Digital Marketing Stories

Jim Banks
Digital Marketing Stories

Want to know the characteristic ALL digital marketers share? They have ALL made bad decisions at some point in their digital marketing career. In every podcast episode you'll hear from digital marketing experts who have made bad decisions and the lessons they learned in the process. Digital marketers, entrepreneurs, business owners or people who just like to listen to cringeworthy stories, prepare to be entertained and educated. Candid discussions, guaranteed with the odd bit of profanity here and there. New episodes drop every Wednesday.

  1. Blueprint for Effective Networking and Business Growth

    MAR 5

    Blueprint for Effective Networking and Business Growth

    Melissa Snow is the founder of the Powerful Women Rising Community. In this episode of Digital Marketing Stories Melissa shares her journey from being a high school English teacher and personal injury paralegal to becoming an entrepreneur by accident. She discusses her initial venture into life coaching and the realization of the importance of networking and relationships in business growth. Melissa highlights the benefits of her community, which includes coworking, mastermind calls, and networking opportunities for female entrepreneurs. We explore the common challenges women face when starting a business and the value of strategic networking over conventional business setups like logos and websites. Melissa talks about how her podcast supports her community by offering actionable business advice and fostering genuine connections. The episode looks at the evolving nature of entrepreneurship, the impact of AI, and the future of networking in 2025 and beyond. I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Digital Marketing Stories.

    38 min
  2. Digital pioneers talk about the evolution of SEO

    FEB 28

    Digital pioneers talk about the evolution of SEO

    In this episode of Digital Marketing Stories, Jim talks with John McDougall, a veteran in the digital marketing field. John recounts his early experiences starting from 1995 when he was tasked with selling websites at his father's agency. He describes how he learned about it in 1996 and utilized tools like WebPosition Gold. John and Jim exchange stories from the late '90s and early 2000s, covering keyword stuffing, link-building strategies, and the evolution of SEO tactics. They discuss the changing landscape of digital marketing, the importance of content creation, and the challenges of working with difficult clients. John shares his insights on niche marketing, in law firms and education, the significance of technical SEO, and the role of AI in SEO practices. The episode also touches on the educational aspect of digital marketing, emphasising the need for up-to-date, practical knowledge in university curricula. Content Marketing and SEO for Law Firms: How to Get Consistent Website Leads by Following a Highly Actionable Roadmap I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Digital Marketing Stories.

    1 hr
  3. Crafting Effective Strategies in Digital Marketing with Corey Morris

    FEB 26

    Crafting Effective Strategies in Digital Marketing with Corey Morris

    In this episode of Digital Marketing Stories, host Jim Banks chats with Corey Morris, a seasoned digital marketing professional with over 20 years of experience. Corey shares insights from his career journey, which began in 2005, and explains his progression from project management to becoming the owner of Voltage, a full-service digital marketing agency. They delve into the importance of niche specialization, consistent strategy implementation, and the pivotal role AI tools play in modern marketing practices. Corey discusses the idea behind his book on digital marketing frameworks and the benefits of having documented processes. The conversation explores the dynamic nature of the industry, touching on changes in search engine dynamics, the impact of generative AI, and the necessity of staying adaptable in a constantly evolving digital landscape. HubSpot CRMSYSTEMology: Create time, reduce errors and scale your profits with proven business systemsFree Text to Speech & AI Voice Generator - ElevenLabsCastmagic - Turn podcast episodes into content using AI I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.

    42 min
  4. Ensuring Brand Consistency in the Digital Space

    FEB 21

    Ensuring Brand Consistency in the Digital Space

    In this episode of Digital Marketing Stories, host Jim Banks chats with Grace Clemens, a digital marketing expert hailing from the United States, but currently based in Barcelona, Spain. We delve into Grace's career journey, focusing on her e-commerce expertise and the significance and value of digital marketing audits for e-commerce brands, nonprofits, and B2B companies. Grace explains in detail her audit process, stressing the importance of branding consistency, purposeful content across multiple platforms, and effective email automation. We discuss challenges and opportunities in digital marketing, including the role that AI, community management, and multi-channel strategies have to influence brands overall success. Grace offers valuable insights on how businesses can optimize their marketing efforts and maintain a strong multi-channel presence amid challenging social media dynamics. A must listen episode for digital marketing practitioners. The Filter Bubble: What The Internet Is Hiding From You (Book)Lucky Orange - Dynamic heatmap, visitor activity trackingNotion - Podcast workflow and episode distribution I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Digital Marketing Stories.

    48 min
  5. Exploring the Impact of AI and Marketing Strategies with Benjamin Hoehn

    FEB 19

    Exploring the Impact of AI and Marketing Strategies with Benjamin Hoehn

    The discussion today touches on topics including the complex business strategies needed to succeed today to the rapid evolution of AI. Ben Hoehn is a fractional CMO whose personal brand is Mojo Mogul. Ben explains his passion for working with early-stage startups and his unique approach to 'strategic-cution.' The conversation dives deep into the AI landscape, discussing its impact on jobs, workforce, and business operations. Key discussion points include the role of business webinars (along with pet peeves), digital content creation, the importance of quick response times for lead follow-up, and strategies for optimizing PPC campaigns. Jim and Ben also talk about how the pandemic has altered business practices and the evolving importance of digital marketing techniques, including video content creation and SEO. They close with insights into the future of targeted advertising and suggestions for optimizing business strategies in a digitally-dominated world. Well worth a listen. Free Text to Speech & AI Voice Generator - ElevenLabs90-Minute Books by Dean Jackson I have one small favour to ask, as you listen to the episode would you please follow the show on whichever platform you prefer to listen to podcasts on. If you consume video podcasts then subscribe to the podcast over on YouTube Music is your best choice and you can subscribe to receive notifications of future episodes. For audio, find and follow the podcast on Apple, Spotify, Amazon Music and wherever else you listen, just search for Bad Decisions with Jim Banks.

    50 min

Ratings & Reviews

5
out of 5
2 Ratings

About

Want to know the characteristic ALL digital marketers share? They have ALL made bad decisions at some point in their digital marketing career. In every podcast episode you'll hear from digital marketing experts who have made bad decisions and the lessons they learned in the process. Digital marketers, entrepreneurs, business owners or people who just like to listen to cringeworthy stories, prepare to be entertained and educated. Candid discussions, guaranteed with the odd bit of profanity here and there. New episodes drop every Wednesday.

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