E6

  3. Oct 19

    Thrad Sells Ads Inside AI Chats. Its CEO Says Ads to Agents Aren’t Advertising.

    Thrad started as a university dissertation that asked a simple question: what if ChatGPT had ads? Today it calls itself the world’s first SSP for large language models, and CEO and co-founder Andrea Tortella is building the plumbing for paid ads inside AI conversations. He also put his own face in ChatGPT’s ad slot, and it beat the logos. In this episode: Why 2025 was the year of GEO and AEO, and 2026 is the year paid ads entered LLMsAI walled gardens vs. the AI open web, and how ads can pay for the tokensIs Thrad to AI what AppNexus was to programmatic?The first mover disadvantage: why AI developers were scared to run ads, and what changed when OpenAI didClaude, the Super Bowl ad, and why Andrea thinks Anthropic’s no-ads promise is a math problemTrust from day one: separate, clearly labeled, additive adsWhy contextual ads in AI can be more private than cookies ever wereUser journey compression: the whole funnel in one chat windowWhere the brightest graduates went, and why advertising needs them backBrian O’Kelley, a Thrad cap, and AdCP’s Sponsored Intelligence protocolWhy “ads to agents” isn’t advertisingA desert island with his wife, his co-founder, his parents and his best friend Andrea Tortella is CEO and co-founder of Thrad. Find him on LinkedIn. Watch the full episode on YouTube: https://www.youtube.com/watch?v=0XA4w3Q4Lu4 The ADOTAT Show is the ad tech interview show for people who read the footnotes. New episodes Mondays. Subscribe to ADOTAT for the reporting behind the conversation: adotat.com Presented by Troutman Amin LLP. In partnership with Incremental.

  4. Oct 12

    MediaSense Picks Agencies for a Living. Ryan Kangisser Says Ignore the Demo.

    MediaSense is in the room when the world's biggest advertisers decide which agency gets their money. Its Chief Strategy Officer, Ryan Kangisser, has sat through more agency pitches than most agency CEOs have given, and his advice to every CMO walking into one is simple: ask what they can't do, not what they can. MediaSense's research with the WFA found only 11% of multinational marketers think their media agency model is fit for the future, and three in four expect to change how they pay their agencies. Ryan corrected the host on what those numbers actually mean, then explained why the system still pays agencies to do more. In this episode: What the 11% and 75% really measure, and why "fit for the future" is the worse findingWhy time and materials is dying, and why pure outcome-based pay doesn't work either"Incentives drive behaviors": how commission and asset pricing reward more media and more assetsWhy get a dog and bark yourself: what world-class advertisers want from an agency in 2026Why AI is an adoption problem, not a technology problemThe holding company diet: Omnicom, IPG, Publicis, LiveRamp and the agency brands that got sunsetThe missing middle: who trains the next planner when nobody hires juniorsA sea of sameness: what happens when every brand follows the same signalsWhy brands would rather hire engineers than media buyersStranded on a desert island with the entire cast of Curb Your Enthusiasm Ryan Kangisser is Chief Strategy Officer of MediaSense. Find him on LinkedIn. The ADOTAT Show is the ad tech interview show for people who read the footnotes. New episodes Mondays. Subscribe to ADOTAT for the reporting behind the conversation: adotat.com

    MediaSense Picks Agencies for a Living. Ryan Kangisser Says Ignore the Demo.

  5. Sep 28

    Attention Spans Aren't Real, Says the Attention Guy | Mike Follett, Lumen Research

    Mike Follett's company puts cameras on people to see if they look at ads. Mostly they don't. He's also the only CEO in the attention business who will tell you the attention span doesn't exist, which is like a baker admitting he has doubts about bread. Two years after telling us attention would never be a currency, Mike is back. The industry wrote guidelines anyway, Lumen got a button inside The Trade Desk, and Mike finally started sleeping again. In this episode: Why he still won't call attention a currency, even with his name on a DSP button What you're actually buying in an attention segment (a prediction, a promise, or a vibe with a decimal point) The Brooklyn Lager theory: two seconds in New York, ten in London Danish people drinking Carlsberg for breakfast, confirmed How you measure attention to a podcast ad when there's no such thing as ear tracking Why muted video loses to audio with no pictures at all The goldfish was framed Cat videos vs. the Financial Times, and the New York Times vs. the New York Post The creative attention models he says he doesn't trust Saying no to partners, and his secret to a happy marriage: never talk about attention at home Mike Follett is CEO of Lumen Research. Argue with him on LinkedIn, where he promises to debate attention all night long. lumen-research.com The ADOTAT Show is the ad tech interview show for people who read the footnotes. New episodes Mondays. Subscribe to ADOTAT for the reporting behind the conversation: adotat.com

    Attention Spans Aren't Real, Says the Attention Guy | Mike Follett, Lumen Research

  6. Sep 28

    Howard Shimmel On The Frequency Problem Nobody Owns | The ADOTAT Show S10 E2

    A connected TV campaign delivered a three reach and a two hundred frequency. Three percent of the target audience saw the ad. They saw it roughly two hundred times. Howard Shimmel, who has spent forty-seven years inside television measurement, delivers the verdict: "Irwin would grade that with a giant F." The Irwin is Erwin Ephron, who died in 2014, and whose name is on the ARF award Shimmel won in 2026. Shimmel is president of Janus Strategy & Insights, head of strategy and a board member at DataFuelX, and the former Chief Research Officer at Turner. In this episode he tells Pesach Lattin that the tools to fix frequency already exist in shipping software, that switching currencies is a dropdown menu rather than an engineering project, and that the real barrier is inertia and a transaction everyone's comp plan is denominated in. We also get into why frequency is a television problem rather than a CTV problem, what he would build if he could design one currency from scratch, why less than ten percent of roughly twenty-five billion dollars in national linear is bought against an actual audience, and why he refuses to pick between Erwin Ephron and Byron Sharp. Plus Comscore's new CEO, Nielsen's jump from 40,000 panel homes to 45 million, Aquila's odds, whether AI is about to eat the last generation of analysts who can spot a wrong number, and a desert island containing two members of the Grateful Dead, Alan Turing, Barack Obama and George Carlin. The companion issue, including the reporting behind why this problem has survived four decades of everyone agreeing it is a problem, runs at adotat.com. The ADOTAT Show is hosted by Pesach Lattin, investigative journalist and publisher at ADOTAT, covering ad tech fraud, programmatic economics and holding company structures. Confidential tips welcome. Subscribe to ADOTAT: adotat.com ADOTAT+ members get the full analysis and the archive.

  7. Sep 8

    Jared Belsky on Agency Rebates: We Took One, and Gave It Back

    In the Season 10 opener, Acadia's CEO took one media rebate, sent it to 53 clients, and won't say which vendor paid it. Then he explained why agencies should never touch the money. Jared Belsky ran Fanta at Coca-Cola, ran a fertilizer company, and was CEO of 360i before walking away from Dentsu in 2021 to build Acadia into a 325-person independent agency. In February he wrote the column no other agency CEO in America has written: Acadia had taken a rebate and given it back, pro rata, to 53 clients. On the Season 10 premiere of The ADOTAT Show he explains the mechanics, calls undisclosed rebates and principal media "unacceptable, deplorable, and borderline fraudulent," and lays out how he built a shop where clients pay publishers directly, timesheets don't exist, unwanted attrition runs at 9 percent, and there are zero vice presidents because "titles are cancer." In this episode Why Acadia took exactly one rebate, and why he won't name the vendor"How do you not get pregnant? Abstinence." The case for never touching client moneyThe $40 billion, where it came from, and what he thinks it actually provesHow the holding companies made rebates acceptable by bragging about them to Wall StreetWhy he'd rather work for California Pizza Kitchen than CokeZero vice presidents, no timesheets, and the $350,000 group director versus the heart surgeonRetail media and digital media are merging, and the thing holding it up is laborWhat Shackleton would do about rebates (it involves the Arctic Ocean) Jared Belsky is co-founder and CEO of Acadia, MediaPost's 2024 Independent Agency of the Year, and former CEO of 360i. acadia.io The ADOTAT Show is hosted by Pesach Lattin, investigative journalist and publisher of ADOTAT, covering ad tech fraud, programmatic economics and holding company structures. Read the issue and the members-only analysis at adotat.com. Confidential tips: tips@adot.at or Signal. Season 10, Episode 1. #adtech #agencyrebates #mediaagency #principalmedia #advertising #ADOTAT #JaredBelsky

    Jared Belsky on Agency Rebates: We Took One, and Gave It Back

  8. Sep 6

    Everyone In Agentic Advertising Got A Seat. You Got A Price Tag.

    Phylicia Koh is a general partner at Play Ventures, the gaming and consumer VC fund. She came on The ADOTAT Show and said privacy is a lie the industry tells itself, that Anthropic's promise never to run ads on Claude is either self-deception or deception, and that the entire agentic advertising stack being built right now forgot to include the one party the ads are aimed at. She also has the most detailed technical vision of agent-to-agent advertising I've heard from anyone, including the people writing the protocol. Then she brought Donald Trump and JD Vance to a desert island. Not because she likes them. Because their absence triggers a search party.

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Ratings & Reviews

5
out of 5
3 Ratings

About

Dive into the vibrant pulse of the digital landscape with the ADOTAT Show, a podcast that serves as your compass in the ever-evolving world of marketing, media, and advertising technology. Hosted by the insightful Pesakh Lattin, each episode is a deep dive into the latest trends, strategies, and breakthroughs that are shaping the future of digital communication. pesach@adotat.com From in-depth discussions with industry leaders to analyses of groundbreaking campaigns, the ADOTAT Show offers a unique blend of expertise and entertainment. Whether you're a marketing professional, a media enthusiast, or simply fascinated by the intersection of technology and advertising, this podcast is your gateway to staying ahead in a rapidly changing field. Join Pesach Lattin as he navigates through complex concepts with ease, breaks down technical jargon, and brings you the most compelling stories from the forefront of digital innovation. The ADOTAT Show isn't just a podcast; it's an experience that educates, inspires, and connects listeners to the heart of today's digital world. Get ready to transform your understanding of adtech and beyond with the ADOTAT Show! (C) Pesach Lattin, the Adtech God

Information

  • Creator
    Pesach Lattin
  • Years Active
    2023 - 2026
  • Episodes
    184
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 ADOTAT and Pesach Lattin - The Adtech God
  • Show Website
    Marketing, Media & Adtech

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